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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in JapanAugust 2022ReferenceReference Code:Code:0104-04030104-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWWW
2、.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in JapanIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe Japanese motorcycles market grew by 13.9%in 2021 to r
3、each a value of$2,322.9 million.1.2.Market value forecastIn 2026,the Japanese motorcycles market is forecast to have a value of$3,530.7 million,an increase of 52%since 2021.1.3.Market volumeThe Japanese motorcycles market grew by 13.4%in 2021 to reach a volume of 442.9 thousand units.1.4.Market volu
4、me forecastIn 2026,the Japanese motorcycles market is forecast to have a volume of 658.2 thousand units,an increase of 48.6%since 2021.1.5.Category segmentationMopeds is the largest segment of the motorcycles market in Japan,accounting for 60.1%of the markets total volume.1.6.Geography segmentationJ
5、apan accounts for 4.1%of the AsiaPacific motorcycles market value.1.7.Market shareHonda is the leading player in the Japanese motorcycles market,generating a 33.5%share of the markets volume.1.8.Market rivalry Motorcycles in JapanIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS
6、 NOT TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in the motorcycle ma
7、rket remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in Japan Industry Profiles MARKETLINE THIS PROF
8、ILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.9.Competitive La
9、ndscape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Five Forces Analys
10、is186.1.Summary.186.2.Buyer power.196.3.Supplier power.20Motorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.226.5.Threat of substitutes.246.6.Degree of rivalry.257.Competitive Landscape277.1.Market share.277.2.Who a
11、re the leading players?.277.3.What strategies do leading players follow?.287.4.What are the competitive advantages of leading players?.297.5.Which are the most significant recent events in the market?.297.6.What are the future strategies of leading players?.308.Company Profiles318.1.Kawasaki Heavy I
12、ndustries,Ltd.318.2.Honda Motor Co.,Ltd.378.3.Yamaha Motor Co Ltd.438.4.Suzuki Motor Corporation.499.Macroeconomic Indicators549.1.Country data.54Appendix56Methodology.569.2.Industry associations.579.3.Related MarketLine research.57About MarketLine.58Motorcycles in Japan Industry Profiles MARKETLINE
13、 THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|6LIST OF TABLESTable 1:Japan motorcycles market value:$million,20162111Table 2:Japan motorcycles market volume:thousand units,20162112Table 3:Japan motorcycles market category segmentation:%share,by volume,2016202113Table 4:Japan m
14、otorcycles market category segmentation:thousand units,2016-202113Table 5:Japan motorcycles market geography segmentation:$million,202115Table 6:Japan motorcycles market value forecast:$million,20212616Table 7:Japan motorcycles market volume forecast:thousand units,20212617Table 8:Japan motorcycles
15、market share:%share,by volume,202127Table 9:Kawasaki Heavy Industries,Ltd.:key facts31Table 10:Kawasaki Heavy Industries,Ltd.:Annual Financial Ratios33Table 11:Kawasaki Heavy Industries,Ltd.:Key Employees34Table 12:Kawasaki Heavy Industries,Ltd.:Key Employees Continued35Table 13:Kawasaki Heavy Indus
16、tries,Ltd.:Key Employees Continued36Table 14:Honda Motor Co.,Ltd.:key facts37Table 15:Honda Motor Co.,Ltd.:Annual Financial Ratios39Table 16:Honda Motor Co.,Ltd.:Key Employees40Table 17:Honda Motor Co.,Ltd.:Key Employees Continued41Table 18:Honda Motor Co.,Ltd.:Key Employees Continued42Table 19:Yama
17、ha Motor Co Ltd:key facts43Table 20:Yamaha Motor Co Ltd:Annual Financial Ratios44Table 21:Yamaha Motor Co Ltd:Key Employees45Table 22:Yamaha Motor Co Ltd:Key Employees Continued47Table 23:Yamaha Motor Co Ltd:Key Employees Continued48Table 24:Suzuki Motor Corporation:key facts49Table 25:Suzuki Motor
18、Corporation:Annual Financial Ratios51Table 26:Suzuki Motor Corporation:Key Employees52Table 27:Suzuki Motor Corporation:Key Employees Continued53Motorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:Japan size of population(mi
19、llion),20172154Table 29:Japan gdp(constant 2005 prices,$billion),20172154Table 30:Japan gdp(current prices,$billion),20172154Table 31:Japan inflation,20172154Table 32:Japan consumer price index(absolute),20172155Table 33:Japan exchange rate,20172155Motorcycles in Japan Industry Profiles MARKETLINE T
20、HIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:Japan motorcycles market value:$million,20162111Figure 2:Japan motorcycles market volume:thousand units,20162112Figure 3:Japan motorcycles market category segmentation:thousand units,2016-202114Figure 4:Japan
21、 motorcycles market geography segmentation:%share,by value,202115Figure 5:Japan motorcycles market value forecast:$million,20212616Figure 6:Japan motorcycles market volume forecast:thousand units,20212617Figure 7:Forces driving competition in the motorcycles market in Japan,202118Figure 8:Drivers of
22、 buyer power in the motorcycles market in Japan,202119Figure 9:Drivers of supplier power in the motorcycles market in Japan,202120Figure 10:Factors influencing the likelihood of new entrants in the motorcycles market in Japan,202122Figure 11:Factors influencing the threat of substitutes in the motor
23、cycles market in Japan,202124Figure 12:Drivers of degree of rivalry in the motorcycles market in Japan,202125Figure 13:Japan motorcycles market share:%share,by volume,202127Motorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|92.Market
24、 Overview2.1.Market definitionThe motorcycles market consists of all classes of on and offroad motorcycles including scooters and mopeds.Mopeds are powered twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and with restricted maximum sp
25、eed.For the purposes of this profile,all powered twowheelers other than mopeds are classed as motorcycles.(The term scooter refers to a twowheeler of any capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engine capacity a scooter may f
26、all into either moped or motorcycle category).Volumes reflect the number of new motorcycles sold each year.The market value is assessed at manufacturers list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all currency conversions used in
