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1、BECBEC 中级口试历年真题中级口试历年真题 PART2PART2 及及答案汇总答案汇总BECBEC 中级口试历年真题中级口试历年真题 PART2PART2及答案汇总及答案汇总真题二真题二WhatisWhatis importantimportant whenwhen entertaininentertaining g clients?clients?typestypes ofof activitiesactivitiesCostCostFirstly,weFirstly,we mustmust chooseappropriatechooseappropriate tytypespes of
2、of activitiesactivities toto entertainentertain differentdifferentclients.clients.DifferentclientsDifferentclients havehave differentdifferent t tastesastes interestsinterests andand hobbies.hobbies.InIn orderorder t to o makemake themthem feelsatisfiedfeelsatisfied andand comfortcomfortableable wew
3、e mustmust choosechoose thethe activitiesactivities thethey y preferprefer andand areinterestedareinterested in.in.ForFor exaexamplemple if if youyou findfind youryour clientclient hashas a a tasttaste e forfor artart oror musicthenmusicthen taketake himhim oror herhertoto a a concert.concert.If If
4、hehe oror sheshe is is a a sportssportsfanfan taketake himhim oror hertoherto thethe sportssports evenevent.t.Secondly,Secondly,CostCost isnotisnot alwaysalways thethe esseessentialntial thing.thing.HowHow muchmuch wewe spendspend is is dedependingpending onon thenature/characteristicsthenature/char
5、acteristics ofofthethe transactiontransaction oror thethe sizesize ofof thethe deal.deal.ButsometimesButsometimes wewe shouldshould considerconsider thetheprofitprofit issue.issue.If If thethe companycompany is is expectiexpectingng tomaketomake bigbig gain/profitsgain/profits outout ofof a a s spec
6、ificpecific client,client,it it shouldshould atat leastleast putput inpinproportionalroportional investmentinvestment toto entertain/pleentertain/pleasease itsits clients.clients.TheThe idealideal planplan wouldbewouldbespendingspending asas littlelittle moneymoney asas possiblepossible t to o getge
7、t thethe dealdeal done.done.ButBut youyou mustmust nonotoffendtoffend youryour clients.clients.YouYou shouldshould makemakethemthem feelfeel beingbeing welcomed.welcomed.WhatisWhatis importantimportant whenwhen choosingchoosing retailretailpremisespremises toto rent?rent?LocationofLocationof sitesit
8、e(transportation)(transportation)LengthofLengthof contractcontractDemandforDemandfor productsproducts oror servicesservicesLaborcostsLaborcostsCompetitionCompetitionLocalworkforceLocalworkforce availableavailableFirstly,Firstly,locationoflocationof sitesite is is veryvery importimportant.ant.YouYou
9、needneed toto considerconsider whetherwhether it it s sconvenientconvenient andeasyandeasy forfor rawraw materialmaterial s supplyupply andand transportingtransporting outout thethe producproducts,ts,whetherwhether it itseasyseasy toto getget accessaccess toto t thehe electricity,electricity,water,w
10、ater,gasgas andand otherother supsupportingporting energy,whetherenergy,whether it its s convenientconvenientforfor staffstaff toto gogo toto work.work.Secondly,Secondly,lengthoflengthof contractcontract is is alsoalso i important.mportant.LongerLonger contractcontract wouldwould covercoverissuesiss
11、ues inin moredetails.moredetails.TheThe contractcontract shshouldould covercover certaincertain matter,matter,whichwhich areare li likelykely toto happen,suchhappen,such as,as,assignment,assignment,seservicervice charges.charges.WhatWhat isimportantisimportant whenwhen decidingdeciding onon papackag
12、ingckaging forfor productsproducts？ImageImageproductionproduction processprocessTheThe packagingpackaging ofourofour productsproducts is is inin f factact a a kindkind ofof advertisementadvertisement forfor ourour prproducts.oducts.SoSo whenwhen wedecidewedecide onon packaginpackaging g forfor produ
