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1、Unit SevenA Rose Is a Rose本单元的教学目的:1. grasp the main idea and the organization of the text;2. learn to use effective strategies(especially the problem-solution pattern) for developing a passage;3. learn many useful expressions and sentence patterns;4. learn some basic knowledge about rose business教学
2、要求:Understanding the text and learning the WORDS and GRAMMAR重点与难点:The structures of difficult sentences课时分配:10学时1M period : Pre-reading Tasks (90 minutes):Step 1: (15 minutes): culture related to the textStep 2: (30 minutes): questions for thought and discussion2nd periods : Pre-reading TasksStep 3:
3、 (45minutes): New Words learning3th period: Global reading (45 minutes) (multimedia classroom)Step 1: Text structure analysisStep 2: Devices adopted for developing the text:4th period: Detailed reading: language Study (45minutes) (multimedia classroom)Step 1: discuss the topic sentences of each para
4、graphStep2: the key sentences and patterens of each paragraph5th and 6th periods: on-line learning (multimedia classroom)7lh period: After-Reading Tasks (45minutes)Step 1: Check-up: check some exercises of Section A8th period: Reading and Writing Tasks (45minutes)Step 1: Passage B - Practice reading
5、 skillsStep 2: Practice writing skills : problem-solution pattern9th and 10th periods: listening Course: (90 minutes) (multimediaclassroom)1 l,h and 12由 periods: on-line learning (multimedia classroom)各课时的具体安排、方法、时间、难点、重点1st period : Step 1:1. What does a rose stand for in your opinion?2. Have you e
6、ver sent or received flowers for a special occasion?What are the occasions when flowers in general or roses in particular are presented as gift?3. Do you know about Valentines Day?Step 2: Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor at that time, Claudius I
7、I, ordered the Roman soldiers not to marry or become engaged. Claudius believed that as married men, his soldiers would want to stay home with their families rather than fight his wars. Valentine defied the Emperors decree and secretly married the young couples. He was eventually arrested, imprisone
8、d, and put to death. Valentine was beheaded on February 14th, the eve of the Roman holiday Lupercalia （牧神节）.After his death, Valentine was named a saint. As Rome became more Christian, the priests moved the spring holiday from the 15th of February to the 14由Valentines Day.Poem A Red Red Rose2nd peri
9、ods : Pre-reading TasksStep 3: （45minutes）: New Words learning1 . distribute vt. 1. supply （goods） in a particular area, esp. to shops （尤指向商 店）供应（货物）,发售Through the nationwide sales network of the corporation they can distribute goods easily to various parts of the country.通过公司遍及全国各地的销售网络,他们可以很容易地将货
10、物销售到全国各地。2. divide and give out among several people 分发,分送,分配 This document will be distributed among the people at the meeting.这个文件将分发给与会人员。Clothes and blankets have been distributed among the refugees.向难民分发了衣服和毯子。3. spread out through an area 使分布,散布:撒,播 This kind of plant is widely distributed.这种植
11、物分布很广。 distribution n.分发，分配,分布,销售2. executive a. having power to carry out decisions, laws, etc.执行的,行政的 an executive director of the company 公司的执行董事 an executive committee 执行委员会 executive authorities 行政当局His executive skills will be very useful to the company. 他的管理技能对公司将非常有用。n. C a person in a high
12、position主管,高级行政人员,行政官She is now a senior executive having worked her way up through the company.她在公司里逐渐升到现在的高级业务主管。 It is not unusual for a woman executive to have a man as her assistant.女行政长官用一名男子做助手并不少见。3. discount n. C a cutting-down in the usual price 折扌She said they could give me a big discount
