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1、 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|1MarketLine Industry ProfileMotorcycles in BrazilAugust 2022ReferenceReference Code:Code:0076-04030076-0403PublicationPublication Date:Date:AugustAugust 20222022PrimaryPrimary NAICS:NAICS:336991336991WWW.MARKETLINE.COMWW
2、W.MARKETLINE.COMMARKETLINE.THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Motorcycles in BrazilIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|21.Executive Summary1.1.Market valueThe Brazilian motorcycles market shrank by 13.2%in 2021
3、 to reach a value of$1,354 million.1.2.Market value forecastIn 2026,the Brazilian motorcycles market is forecast to have a value of$1,976.5 million,an increase of 46%since 2021.1.3.Market volumeThe Brazilian motorcycles market shrank by 15.4%in 2021 to reach a volume of 748.7 thousand units.1.4.Mark
4、et volume forecastIn 2026,the Brazilian motorcycles market is forecast to have a volume of 918.1 thousand units,an increase of 22.6%since 2021.1.5.Category segmentationMotorcycles is the largest segment of the motorcycles market in Brazil,accounting for 96.6%of the markets total volume.1.6.Geography
5、 segmentationBrazil accounts for 10.1%of the Americas motorcycles market value.1.7.Market shareHonda is the leading player in the Brazilian motorcycles market,generating a 78.1%share of the markets volume.1.8.Market rivalry Motorcycles in BrazilIndustry Profiles MARKETLINE THIS PROFILE IS A LICENSED
6、 PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|3The presence of large,multinational companies with strong brands intensifies the rivalry level in this market.Diversification through product lines and geographical presence help to alleviate rivalry to an extent.1.9.Competitive LandscapeConcentration in th
7、e motorcycle market remains high,but competition has intensified,driven by existing manufacturers and emerging manufacturers.The markets landscape continues to change rapidly with players facing tighter environmental regulations and advancing technologies.Motorcycles in Brazil Industry Profiles MARK
8、ETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|4TABLE OF CONTENTS1.Executive Summary21.1.Market value.21.2.Market value forecast.21.3.Market volume.21.4.Market volume forecast.21.5.Category segmentation.21.6.Geography segmentation.21.7.Market share.21.8.Market rivalry.21.
9、9.Competitive Landscape.32.Market Overview92.1.Market definition.92.2.Market analysis.93.Market Data113.1.Market value.113.2.Market volume.124.Market Segmentation134.1.Category segmentation.134.2.Geography segmentation.155.Market Outlook165.1.Market value forecast.165.2.Market volume forecast.176.Fi
10、ve Forces Analysis186.1.Summary.186.2.Buyer power.196.3.Supplier power.21Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|56.4.New entrants.236.5.Threat of substitutes.256.6.Degree of rivalry.277.Competitive Landscape297.1.Market
11、share.297.2.Who are the leading players?.297.3.What strategies do leading players follow?.307.4.What are the competitive advantages of leading players?.307.5.Which are the most significant recent events in the market?.317.6.What are the future strategies of leading players?.318.Company Profiles338.1
12、.Honda Motor Co.,Ltd.338.2.Yamaha Motor Co Ltd.398.3.Bayerische Motoren Werke AG.459.Macroeconomic Indicators509.1.Country data.50Appendix52Methodology.529.2.Industry associations.539.3.Related MarketLine research.53About MarketLine.54Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE I
13、S A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|6LIST OF TABLESTable 1:Brazil motorcycles market value:$million,20162111Table 2:Brazil motorcycles market volume:thousand units,20162112Table 3:Brazil motorcycles market category segmentation:%share,by volume,2016202113Table 4:Brazil motorcycles
14、market category segmentation:thousand units,2016-202113Table 5:Brazil motorcycles market geography segmentation:$million,202115Table 6:Brazil motorcycles market value forecast:$million,20212616Table 7:Brazil motorcycles market volume forecast:thousand units,20212617Table 8:Brazil motorcycles market
15、share:%share,by volume,202129Table 9:Honda Motor Co.,Ltd.:key facts33Table 10:Honda Motor Co.,Ltd.:Annual Financial Ratios35Table 11:Honda Motor Co.,Ltd.:Key Employees36Table 12:Honda Motor Co.,Ltd.:Key Employees Continued37Table 13:Honda Motor Co.,Ltd.:Key Employees Continued38Table 14:Yamaha Motor
16、 Co Ltd:key facts39Table 15:Yamaha Motor Co Ltd:Annual Financial Ratios40Table 16:Yamaha Motor Co Ltd:Key Employees41Table 17:Yamaha Motor Co Ltd:Key Employees Continued43Table 18:Yamaha Motor Co Ltd:Key Employees Continued44Table 19:Bayerische Motoren Werke AG:key facts45Table 20:Bayerische Motoren