13、ctsproducts wewe mustmust firstfirst considerconsider i if f thethe packagingpackaging canreflectcanreflect thethe imageimage o of f ourour products.products.It It mustmust bestbest representrepresentthethe qualityquality ofof ourproductsourproducts throughthrough itsitsdesigndesign andand layoutlay
14、out whichwhich cancan attractattract ouour r customerscustomers toto buyourbuyour products.products.TheThe p packagingackaging shouldshould showshow thethe distinctivedistinctive f featureseatures ofof ourour productssoproductsso thatthat everyevery c customerustomer cancan havehave a a betterbetter
15、 understandiunderstandingng ofof ourour productsproducts afterjustafterjust takingtaking a a l lookook atat ourour products.products.AndweAndwe shouldshould mmakeake suresure thatthat thethe customerscustomers cancan identiidentifyfy ourour productsproducts immediatelythroughimmediatelythrough ththe
16、 e packaging.packaging.Besides,Besides,the productionprocessthe productionprocess deciddecideses thethe physicalphysical characterscharacters ofof youryour prodproducts.ucts.Forexample,Forexample,whatwhat theythey areare mademadeof,of,metalmetal glassglass oror wood?wood?BecauseBecause ofof t thesec
17、haractershesecharacters youyou havehave toto selectselect diffedifferentrent kindkind ofof packaging.packaging.ForFor exampleexample b beingfragileeingfragile youryour productsproducts mademade ofof glasglass s shouldshould bebe packagedpackaged inin a a softsoft containcontainerwhicherwhich cancan
18、standstand thethe impactimpact ofof collisicollision.on.YourYour woodwood productsproducts shouldshould bebe kekeptpt intheinthe anti-wetanti-wet andand anti-moldanti-mold packapackaging.ging.AsAs forfor metalmetal productsproducts anti-wetanti-wet a andanti-rustndanti-rust packagingpackaging is is
19、necessary.necessary.ApAppropriatepropriate packagingpackaging cancan ensureensure thethe ququalityality ofyourofyour productsproducts duringduring thethe delivedelivery.ry.WhatisWhatis importantimportant whenwhen packaging?packaging?imageimageproductionproduction processprocessconvenienceconvenience
20、FirstFirst ofof all,all,whenpackaging,whenpackaging,it its s ververy y importantimportant toto choosechoose thethe color,color,shapeshapeandand designdesign thatconveythatconvey thethe high-qualithigh-quality y imageimage toto ourour customers.customers.WithWith speciaspecial l appearance,appearance
21、,ithelpsithelps makemake thethe productproductdistinctdistinct fromfrom othersothers andand attractattract consuconsumersmers attention.attention.Second,Second,productionprocessproductionprocess is is alsoalso imimportant,portant,thethe productproduct willwill bebe handledhandled f foror manymany ti
22、mestimes duringitsduringits productionproduction prprocess,ocess,soso thethe packagingpackaging materialmaterial wewe ususe e shouldshould bebe strongenoughstrongenough toto resistresist anany y damage.(wedamage.(we shouldshould alsoalso considerconsider thethetransittransit processprocess sothatsot
23、hat thethe packagepackage wewedesigndesign willwill protectprotect thethe productproduct againsagainst t spoilage.spoilage.ApartApart fromfrom thistwothistwo aspects,aspects,it its s alsalso o ofof greatgreat importanceimportance toto offeroffer consumconsumersers convenience.convenience.Packagingsh
24、ouldPackagingshould bebe d designedesigned inin suchsuch asas wayway toto makemake it it easieasierer forfor customerscustomers toto openopen thecontainerthecontainerandand useuse thethe product.product.WhatWhat isimportantisimportant whenwhen selectingselecting staffstaffforfor promotion?promotion?
