BEC中级口试综合指导.pdf

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1、商务英语BEC中级口试综合指导I n t r od u c t i oni 、W h y t a k e B E C e x a m s?s t r on g g r ow t hr i g or ou s q u a l i t y c on t r olw i d e s u i t a b i l i t yw i d e b u s i n e s s c on t e x tv a l u e f or s t u d y a n d b u s i n e s s c a r e e ri n t e r n a t i on a l r e c og n i t i on f o

2、r w or k a n d s t u d yi i、W h a t i s I n t e r n a t i on a l B u s i n e s s E n g l i s h?什么是国际商务英语?国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。i i i、H ow t o l e a r n I n t e r n a t i on a l B u s i n e

3、 s s E n g l i s h?怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1)词汇方面c om m e r c i a le.g.T h e T V s h ow w a s i n t e r r u p t e d b y t oo m a n y c om m e r c i a l s.p r os p e c te.g.H e c a l l e d on s om e p r os p e c t s b u t f a i l e d t o m a k e a s a l e.m a k ee.g.T h e s e p r od u c t s a r

4、 e of C h i n e s e m a k e.T h e f a c t or y m a n u f a c t u r e d f i v e m a k e s of t r a c t or s.(2)短语方面s of t s e l l i n g h a r d s e l l i n gS om e s a l e s p e op l e a d op t a d i r e c t h a r d s e l l a p p r oa c h,w h i l e ot h e r s u s e am or e i n d i r e c t s of t s e

5、l l a p p r oa c h.h a v e a b a d y e a rT h e c or p or a t i on i s h a v i n g a b a d y e a r a n d i t w i l l p r ob a b l y b e n e c e s s a r y t o di s m i s s a f e w of f i c e s t a f f.b r e a k i n t o/p e n e t r a t e t h e m a r k e tT h e r e i s c h a n c e t h a t w e 1 1 m a n

6、 a g e t o b r e a k i n t o t h e U K m a r k e t(3)句型方面I a m w r i t i n g t o y ou c on c e r n i n g*Y ou c a n t m i s s i t.I c a n,t a g r e e m or e.It m a y h a v e s l i p p e d y ou r m i n d,b u t Y ou c a n a l w a y s r e a c h m e a t t h e n u m b e r W ew ou l d v e r y m u c h a p

7、p r e c i a t e i t i f y ou c ou l d I n ot e d w i t h i n t e r e s t y ou r a d v e r t is e m e n t f or Y e s,t h a t s t r u e,b u t on t h e ot h e r h a n d T h a t,s e x a c t l y w h a t It h i n k.M a y b e,b u t d on,t y ou t h i n k？Y ou a r e w a n t e d on t h e p h on e.A s r e q u

8、e s t e d,w e e n c l os e f or y ou r a t t e n t i on*(4)旧 词“新 义”h on ou re.g,A l l c r e d i t c a r d s h on ou r e d h e r e.T h e b a n k h on ou r e d t h i s c h e q u e,c ov e re.g.I h a v e g ot m y s e l f c ov e r e d a g a i n s t f i r e.r oy a l t ye.g.B e s i d e s c op y r i g h t,t

9、 h e w r i t e r g ot a 1 0 p e r c e n t r oy a l t y on s a l e s.T h e te c h n ol og y t r a n s f e r f e e s h a l l b e p a i d i n r oy a l t i e s.(5)同义词、近义词、相似词的辨析。1)c h a i r m a n,p r e s i d e n t,C E O,M a n a g i n g D i r e c t or,G e n e r a l M a n a g e r.2)d e a l e r,m e r c h a

10、 n t,t r a d e r,b u s i n e s s m a n,d i s t r i b u t or.3)d e p u t y,v i c e-,a s s oc i a t e,a s s i s t a n t.4)d i s c h a r g e,u n l oa d,l a n d5)d i s c ou n t,r e d u c t i on,r e b a t e,a l l ow a n c e.*熟悉世界贸易组织。*熟悉国际商务英语有关行业的基本术语及其内涵意义。*学习国际商务常识，略知相关专业知识。*密切了解国际商务最新动态。i v、B E C 2 C

11、 on t e n tB E C 2 考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。B E C 2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。v、B E C 2 T i m eP r e l i m i n a r yV a n t a g eA d v a n c e dR e a d i n g1 h r 3 0 m i n s *1 h r1 h rW r i t i n g4 5 m i n s1 h r 1 0 m i n sL i s t e n i n g4 0 m i n s4 0

