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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in EuropeAugust 2022ReferenceReference Code:Code:0201-04030201-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWW
2、W.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in EuropeIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe European motorcycles market grew by 6.5%in 2021 to
3、reach a value of$12.7 billion.1.2.Market value forecastIn 2026,the European motorcycles market is forecast to have a value of$17.4 billion,an increase of 37.9%since 2021.1.3.Market volumeThe European motorcycles market grew by 5.7%in 2021 to reach a volume of 1.8 million units.1.4.Market volume fore
4、castIn 2026,the European motorcycles market is forecast to have a volume of 2.3 million units,an increase of 30.6%since 2021.1.5.Category segmentationMotorcycles is the largest segment of the motorcycles market in Europe,accounting for 80.2%of the markets total volume.1.6.Geography segmentationGerma
5、ny accounts for 21.5%of the European motorcycles market value.1.7.Market shareHonda is the leading player in the European motorcycles market,generating a 17.8%share of the markets volume.1.8.Market rivalry Motorcycles in EuropeIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NO
6、T TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in the motorcycle marke
7、t remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFIL
8、E IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.9.Competitive Land
9、scape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Five Forces Analysis
10、186.1.Summary.186.2.Buyer power.196.3.Supplier power.20Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.226.5.Threat of substitutes.246.6.Degree of rivalry.257.Competitive Landscape277.1.Market share.277.2.Who ar
11、e the leading players?.277.3.What strategies do leading players follow?.287.4.What are the competitive advantages of leading players?.297.5.Which are the most significant recent events in the market?.298.Company Profiles318.1.Piaggio&C.S.p.A.318.2.Yamaha Motor Co Ltd.368.3.Bayerische Motoren Werke A
12、G.428.4.Honda Motor Co.,Ltd.479.Macroeconomic Indicators539.1.Country data.53Appendix55Methodology.559.2.Industry associations.569.3.Related MarketLine research.56About MarketLine.57Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage
13、|6LIST OF TABLESTable 1:Europe motorcycles market value:$billion,20162111Table 2:Europe motorcycles market volume:million units,20162112Table 3:Europe motorcycles market category segmentation:%share,by volume,2016202113Table 4:Europe motorcycles market category segmentation:million units,2016-202113
14、Table 5:Europe motorcycles market geography segmentation:$billion,202115Table 6:Europe motorcycles market value forecast:$billion,20212616Table 7:Europe motorcycles market volume forecast:million units,20212617Table 8:Europe motorcycles market share:%share,by volume,202127Table 9:Piaggio&C.S.p.A.:ke
15、y facts31Table 10:Piaggio&C.S.p.A.:Annual Financial Ratios33Table 11:Piaggio&C.S.p.A.:Key Employees34Table 12:Piaggio&C.S.p.A.:Key Employees Continued35Table 13:Yamaha Motor Co Ltd:key facts36Table 14:Yamaha Motor Co Ltd:Annual Financial Ratios37Table 15:Yamaha Motor Co Ltd:Key Employees38Table 16:Y
16、amaha Motor Co Ltd:Key Employees Continued40Table 17:Yamaha Motor Co Ltd:Key Employees Continued41Table 18:Bayerische Motoren Werke AG:key facts42Table 19:Bayerische Motoren Werke AG:Annual Financial Ratios44Table 20:Bayerische Motoren Werke AG:Key Employees45Table 21:Bayerische Motoren Werke AG:Key
17、 Employees Continued46Table 22:Honda Motor Co.,Ltd.:key facts47Table 23:Honda Motor Co.,Ltd.:Annual Financial Ratios49Table 24:Honda Motor Co.,Ltd.:Key Employees50Table 25:Honda Motor Co.,Ltd.:Key Employees Continued51Table 26:Honda Motor Co.,Ltd.:Key Employees Continued52Table 27:Europe size of pop
18、ulation(million),20172153Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:Europe gdp(constant 2005 prices,$billion),20172153Table 29:Europe gdp(current prices,$billion),20172153Table 30:Europe inflation,20172153Table 31:
19、Europe consumer price index(absolute),20172154Table 32:Europe exchange rate,20172154Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:Europe motorcycles market value:$billion,20162111Figure 2:Europe motorcy
20、cles market volume:million units,20162112Figure 3:Europe motorcycles market category segmentation:million units,2016-202114Figure 4:Europe motorcycles market geography segmentation:%share,by value,202115Figure 5:Europe motorcycles market value forecast:$billion,20212616Figure 6:Europe motorcycles ma
21、rket volume forecast:million units,20212617Figure 7:Forces driving competition in the motorcycles market in Europe,202118Figure 8:Drivers of buyer power in the motorcycles market in Europe,202119Figure 9:Drivers of supplier power in the motorcycles market in Europe,202120Figure 10:Factors influencin
22、g the likelihood of new entrants in the motorcycles market in Europe,202122Figure 11:Factors influencing the threat of substitutes in the motorcycles market in Europe,202124Figure 12:Drivers of degree of rivalry in the motorcycles market in Europe,202125Figure 13:Europe motorcycles market share:%sha
23、re,by volume,202127Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|92.Market Overview2.1.Market definitionThe motorcycles market consists of all classes of on and offroad motorcycles including scooters and mopeds.Mopeds are power
24、ed twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and with restricted maximum speed.For the purposes of this profile,all powered twowheelers other than mopeds are classed as motorcycles.(The term scooter refers to a twowheeler of any
25、 capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engine capacity a scooter may fall into either moped or motorcycle category).Volumes reflect the number of new motorcycles sold each year.The market value is assessed at manufacturers
26、list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.For the purposes of this report,the global market con
27、sists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Canada,Mexico,and the United States.South America comprises Argentina,Brazil,Chile,Colombia,and Peru.Europe comprises Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germa
