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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in CanadaAugust 2022ReferenceReference Code:Code:0070-04030070-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWW
2、W.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in CanadaIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe Canadian motorcycles market grew by 10%in 2021 to r
3、each a value of$949.8 million.1.2.Market value forecastIn 2026,the Canadian motorcycles market is forecast to have a value of$1,237.9 million,an increase of 30.3%since 2021.1.3.Market volumeThe Canadian motorcycles market grew by 8.4%in 2021 to reach a volume of 74.4 thousand units.1.4.Market volume
4、 forecastIn 2026,the Canadian motorcycles market is forecast to have a volume of 89.1 thousand units,an increase of 19.7%since 2021.1.5.Category segmentationMotorcycles is the largest segment of the motorcycles market in Canada,accounting for 95.1%of the markets total volume.1.6.Geography segmentati
5、onCanada accounts for 7.1%of the Americas motorcycles market value.1.7.Market shareHonda is the leading player in the Canadian motorcycles market,generating a 19.3%share of the markets volume.1.8.Market rivalry Motorcycles in CanadaIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND
6、IS NOT TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in the motorcycle
7、market remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in Canada Industry Profiles MARKETLINE THIS P
8、ROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.9.Competitive
9、 Landscape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Five Forces Ana
10、lysis186.1.Summary.186.2.Buyer power.196.3.Supplier power.20Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.226.5.Threat of substitutes.246.6.Degree of rivalry.257.Competitive Landscape277.1.Market share.277.2.W
11、ho are the leading players?.277.3.What strategies do leading players follow?.287.4.What are the competitive advantages of leading players?.297.5.Which are the most significant recent events in the market?.308.Company Profiles318.1.Harley-Davidson,Inc.318.2.Honda Motor Co.,Ltd.368.3.Yamaha Motor Co L
12、td.429.Macroeconomic Indicators489.1.Country data.48Appendix50Methodology.509.2.Industry associations.519.3.Related MarketLine research.51About MarketLine.52Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|6LIST OF TABLESTable 1:C
13、anada motorcycles market value:$million,20162111Table 2:Canada motorcycles market volume:thousand units,20162112Table 3:Canada motorcycles market category segmentation:%share,by volume,2016202113Table 4:Canada motorcycles market category segmentation:thousand units,2016-202113Table 5:Canada motorcyc
14、les market geography segmentation:$million,202115Table 6:Canada motorcycles market value forecast:$million,20212616Table 7:Canada motorcycles market volume forecast:thousand units,20212617Table 8:Canada motorcycles market share:%share,by volume,202127Table 9:Harley-Davidson,Inc.:key facts31Table 10:
15、Harley-Davidson,Inc.:Annual Financial Ratios33Table 11:Harley-Davidson,Inc.:Key Employees34Table 12:Harley-Davidson,Inc.:Key Employees Continued35Table 13:Honda Motor Co.,Ltd.:key facts36Table 14:Honda Motor Co.,Ltd.:Annual Financial Ratios38Table 15:Honda Motor Co.,Ltd.:Key Employees39Table 16:Hond
16、a Motor Co.,Ltd.:Key Employees Continued40Table 17:Honda Motor Co.,Ltd.:Key Employees Continued41Table 18:Yamaha Motor Co Ltd:key facts42Table 19:Yamaha Motor Co Ltd:Annual Financial Ratios43Table 20:Yamaha Motor Co Ltd:Key Employees44Table 21:Yamaha Motor Co Ltd:Key Employees Continued46Table 22:Ya
17、maha Motor Co Ltd:Key Employees Continued47Table 23:Canada size of population(million),20172148Table 24:Canada gdp(constant 2005 prices,$billion),20172148Table 25:Canada gdp(current prices,$billion),20172148Table 26:Canada inflation,20172148Table 27:Canada consumer price index(absolute),20172149Moto
18、rcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:Canada exchange rate,20172149Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:Ca
19、nada motorcycles market value:$million,20162111Figure 2:Canada motorcycles market volume:thousand units,20162112Figure 3:Canada motorcycles market category segmentation:thousand units,2016-202114Figure 4:Canada motorcycles market geography segmentation:%share,by value,202115Figure 5:Canada motorcycl
20、es market value forecast:$million,20212616Figure 6:Canada motorcycles market volume forecast:thousand units,20212617Figure 7:Forces driving competition in the motorcycles market in Canada,202118Figure 8:Drivers of buyer power in the motorcycles market in Canada,202119Figure 9:Drivers of supplier pow
21、er in the motorcycles market in Canada,202120Figure 10:Factors influencing the likelihood of new entrants in the motorcycles market in Canada,202122Figure 11:Factors influencing the threat of substitutes in the motorcycles market in Canada,202124Figure 12:Drivers of degree of rivalry in the motorcyc
22、les market in Canada,202125Figure 13:Canada motorcycles market share:%share,by volume,202127Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|92.Market Overview2.1.Market definitionThe motorcycles market consists of all classes of
23、on and offroad motorcycles including scooters and mopeds.Mopeds are powered twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and with restricted maximum speed.For the purposes of this profile,all powered twowheelers other than mopeds a
24、re classed as motorcycles.(The term scooter refers to a twowheeler of any capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engine capacity a scooter may fall into either moped or motorcycle category).Volumes reflect the number of new
25、motorcycles sold each year.The market value is assessed at manufacturers list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all currency conversions used in the creation of this report have been calculated using constant 2021 annual ave
26、rage exchange rates.For the purposes of this report,the global market consists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Canada,Mexico,and the United States.South America comprises Argentina,Brazil,Chile,Colombia,and Peru.Europe