12、 m i n s4 0 m i n sSpeaking 12 mins*14 mins 16 mins*(2 candidates)vi、BEC2 Grades*one overall grade*each skill counts for 25%*candidates also receive profile of performance*Preliminary:two pass grades*Vantage and Advance:three pass grades vi、Introduction to BP Preparation Resource*vocabulary*textbook

13、 Pass Cambridge Vantage Teamwork,Entertaining a client,Brand power,New premises,Health and safety,Business travel,Marketing disasters,Going global 是 BV 常考的商务专题。下面以Brand power举例说明：1.掌握商务词汇短语 E.g.to buy/develop/launch/sei1/test/own/stretch/damage a brand E.g.brand image/leader/loyalty/name/power/stret

14、ching 2.掌握相关商务知识 E.g.Explain why you brought one of the products.strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 3.掌握相关背景知识 Tesco,J Sainsbury,Asda Working in English*mock

15、 exam papers:9 sets vBi、Register for BV ix、Business Research Answering business studies questionBusiness Studies is a skills based subject which tests students,ability touse their knowledge.There are four basic skills:Level OneDescription/ldentificationLevel TwoExplanationLevel ThreeAnalysisLevel Fo

16、urEvaluationTo gain the highest grades,candidates must show evidence of the higher skillsKey types of questionsIdentify/state/describe.Explain/outline*Discuss*Examine/assess/analyse.fully with some question of itCritically assess/to what extent-evaluateResponses should:make a pointmake a point and d

17、evelop itpresent two sides of the debatemake a point and developexplain both sides andHow to answer questionsExample question:What determines the price of a product?Example answer:The price of a product is influenced by the costs.1 This is because firms have to charge a price which is greater than c

18、osts tomake a profit.2 However in the short run a firm may sell a product at a loss.This may beto gain market share or because the product is still at the introduction phaseand has high research and launch costs.3 Overall it depends on whether we are considering a short or long term pricingpolicy.Fi

19、rms may be willing to make a loss in the short run.It will also dependon the objectives of the firm.Some public sector organisations,e.g.may simplytry to cover costs.ExampleQuestion:Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECA

20、USE trained staff are likely to be more productive and make les mistakes.Employees might also be more motivated BECAUSE they might be able to undertake moreinteresting work and BECAUSE managers are showing that they value their staff(which can satisfy their esteem needs).H O W E V E R training costs

21、 money and is notalways successful.It can also lead to a loss of production while staff are being trained.OV ERA LL,management will have to weigh up the potential benefits against the costs.If,for example,the firm has the necessary resources,the training is relatively cheap and is likely to lead to

22、significant increases in productivity and profitability the firm likely to invest in it.If,O N TH E O TH ERH A N D,the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.第一讲I I n t r od u c t i on t o B V S p e a k i n gf on n a tc on v e r s a t

23、 i onp r e s e n t a t i ond i s c u s s i onc r i t e r i ap r on u n c i a t i onv oc a b u l a r y&g r a m m a rd i s c ou r s e m a n a g e m e n ti n t e r a c t i v e c om m u n i c a t i one x a m i n e ri n t e r l oc u t ora s s e s s orC a m b r i d g e e x a m i n e rI I P r e s e n t a t

24、 i on E x a m p l eP A R T 2:M i n i-p r e s e n t a t i onA:W H A T I S I M P O R T A N T W H E N-?S e l e c t i n g a p p l i c a n t s f or a j ob W or k i n g e x p e r i e n c e P e r s on a l q u a l i t i e sS a m p l e 1I c h oos e t op i c A-w h a t i s i m p or t a n t w h e n s e l e c t

25、i n g a p p l i c a n t s f or a j ob.A s t o th i s t op i c,a s f a r a s I a m c on c e r n e d,t h e r e a r e 3 t h i n g s t o c on s i d e r.F i r s t,I t h i n k w or k i n g e x p e r i e n c e i s v e r y i m p or t a n t w h e n s e l e c t i n g a p p l i c a n t s.A p p l i c a n t s w

26、h o h a v e a l r e a d y h a d t h e w or k e x p e r i e n c e i n t h e r e l e v a n t f i e l d s w i l ll e a r n t h e n e w j ob e a s i e r a n d q u i c k e r.A n d i t w i l l a l s o s a v e t h e c om p a n y a l otof t r a i n i n g f e e s i f t h e a p p l i c a n t h a s r e l a t e

