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1、BEC 中级口试历年真题 PART2 及答案汇总 真题二Whatis important when entertaining clients?types of activities Cost Firstly,we must chooseappropriate types of activities to entertain different clients.Differentclients have different tastes interests and hobbies.In order to make them feelsatisfied and comfortable we mus
2、t choose the activities they prefer and areinterested in.For example if you find your client has a taste for art or musicthen take him or her to a concert.If he or she is a sports fan take him or herto the sports event.Secondly,Cost isnot always the essential thing.How much we spend is depending on
3、thenature/characteristics of the transaction or the size of the deal.Butsometimes we should consider the profit issue.If the company is expecting tomake big gain/profits out of a specific client,it should at least put inproportional investment to entertain/please its clients.The ideal plan wouldbe s
4、pending as little money as possible to get the deal done.But you must notoffend your clients.You should make them feel being welcomed.Whatis important when choosing retail premises to rent?Locationof site(transportation)Lengthof contract Demandfor products or services Laborcosts Competition Localwor
5、kforce available Firstly,locationof site is very important.You need to consider whether its convenient andeasy for raw material supply and transporting out the products,whether itseasy to get access to the electricity,water,gas and other supporting energy,whether its convenient for staff to go to wo
6、rk.Secondly,lengthof contract is also important.Longer contract would cover issues in moredetails.The contract should cover certain matter,which are likely to happen,such as,assignment,service charges.What isimportant when deciding on packaging for products？Image production process The packaging ofo
7、ur products is in fact a kind of advertisement for our products.So when wedecide on packaging for products we must first consider if the packaging canreflect the image of our products.It must best represent the quality of ourproducts through its design and layout which can attract our customers to b
8、uyour products.The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products.Andwe should make sure that the customers can identify our products immediatelythrough the packaging.Besides
9、,the productionprocess decides the physical characters of your products.Forexample,what they are made of,metal glass or wood?Because of thesecharacters you have to select different kind of packaging.For example beingfragile your products made of glass should be packaged in a soft containerwhich can
10、stand the impact of collision.Your wood products should be kept inthe anti-wet and anti-mold packaging.As for metal products anti-wet andanti-rust packaging is necessary.Appropriate packaging can ensure the quality ofyour products during the delivery.Whatis important when packaging?image production
11、process convenience First of all,whenpackaging,its very important to choose the color,shape and design thatconvey the high-quality image to our customers.With special appearance,ithelps make the product distinct from others and attract consumers attention.Second,productionprocess is also important,t
12、he product will be handled for many times duringits production process,so the packaging material we use should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against spoilage.Apart from thistwo aspects,its also
13、of great importance to offer consumers convenience.Packagingshould be designed in such as way to make it easier for customers to open thecontainer and use the product.What isimportant when selecting staff for promotion?Attitude to work Current performance Personal qualities Attitude to work 工作态度:The
14、 staff who hold a positive attitude toward work should bepromoted.If a person likes his job,he will devote his heart and soul into thejob and try every effort to accomplish the task.Moreover,his hard-workingmight well influence the other staff and set a good example for them.Thecompany needs such ki
15、nd of spirit.Currentperformance(Quality of performance/work-related qualities)专业素质:You know,all staff are looking forward to promotion.The one whogets the chance should be the best one among all staff.Otherwise other staffwont be convinced.Current performance can just tell all staff what he or sheha
16、s done and can also tell the staff the reason for promotion.Then everybodywill try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well,such as loyalty to thecompany,responsibility and so on,since these qualities can establishcre
17、dibility and integrity among colleagues.The selecting staff should be as acontributor to the company and as a person of high personal standing with acapacity for leadership.Communicationskills，Cooperation skills What is importantwhen considering a career change?Further study or training Opportunitie
18、s for future promotion Salary Location Company reputation Firstly,furtherstudy or training cannot be neglected,since training can keep their skillscurrent and up-dated,thus making them more competitive throughout their lives.Secondly,future promotionnormally provides an increase in pay and status an
19、d brings you a sense ofcareer achievement.Thirdly,Salary isnot the most important thing in the world.I do think so.But without money,we llbe in difficulties.When we can t support our families,we will naturallyconsider career change.Location must betaken into account,especially for one who is married
20、 and has children.If thenew job means relocation,moving to a strange city,it can be a great threat toone s family life,and various problems will arise,such as children s education,etc.Besides,people have to consider whether the climate,food and the culturethere fit them or not.What is importantwhen
21、planning an advertising campaign?Market research Selecting appropriate media Market research:It enables you to know what is popular in the market and what prices customerscan accept.All the above are very crucial for you to decide when,where andwhom you can give your advertisement.Selectingappropria
22、te media:For example,if your new product aims to reach young people,it is a wise choice to put an advertisement on either TV or Internet,for theyoung are used to getting news there.Or it will be a waste of money.Pricing:Aftercarrying out market research,we can know what the most rational price of a
23、newproduct is.What is importantwhen choosing transport for business trip?Convenience Cost-effectiveness Comfort Firstly,Convenience transport can help to make your trip easy,efficient and free fromfatigue.Secondly,It isadvisable not to choose a transport whose cost is beyond your budget,sinceexpensi
24、ve transport can even stop you from meeting your targets.You shouldnever allow this kind of cost to ruin your whole business.Finally,Comfortmeans being physically relaxed and contented,free from worries andunhappiness.With comfortable transport,you can arrive well rested and readyfor your work.This
25、is vital for the success of your business.Whatis important when exporting goods or services for the first time?Cultural differences Professional advice When exportinggoods or services for the first time,it is very important to consider culturaldifferences.Cultural differs from country to country.Peo
