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1、U6 The Media一.核心词精讲The Godfather immediately springs to mind.这让我马上想到教父。spring to （sbs） mind: if someone or something springs to mind, you immediately think of them （某人）马上想到eg Two questions spring to mind.1. All can work well, but why do many adaptations and indeed remakes fail with both cinema audie
2、nces and critics?这些素材都可以拍出很棒的作品，但为什么许多编剧、翻拍的电影没能受到电影观 众与评论家的的好评呢？adaptation n.a film or television programme that is based on a book or play 改编版 the process of changing something to make it suitable for a new situation 适应 adaptvi,“适应”，多与介词to连用eg Unfortunately, the doctors dont know how to make me be
3、tter, but I am very outgoing and have learned to adapt to my disability.vt.“改编”，多与介词for或from连用eg This text is adapted from a story in Chinese Literature.【拓展】adaptable adj.善于适应环境的；适应性强的In fact, sometimes authors are very involved in the process and may even be the screenwriter. 事实上，作者有时确实会参与改编，甚者可能担任
4、电影编剧。be involved in: to take part in an activity or event 参与， 参力口eg More than 30 software firms were involved in the project.【拓展】表示“参与，参加”的短语还有：take part in, participate in, join in表示“与有关”的短语还有：be associated with, be linked to, be related toFrom the name you would know what the company sells, where
5、they are located, and the name of the product.locate vt. to find the exact position of sth 找出的位置；位于be located in /near 位于.（附近）eg We couldnt locate the source of the radio signal.The shop is located right in the center of town.2. Its now normal to see advertisements that consist of pictures or words
6、from experts to show people how good the product is.consist of: to be formed or made up of由组成；没有被动语态，也不用于进行时eg The Chinese nation consists of 56 nationalities.二.重点词精练（经典的）advertisements used to give information about finding certain products.1. There are public advertisements, which encourage citize
7、ns to（参与）in improving their neighborhood, protecting the environment, and helping other people.2. It becomes a question for screenwriters to decide what is （适合的）for the screen and what to leave out.3. One disadvantage is that there is so much （多样的）information hence it can be difficult to find the ri
8、ght information.4. As there is less and less coal and oil, scientists are exploring new ways of making use of （可替代的）energy, such as sunlight, wind and water for power and fuel.5. Marlon Brando starred in the film（改编版）of Mrrio Puzos best-selling novel The Godfather.6. Would you please keep quiet? The
9、 weather report is being（广播）and I want to listen.7. From the name, you would know what the company sells, where they（位于），and the name of the product.8. Its now normal to see advertisements that（由、 构成）of pictures and words from expert.9. Reading a book and watching a film are two different experience
10、s, but its normal to have high（期彳寺）when a film of a favorite book is made.10. Tickets for that action movie can be（贝勾买）in advance online quite easily.Im not quite sure how to get there-Id better（咨询、查I阅）the map on my cellphone.三.单元课文重点回顾A.Usually, people would have high _1（expect） before going into a
11、 cinema to watch a film adaptation of their favorite book, but they always end up feeling disappointed. Why so many adaptations fail with both cinema audiences and critics and get lower 2(rate) than others? A key point is how close it is to the original. Because of limited time, the screenwriters ha
12、ve the liberty to decide 3 is appropriate for the screen and leave outmany details. Another problem is the cast. Many readers visualize characters and have definite ideas about 4 characters should look and sound. However, the actors and actresses 5 (choose) may fail to meet their imagination, which
13、is 6 many film adaptations fall down. Techniques and technology is another problem. Some books are too difficult to be adapted because some plots may be 7 (film) due to technical reasons. At last, the book writers influence is hard 8(ignore), who may fell unsatisfied with the changes of their books.