17、 Werke AG:Annual Financial Ratios47Table 21:Bayerische Motoren Werke AG:Key Employees48Table 22:Bayerische Motoren Werke AG:Key Employees Continued49Table 23:Brazil size of population(million),20172150Table 24:Brazil gdp(constant 2005 prices,$billion),20172150Table 25:Brazil gdp(current prices,$bill
18、ion),20172150Table 26:Brazil inflation,20172150Table 27:Brazil consumer price index(absolute),20172151Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|7Table 28:Brazil exchange rate,20172151Motorcycles in Brazil Industry Profiles
19、MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|8LIST OF FIGURESFigure 1:Brazil motorcycles market value:$million,20162111Figure 2:Brazil motorcycles market volume:thousand units,20162112Figure 3:Brazil motorcycles market category segmentation:thousand units,2016-20211
20、4Figure 4:Brazil motorcycles market geography segmentation:%share,by value,202115Figure 5:Brazil motorcycles market value forecast:$million,20212616Figure 6:Brazil motorcycles market volume forecast:thousand units,20212617Figure 7:Forces driving competition in the motorcycles market in Brazil,202118
21、Figure 8:Drivers of buyer power in the motorcycles market in Brazil,202119Figure 9:Drivers of supplier power in the motorcycles market in Brazil,202121Figure 10:Factors influencing the likelihood of new entrants in the motorcycles market in Brazil,202123Figure 11:Factors influencing the threat of su
22、bstitutes in the motorcycles market in Brazil,202125Figure 12:Drivers of degree of rivalry in the motorcycles market in Brazil,202127Figure 13:Brazil motorcycles market share:%share,by volume,202129Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE
23、 PHOTOCOPIEDPage|92.Market Overview2.1.Market definitionThe motorcycles market consists of all classes of on and offroad motorcycles including scooters and mopeds.Mopeds are powered twowheeler vehicles with engine capacity of less than 50 c.c.,generally also equipped for nonmotorised propulsion and
24、with restricted maximum speed.For the purposes of this profile,all powered twowheelers other than mopeds are classed as motorcycles.(The term scooter refers to a twowheeler of any capacity that has its engine as part of the rear suspension,and/or has a stepthrough chassis,thus depending on its engin
25、e capacity a scooter may fall into either moped or motorcycle category).Volumes reflect the number of new motorcycles sold each year.The market value is assessed at manufacturers list price.All market data and forecasts are represented in nominal terms(i.e.without adjustment for inflation)and all cu
26、rrency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.For the purposes of this report,the global market consists of North America,South America,Europe,AsiaPacific,Middle East,South Africa and Nigeria.North America consists of Ca
27、nada,Mexico,and the United States.South America comprises Argentina,Brazil,Chile,Colombia,and Peru.Europe comprises Austria,Belgium,the Czech Republic,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Netherlands,Norway,Poland,Portugal,Russia,Spain,Sweden,Switzerland,Turkey,and the United Kingdom.
28、Scandinavia comprises Denmark,Finland,Norway,and Sweden.AsiaPacific comprises Australia,China,Hong Kong,India,Indonesia,Kazakhstan,Japan,Malaysia,New Zealand,Pakistan,Philippines,Singapore,South Korea,Taiwan,Thailand,and Vietnam.Middle East comprises Egypt,Israel,Saudi Arabia,and United Arab Emirate
29、s.2.2.Market analysisThe value of the Brazilian motorcycles market declined by 16.3%in 2020 and then by 13.2%in 2021 as a result of the COVID19 pandemic,which reduced the volume of sales.The market is projected to bounce back in 2022 and remain on a strong growth trajectory for the rest of the forec
30、ast period.The Brazilian motorcycles market had total revenues of$1.4 billion in 2021,representing a compound annual growth rate(CAGR)of 1.6%between 2016 and 2021.In comparison,the US market declined with a CAGR of 0.7%,and the Canadian market increased with a CAGR of 6.1%,over the same period,to re
31、ach respective values of$4.0 billion and$949.8 million in 2021.Prior to the pandemic,the market had fluctuated but strong growth of 19.1%in 2018 outweighed a decline of 3.2%in 2017.The shock from COVID19 will set the market back a few years,with value not expected to surpass precovid levels until 20
32、25.Market consumption volumes declined with a CAGR of 4.3%between 2016 and 2021,to reach a total of 748,700 units in 2021.The markets volume is expected to rise to 918,100 units by the end of 2026,representing a CAGR of 4.2%over 202126.Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE
33、IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|10A combination of a demand and supply shock amid lockdown measures resulted in the sharp decline of the market.The volume of sales in the Brazilian market was down by 18.0%and 15.4%in 2020 and 2021,respectively,a strong decline compared to othe
