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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in FranceAugust 2022ReferenceReference Code:Code:0164-04030164-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWW
2、W.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in FranceIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe French motorcycles market grew by 8.7%in 2021 to re
3、ach a value of$2,217.5 million.1.2.Market value forecastIn 2026,the French motorcycles market is forecast to have a value of$2,849.3 million,an increase of 28.5%since 2021.1.3.Market volumeThe French motorcycles market grew by 6.2%in 2021 to reach a volume of 307.9 thousand units.1.4.Market volume f
4、orecastIn 2026,the French motorcycles market is forecast to have a volume of 391.8 thousand units,an increase of 27.2%since 2021.1.5.Category segmentationMotorcycles is the largest segment of the motorcycles market in France,accounting for 67.2%of the markets total volume.1.6.Geography segmentationF
5、rance accounts for 17.5%of the European motorcycles market value.1.7.Market shareYamaha is the leading player in the French motorcycles market,generating a 11%share of the markets volume.1.8.Market rivalry Motorcycles in FranceIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NO
6、T TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in the motorcycle marke
7、t remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in France Industry Profiles MARKETLINE THIS PROFIL
8、E IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.9.Competitive Land
9、scape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Five Forces Analysis
10、186.1.Summary.186.2.Buyer power.196.3.Supplier power.20Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.226.5.Threat of substitutes.246.6.Degree of rivalry.267.Competitive Landscape287.1.Market share.287.2.Who ar
11、e the leading players?.287.3.What strategies do leading players follow?.297.4.What are the competitive advantages of leading players?.307.5.Which are the most significant recent events in the market?.307.6.What are the future strategies of leading players?.318.Company Profiles328.1.Yamaha Motor Co L
12、td.328.2.Honda Motor Co.,Ltd.388.3.Piaggio&C.S.p.A.448.4.Bayerische Motoren Werke AG.499.Macroeconomic Indicators549.1.Country data.54Appendix56Methodology.569.2.Industry associations.579.3.Related MarketLine research.57About MarketLine.58Motorcycles in France Industry Profiles MARKETLINE THIS PROFI
13、LE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|6LIST OF TABLESTable 1:France motorcycles market value:$million,20162111Table 2:France motorcycles market volume:thousand units,20162112Table 3:France motorcycles market category segmentation:%share,by volume,2016202113Table 4:France motorcyc
14、les market category segmentation:thousand units,2016-202113Table 5:France motorcycles market geography segmentation:$million,202115Table 6:France motorcycles market value forecast:$million,20212616Table 7:France motorcycles market volume forecast:thousand units,20212617Table 8:France motorcycles mar
15、ket share:%share,by volume,202128Table 9:Yamaha Motor Co Ltd:key facts32Table 10:Yamaha Motor Co Ltd:Annual Financial Ratios33Table 11:Yamaha Motor Co Ltd:Key Employees34Table 12:Yamaha Motor Co Ltd:Key Employees Continued36Table 13:Yamaha Motor Co Ltd:Key Employees Continued37Table 14:Honda Motor C
16、o.,Ltd.:key facts38Table 15:Honda Motor Co.,Ltd.:Annual Financial Ratios40Table 16:Honda Motor Co.,Ltd.:Key Employees41Table 17:Honda Motor Co.,Ltd.:Key Employees Continued42Table 18:Honda Motor Co.,Ltd.:Key Employees Continued43Table 19:Piaggio&C.S.p.A.:key facts44Table 20:Piaggio&C.S.p.A.:Annual F
17、inancial Ratios46Table 21:Piaggio&C.S.p.A.:Key Employees47Table 22:Piaggio&C.S.p.A.:Key Employees Continued48Table 23:Bayerische Motoren Werke AG:key facts49Table 24:Bayerische Motoren Werke AG:Annual Financial Ratios51Table 25:Bayerische Motoren Werke AG:Key Employees52Table 26:Bayerische Motoren W
18、erke AG:Key Employees Continued53Table 27:France size of population(million),20172154Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:France gdp(constant 2005 prices,$billion),20172154Table 29:France gdp(current prices,$
19、billion),20172154Table 30:France inflation,20172154Table 31:France consumer price index(absolute),20172155Table 32:France exchange rate,20172155Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:France motor
20、cycles market value:$million,20162111Figure 2:France motorcycles market volume:thousand units,20162112Figure 3:France motorcycles market category segmentation:thousand units,2016-202114Figure 4:France motorcycles market geography segmentation:%share,by value,202115Figure 5:France motorcycles market
21、value forecast:$million,20212616Figure 6:France motorcycles market volume forecast:thousand units,20212617Figure 7:Forces driving competition in the motorcycles market in France,202118Figure 8:Drivers of buyer power in the motorcycles market in France,202119Figure 9:Drivers of supplier power in the
22、motorcycles market in France,202120Figure 10:Factors influencing the likelihood of new entrants in the motorcycles market in France,202122Figure 11:Factors influencing the threat of substitutes in the motorcycles market in France,202124Figure 12:Drivers of degree of rivalry in the motorcycles market
23、 in France,202126Figure 13:France motorcycles market share:%share,by volume,202128Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|92.Market Overview2.1.Market definitionThe motorcycles market consists of all classes of on and off
24、road motorcycles including scooters and mopeds.Mopeds are powered twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and with restricted maximum speed.For the purposes of this profile,all powered twowheelers other than mopeds are classed
25、 as motorcycles.(The term scooter refers to a twowheeler of any capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engine capacity a scooter may fall into either moped or motorcycle category).Volumes reflect the number of new motorcycle
26、s sold each year.The market value is assessed at manufacturers list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average excha