27、 d e x p e r i e n c e.S e c on d,w e m u s t c on s i d e r t h e p e r s on a l q u a l i t i e s of t h e a p p l i c a n t s,s u c h a s p e r son a l i t y a n d h e a l t h.C om p a n i e s t e n d t o e m p l oy p e op l e w h os e c h a r a c t e r f i t s a s p e ci a l j ob.F or e x a m p

28、l e,c on s u l t i n g c om p a n y t e n d s t o e m p l oy a p p l i c a n t w h o i s a n a l ytical and knowledgeable,but advertising agents like their employees to be energetic and creative.Third,I believe language is of great importance when selecting applicants.Nowadays,we do business with pe

29、ople from all over the world.Always we buy goodsfrom Africa,and sell our electronic product to Europe;a foreign language especially English is needed if the company wants to expand to the world.Applicants who can speak one or more foreign languages will have a better chance to getthe job.Sample 2As

30、we all know,the criteria used by H R professionals in screening and seiecting applicants normally include such factors as working experience,personalqualities and communicative skills.Firstly,we pay a lot of attention to working experience of the applicant.A person with a solid record of related exp

31、erience is more likely to fit in with a new company.Therefore he or she can be trusted to fu lfill the tasks and solve the problems in a more professional and competent way.In addition to this,we also look at the personal qualities of the applicant.Does he or she has integrity,perseverance or can do

32、 spirit?Surely any organization can benefit from the reliability,devotion and enthusiam of its employees.Finally,good communicative skills such as interpersonal skills and teamspirit are also becoming an important precondition in selecting qualified employees.B:W HAT IS IMPORTANT WHEN-?Preparing fo

33、r a job interviewStudying the job advertisem entFinding out about the companyBefore you go for an interview,you must make preparations so as to face the interviewer with more confidence.They include studying the job advertisement,finding out about the company,preparing yourself psychologically,etc.F

34、irstly,you should study the job advertisement carefully so that you canmatch your knowledge,skills and abilities with the specifications required for t h e p os t.Y ou m u s t a s s u r e t h e i n t e r v i e w e r t h a t y ou h a v e a l l t h e q u a l i f i c a t i ons r e q u i r e d,s o y ou

35、a r e t h e r i g h t s or t of p e r s on t h e y a r e l ook i n g f or.S e c on d l y,y ou s h ou l d k n ow m or e a b ou t t h e c om p a n y,s u c h a s i t s p r of i l e,s tr u c t u r e,e x i s t i n g p r ob l e m s,r e q u i r e m e n t s,c a m p a i g n s a n d f u t u r e p l a n s.A s

36、a C h i ne s e s a y i n g g oe s:k n ow t h e op p on e n t a n d k n ow y ou r s e l f,a n d y ou c a n f i g h t a h u nd r e d b a t t l e s w i t h ou t d e f e a t.”F i n a l l y,y ou s h ou l d a l s o p r e p a r e y ou r s e l f p s y c h ol og i c a l l y a n d t h i s w i l l he l p y ou

37、c om b a t s t r e s s.R e h e a r s i n g t h e i n t e r v i e w w i t h y ou r f r i e n d s,f or e x a m p l e,i s a g ood r e l a x a t i on e x e r c i s e t h a t c a n i n s t a l l c on f i d e n c e i n y ou.HI Presentation Discourse Management1.Opening SentenceW e l l,I d l i k e t o m a

38、k e a s h or t/b r i e f/m i n i/on e-m i n u t e p r e s e n t a t i on on t h e t op i c 2.Body（一般讲2-3 个要点，根据语速和知识点调整）F i r s t,S e c on d.T h i r d,3.Closing SentenceA n y w a y,t h a t s w h y I t h i n k s o.T h a n k y ou v e r y m u c h.T h a n k y ou f or t a k i n g y ou r t i m e.T h a n k

39、 y ou f or l i s t e n i n g.第二讲I C on v e r s a t i onP A R T 1:E x c h a n g e p e r s on a l i n f or m a t i onT h i s p a r t a i m s t o p r e p a r e t h e c a n d i d a t e f or p h a s e 1 of t h e s p e a k i n g t e s t,wh i c h t a k e s t h e f or m of a n i n t e r v i e w,w i t h e a

