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1、The reading passage claims that its not likely for American wood companies to pursue ecocertification, which signifies the guarantee of producing timber meeting high ecological standards,whereas the lecturer in the listening hold contrasting standpoint American wood companied will seek to be ecocert
2、ified just as other countries do.The first concern of the reading is that the advertisement for those ecocertified products will be devalued just as other new products. The lecturer, however, refutes to it that people are not actually treating all kinds of advertisement just the same because those p
3、roduct advertised by official and independent consumer agency will be more convincing because there organizations always get high prestige among the public. So people will trust in the advertisement concerning the ecocertified products.The next point brought in the reading is that those ecocertified
4、 products will be more expensive for the process of examination as certificated will add to the cost. The lecturer offers an alternative account that the difference between the two kind of products is tiny and in most case, price gap under 5 percent will by no means play a decisive part. Besides thi
5、s, American will actually have a stronger inclination toward those ecological products because they have the value of preserving the environment so they will do choose thoseecocentried products.In contrast to last point stated in the reading passage that American wood companies will never try to pur
6、sue the certification because the products are only provided for American themselves and none of them are expected to be exported, the professor, nevertheless, asserts that its foreign competition that makes the difference. If domestic companies fail to publicize those ecocertified wood products on time, foreign products will be so competitive that they will replace those common domestic goods and thus domestic industry wills suffer.Overall, the listening and reading passage have virtually opposite view about whether the American wood companies will seek the ecological certification.