26、ple in differentcountries have different tastes and needs for goods or services.In order tocater to the tastes and needs of people in foreign countries,a company shouldtake cultural differences into consideration when exporting goods or servicesfor the first time.Otherwise,the goods or services won
27、t sell well.Professionaladvice is also important.Since the company has never done internationalbusiness before,it may lack experience of exporting goods or services.If thecompany seeks professional advice,it may avoid marketing disasters which maylead to big losses.In addition,its also important for
28、 the company to locatea good exporting firm which can provide great assistance in selling goods orservices to foreign countries.What simportant when dealingwith complaints from clients?Offering an apology suggest a solution to the problem Offering anapology is the very basic level.When the clients t
29、hink that they have receivedunfair treatments,the first thing that the company should do is to calm themdown and try to keep the client.An apology is the first step and a usefulmethod to maintain control of the situation.Offering an apology is animportant gesture to show that the hosting company is
30、fully aware of thesituation and would like to take the potential responsibility for its mistakes.The complaining clients would feel that their complaints are being paidattention and may therefore be happy to proceed to the transaction with thehosting company.It is necessary tosuggest a solution to t
31、he problem as well.The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner.Apart from an apology,the client would want tohave the problems and misunderstanding solved before their communication movesto the next level.If the hosting company fai
32、led or refused to suggest asolution,its sincerity of entering into the transaction would be put intodoubt.What is importantwhen setting prices for new products?Production costs Competitors prices Demand Quality The first thing wemust take into account is Production costs when setting prices for newp
33、roducts.Prices should cover the costs,such as insurance,raw materials,rentand equipment.Otherwise,the company will make a loss.Competitorsprices:If we sell our products at a lower price than our competitors,we canseize a large market share quickly.Then,large sales volume can help ourcompany reduce p
34、roduction costs and achieve higher profits.Demand需求:When demand is strong,we can set high prices.When demand is weak,we can setlower price.Firms must estimate the quantities of a product that consumerswill demand and then set the price for the new product.Quality质量:If the new products are of better
35、quality and can perform more functions thancompetitors,then the prices can be high.Whatis important when aiming to reduce staff turnover?Financial incentives career structure Pleasingwork environment flexible working hours training Firstly,financialincentives are important.Staff want some sort of re
36、cognition for the job thatthey do.Correct Financial incentives plan will arouse their enthusiasm.Otherwise,they would feel being ignored(neglect/overlook).Secondly,careerstructure is also important.Employees will remain with their employer ifcareer opportunities are presented.Career plans for those
37、who what to upwardin the company undoubtedly improve morale and boost engagement.(This can leadto some motivational values and enhance employees fulfillment.)Thirdly,creatinga pleasing workplace is very important when aim to retain good staff.Apleasing workplace includes everything from having the r
38、ight tools available toprovide basic comfort,such as proper lighting and noise control,etc.On top of that,flexible working hours should be also taken into account.It allows the staff acertain degree of freedom,which is essential for the balance of life and work.Besides,trainingcannot be neglected,si
39、nce training can keep their skills current and up-dated,thus making them more competitive throughout their lives.真题四What is important whenPlanning a presentation？Audience Equipment needed Firstly，Youneed to know who is going to be the target audience.Whether the audience knowanything about the topic
40、 of your presentation,What they are interested in,and Why they come to your presentation.Once you have found out something about the target audience,you need to keepin mind their interests and needs so as to make your presentation interestingand meaningful for the target audience.Secondly,you needto
41、 decide what kind of equipment will be needed for the presentation,e.g.over-head projector;clear transparencies;computer;microphone,acoustic forthe venue where the presentation will take place.Also,You need to make surethat the equipment needed will be available on the day when the presentationwill
42、take place.what s more,you need to check that all the equipment is ingood condition and works well.What is important whenselecting an interpreter for a meeting with foreign clients Experience Reliability Firstly,you needto select an interpreter who is experienced in interpreting for such meetings,th
43、e interpreter should have a wide knowledge about business management andfamiliar with the special terms and jargons for commercial negotiations,finance,law,etc.in addition,a background knowledge about the target countryis also important too.Secondly,theinterpreter for a meeting with foreign clients
44、should be reliable in thefollowing aspects:being punctual for the meetings,keeping information learnedat the meetings confidential and interpreting accurately what is beingdiscussed What is important whenintroducing a new product range onto the market Timing advance publicity Firstly,theintroduction
45、 should be made at an appropriate time,i.e.when the market ismatured for having this new product range,in other words,there will beprospective customers to buy the products.If there are any competitors who areplanning to introduce similar products onto the market,then it is necessarythat the introdu
46、ction should be made ahead of their introduction so as to grabas much market share as possible.Secondly,advancepublicity is important in that it will pave the way for the introduction,i.e.to make it known to the general public.There are different ways to implementadvance publicity.-to have a newscon
47、ference to declare the introduction-to advertise onTV/radio,in newspaper/magazines-to deliversamples of the new product(delivery can be made in the streets,insupermarkets,to people s homes etc.)What is important when aimingto improve career prospects(职业规划)?When aiming toimprove career prospects,I wo
48、uld take three factors into account,a goodreading habit,a good command of foreign languages,a further education andorganic frame of the world To start with,agood reading habit can enrich your knowledge.When you are reading businessarticles,the latest business events will give you a clue of what to d
49、o on yourown opinions.Secondly,foreignlanguage learning is becoming increasingly（有意识的替换more and more）popular in companies because it guaranteeseffective communication with overseas business partners.Thirdly,furthereducation helps you to step forward.With more training,your proficiency willbe improve
50、d.Last but not least,an organic knowledge system also plays animportant part in the career development.A broadened horizon(开阔眼界)would enhance your professional skills.What is important when aimingto improve career prospects?Reading business articles Learning a foreign language Training Firstly,readi