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1、Unit SevenA Rose Is a Rose本单元的教学目的：1.grasp the main idea and the organization of the text;2.learn to use effective strategies(especially the problem-solution pattern)fordeveloping a passage;3.learn many useful expressions and sentence patterns;4.learn some basic knowledge about rose business教学要求：Und
2、erstanding the text and learning the WORDS and GRAMMAR重点与难点:The structures of difficult sentences课时分配：10学时1st period:Pre-reading Tasks(90 minutes):Step 1:(15 minutes):culture related to the textStep 2:(30 minutes):questions for thought and discussion2nd periods:Pre-reading TasksStep 3:(45minutes):Ne
3、w Words learning3th period:Global reading(45 minutes)(multimedia classroom)Step 1:Text structure analysisStep 2:Devices adopted for developing the text:4th period:Detailed reading:language Study(45minutes)(multimedia classroom)Step 1:discuss the topic sentences of each paragraphStep2:the key sentenc
4、es and patterens of each paragraph5th and 6th periods:on-line learning(multimedia classroom)7th period:After-Reading Tasks(45minutes)Step 1:Check-up:check some exercises of Section A8th period:Reading and Writing Tasks(45minutes)Step 1:Passage B-Practice reading skillsStep 2:Practice writing skills:
5、problem-solution pattern9th and 10th periods:listening Course:(90 minutes)(multimedia classroom)1 l,h and 12th periods:on-line learning(multimedia classroom)各课时的具体安排、方法、时间、难点、重点1st period:Step 1:1.What does a rose stand for in your opinion?2.Have you ever sent or received flowers for a special occas
6、ion?What are the occasions when flowers in general or roses in particular are presented as gift?3.Do you know about Valentines Day?Step 2:Valentine was a priest in Rome at the time Christianity was a new religion.The Emperor at that time,Claudius II,ordered the Roman soldiers not to marry or becomee
7、ngaged.Claudius believed that as mamed men,his soldiers would want to stay home with theirfamilies rather than fight his wars.Valentine defied the Emperors decree and secretly married theyoung couples.He was eventually arrested,imprisoned,and put to death.Valentine was beheadedon February 14th,the e
8、ve of the Roman holiday Lupercalia（牧神节）.After his death,Valentinewas named a saint.As Rome became more Christian,the priests moved the spring holiday fromthe 15th of February to the 14lh Valentines Day.Poem A Red Red Rose2nd periods:Pre-reading TasksStep 3:（45minutes）:New Words learning1 .distribute
9、 vt.1.supply（goods）in a particular area,esp.to shops（尤指向商店）供 应（货物），发售Through the nationwide sales network of the corporationthey can distribute goods easily to various parts of thecountry.通过公司遍及全国各地的销售网络，他们可以很容易地将货物销售到全国各地。2.divide and give out among several people 分发，分送，分配This document will be dist
10、ributed among the people at themeeting.这个文件将分发给与会人员。Clothes and blankets have been distributed among therefugees.向难民分发了衣服和毯子。3.spread out through an area 使分布，散布；撒，播This kind of plant is widely distributed.这种植物分布很广。distribution n.分发，分配,分布，销售2.executive a.having power to carry out decisions,laws,etc.执
11、行的，行政的an executive director of the company 公司的执彳亍董事an executive committee 执行委员会executive authorities 彳 亍 政 当 局His executive skills will be very useful to the company.他的管理技能对公司将非常有用。n.C a person in a high position主管，高级行政人员,行政官She is now a senior executive having worked her way upthrough the company.她
12、在公司里逐渐升到现在的高级业务主管。It is not unusual for a woman executive to have a man as herassistant.女行政长官用一名男子做助手并不少见。3.discount n.C a cutting-down in the usual price 折扣She said they could give me a big discount if I bought three atonce.商店营 业员说如果我一下买三件，他们可以给我打很大的折扣。He sold the goods to her at a special discount
