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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in ItalyAugust 2022ReferenceReference Code:Code:0171-04030171-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWWW
2、.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in ItalyIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe Italian motorcycles market grew by 23.9%in 2021 to re
3、ach a value of$2,184.3 million.1.2.Market value forecastIn 2026,the Italian motorcycles market is forecast to have a value of$3,195.5 million,an increase of 46.3%since 2021.1.3.Market volumeThe Italian motorcycles market grew by 21%in 2021 to reach a volume of 289.8 thousand units.1.4.Market volume
4、forecastIn 2026,the Italian motorcycles market is forecast to have a volume of 406.1 thousand units,an increase of 40.1%since 2021.1.5.Category segmentationMotorcycles is the largest segment of the motorcycles market in Italy,accounting for 93%of the markets total volume.1.6.Geography segmentationIt
5、aly accounts for 17.3%of the European motorcycles market value.1.7.Market shareHonda is the leading player in the Italian motorcycles market,generating a 21.8%share of the markets volume.1.8.Market rivalry Motorcycles in ItalyIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT
6、 TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in the motorcycle market
7、 remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE
8、IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.9.Competitive Landsc
9、ape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Five Forces Analysis18
10、6.1.Summary.186.2.Buyer power.196.3.Supplier power.20Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.226.5.Threat of substitutes.246.6.Degree of rivalry.257.Competitive Landscape277.1.Market share.277.2.Who are t
11、he leading players?.277.3.What strategies do leading players follow?.287.4.What are the competitive advantages of leading players?.287.5.Which are the most significant recent events in the market?.297.6.What are the future strategies of leading players?.298.Company Profiles318.1.Honda Motor Co.,Ltd.
12、318.2.Piaggio&C.S.p.A.378.3.Kymco Motors.428.4.Yamaha Motor Co Ltd.439.Macroeconomic Indicators499.1.Country data.49Appendix51Methodology.519.2.Industry associations.529.3.Related MarketLine research.52About MarketLine.53Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PR
13、ODUCT AND IS NOT TO BE PHOTOCOPIEDPage|6LIST OF TABLESTable 1:Italy motorcycles market value:$million,20162111Table 2:Italy motorcycles market volume:thousand units,20162112Table 3:Italy motorcycles market category segmentation:%share,by volume,2016202113Table 4:Italy motorcycles market category seg
14、mentation:thousand units,2016-202113Table 5:Italy motorcycles market geography segmentation:$million,202115Table 6:Italy motorcycles market value forecast:$million,20212616Table 7:Italy motorcycles market volume forecast:thousand units,20212617Table 8:Italy motorcycles market share:%share,by volume,
15、202127Table 9:Honda Motor Co.,Ltd.:key facts31Table 10:Honda Motor Co.,Ltd.:Annual Financial Ratios33Table 11:Honda Motor Co.,Ltd.:Key Employees34Table 12:Honda Motor Co.,Ltd.:Key Employees Continued35Table 13:Honda Motor Co.,Ltd.:Key Employees Continued36Table 14:Piaggio&C.S.p.A.:key facts37Table 1
16、5:Piaggio&C.S.p.A.:Annual Financial Ratios39Table 16:Piaggio&C.S.p.A.:Key Employees40Table 17:Piaggio&C.S.p.A.:Key Employees Continued41Table 18:Kymco Motors:key facts42Table 19:Yamaha Motor Co Ltd:key facts43Table 20:Yamaha Motor Co Ltd:Annual Financial Ratios44Table 21:Yamaha Motor Co Ltd:Key Empl
17、oyees45Table 22:Yamaha Motor Co Ltd:Key Employees Continued47Table 23:Yamaha Motor Co Ltd:Key Employees Continued48Table 24:Italy size of population(million),20172149Table 25:Italy gdp(constant 2005 prices,$billion),20172149Table 26:Italy gdp(current prices,$billion),20172149Table 27:Italy inflation
18、,20172149Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:Italy consumer price index(absolute),20172150Table 29:Italy exchange rate,20172150Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PROD
19、UCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:Italy motorcycles market value:$million,20162111Figure 2:Italy motorcycles market volume:thousand units,20162112Figure 3:Italy motorcycles market category segmentation:thousand units,2016-202114Figure 4:Italy motorcycles market geography
20、segmentation:%share,by value,202115Figure 5:Italy motorcycles market value forecast:$million,20212616Figure 6:Italy motorcycles market volume forecast:thousand units,20212617Figure 7:Forces driving competition in the motorcycles market in Italy,202118Figure 8:Drivers of buyer power in the motorcycle
21、s market in Italy,202119Figure 9:Drivers of supplier power in the motorcycles market in Italy,202120Figure 10:Factors influencing the likelihood of new entrants in the motorcycles market in Italy,202122Figure 11:Factors influencing the threat of substitutes in the motorcycles market in Italy,202124F
22、igure 12:Drivers of degree of rivalry in the motorcycles market in Italy,202125Figure 13:Italy motorcycles market share:%share,by volume,202127Motorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|92.Market Overview2.1.Market definition
23、The motorcycles market consists of all classes of on and offroad motorcycles including scooters and mopeds.Mopeds are powered twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and with restricted maximum speed.For the purposes of this p
24、rofile,all powered twowheelers other than mopeds are classed as motorcycles.(The term scooter refers to a twowheeler of any capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engine capacity a scooter may fall into either moped or motor
25、cycle category).Volumes reflect the number of new motorcycles sold each year.The market value is assessed at manufacturers list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all currency conversions used in the creation of this report h
26、ave been calculated using constant 2021 annual average exchange rates.For the purposes of this report,the global market consists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Canada,Mexico,and the United States.South America comprise
27、s Argentina,Brazil,Chile,Colombia,and Peru.Europe comprises Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.Scandinavia comprises Denmark,Finland,Norway,and Sweden.