27、comprises Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.Scandinavia comprises Denmark,Finland,Norway,and Sweden.AsiaPacific comprises Australia,China,Hong Kong,In
28、dia,Indonesia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirates.2.2.Market analysisThe value of the Canadian motorcycles market grew by 10%in 2021,which followed growth
29、 of 14.4%in 2020.The market is projected to remain on a strong growth trajectory over the forecast period,albeit at a decelerated rate.The Canadian motorcycles market had total revenues of$949.8 million in 2021,representing a compound annual growth rate(CAGR)of 6.1%between 2016 and 2021.In compariso
30、n,the US market declined with a CAGR of 0.7%,and the Mexican market increased with a CAGR of 11.7%,over the same period,to reach respective values of$4.0 billion and$2.5 billion in 2021.Prior to the pandemic,growth in the motorcycles market was low to moderate,demonstrating a shift in consumer behav
31、iour in favor of motorcycle purchases,which contrasts considerably to other developed markets where decline was typical.Market consumption volume increased with a CAGR of 4.4%between 2016 and 2021,to reach a total of 74,400 units in 2021.The markets volume is expected to rise to 89,100 units by the
32、end of 2026,representing a CAGR of 3.7%over 202126.Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10The Canadian market remained resilient in spite of the global demand and supply shock amid lockdown measures.The volume of sales
33、 in the Canadian market was up by 9.4%and 8.5%in 2020 and 2021,respectively,an exceptional performance compared to other developed markets,which faced decline.Motorcycles had the highest volume in the Canadian motorcycles market in 2021,with a total of 70,800 units,equivalent to 95.1%of the markets
34、overall volume.In comparison,mopeds had a volume of 3,600 units in 2021,equating to 4.9%of the market total.Sales of heavyweight motorcycles,particularly of the touring and cruiser categories,have been falling in recent years,in line with an increasing preference of millennial consumers towards ligh
35、ter and more affordable models for commuting purposes,such as scooters.At the same time,there has been an increasing dynamic of dual purpose and offroad bikes,linked to stronger demand for recreation by the same demographic.The performance of the market is forecast to decelerate,with an anticipated
36、CAGR of 5.4%over 202126,which is expected to drive the market to a value of$1.2 billion by the end of 2026.Comparatively,the US and Mexican markets will grow with CAGRs of 3.8%and 9.8%respectively,over the same period,to reach respective values of$4.9 billion and$4.0 billion in 2026.Growth is expect
37、ed to be strong in the forecast period overall but not at the heights seen in 2020 and 2021.Motorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|113.Market Data3.1.Market valueThe Canadian motorcycles market grew by 10%in 2021 to reac
38、h a value of$949.8 million.The compound annual growth rate of the market in the period 201621 was 6.1%.TableTable 1 1:CanadaCanada motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121Year$millionC$million million%Growth2016707.3886.7597.72017735.0921.5621.23.9%2018740.4928.
39、3625.80.7%2019754.8946.4637.91.9%2020863.71,082.9730.014.4%2021949.81,190.9802.810.0%CAGR:2016216.1%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 1 1:CanadaCanada motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMot
40、orcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|123.2.Market volumeThe Canadian motorcycles market grew by 8.4%in 2021 to reach a volume of 74.4 thousand units.The compound annual growth rate of the market in the period 201621 was 4
41、.4%.TableTable 2 2:CanadaCanada motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121Yearthousand units%Growth201660.0201761.62.8%201861.1(0.9%)201962.72.7%202068.69.4%202174.48.4%CAGR:2016214.4%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 2 2:Canad
42、aCanada motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Market Segmentation4.1.Category
43、segmentationMotorcycles is the largest segment of the motorcycles market in Canada,accounting for 95.1%of the markets total volume.The Mopeds segment accounts for the remaining 4.9%of the market.TableTable 3 3:CanadaCanada motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentatio
44、n:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Motorcycles94.1%94.1%94.1%94.1%95.1%95.1%Mopeds5.9%5.9%5.9%5.9%4.9%4.9%Total100%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:CanadaCanada motorcyclesmotorcycles marketmarket categoryc
45、ategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021Category2016201720182019202020212016-21 CAGR(%)Motorcycles56.458.057.559.065.370.84.6%Mopeds3.53.63.63.73.43.60.5%Total59.961.661.162.768.774.44.4%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Canada Indust
46、ry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|14FigureFigure 3 3:CanadaCanada motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorc
47、ycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|154.2.Geography segmentationCanada accounts for 7.1%of the Americas motorcycles market value.The United States accounts for a further 30.3%of the Americas market.TableTable 5 5:CanadaCana
48、da motorcyclesmotorcycles marketmarket geographygeography segmentation:segmentation:$million,million,20212021Geography2021%United States4,049.830.3Mexico2,517.818.8Canada949.87.1Rest of the Americas5,841.043.7Total13,358.499.9%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 4 4:CanadaCanada
49、 motorcyclesmotorcycles marketmarket geographygeography segmentation:segmentation:%share,share,byby value,value,20212021 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Canada Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|165.Market Outlo
50、ok5.1.Market value forecastIn 2026,the Canadian motorcycles market is forecast to have a value of$1,237.9 million,an increase of 30.3%since 2021.The compound annual growth rate of the market in the period 202126 is predicted to be 5.4%.TableTable 6 6:CanadaCanada motorcyclesmotorcycles marketmarket