13、.他以特别优惠的价格把货卖给了她。vt.1.make a discount 打折If we have to discount these cars we arent going to make aprofit.如果我们不得不对这些汽车打折的话，我们就无利可言了。That store discounted all its unsold merchandise.那家商店把所有没卖出的商品打折出售。2.regard（a story,piece of newsetc.）as unimportant or unlikelyto be true or valuable 不（全）信，漠视，低估Experts
14、 have discounted the possibility of a second earthquakein the area.专家们认为这个地区不大可能发生第二次地震。Much of what he says must be discounted;he imagines things.他说的话大多不可全信，他想像力太丰富了。4.circulate v.1.move round or through（使）移动，（使）循环，（使）流通Dont stay talking to one person all evening circulate amongyour guests.不要整晚上和一个
15、人谈话-在客人中多转转。They circulated a good luck card for everyone to sign.他们传递一张好运卡让每个人签名。The heart circulates blood round the body.心脏使血液在全身循2.（cause to）spread widely（使）流传，散布，传播Rumors began to circulate among the local people that thecapital city had been conquered.在当地人中开始流传这样的谣言，说是首都城市被攻陷了。Circulate the ne
16、ws of victory as widely as possible.（你们要）尽可能广泛地传播胜利的消息。circulation n.循环，环流，（货币等的）流通；（报刊等的）发行，通货circulating a.循环的，巡回的，流通的circulative a.循环性的；流通性的；促进循环的5.formula n.（pl.formulas or formulae）1.C a method,plan,or set of principles 方法，计划，准则The film star talked about her formula for success.那位影星谈了她的成功之道。The
17、 two sides worked out an acceptable formula for settling thestrike.双方研究出一套解决罢工问题的可行方案。2.C a mathematical rule expressed in a set of numbers and letters公式，方程式There is a special formula for calculating distance,if speed andtime are known.如果己知速度和时间，可以利用一个特别的公式计算距离.3.C a list of the chemical substances
18、配方，处方Someone has stolen the secret formula for the new drink.有人偷了这种新饮料的秘密配方。We have changed the formula of the washing powder.我们已改变了洗衣粉的配方。6.via prep.using;through 通过，经由，经过It is thought that he was paid via a Swiss bank account.据说他是通过一家瑞士银行的账户接受酬金的。The message was broadcast all over the world via ra
19、dio.这条消息通过无线电向全世界播放。7.bloom vi.1.develop very good,attractive,or successful qualities 发展良好Thanks to the effective management method,the companysbusiness bloomed last year.由于管理方法得当，去年公司生意兴隆。2.produce flowers,come into flower,or be in flower 开花，绽放These flowers will bloom all through the summer.这些花整个夏天
20、都会绽放。The flowers still bloomed as brightly in early September as theyhad in July.九月初的花开得仍然像七月的一样灿烂。n.1.C a flower on a plant 花Their garden was full of wonderful blooms.他们的花园里开满了美丽的花朵。The apple trees are in full bloom at the moment.目前苹果树开满了花。2.the best or most favorable time of sb./sth.最佳时期，繁盛时期He wa
21、s only nineteen but the bloom of youth had alreadydisappeared from his face.他只有19岁，但年轻人应有的朝气已从他脸上消失了。The young movie star was in the bloom of youth.这位年轻的电影明星青春焕发。8.bankrupt a.1.unable to pay what one owes 破产的The company went bankrupt because it couldnt sell itsproducts.该公司因产品滞销而倒闭。2.lacking in some
22、good quality彻底缺乏（某种良好事物）的The politician became bankrupt in reputation.这名政客名誉扫地。n.C a person who is bankrupt 破产者He was declared a bankrupt in 1991.他在 1991 年被宣告破产。9.amid prep.in the middle of or surrounded by;among 在.中,被.围绕On the floor,amid mountains of letters,were two small envelopes.在地板上成堆的信中，有两只小信
23、封。Amid the confusion the two men slipped away quietly without beingnoticed.在混乱中，这两个人悄悄溜走了，未被人察觉。1 0.margin n.1.C 差额，利润Our profit margin is very low.我们的利润率很低。Many small companies operate on very narrow margins.许多小公司以微利经营着。2.C 差数，余地，余裕It is shown that the government is leading by the narrowest ofmargi
24、ns.据显示，政府以最微弱的优势领先。He left home early and caught the train by a comfortable margin.他早早出门，很从容地坐上了火车。3.U,C the empty space页边，页边的空白If I have any comments to make,Til write them in the margin.我如果写评语的话，就会写在页边的空白处。Draw a margin one inch wide down the edge of your paper.沿着纸边划出1英寸宽的空白。1 1.launch vt.1.begin（
25、sth.such as a plan）or introduce（sth.new such as aproduct）发 起（运动），推 出（产品）They launched a special party for the new book.他们特地为这本新书的发行举行了一次聚会。2.send(a new ship,etc.)into the water or send(a rocket,satellite,etc.)into the sky or space使(船)下 水；发射(火箭、卫星等)As soon as the alarm was given,the lifeboat was laun