40、c h c a n d i d a t e t a l k i n g i n t u r n t o t h ee x a m i n e r.T h i s i n v ol v e s t h e c a n d i d a t e a n s w e r i n g q u e s t i on s,r e s p on d i n g t o a c omm e n t or p a r t i c i p a t i n g i n a n e x c h a n g e or g r e e t i n g.A c t i v i t y 1:A s k i n g e a c

41、h ot h e r s n a m e (i n c l u d i n g s p e l l i n g),h om e t ow n,oc c u p a t i on,h ob bi e sF u r t h e r p r ob i n g:d e s c r i b e y ou r h om e t ow n (l oc a t i on,c i t y,t ow n,v i l l a g e)c li m a t e,p op u l a t i on,e t c.F u r t h e r p r ob i n g:d e s c r i b e y ou r oc c

42、u p a t i on/or m a j or (i f s t u d e n t),l i k e s a nd d i s l i k e s a b ou t y ou r oc c u p a t i on.F u r t h e r p r ob i n g:a s k i n g e a c h ot h e r a b ou t m a r i t a l s t a t u s/w i t h or w i t h ou t boy f r i e n d/g i r l f r i e n d.A s k i n g f or op i n i on on m a r r

43、 i e d/s i n g l e l i f e,w h i c h i s b e t t e r?F u r t h e r p r ob i n g:a s k i n g e a c h ot h e r a b ou t h ob b i e s.P os s i b l e Q u e s t i on sS u g g e s t e d A n s w e r s a n d N ot e1)W h a t s y ou r r e g i s t r a t i on n u m b e r?令 M y r e g i s t r a t i on n u m b e r

44、 i s 2)W h a t s y ou r n a m e?令 M y l a s t n a m e i s H ow d o y ou s p e l l y ou r n a m e?令 M y g i v e n n a m e i s，b u t m y f r i e n d sH ow d o y ou s p e l l y ou r f a m i l y n a m e /a l w a y s c a l l m e，m y E n g l i s h n a m e.s u r n a m e /l a s t n a m e?令 Y ou c a n c a l

45、l m e，i f y ou l i k e /w i s h.令 n i c k n a m e3)W h e r e a r e y ou f r om?令 W e a t h e rW ou l d y ou s a y i t s a g ood p l a c e t o令 T r a n s p or t a t i onl i v e i n?令 E n v i r on m e n t(W h y?)令 H ou s i n gH ou s e s a r e p r i c e y i n t h i s a r e a.D o y ou l i k e l i v i n

46、g i n？令 N i g h t l i f e (e x c i t i n g,d y n a m i c)W h e r e w ou l d y ou l i k e r a t h e r l i v e 令 L oc a l p e op l eor？令 L oc a l g ov e r n m e n t(W h y?)令 J ob op p or t u n i t i e sD o y ou t h i n k i t w ou l d b e b e t t e r t o l i v e令 R e s or t s (s k i i n g)i n or？(W h y

47、?)令A t m os p h e r e/s e l l i n g p oi n t sP os s i b l e Q u e s t i on sS u g g e s t e d A n s w e r s a n d N ot e4)D o y ou c om e f r om a l a r g e f a m i l y ora s m a l l f a m i l y?C a n y ou t e l l m e a b i t a b ou t i n y ou rf a m i l y?令 E x t e n d e d f a m i l y令 N u c l e a

48、 r f a m i l y5)D o y ou w or k or a r e y ou a s t u d e n ti n？W h a t d o y ou d o?W h a t d o y ou s t u d y?W h a t s y ou r m a j or?W h a t d o y ou l i k e m os t a b ou t y ou r j ob?(W h y?)W h a t d o y ou l i k e m os t a b ou t y ou rs t u d i e s?(W h y?)/M a j or v.I m a j or e d i n

49、,a n d m i n or e d i n 令 E v e r s i n c e I w a s a c h i l d,I w a si n t e r e s t e d i n 令 J ob S a t i s f a c t i on令 I n t e r e s t i n g&c h a l l e n g i n gT r a v e l i n g op p or t u n i t yT r a i n i n g (c a r e e r d e v e l op m e n t)F i n a n c i a l b e n e f i t sF r e e T i

50、 m eD o y ou h a v e m u c h f r e e t i m e?H ow d o y ou s p e n d y ou r f r e e t i m e?W h a t d o y ou d o i n y ou r f r e e t i m e?W h a t s y ou r h ob b y?W h y d o y ou l i k e？I s t h e r e a n y p a r t i c u l a r r e a s on w h y y oue n j oy,?令 P a r t i c u l a r r e a s on令 C u l