13、 if I bought three at once,商店营业员说如果我一下买三件,他们可以给我打很大的折扣。 He sold the goods to her at a special discount.他以特别优惠的价格把货卖给了她。vt. 1. make a discount 打折If we have to discount these cars we arent going to make a profit如果我们不得不对这些汽车打折的话,我们就无利可言了。That store discounted all its unsold merchandise. 那家商店把所有没卖出的商品打折
14、出售。2. regard （a story, piece of newsetc.） as unimportant or unlikely to be true or valuable 不（全）信,漠视,低估Experts have discounted the possibility of a second earthquake in the area.专家们认为这个地区不大可能发生第二次地震。Much of what he says must be discounted; he imagines things. 他说的话大多不可全信,他想像力太丰富了。4. circulate v. 1. m
15、ove round or through （使）移动,（使）循环,（使）流通Dont stay talking to one person all evening circulate among your guests,不要整晚上和一个人谈话在客人中多转转。They circulated a good luck card for everyone to sign.他们传递张好运卡让每个人签名。The heart circulates blood round the body.心脏使血液在全身循2. （cause to） spread widely （使）流传,散布,传播Rumors began
16、 to circulate among the local people that the capital city had been conquered.在当地人中开始流传这样的谣言,说是首都城市被攻陷了。Circulate the news of victory as widely as possible.（你们要）尽可能广泛地传播胜利的消息。circulation n.循环,环流,（货币等的）流通;（报刊等的）发行,通货 circulating a.循环的,巡回的,流通的 circulative a.循环性的:流通性的:促进循环的5. formula n. （pl. formulas o
17、r formulae）1. C a method, plan, or set of principles 方法，计划,准则The film star talked about her formula for success.那位影星谈了她的成功之道。The two sides worked out an acceptable formula for settling the strike.双方研究出套解决罢问题的可行方案。2. C a mathematical rule expressed in a set of numbers and letters 公式,方程式There is a spe
18、cial formula for calculating distance, if speed and time are known.如果己知速度和时间,可以利用个特别的公式计算距 离.3. C a list of the chemical substances 配方,处方Someone has stolen the secret formula for the new drink. 有人偷了这种新饮料的秘密配方。We have changed the formula of the washing powder.我们己改变了洗衣粉的配方。6. via prep, using; through
19、通过,经由,经过It is thought that he was paid via a Swiss bank account.据说他是通过一家瑞士银行的账户接受酬金的。The message was broadcast all over the world via radio.这条消息通过无线电向全世界播放。7. bloom vi. 1. develop very good, attractive, or successful qualities 发展良好 Thanks to the effective management method, the companys business blo
20、omed last year,由于管理方法得当,去年公司生意兴隆。2. produce flowers, come into flower, or be in flower 开花,绽放 These flowers will bloom all through the summer.这些花整个夏天都会绽放。The flowers still bloomed as brightly in early September as they had in July,九月初的花开得仍然像七月的样灿烂。n. 1. C a flower on a plant 花Their garden was full of
21、 wonderful blooms.他们的花园里开满了美丽的花朵。The apple trees are in full bloom at the moment.目前苹果树开满了花。2. the best or most favorable time of sb./sth.最佳时期，繁盛时期He was only nineteen but the bloom of youth had already disappeared from his face.他只有19岁,但年轻人应有的朝气己从他脸 上消失了。The young movie star was in the bloom of youth
22、.这位年轻的电影明星青春焕发。8. bankrupt a. 1. unable to pay what one owes 破产的The company went bankrupt because it couldnt sell its products.该公司因产品滞销而倒闭。2. lacking in some good quality彻底缺乏（某种良好事物）的 The politician became bankrupt in reputation.这名政客名誉扫地。n. C a person who is bankrupt 破产者He was declared a bankrupt in
23、 1991,他在 1991 年被宣告破产。9. amid prep, in the middle of or surrounded by; among 在中, 被围绕On the floor, amid mountains of letters, were two small envelopes. 在地板上成堆的信中,有两只小信封。Amid the confusion the two men slipped away quietly without being noticed,在混乱中,这两个人悄悄溜走了,未被人察觉。1. 0. margin n. 1. C差额,利润Our profit ma
24、rgin is very low.我们的利润率很低。Many small companies operate on very narrow margins.许多小公司以微利经营着。2. C差数,余地,余裕It is shown that the government is leading by the narrowest of margins.据显示,政府以最微弱的优势领先。He left home early and caught the train by a comfortable margin. 他早早出门,很从容地坐上了火车。3. U, C the empty space页边,页边的空