26、ched.警报声一响，救生艇立即被放下了水。Our nuclear missiles can be launched at a moments notice.我们的核导弹一接到通知就可以随时发射。n.(sing.)the act of launching 发起；发射The rocket had a minor problem during its first launch last October.去年十月，当火箭第一次发射时出现了一个小问题。1 2.rival n.C a person,group,peting with others 竞争对手,敌手We were rivals in bus
27、iness.我们曾经是商业上的竞争对手。This collection of paintings has no rivals in the world.这批藏画在世界上无与伦比。vt.seem or be as good as 与./目匹敌，比得上I think table tennis cannot rival football in excitement.我认为乒乓球运动不如足球那样激动人心。The beauty of the country is only rivaled by the violence of its politics.这个国家的美丽只有其政治斗争之剧烈可以与之相比拟。1
28、 3.replacement n.1.C a person or thing that replaces another 替代的人或物The headquarters sent a replacement for the secretary whowas ill.总部派人来接替生病的秘书。We must find a replacement for Sue while she is away onholiday.苏外出度假期间我们得找一个人来替代她。2.U replacing or being replaced 代替,替换，取代The replacement of paper and penc
29、il by computersimproves the efficiency a lot.电脑取代纸和笔，大大提高了效率。1 4.crane v.stretch(ones neck)伸长(脖子)He craned his neck in order to get a better view.他伸长脖子以便看得更清楚。She craned over the heads of the crowd to see what was happening.她在人群中伸长脖子，想看看发生了什么事。n.C a machine for lifting and moving heavy objects 起重机，吊
30、车We used a crane to lift the piano into the theatre.我们使用起重机将钢琴搬进剧场。3th period:Global reading(45 minutes)(multimedia classroom)Step 1:Text structure analysisText structure analysis(PP.194-7)Theme:the rose business must adapt to changing conditions in the marketplace inorder to succeed.Part 1(Para.1)d
31、eals with the general situation:As long as the rose remains themost popular flower as a symbol of love,any changing conditions in the nations roseindustry mean much to rose growers,and to those who distribute roses and those whosell.Part 2(Paras.2-6):When selling roses is no longer abeautiful experi
32、ence for traditional flowershops,one rose retailer,Roses Only,made a success with some adjustments.Problem-solution pattern:Problem 1:Selling roses is no longer abeautiful experience for traditional flowershops.(Para.2)Solutions:Roses Only,a retailertransformed from a traditional shop,answers the ch
33、allenge well.(Paras.4-6)1.Shops are so decorated as tomake customers look as if they made agood bargain.(Para.4)2.Customers are encouraged to buyin dozens.(Para.5)3.Every link is controlled in therose-selling chain in order to holdprices down.(Para.6)Part 3(Paras.7-12)Severe foreign competition puts
34、 U.S.rosegrowers on the edge of bankruptcy.Johnson Flowers,a domestic rose grower,however,finds a way out.Problem-solution pattern:Problem 2:U.S.rose growers are goingbankrupt.Johson Flowers is introducedas a good example.(Paras.7-10)Solutions:John Flowers take effectivestrategies to survive the com
35、petition.(Paras.11-12)1.Working with foreign flowergrowers.2.Having a few distributioncenters to sell imported roses.3.Widening their business areaand serving as a representative foroverseas flower producers.4.As a replacement for lost rosesales,the Johnsons and other growersalso are starting to sel
36、l other types offlowers.U.S.growers took advantage of arecent frost which killed 25%ofColombias rose crop.But they cannotpin their hope on natural disasters.Conclusion:As a result of severe foreign competition,some in the rose business longfor the good old days whereas ordinary people wonder about t
37、he rose price more thanbefore.(Paras.13-14)Step 2:Devices adopted for developing the text:1)Illustration,an example or a series of examples,makes a general statementspecific and easy to understand,and makes abstract ideas clear,interesting,memorable or convincing.In this passage,a large number of ex