14、 There9re even instances 9 they allow noadaptation of their works at all. All things 10(consider), making a highly successful film adaptation is indeed a great challenge.BEveryone knows the fundamental purpose of advertisements is promoting and selling good to people 1 might need them. Over the year
15、s, advertisements 2(go) througha process of change along with social, economic and technological developments. The advertising industry begins with the classic advertisements, which tells the name of the product, and the place 3 it originated. Later, in modern time, ads began to consist 4 pictures o
16、rwords from experts to show people how good the product is. Ads are also made as visually attractive as possible 5 (notice) in a modern city. Then, to stand out, some advertisements combine the 6(high) standard of design with common concepts such as success, wealth and happiness to make people belie
17、ve 7 they must have the product.Now, the top advertisers of today choose to use humor or create something 8 has neverbeen seen before to attract peoples attention and make them notice the advertisement. In addition to the above commercial ads, there9 re some advertisements aim to make 9(contribute)
18、to society and welfare, such as helping to increase public knowledge about topics that used to 10(ignore) by most people like fighting AIDS, giving up smoking, etc.U6 The Media一.核心词精讲The Godfather immediately springs to mind.这让我马上想到教父。spring to （sbs） mind: if someone or something springs to mind, yo
19、u immediately think of them （某人）马上想到eg Two questions spring to mind.5. All can work well, but why do many adaptations and indeed remakes fail with both cinema audiences and critics?这些素材都可以拍出很棒的作品，但为什么许多编剧、翻拍的电影没能受到电影观 众与评论家的的好评呢？adaptation n.a film or television programme that is based on a book or
20、play 改编版 the process of changing something to make it suitable for a new situation 适应 adaptvi,“适应”，多与介词to连用eg Unfortunately, the doctors dont know how to make me better, but I am very outgoing and have learned to adapt to my disability.vt.“改编”，多与介词for或from连用eg This text is adapted from a story in Ch
21、inese Literature.【拓展】adaptable adj.善于适应环境的；适应性强的In fact, sometimes authors are very involved in the process and may even be the screenwriter. 事实上，作者有时确实会参与改编，甚者可能担任电影编剧。be involved in: to take part in an activity or event 参与， 参力口eg More than 30 software firms were involved in the project.【拓展】表示“参与，参
22、加”的短语还有：take part in, participate in, join in表示“与有关”的短语还有：be associated with, be linked to, be related toFrom the name you would know what the company sells, where they are located, and the name of the product.locate vt. to find the exact position of sth 找出的位置；位于be located in /near 位于.（附近）eg We coul
23、dnt locate the source of the radio signal.The shop is located right in the center of town.6. Its now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.consist of: to be formed or made up of由组成；没有被动语态，也不用于进行时eg The Chinese nation consis
24、ts of 56 nationalities.重点词精练（经典的）advertisements used to give information about finding certain products.12. There are public advertisements, which encourage citizens to（参与）in improving their neighborhood, protecting the environment, and helping other people.13. It becomes a question for screenwriter
25、s to decide what is （适合的）for the screen and what to leave out.14. One disadvantage is that there is so much （多样的）information hence it can be difficult to find the right information.15. As there is less and less coal and oil, scientists are exploring new ways of making use of （可替代的）energy, such as su
26、nlight, wind and water for power and fuel.16. Marlon Brando starred in the film（改编版）of Mrrio Puzos best-selling novel The Godfather.17. Would you please keep quiet? The weather report is being（广播）and I want to listen.18. From the name, you would know what the company sells, where they（位于），and the na
27、me of the product.19. Its now normal to see advertisements that（由、 构成）of pictures and words from expert.20. Reading a book and watching a film are two different experiences, but its normal to have high（期待）when a film of a favorite book is made.21. Tickets for that action movie can be（购买）in advance o
28、nline quite easily.Im not quite sure how to get thereId better（咨询、查I阅）the map on my cellphone.1 Classic 2 participate 3 appropriate 4 diverse 5 alternative 6 adaptation7 broadcast 8 locate 9 consist 10 expectations 11 purchased12 consult五.单元课文重点回顾A.Usually, people would have high _1(expect) before g
29、oing into a cinema to watch a film adaptation of their favorite book, but they always end up feeling disappointed. Why so many adaptations fail with both cinema audiences and critics and get lower 2(rate) than others? A key point is how close it is to the original. Because of limited time, the scree
30、nwriters have the liberty to decide 3 is appropriate for the screen and leave outmany details. Another problem is the cast. Many readers visualize characters and have definite ideas about 4 characters should look and sound. However, the actors and actresses 5 (choose) may fail to meet their imaginat
31、ion, which is 6 many film adaptations fall down. Techniques and technology is another problem. Some books are too difficult to be adapted because some plots may be 7 (film) due to technical reasons. At last, the book writers influence is hard 8(ignore), who may fell unsatisfied with the changes of t
32、heir books. There5re even instances 9 they allow noadaptation of their works at all. All things 10(consider), making a highly successful film adaptation is indeed a great challenge.BEveryone knows the fundamental purpose of advertisements is promoting and selling good to people 1 might need them. Ov
33、er the years, advertisements 2(go) througha process of change along with social, economic and technological developments. The advertising industry begins with the classic advertisements, which tells the name of the product, and the place 3 it originated. Later, in modern time, ads began to consist 4
34、 pictures or words from experts to show people how good the product is. Ads are also made as visually attractive as possible 5 (notice) in a modern city. Then, to stand out, some advertisements combine the 6(high) standard of design with common concepts such as success, wealth and happiness to make
35、people believe 7 they must have the product.Now, the top advertisers of today choose to use humor or create something 8 has neverbeen seen before to attract peoples attention and make them notice the advertisement. In addition to the above commercial ads, there?re some advertisements aim to make 9(c
36、ontribute) to society and welfare, such as helping to increase public knowledge about topics that used to 10(ignore) by most people like fighting AIDS, giving up smoking, etc.A. expectations ratings what how chosen where unfilmableto be ignored where consideredwho/that have gone where of to be noticed highest that thatcontributions be ignored