25、白If I have any comments to make, Ill write them in the margin. 我如果写评语的话,就会写在页边的空白处。Draw a margin one inch wide down the edge of your paper.沿着纸边划出1英寸宽的空白。1 1. launch vt. 1. begin （sth. such as a plan） or introduce （sth. new such as a product）发起（运动），推出（产品）They launched a special party for the new book
26、. 他们特地为这本新书的发行举行了一次聚会。2. send (a new ship, etc.) into the water or send (a rocket, satellite, etc.) into the sky or space使(船)下水;发射(火箭、卫星等) As soon as the alarm was given, the lifeboat was launched.警报声响,救生艇立即被放下了水。Our nuclear missiles can be launched at a moments notice.我们的核导弹接到通知就可以随时发射。n. (sing.) t
27、he act of launching 发起:发射The rocket had a minor problem during its first launch last October. 去年十月,当火箭第一次发射时出现了一个小问题。1 2. rival n.C a person, group, etc. competing with others 竞争对手，敌手 We were rivals in business.我们曾经是商业上的竞争对手。This collection of paintings has no rivals in the world.这批臧画在世界上无与伦比。vt. se
28、em or be as good as与相匹敌,比得上I think table tennis cannot rival football in excitement.我认为乒乓球运动不如足球那样激动人心。The beauty of the country is only rivaled by the violence of its politics. 这个国家的美丽只有其政治斗争之剧烈可以与之相比拟。1 3. replacement n. 1. C a person or thing that replaces another 替代的人或物 The headquarters sent a r
29、eplacement for the secretary who was ill.总部派人来接替生病的秘书。We must find a replacement for Sue while she is away on holiday,苏外出度假期间我们得找个人来替代她。2. U replacing or being replaced 代替,替换,取代The replacement of paper and pencil by computers improves the efficiency a lot.电脑取代纸和笔,大大提高了效率。1 4. crane v. stretch (ones
30、neck)伸长(脖子)He craned his neck in order to get a better view,他伸长脖子以便看得 更清楚。She craned over the heads of the crowd to see what was happening. 她在人群中伸长脖子,想看看发生了什么事。n. C a machine for lifting and moving heavy objects 起重机，吊车 We used a crane to lift the piano into the theatre.我们使用起重机将钢琴搬进剧场。3th period: Glo
31、bal reading (45 minutes) (multimedia classroom) Step 1: Text structure analysisText structure analysis (PP. 194-7)Theme: the rose business must adapt to changing conditions in the marketplace in order to succeed. Part 1 (Para. 1) deals with the general situation: As long as the rose remains the most
32、 popular flower as a symbol of love, any changing conditions in the nations rose industry mean much to rose growers, and to those who distribute roses and those who sell.Part 2 (Paras.2-6):When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses O
33、nly, made a success with some adjustments.Problem-solution pattern:Problem 1: Selling roses is no longer a beautiful experience for traditional flower shops. (Para. 2)Solutions: Roses Only, a retailer transformed from a traditional shop, answers the challenge well. (Paras. 4-6)1. Shops are so decora
34、ted as to make customers look as if they made a good bargain. (Para. 4)2. Customers are encouraged to buy in dozens. (Para. 5)3. Every link is controlled in the rose-selling chain in order to hold prices down. (Para. 6)Part 3 (Paras. 7-12)Severe foreign competition puts U.S. rose growers on the edge
35、 of bankruptcy. Johnson Flowers, a domestic rose grower, however, finds a way out.Problem-solution pattern:Problem 2: U.S. rose growers are going bankrupt. Johson Flowers is introduced as a good example. (Paras. 7-10)Solutions: John Flowers take effective strategies to survive the competition. (Para
36、s. 11-12)1. Working with foreign flower growers.2. Having a few distribution centers to sell imported roses.3. Widening their business areaand serving as a representative for overseas flower producers.4. As a replacement for lost rose sales, the Johnsons and other growers also are starting to sell o