27、 the creation of this report have been calculated using constant 2021 annual average exchange rates.For the purposes of this report,the global market consists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Canada,Mexico,and the United
28、 States.South America comprises Argentina,Brazil,Chile,Colombia,and Peru.Europe comprises Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.Scandinavia comprises Denm
29、ark,Finland,Norway,and Sweden.AsiaPacific comprises Australia,China,Hong Kong,India,Indonesia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirates.2.2.Market analysisThe v
30、alue of the Japanese motorcycles market grew by 13.9%in 2021,recovering partially from a decline of 17.6%in 2020 as a result of the COVID19 pandemic,which reduced the volume of sales.The market is projected to maintain a strong growth trajectory for the rest of the forecast period.The Japanese motor
31、cycles market had total revenues of$2.3 billion in 2021,representing a compound annual growth rate(CAGR)of 3.3%between 2016 and 2021.In comparison,the Taiwanese and Chinese markets grew with CAGRs of 3.8%and 13.8%respectively,over the same period,to reach respective values of$3.3 billion and$15.9 bi
32、llion in 2021.A demand and supply shock amid lockdown measures resulted in the sharp decline of the market in 2020.The volume of sales in the Japanese market was down by 17.6%,a relatively large decline compared to other developed markets,illustrating the significant effect on the domestic market.Pr
33、ior to this,the market had seen strong growth overall and this is expected to continue suggesting that 2020 was merely a blip and will not alter the market in the longterm.The swift rebound in 2021 is a testament to this.Motorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PR
34、ODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10Market consumption volume increased with a CAGR of 5.5%between 2016 and 2021,to reach a total of 442,900 units in 2021.The markets volume is expected to rise to 658,200 units by the end of 2026,representing a CAGR of 8.2%over 202126.The stagnation of the Japa
35、nese economy in recent years,with consumers cutting their spending,has impacted sales in the market.Consumers have been holding on purchases,expanding the lifespan of their existing motorcycles,with sales upticks such as those in 2017 and 2018 being part of a cyclical growth pattern of a saturated m
36、arket.Despite apparent saturation going forward,the market is expected to grow strongly,suggesting many may be looking to motorcycles as an alternative to cars due to affordability and accessibility.Mopeds had the highest volume in the Japanese motorcycles market in 2021,with a total of 266,300 unit
37、s,equivalent to 60.1%of the markets overall volume.In comparison,motorcycles had a volume of 176,600 units in 2021,equating to 39.9%of the market total.Mopeds have historically been popular in the Japanese market due to their affordability and convenience over limited parking space and traffic jams.
38、However,tighter emissions standards with a requirement for onboard,selfdiagnostic systems to be introduced in the near future could lead to their demise.The emerging niche market of electric scooters could replace them over the coming years,possibly stimulating saturated demand.The performance of th
39、e market is forecast to accelerate,with an anticipated CAGR of 8.7%over 202126,which is expected to drive the market to a value of$3.5 billion by the end of 2026.Comparatively,the Taiwanese and Chinese markets will grow with CAGRs of 5.3%and 11.5%respectively,over the same period,to reach respective
40、 values of$4.3 billion and$27.4 billion in 2026.The Japanese motorcycles market is expected to recover from 2021 following the expected recovery of consumer spending.The gradual easing of containment measures and the immunization of the population will allow the recovery of economic activity,stimula
41、ting demand for transportation.An uptick in sales is expected towards the end of the forecast period,with the rollout of new advanced technology electric scooters to stimulate sales.Motorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|
42、113.Market Data3.1.Market valueThe Japanese motorcycles market grew by 13.9%in 2021 to reach a value of$2,322.9 million.The compound annual growth rate of the market in the period 201621 was 3.3%.TableTable 1 1:JapanJapan motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121
43、Year$million million million%Growth20161,971.1216,457.01,667.120172,297.1252,256.01,942.816.5%20182,347.8257,827.91,985.72.2%20192,475.4271,843.82,093.75.4%20202,038.9223,908.21,724.5(17.6%)20212,322.9255,096.21,964.713.9%CAGR:2016213.3%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 1 1:Ja
44、panJapan motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|123.2.Market volumeThe Japanese motorcycles market
45、 grew by 13.4%in 2021 to reach a volume of 442.9 thousand units.The compound annual growth rate of the market in the period 201621 was 5.5%.TableTable 2 2:JapanJapan motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121Yearthousand units%Growth2016338.42017393.
46、316.2%2018399.21.5%2019417.74.6%2020390.6(6.5%)2021442.913.4%CAGR:2016215.5%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 2 2:JapanJapan motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in
47、Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Market Segmentation4.1.Category segmentationMopeds is the largest segment of the motorcycles market in Japan,accounting for 60.1%of the markets total volume.The Motorcycles segment accounts for
48、 the remaining 39.9%of the market.TableTable 3 3:JapanJapan motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Mopeds52.0%52.0%52.0%52.0%60.1%60.1%Motorcycles48.0%48.0%48.0%48.0%39.9%39.9%Tot
49、al100%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:JapanJapan motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021Category2016201720182019202020212016-21 CAGR(%)Mopeds176.0204.5207.6217.2234.8
50、266.38.6%Motorcycles162.4188.7191.6200.4155.8176.61.7%Total338.4393.2399.2417.6390.6442.95.5%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Japan Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|14FigureFigure 3 3:JapanJapan motorcyclesmoto