34、r developing markets.Motorcycles had the highest volume in the Brazilian motorcycles market in 2021,with a total of 723,200 units,equivalent to 96.6%of the markets overall volume.In comparison,mopeds had a volume of 25,500 units in 2021,equating to 3.4%of the market total.The motorcycles segment con
35、tinues to dominate the market,but the COVID19 shock has meant the value declined by 21.3%between 2019 and 2021.Although this is expected to reverse from 2022,the value of the market is not forecast to reach 2019 levels until 2025.The performance of the market is forecast to accelerate,with an antici
36、pated CAGR of 7.9%over 202126,which is expected to drive the market to a value of$2.0 billion by the end of 2026.Comparatively,the US and Canadian markets will grow with CAGRs of 3.8%and 5.4%respectively,over the same period,to reach respective values of$4.9 billion and$1.2 billion in 2026.The Brazi
37、lian motorcycles market is expected to recover from 2022 following the expected recovery of consumer spending.The gradual easing of containment measures and the immunization of the population will allow the recovery of economic activity,stimulating demand for transportation.Given this,the volumes of
38、 sales in the Brazilian motorcycles market is forecast to grow by 8.4%in 2022.The market is expected to follow a strong growth trajectory over the forecast period,as the market gradually returns to precovid levels.Motorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT
39、AND IS NOT TO BE PHOTOCOPIEDPage|113.Market Data3.1.Market valueThe Brazilian motorcycles market shrank by 13.2%in 2021 to reach a value of$1,354 million.The compound annual rate of change of the market in the period 201621 was 1.6%.TableTable 1 1:BrazilBrazil motorcyclesmotorcycles marketmarket val
40、ue:value:$million,million,20162016 2121Year$millionBRL million million%Growth20161,469.47,928.11,242.620171,421.77,670.51,202.3(3.2%)20181,693.69,137.41,432.219.1%20191,722.09,290.81,456.21.7%20201,560.48,418.91,319.6(9.4%)20211,354.07,305.01,145.0(13.2%)CAGR:201621(1.6%)SOURCE:SOURCE:MARKETLINE M A
41、 R K E T L I N EFigureFigure 1 1:BrazilBrazil motorcyclesmotorcycles marketmarket value:value:$million,million,20162016 2121 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|123.2.Market
42、 volumeThe Brazilian motorcycles market shrank by 15.4%in 2021 to reach a volume of 748.7 thousand units.The compound annual rate of change of the market in the period 201621 was 4.3%.TableTable 2 2:BrazilBrazil motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016
43、2121Yearthousand units%Growth2016933.52017885.3(5.2%)20181,018.515.1%20191,079.26.0%2020885.1(18.0%)2021748.7(15.4%)CAGR:201621(4.3%)SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 2 2:BrazilBrazil motorcyclesmotorcycles marketmarket volume:volume:thousandthousand units,units,20162016 2121
44、SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIEDPage|134.Market Segmentation4.1.Category segmentationMotorcycles is the largest segment of the motorcycles market in Brazil,accounting for 96.
45、6%of the markets total volume.The Mopeds segment accounts for the remaining 3.4%of the market.TableTable 3 3:BrazilBrazil motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:%share,share,byby volume,volume,20162016 20212021Category201620172018201920202021Motorcycles96.4%96
46、.1%96.6%96.6%96.6%96.6%Mopeds3.6%3.9%3.4%3.4%3.4%3.4%Total100%100%100%100%100%100%SOURCE:SOURCE:MARKETLINE M A R K E T L I N ETableTable 4 4:BrazilBrazil motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021Category201620172018
47、2019202020212016-21 CAGR(%)Motorcycles899.8851.0983.81,042.4854.9723.2-4.3%Mopeds33.834.334.736.830.225.5-5.4%Total933.6885.31,018.51,079.2885.1748.7(4.3%)SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO B
48、E PHOTOCOPIEDPage|14FigureFigure 3 3:BrazilBrazil motorcyclesmotorcycles marketmarket categorycategory segmentation:segmentation:thousandthousand units,units,2016-20212016-2021 SOURCE:SOURCE:MARKETLINE M A R K E T L I N EMotorcycles in Brazil Industry Profiles MARKETLINE THIS PROFILE IS A LICENSED P
49、RODUCT AND IS NOT TO BE PHOTOCOPIEDPage|154.2.Geography segmentationBrazil accounts for 10.1%of the Americas motorcycles market value.The United States accounts for a further 30.3%of the Americas market.TableTable 5 5:BrazilBrazil motorcyclesmotorcycles marketmarket geographygeography segmentation:s
50、egmentation:$million,million,20212021Geography2021%United States4,049.830.3Mexico2,517.818.8Brazil1,354.010.1Canada949.87.1Rest of the Americas4,487.033.6Total13,358.499.9%SOURCE:SOURCE:MARKETLINE M A R K E T L I N EFigureFigure 4 4:BrazilBrazil motorcyclesmotorcycles marketmarket geographygeography