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1、商务英语BEC中级试综合指导Introductioni Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyii、What is International Business English?什么是国际商务英语?国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些 行业包括:国际贸易、
2、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、 营销、物流、企业管理、商业服务等 由此看来,商务英语不是种独立的语言,它仍然 是英语，是在国际商务背景下使用的英语。iii、How to learn International Business English?怎样学习国际商务英语?掌握一定的商务英语词汇、短语和句型。(1)词汇方面commerciale. g. The TV show was interrupted by too many commercials.prospecte. g. He called on some prospects but failed to make
3、 a sale.makee. g. These products are of Chinese make.The factory manufactured five makes of tractors.(2)短语方面soft selling hard sellingSome sales people adopt a direct hard sell approach, while others use a more indirect soft sell approach.have a bad yearThe corporation is having a bad year and it wil
4、l probably be necessary to d ismiss a few office staff.break into/penetrate the marketThere is chance that we 11 manage to break into the UK market(3)句型方面I am writing to you concerning* You can t miss it. I can, t agree more. I t may have slipped your mind, but* You can always reach me at the number
5、We would very much appreciate it if you could* I noted with interest your adverti sement for* Yes, that s true, but on the other hand* That s exactly what I think. Maybe, but dont you think*? You are wanted on the phone. As requested, we enclose for your attention*(4)旧词“新义”honoure. g, Al1 credit car
6、ds honoured here. The bank honoured this cheque.covere. g. I have got myself covered against fire.royaltye. g. Besides copyright, the writer got a 10 percent royalty on sales. The t echnology transfer fee shall be paid in royalties.(5)同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, Ge
7、neral Manager.2) dealer, merchant, trader, businessman, distributor.3) deputy, vice-, associate, assistant.4) discharge, unload, land5) discount, reduction, rebate, allowance. 熟悉世界贸易组织。 熟悉国际商务英语有关行业的基本术语及其内涵意义。 学习国际商务常识,略知相关专业知识。 密切了解国际商务最新动态。iv、 BEC2 ContentBEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语 言
8、文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、当作和听。v BEC2 TimePreliminaryVantageAdvancedReading1 hr 30 mins 1 hr1 hrWriting45 mins1 hr 10 minsListening40 mins40 mins40 minsSpeaking12 mins 14 mins 16 mins E. g. brand image/leader/loyalty/name/power/stretching 2.掌握相关商务知识 E. g. Explain why you
9、 brought one of the products. strong sense of brand loyaltyreasonable pricegood after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 3.掌握相关背景知识Tesco, J Sainsbury, Asda Working in English mock exam papers: 9 setsvm、 Register for
10、 BV www. neea. edu. cnix、 Business Research Answering business studies questionBusiness Studies is a skills based subject which tests students ability to *(2 candidates)vi 、 BEC2 Grades* one overall grade* each skill counts for 25%* candidates also receive profile of performance* Preliminary: two pa
11、ss grades* Vantage and Advance: three pass gradesvfi、 Introduction to BP Preparation Resource* vocabulary* textbook Pass Cambridge Vantage Teamwork, Entertaining a client, Brand power, New premises, Health and s afety, Business travel, Marketing disasters, Going globa! 是 BV 常考的商务专题 下面以Brand power举例说
12、明: 1.掌握商务词短语 E. g. to buy/develop/launch/sei1/test/own/stretch/damage a branduse their knowledge. There are four basic skills:Level OneLevelLevelLevelTwoThreeFourDescription/Identification ExplanationAnalysisEvaluationTo gain the highest grades, candidates must show evidence of the higher skillsKey
13、types of questionsIdentify/state/describe.Explain/outlineDiscussExamine/assess/analyse.fully with some question of it Critically assess/to what extent evaluateResponses should:make a pointmake a point and develop itpresent two sides of the debate make a point and developexplain both sides andHow to
14、answer questionsExample question:What determines the price of a product?Example answer: The price of a product is influenced by the costs. 1 This is because firms have to charge a price which is greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This
15、 may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the obje
16、ctives of the firm. Some public sector organisations, e. g. may simply try to cover costs.ExampleQuestion: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BEC AUSE trained staff are likely to be more productive and make les mistakes.