25、AttitudeAttitude toto workworkCurrentCurrent performanceperformancePersonalPersonal qualitiesqualitiesAttitudeAttitude toto workwork 工作态度工作态度:TheThe staffstaffwhowho holdhold a a positivepositive attitudeattitude towardtoward wworkork shouldshould bepromoted.bepromoted.If If a a personperson liklike
26、ses hishis job,job,hehe willwill devotedevote hishis heartheart anand d soulsoul intointo thejobthejob andand trytry everyevery effortefforttoto accomplishaccomplish thethe task.task.Moreover,Moreover,hishishard-workingmighthard-workingmight wellwell influenceinfluence thetheotherother staffstaff an
27、dand setset a a goodgood exampleexample fofor r them.them.ThecompanyThecompany needsneeds suchsuch kindkindofof spirit.spirit.CurrentperformanceCurrentperformance(Quality(Quality ofof perfperformanceormance/work-relatedwork-related qualities)qualities)专业素专业素质质:YouYouknow,know,allallstaffstaff areare
28、 lookinglookingforforwardwardtoto promotion.promotion.TheTheoneonewhogetswhogetst thehe chancechanceshouldshouldbebe thethe bestbest oneoneamamongongallallstaff.staff.OtherwiseOtherwiseotherother staffwostaffwon n t t bebe convinced.convinced.CurrentCurrentperformanceperformancecancan justjust tellt
29、ellallallstaffstaff whatwhathehe oror shehshehasas donedoneandandcancan alsoalso telltellthethe staffstaff thethereasonreasonforfor promotion.promotion.ThenTheneverybodeverybodywillywill trytry his/herhis/her bestbest toto workworkhandhandanand d makemakesomesomeachievements.achievements.PersonalPer
30、sonalqualitiesqualities人品人品:Relevant:Relevant persopersonalnal qualitiesqualities areare importantimportantasas well,well,sucsuch h asas loyaltyloyalty toto thecompany,thecompany,responsibilresponsibilityity andandsoso on,on,sincesince thesethese qualitiesqualities cancanestablishcredibilityestablis
31、hcredibilityandandintegrityintegrity amonamong g colleagues.colleagues.TheThe selectingselecting staffstaff shoulshould d bebe asas acontributoracontributor toto thethe companycompany a andnd asas a a personperson ofof highhigh personalpersonal standistandingng withwith acapacityacapacity forfor lea
32、dership.leadership.CommunicationskillsCommunicationskills，CooperationCooperation skiskillsllsWhatWhat is is importantwhenimportantwhen consideringconsidering a acareercareer change?change?FurtherFurther studystudy oror trainingtrainingOpportunitiesOpportunities forfor futurefuture promotionpromotion
33、SalarySalaryLocationLocationCompanyCompany reputationreputationFirstly,Firstly,furtherstudyfurtherstudy oror trainingtraining canncannotot bebe neglected,neglected,sincesince trainingtraining cancan keekeep p theirtheir skillscurrentskillscurrent andand up-dated,up-dated,thusthusmakingmaking themthe
34、m moremore competitivecompetitive throuthroughoutghout theirtheir lives.lives.Secondly,Secondly,futurefuture promotionnormallypromotionnormallyprovidesprovides anan increaseincrease inin paypay andand statusstatusandand bringsbrings youyou a a sensesense ofcareerofcareer achieachievement.vement.Thir
35、dly,Thirdly,SalarySalary isnotisnot thethe mostmost importimportantant thingthing inin thethe world.world.I I dodo thinkthink so.so.ButBut withoutwithout money,money,wewellbellbe inin difficuldifficulties.ties.WhenWhen wewe cancant t supportsupport ourour familfamilies,ies,wewe willwill naturallycon
36、sidernaturallyconsider careercareer chchange.ange.LocationLocation mustmust betakenbetaken intointo account,account,especiallyespecially forfor oneone whowho is is marriedmarried andandhashas children.children.If If thenewthenew jobjob meansmeans relrelocation,ocation,movingmoving toto a a strangest
37、range city,city,it it cacan n bebe a a greatgreat threatthreat toonetoone s s familyfamily life,life,andand variousvarious problemsproblems willwill arise,arise,suchsuchasas childrenchildren s s education,etc.education,etc.Besides,Besides,pepeopleople havehave toto considerconsider whetherwhether th