27、nge rates.For the purposes of this report,the global market consists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Canada,Mexico,and the United States.South America comprises Argentina,Brazil,Chile,Colombia,and Peru.Europe comprises
28、Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.Scandinavia comprises Denmark,Finland,Norway,and Sweden.AsiaPacific comprises Australia,China,Hong Kong,India,Indone
29、sia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirates.2.2.Market analysisThe value of the French motorcycles market grew by 8.7%in 2021,which followed growth of 6.5%in
30、2020.The market is projected to remain on a strong growth trajectory over the forecast period,albeit at a decelerated rate.The French motorcycles market had total revenues of$2.2 billion in 2021,representing a compound annual growth rate(CAGR)of 5.6%between 2016 and 2021.In comparison,the German mar
31、ket increased with a CAGR of 3.5%,and the UK market declined with a CAGR of 1%,over the same period,to reach respective values of$2.7m and$887.6 million in 2021.The French market remained resilient despite the global demand and supply shock caused by pandemic lockdown measures.The volume of sales in
32、 the French market was up by 11.0%and 6.2%in 2020 and 2021,respectively,an impressive performance compared to other developed markets,which generally faced decline.Market consumption volume increased with a CAGR of 4%between 2016 and 2021,to reach a total of 307,900 units in 2021.The markets volume
33、is expected to rise to 391,800 units by the end of 2026,representing a CAGR of 4.9%over 202126.Motorcycles in France have witnessed significant sales growth in recent years,the highest within Europe.The key driver behind this trend is consumers suppressed income in recent years that has enhanced the
34、 price advantage Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10of motorcycles over cars.The additional tax burden for car owners in France over the last three years,with increased vehicle registration taxes for older vehicles
35、 adding to the cost of car ownership,has been an incentive to buy motorcycles.Additionally,the 2016,a law change regarding the legalization of riding through stationary lines of traffic for motorcycles around the biggest metropolitan areas has also favored motorcycles sales;this has added to the ben
36、efit of motorcycle riders getting around traffic jams in congested areas.Motorcycles had the highest volume in the French motorcycles market in 2021,with a total of 207,000 units,equivalent to 67.2%of the markets overall volume.In comparison,mopeds had a volume of 100,900 units in 2021,equating to 3
37、2.8%of the market total.Although motorcycles are the most dominant segment,mopeds represent a larger market share than they do in most developed markets due to their comparative affordability.The pandemic fueled demand was apparent in both segments,which rose significantly in value.The performance o
38、f the market is forecast to decelerate,with an anticipated CAGR of 5.1%over 202126,which is expected to drive the market to a value of$2.8 billion by the end of 2026.Comparatively,the German and UK markets will grow with CAGRs of 4.8%and 6%respectively,over the same period,to reach respective values
39、 of$3.4 billion and$1.2 billion in 2026.Growth is expected to be strong in the forecast period overall but not at the level seen in 2021.Motorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|113.Market Data3.1.Market valueThe French mo
40、torcycles market grew by 8.7%in 2021 to reach a value of$2,217.5 million.The compound annual growth rate of the market in the period 201621 was 5.6%.TableTable 1 1:FranceFrance motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121Year$million million%Growth20161,692.41,431.2
41、20171,723.81,457.81.9%20181,831.51,548.86.2%20191,915.81,620.14.6%20202,040.61,725.66.5%20212,217.51,875.38.7%CAGR:2016215.6%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 1 1:FranceFrance motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121 SOURCE:SOURCE:MARKETLI
42、NE M A R K E T L I N EMotorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|123.2.Market volumeThe French motorcycles market grew by 6.2%in 2021 to reach a volume of 307.9 thousand units.The compound annual growth rate of the market in
43、 the period 201621 was 4%.TableTable 2 2:FranceFrance motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121Yearthousand units%Growth2016253.12017270.16.7%2018250.4(7.3%)2019261.14.3%2020289.811.0%2021307.96.2%CAGR:2016214.0%SOURCE:SOURCE:MARKETLINE M A R K E T
44、L I N EFigureFigure 2 2:FranceFrance motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Mar
45、ket Segmentation4.1.Category segmentationMotorcycles is the largest segment of the motorcycles market in France,accounting for 67.2%of the markets total volume.The Mopeds segment accounts for the remaining 32.8%of the market.TableTable 3 3:FranceFrance motorcyclesmotorcycles marketmarket categorycat
46、egory segmentation:segmentation:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Motorcycles64.5%60.3%70.9%70.9%66.0%67.2%Mopeds35.5%39.7%29.1%29.1%34.0%32.8%Total100%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:FranceFrance motorcycl
47、esmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021Category2016201720182019202020212016-21 CAGR(%)Motorcycles163.3162.8177.5185.0191.2207.04.8%Mopeds89.7107.372.976.198.6100.92.4%Total253270.1250.4261.1289.8307.94%SOURCE:SOURCE:MARKET
48、LINE M A R K E T L I N EMotorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|14FigureFigure 3 3:FranceFrance motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-202
49、1 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in France Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|154.2.Geography segmentationFrance accounts for 17.5%of the European motorcycles market value.Germany accounts for a further 21.5%of th
50、e European market.TableTable 5 5:FranceFrance motorcyclesmotorcycles marketmarket geographygeography segmentation:segmentation:$million,million,20212021Geography2021%Germany2,720.421.5France2,217.517.5Italy2,184.317.3Spain1,766.914.0United Kingdom887.67.0Rest of Europe2,875.222.7Total12,651.9100%SOU