17、Empl oyees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of producti
18、on while staff are be ing trained. OVERALL, management will have to weigh up the potential benefits a gainst the costs. If, for example, the firm has the necessary resources, the tr aining is relatively cheap and is likely to lead to significant increases in pr oductivity and profitability the firm
19、likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills re quired then training is LESS LIKELY.第一讲I Introduction to BV Speakingformatconversationpresentation discussion criteriapronunciationvocabulary & grammardiscourse management interac
20、tive communication examinerinterlocutorassessorCambridge examinerII Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN-?Selecting applicants for a job Working experience Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to t his
21、topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants.Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot
22、of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as pers onality and health. Companies tend to employ people whose character fits a spec ial job. For example, consulting company tends to employ applicant who is analy tic
23、al and knowledgeable, but advertising agents like their employees to be ener getic and creative.Third, I believe language is of great importance when selecting applicants. Now adays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product
24、to Europe; a foreign language espe cially English is needed if the company wants to expand to the world. Applicant s who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and sei ecting applican
25、ts normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in wi th a new company. Therefore he or she can be t
26、rusted to fulfill the tasks and s olve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or can do spirit? Surely any org anization can benefit from the reliability, devotion
27、and enthusiam of its emplo yees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified emplo yees.B: WHAT IS IMPORTANT WHEN-?Preparing for a job interview Studying the job advertisement Finding out about the
28、companyBefore you go for an interview, you must make preparations so as to face t he interviewer with more confidence. They include studying the job advertisemen t, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so tha
29、t you can match your knowledge, skills and abilities with the specifications required fo r the post. You must assure the interviewer that you have all the qualification s required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its
30、profile, st ructure, existing problems, requirements, campaigns and future plans. As a Chin ese saying goes: know the opponent and know yourself, and you can fight a hun dred battles without defeat. wFinally, you should also prepare yourself psychologically and this will h elp you combat stress. Reh
31、earsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.ID Presentation Discourse Management1. Opening SentenceWell, If d like to make a short/brief/mini/one-minute presentation on the to pic2. Body （一般讲2-3个要点,根据语速和知识点调整）First,Second*.Th
32、ird,3. Closing SentenceAnyway, that s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲I ConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, w hich takes the form of an interview, with
33、each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a com ment or participating in an exchange or greeting.Activity 1:Asking each other s name (including spelling), hometown, occupation, hobb iesFurther probing: describe your hometown (locat
34、ion, city, town, village) cl imate, population, etc.Further probing: describe your occupation/ or major (if student), likes an d dislikes about your occupation.Further probing: asking each other about marital status/ with or without b oy friend/girifriend.Asking for opinion on married/single life, w
35、hich is better?Further probing: asking each other about hobbies.Possible QuestionsSuggested Answers and Note1) What s your registration number?令 My registration number is2) What s your name?Q My last name isHow do you spel1 your name?令 My given name is，but my friendsHow do you spell your family name
36、 /always call me，my English name.surname / last name? You can call me，if you like /wish. nickname3) Where are you from? WeatherWould you say it s a good place to令 Transportationlive in? Environment(Why?)令 HousingHouses are pricey in this area.Do you like living in？令 Night life (exciting, dynamic)Whe
37、re would you like rather live令 Local peopleor？令 Local government(Why?) Job opportunitiesDo you think it wou 1 d be better to live令 Resorts (skiing)in!？ (Why?)令Atmosphereselling pointsPossible QuestionsSuggested Answers and Note4) Do you come from a large family or a small family?Can you tell me a bi
38、t aboutin your family?令Extended family令Nuclear family5) Do you work or are you a student in？What do you do?What do you study?What9 s your major?What do you like most about your job? (Why?)What do you like most about your studies?(Why?)Major v.I majored in* , and minoredin*令Ever since I was a child,I
39、wasinterested in*Job Satisfaction令Interesting & challengingraveling opportunityTraining (career development) Financial benefitsFree TimeDo you have much free time?How do you spend your free time?What do you do in your free time?What s your hobby?Why do you like？Is there any particular reason why you
40、 enjoy,?令Particular reasonCultivate a hobby令!t s never too late to take ahobby.Churchill令 Outdoor activities:Sports: tennis / golf / baseball / attend the gym / fitness centerWork out=exerciseRecharge the battery:Attend a training courseRead various books, for example* Chat onlineWhen did you first
41、take up / start (Why did you start then?)Watch TV(passive viewer) TV=one-eyed monster ads (advertisement advert)/Commercial/TeleplayEducationalprograms/Amusement programs令Music: classical / light/ pop /jazz / bluesfolk今Fine artsAbstract painting / oil painting/I am fond of traveling. Travelingis a g
42、ood way of learning and a good way of communicating with other people./ No, I don t have much free time, because so many wonderful courses are fixed./I prefer doing exercises, (most oftime) I d like to attend the gym or go to the fitness centers. If time is enough, I 11 read various books.第三讲I Tongu
43、e Twister1. Good cookies could be cooked by good cook if a good cook could cook good cookies.2. If you understand, say understand.If you don t understand, say don t understand.If you understand say you don t understand.How can I understand you understand.Understand?3. Peter Pipe picked a peck of pic
44、kled peppers prepared by his parents and p ut them on a large paper plate.II ConversationPossible Topics & QuestionsSuggested Answers and NoteTransportHow did you come here today? How did you travel to the test? Did you come here by bus?If you could travel by any form of transport you want, what wou
45、ld you choose? (Why?) Which form of transport would you like to travel by?How do you think you will travel to work in 15 years time? How do you think you will travel to work 15 years from now? Bus / taxi / cab / private car / subway / Tube underground / tramtime / safety / money令 light way / subway
46、/ airport It would be fast developing in 15 years time and will cover everywhere in Beijing. It will be really convenient.HotelsWhat kind of accommodation do you usually stay in when you go on holiday?hotel/motel/villa/apartment/flat(BrE)/dorm令city breaks, beach holidayssun-tanned / fast-tanned cent
47、erDo you stay in a hotel or an apartment you are on holiday?What kinds of facilities do you think hotels ought to provide for business people? (Why?)Do you think companies should pay for their staff to stay in expensive hotels on business trips? (Why? / Why not?)Should people stay in expensive hotels on business trips? (Why? / Why not?) camping ca