37、ther types of flowers.U.S. growers took advantage of a recent frost which killed 25% of Colombias rose crop. But they cannot pin their hope on natural disasters.Conclusion: As a result of severe foreign competition, some in the rose business long for the good old days whereas ordinary people wonder
38、about the rose price more than before. (Paras. 13-14)Step 2: Devices adopted for developing the text:1) Illustration, an example or a series of examples, makes a general statement specific and easy to understand, and makes abstract ideas clear, interesting,memorable or convincing.In this passage, a
39、large number of examples are cited, which range from cases and quotations to accurate figures. Consequently, with the device, such an exposition is made interesting to read and quite persuasive. In addition, the technique is employed at all levels in this passage.Ask Ss to find some examples, quotat
40、ions and figures.2) The general-specific device can be used to organize not only a passage, but also a paragraph. It is characterized by a general statement at the beginning, and followed by illustrations or specific statements.Paras 6 and 7 in this passage are typical of such an organization.3) The
41、 problem-solution pattern predominates in the passage. The second and the third part in the passage are completely of this pattern.4th period: Detailed reading: language Study (45minutes) (multimedia classroom)Step 1: discuss the topic sentences of each paragraphStep2: the key sentences and patteren
42、s of each paragraph1. valentine: n. 1. a greeting card or small gift sent on Valentines Day,February 14 在情人节送的礼物After a few minutes she said, * I nearly forgot the valentine I bought yesterday!”几分钟后,她说:“我差点儿忘了昨天买的情人节 卡”2. a sweetheart在情人节寄卡片或礼物的情人Poor Tom asked me to be his valentine for this Valent
43、ines Day.可怜的汤姆要我在这个 情人节充当他的心上人。Valentines Day圣瓦伦丁节,情人节(2月14日,情人多在此日互赠礼物)2. go out of style: be out of date 不再时兴,过时Such kind of furniture has long gone out of style.这种家具早已过时了。When did long skirts go out of style?长裙什么时候过时了?3. offer sth. to sb.: give sth. to sb.向某人提供,向某人提出The universities are now offer
44、ing a wider range of courses to students for them to choose from.现在大学提供更多样的课程让学生选择。The booklet offers practical advice to people with housing problems.这本小册子为有住房问题的人提供切实可行的建议。4. range from.to.二 vary or extend between certain limits 在一定范围内变化或扩展 The ages of the children who took part in the activity ra
45、nge from five to fifteen. 参加这项活动的孩子,年龄由5岁至15岁不等。The increase in GDP in various provinces of the coastal region ranged from several to several dozen times,沿海地区各省的国内生产总值的增长从儿倍至几十倍 不等。5. look like: look as if; be likely to result in sth. or doing sth.看起来像;好像要 The field looked like a possible site for t
46、he competition.该场地看来有可能成为 比赛场地。The rain does not look like stopping.这雨看来不像要停的样子。6. in: prep, (showing division or arrangement) so as to bePlease pack the books in tens.请将这些书10本一包地包装好。The teacher asked the students to sit in groups so as to have group discussion.老师让学生们以小组为单位坐好,以便进行小组讨论。7. be left ove
47、r: remain after the rest has been used or divided 剩下来,留下来If you divide 7 by 3, you have 1 left over. 7 被3 除余 1 After sharing out the apples, there were two left over.这些苹果分完后还剩下两个。 I gave the children two apples each and I had three left over,我给孩子们每人 两个苹果,我还剩下三个。8. hold down: keep at a low level; kee
48、p down（使）保持低水平,（使）不增加,（使）不升高 The owner of the flower shop has promised to hold its prices dow n.花店的主 人答应降低价格。The rate of interest has been held dow n.利息率被压低了。9. stuffed animals: toy animals with sth. inserted insidestuff: vt. fill with a substance; push sth. into, esp. as filling materialThe shops are stuffed full of goods.商店里存货充足。Mother stuffed the pillow with cotton.母亲用棉花填充枕头。Dont stuff anything else in, or the bag