38、ethe cliclimate,mate,foodfood andand thethe culturethereculturethere fitfit thethemm oror not.not.WhatWhat is is importantwhenimportantwhen planningplanning anan adadvertisingvertising campaign?campaign?MarketMarket researchresearchSelectingSelecting appropriateappropriate mediamediaMarketMarket res
39、earch:Itresearch:It enablesenables youyou toto knknowow whatwhat is is popularpopular inin thethe marketmarket andandwhatwhat pricesprices customerscancustomerscan accept.accept.AllAll t thehe aboveabove areare veryvery crucialcrucial forfor youyou toto d decideecide when,when,wherewhere andwhomandw
40、hom youyou cancangivegive youryour advertisement.advertisement.SelectingappropriateSelectingappropriate media:media:ForFor exaexample,mple,if if youryour newnew productproduct aimsaims toto reareachch youngyoung people,itpeople,it is is a a wisewise choicechoice totoputput anan advertisementadvertis
41、ement onon eithereither TVTV oror I Internet,nternet,forfor theyoungtheyoung areare usedused toto gettigettingng newsnews there.there.OrOr it it willwill bebe a a wastewaste o of f money.money.Pricing:Pricing:AftercarryingAftercarrying outout marketmarket resresearch,earch,wewe cancan knowknow whatw
42、hat thethe mostmost ratrationalional priceprice ofof a a newproductnewproduct is.is.WhatWhat is is importantwhenimportantwhen choosingchoosing transtransportport forfor businessbusiness trip?trip?ConvenienceConvenienceCost-effectivenessCost-effectivenessComfortComfortFirstly,ConvenienceFirstly,Conve
43、nience transporttransport cancan helhelp p toto makemake youryour triptrip easy,easy,efficientefficient andandfreefree fromfatigue.fromfatigue.Secondly,Secondly,It It isadvisableisadvisable notnot toto chooschoose e a a transporttransport whosewhose costcost is is beyondbeyond yoyourur budget,budget
44、,sinceexpensivesinceexpensive transporttransport cacan n eveneven stopstop youyou fromfrom meetingmeeting youryour tatargets.rgets.YouYou shouldnevershouldnever allowallow thisthis kindkindofof costcost toto ruinruin youryour wholewhole business.business.Finally,Finally,ComfortmeansComfortmeans bein
45、gbeing physicalphysicallyly relaxedrelaxed andand contented,contented,freefree fromfrom wworriesorries andunhappiness.andunhappiness.WithWith comfortabcomfortablele transport,transport,youyou cancan arrivearrive wellwell restedrestedandand readyforreadyfor youryour work.work.ThisThis is is vitalvita
46、l f foror thethe successsuccess ofof youryour business.business.WhatisWhatis importantimportant whenwhen exportingexporting googoodsds oror servicesservices forfor thethe firstfirst time?time?CulturalCultural differencesdifferencesProfessionalProfessional adviceadviceWhenWhen exportinggoodsexporting
47、goods oror servicesservices forforthethe firstfirst timetime,it,it is is veryvery importantimportant totoconsiderconsider culturaldifferences.culturaldifferences.CulturalCultural didiffersffers fromfrom countrycountry toto country.country.PeoplePeople i in n differentcountriesdifferentcountries have
48、have differentdifferent tasttasteses andand needsneeds forfor goodsgoods oror services.services.InInorderorder tocatertocater toto thethe tastestastes andand needsneedsofof peoplepeople inin foreignforeign countries,countries,a a comcompanypany shouldtakeshouldtake culturalcultural differencesdiffer
49、ences inintoto considerationconsideration whenwhen exportingexporting goodsgoodsoror servicesforservicesfor thethe firstfirst time.time.OtherwisOtherwise,e,thethe goodsgoods oror servicesservices wonwont t sellsell wewell.ll.ProfessionaladviceProfessionaladvice is is alsoalso important.important.Sin
50、ceSince thethe companycompany hashas nevernever donedone ininternationalbusinessternationalbusiness before,before,it it maymay lacklackexperienceexperience ofof exportingexporting goodsgoods oror servservices.ices.If If thecompanythecompany seeksseeks professionalprofessionaladvice,advice,it it maym