28、AsiaPacific comprises Australia,China,Hong Kong,India,Indonesia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirates.2.2.Market analysisThe value of the Italian motorcycle
29、s market grew very strongly in 2021 by 23.9%after a minor decline in 2020 due to the pandemic.The Italian motorcycles market had total revenues of$2.2 billion in 2021,representing a compound annual growth rate(CAGR)of 7.1%between 2016 and 2021.In comparison,the French and German markets grew with CA
30、GRs of 5.6%and 3.5%respectively,over the same period,to reach respective values of$2.2 billion and$2.7 billion in 2021.A combination of a demand and supply shock amid lockdown measures resulted in the decline of the market in 2020.However,the decline was minimal due to a robust demand for individual
31、 mobility as an alternative to public transport,and the uptick in sales towards the end of the year amid a push from manufacturers to unload Euro 4 models which were no longer allowed to be sold from 2021 with the introduction of Euro 5 standards.All the above helped the market to mitigate strong lo
32、sses in the first half of the year.Market consumption volume increased with a CAGR of 5.7%between 2016 and 2021,to reach a total of 289,800 units in 2021.The markets volume is expected to rise to 406,100 units by the end of 2026,representing a CAGR of 7%over 202126.Motorcycles in Italy Industry Prof
33、iles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10The suppressed income of Italian consumers in recent years has enhanced the option of motorcycles over cars.Moreover,the Italian market,like most European markets,has also been characterized by periodic demand shif
34、ts linked to the introduction of tighter emission standards.Analytically,sales surged in 2016 due to the introduction of Euro 4 standards for all motorcycles the year after,with manufacturers and dealerships offering discounts on older models.Most recently,the introduction of Euro 5 standards also s
35、timulated sales in the two years leading up to it,with consumers seeking to replace their old vehicles.Suppressed income in light of the pandemic is likely to have fueled growth in 2021,with the easing of restrictions leading to many to seek purchasing a form of transport,with motorcycles more affor
36、dable than cars.Motorcycles had the highest volume in the Italian motorcycles market in 2021,with a total of 269,600 units,equivalent to 93%of the markets overall volume.In comparison,mopeds had a volume of 20,200 units in 2021,equating to 7%of the market total.Scooters account for large of volumes
37、in the Italian market,historically being a popular mode of transport for Italian consumers,due to their affordability and their ease of navigation around traffic jams that are quite common in the country.The suppressed income of Italian consumers in recent years has enhanced the option of motorcycle
38、s over cars.The performance of the market is forecast to accelerate,with an anticipated CAGR of 7.9%over 202126,which is expected to drive the market to a value of$3.2 billion by the end of 2026.Comparatively,the French and German markets will grow with CAGRs of 5.1%and 4.8%respectively,over the sam
39、e period,to reach respective values of$2.8 billion and$3.4 billion in 2026.The Italian motorcycles is expected to continue to grow strongly,albeit not at the rate seen in 2021.The gradual easing of containment measures and the immunization of the population will allow the recovery of economic activi
40、ty,stimulating demand for transportation.The market is set to remain on a strong growth trajectory from 2022 until the end of the forecast period,with the increased pricesensitivity of consumers set to benefit the motorcycle market against the car market.Motorcycles in Italy Industry Profiles MARKET
41、LINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|113.Market Data3.1.Market valueThe Italian motorcycles market grew by 23.9%in 2021 to reach a value of$2,184.3 million.The compound annual growth rate of the market in the period 201621 was 7.1%.TableTable 1 1:ItalyItaly motorc
42、yclesmotorcycles marketmarket value:value:$million,million,20162016 2121Year$million million%Growth20161,548.11,309.220171,629.01,377.65.2%20181,755.41,484.57.8%20191,791.71,515.22.1%20201,763.21,491.0(1.6%)20212,184.31,847.223.9%CAGR:2016217.1%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigur
43、e 1 1:ItalyItaly motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|123.2.Market volumeThe Italian motorcycles
44、 market grew by 21%in 2021 to reach a volume of 289.8 thousand units.The compound annual growth rate of the market in the period 201621 was 5.7%.TableTable 2 2:ItalyItaly motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121Yearthousand units%Growth2016220.0201
45、7230.64.8%2018241.04.5%2019258.57.2%2020239.4(7.4%)2021289.821.0%CAGR:2016215.7%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 2 2:ItalyItaly motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles
46、 in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Market Segmentation4.1.Category segmentationMotorcycles is the largest segment of the motorcycles market in Italy,accounting for 93%of the markets total volume.The Mopeds segment accounts f
47、or the remaining 7%of the market.TableTable 3 3:ItalyItaly motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Motorcycles88.8%88.7%91.2%91.2%91.1%93.0%Mopeds11.2%11.3%8.8%8.8%8.9%7.0%Total100
48、%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:ItalyItaly motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021Category2016201720182019202020212016-21 CAGR(%)Motorcycles195.4204.6219.7235.6218.0
49、269.66.6%Mopeds24.626.021.322.921.420.2-3.9%Total220230.6241258.5239.4289.85.7%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|14FigureFigure 3 3:ItalyItaly motorcyclesmotorcycles market
50、market categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Italy Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|154.2.Geography segmentationItaly accoun