38、amples are cited,which range from cases andquotations to accurate figures.Consequently,with the device,such an exposition ismade interesting to read and quite persuasive.In addition,the technique is employedat all levels in this passage.Ask Ss to find some examples,quotations and figures.2)The gener
39、al-specific device can be used to organize not only a passage,but also aparagraph.It is characterized by a general statement at the beginning,and followed byillustrations or specific statements.Paras 6 and 7 in this passage are typical of such an organization.3)The problem-solution pattern predomina
40、tes in the passage.The second and thethird part in the passage are completely of this pattern.4th period:Detailed reading:language Study(45minutes)(multimedia classroom)Step 1:discuss the topic sentences of each paragraphStep2:the key sentences and patterens of each paragraph1.valentine:n.1.a greeti
41、ng card or small gift sent on Valentines Day,February 14在情人节送的礼物After a few minutes she said,H I nearly forgot the valentine Ibought yesterday!,几分钟后,她说:“我差点儿忘了昨天买的情人节卡”2.a sweetheart在情人节寄卡片或礼物的情人Poor Tom asked me to be his valentine for this Valentines Day.可怜的汤姆要我在这个情人节充当他的心上人。Valentines Day圣瓦伦丁节，情人
42、节(2月14日，情人多在此日互赠礼物)2.go out of style:be out of date 不再时兴，过时Such kind of furniture has long gone out of s tyle.这种家具早已过时了。When did long skirts go out of style?长裙什么时候过时了？3.offer sth.to sb.:give sth.to s b.向某人提供,向某人提出The universities are now offering a wider range of courses to students for themto choos
43、e from.现在大学提供更多样的课程让学生选择。The booklet offers practical advice to people with housing problems.这本小册子为有住房问题的人提供切实可行的建议。4.range fromto.二 vary or extend between certain limits 在一定范围内变化或扩展The ages of the children who took part in the activity range from five to fifteen.参加这项活动的孩子，年龄由5岁至15岁不等。The increase i
44、n GDP in various provinces of the coastal region ranged fromseveral to several dozen times.沿海地区各省的国内生产总值的增长从几倍至几十倍不等。5.look like:look as if;be likely to result in sth.or doing sth.看起来像;好像要The field looked like a possible site for the competition.该场地看来有可能成为比赛场地。The rain does not look like stopping.这雨
45、看来不像要停的样子。6.in:prep.(showing division or arrangement)so as to bePlease pack the books in tens.请将这些书10本一包地包装好。The teacher asked the students to sit in groups so as to have group discussion.老师让学生们以小组为单位坐好，以便进行小组讨论。7.be left over:remain after the rest has been used or divided 乘U下来，留下来If you divide 7 by
46、 3,you have 1 left over.7 被3 除余 1。After sharing out the apples,there were two left over.这些苹果分完后还剩下两个。I gave the children two apples each and I had three left o ve r.我给孩子们每人两个苹果，我还剩下三个。8.hold down:keep at a low level;keep down（使）保持低水平,（使）不增加,（使）不升高The owner of the flower shop has promised to hold its
47、 prices dow n.花店的主人答应降低价格。The rate of interest has been held dow n.利息率被压低了。9.stuffed animals:toy animals with sth.inserted insidestuff:vt.fill with a substance;push sth.into,esp.as filling materialThe shops are stuffed full of goods.商店里存货充足。Mother stuffed the pillow with cotton.母亲用棉花填充枕头。Dont stuff
48、anything else in,or the bag will burst.别再塞东西了，不然袋子会胀破的.10.account for:1）supply the amount that is mentioned 占去Computer software accounts for 70%of our range ofproducts.电脑软件占我们产品种类的70%。2）explain or give a reason for sth.解释How do you account for your long absence from classeswithout asking for leave?你
49、如何解释你不请假而长期缺课的行为？That accounts for the delay of the train.那就是火车晚点的原因。11.go down:become lower;fall 下降,降低The standard of performance has gone down since last year.表演水平自去年以来下降了。Egg prices usually go dow n in the spring,when they are more plentiful.春季蛋价通常会下降，因为此时蛋很多。12.nothing but:only只有，除.以外什么也不He was
50、wearing nothing but a pair of swimming trunks,他只穿了一条游泳裤。Dont have him for a friend:hes nothing but a criminal.别把他当朋友；他只是个罪犯。Com pare:anything but:not at all;far fromThat little bridge is anything but safe.那座小桥一点也不安全。The result is anything but successful.结果并不成功。13.chase sb./sth.out:force sb./sth.to r