28、ny,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.Scandinavia comprises Denmark,Finland,Norway,and Sweden.AsiaPacific comprises Australia,China,Hong Kong,India,Indonesia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,
29、Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirates.2.2.Market analysisThe value of the European motorcycles market grew by 6.5%in 2021,which followed growth of 10.0%in 2020.The market is projected to remain on a strong growth tr
30、ajectory over the forecast periodThe German market is the largest in the region,accounting for 21.5%of the total value,followed by France,Italy,and Spain,which account for 1.5%,17.3%,and 14.0%,respectively.The European motorcycles market had total revenues of$12.7 billion in 2021,representing a comp
31、ound annual growth rate(CAGR)of 4%between 2016 and 2021.In comparison,the German market increased with a CAGR of 3.5%,and the UK market declined with a CAGR of 1%,over the same period,to reach respective values of$2.7 billion and$887.6 million in 2021.The volume of sales in the German market grew by
32、 32.3%in 2020,a strong performance,unlike many developed markets which faced strong decline following the impact of the COVID19 pandemic.This performance is attributable to two trends:an increased uptake of twowheeled vehicles as a safe alternative to public transportation for many pricesensitive co
33、nsumers;and the high sales growth towards the end of the year amid a push from manufacturers to unload Euro 4 models,which are no longer sold from 2021 with the introduction of Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10Eu
34、ro 5 standards.However,this surge in uptake in 2020 did not continue in 2021 as restrictions eased and normal habits resumed.Market consumption volume increased with a CAGR of 2.9%between 2016 and 2021,to reach a total of 1,780,200 units in 2021.The markets volume is expected to rise to 2,324,500 un
35、its by the end of 2026,representing a CAGR of 5.5%over 202126.Motorcycles in France have witnessed significant sales growth in recent years,the highest within Europe.The key driver behind this trend is consumers suppressed income in recent years that has enhanced the price advantage of motorcycles o
36、ver cars.The additional tax burden for car owners in France over the last three years,with increased vehicle registration taxes for older vehicles adding to the cost of car ownership,has been an incentive to buy motorcycles.Additionally,the 2016,a law change regarding the legalization of riding thro
37、ugh stationary lines of traffic for motorcycles around the biggest metropolitan areas has also favored motorcycles sales;this has added to the benefit of motorcycle riders getting around traffic jams in congested areas.Motorcycles had the highest volume in the European motorcycles market in 2021,wit
38、h a total of 1,427,200 units,equivalent to 80.2%of the markets overall volume.In comparison,mopeds had a volume of 353,000 units in 2021,equating to 19.8%of the market total.Scooters account for large of volumes in the Italian market,historically being a popular mode of transport for Italian consume
39、rs,due to their affordability and their ease of navigation around traffic jams that are quite common in the country.The suppressed income of Italian consumers in recent years has enhanced the option of motorcycles over cars.The performance of the market is forecast to accelerate,with an anticipated
40、CAGR of 6.6%over 202126,which is expected to drive the market to a value of$17.4 billion by the end of 2026.Comparatively,the German and UK markets will grow with CAGRs of 4.8%and 6%respectively,over the same period,to reach respective values of$3.4 billion and$1.2 billion in 2026.The gradual easing
41、 of containment measures and the immunization of the population will allow the recovery of economic activity,stimulating demand for transportation.Given this projection,the volumes of sales in the European motorcycles market is forecast to grow by 5.5%.It is likely demand will come from those lookin
42、g for more convenient and affordable alternatives to cars.Motorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|113.Market Data3.1.Market valueThe European motorcycles market grew by 6.5%in 2021 to reach a value of$12.7 billion.The com
43、pound annual growth rate of the market in the period 201621 was 4%.TableTable 1 1:EuropeEurope motorcyclesmotorcycles marketmarket value:value:$billion,billion,20162016 2121Year$billion billion%Growth201610.48.820179.68.1(7.4%)201810.48.88.2%201910.89.13.7%202011.910.010.0%202112.710.76.5%CAGR:20162
44、14.0%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 1 1:EuropeEurope motorcyclesmotorcycles marketmarket value:value:$billion,billion,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT T
45、O BE PHOTOCOPIEDPage|123.2.Market volumeThe European motorcycles market grew by 5.7%in 2021 to reach a volume of 1.8 million units.The compound annual growth rate of the market in the period 201621 was 2.9%.TableTable 2 2:EuropeEurope motorcyclesmotorcycles marketmarket volume:volume:millionmillion
46、units,units,20162016 2121Yearmillion units%Growth20161.520171.5(0.6%)20181.5(1.4%)20191.64.4%20201.76.7%20211.85.7%CAGR:2016212.9%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 2 2:EuropeEurope motorcyclesmotorcycles marketmarket volume:volume:millionmillion units,units,20162016 2121 SOURC
47、E:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Market Segmentation4.1.Category segmentationMotorcycles is the largest segment of the motorcycles market in Europe,accounting for 80.2%of
48、the markets total volume.The Mopeds segment accounts for the remaining 19.8%of the market.TableTable 3 3:EuropeEurope motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Motorcycles77.4%72.8%7
49、9.5%79.6%77.6%80.2%Mopeds22.6%27.2%20.5%20.4%22.4%19.8%Total100%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:EuropeEurope motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:millionmillion units,units,2016-20212016-2021Category201620172018
50、2019202020212016-21 CAGR(%)Motorcycles1.21.11.21.31.31.43.6%Mopeds0.30.40.30.30.40.40.2%Total1.51.51.51.61.71.83.7%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Europe Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|14FigureFigure 3 3:Eur