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1、Book 4 Unit 1 Advertising 阅读理解组块练.阅读理解 A(湖南省长沙市雅礼中学、河南省实验中学 2018 届高三联考）LIANG TAO sold 80 pink Givenchy bags in 12 minutes。Becky Fang sold 100 Mini Cooper cars in just five.Both are wanghong，literally“red hot on the webEvery day millions of Chinese search social media for wanghong posts or tune in to
2、 live.streams for wanghongs opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity-and to shake up the countrys e。commerce industry in the process。A few of wanghong have been hired by luxury brands.Jaeger。LeCoultre,a Swiss watchmaker,hired Pa
3、pi Jiang for a video ad targeting young urbanites（都市人）,including her 27m fans on Sina Weibo，a Twitter like microblog.Zhang Yi of iiMedia Research，a consulting firm，estimates that up to 15%of sales on shopping sites like Taobao or social。media apps such as WeChat are influenced by wanghongs public su
4、pport。The length of a dress might be decided by a survey of a wanghongs fans;its launch date might be based on the number of hits,shares or comments it collects，some of which can cause last.minute design changes。This poses a new challenge for retailers(零售商），whose supply chains must respond ever more
5、 quickly to wanghongs opinions。Whereas previously a company would look for a celebrity to match its image,wanghong and their admirers are shaping goods.Another challenge comes directly from wanghong themselves。They increasingly make money not merely from online support or advice but by launching the
6、ir own e。commerce stores。Sales of goods accounted for just under half of wanghong earnings of 53bn yuan($8bn)in 2016,estimates Analysys，a Chinese market。research firm（the rest came mostly from live。show tips and adverts）Some wanghong are going a step further。In November Becky Fang launched her own c
7、lothing line。Part of her motivation，she says，was that the brands she supported did not always match the trends she was sharing with her followers。By creating her own brand，Beckys Fantasy,she have full control of the quality。She also gains a new income.For the time being only 3.5 of wanghong follow B
8、ecky Fangs example,iiMedia Research estimates.But it expects the model to become an industry in its own right,including entertainment and e。commerce,and driven by online data。1Why can wanghong use their popularity to make money?ABecause they are Internet stars。BBecause they use social media.CBecause
9、 their opinions influence fans.DBecause they can shake the merce industry.2What is the characteristic of the products supported by wanghong?AIt is fans.based。BIt is social.media。based。CIt is design.shared。DIt is youth。targeted.3What are the challenges for retailers?AOnline support and advice.BIncrea
10、sing sales of goods online。CQuick responses to the market changes。DWanghongs opinions and e。commerce stores。4Why do some wanghong create their own brands?ABecause they want to attract more fans.BBecause they want to share with their followers.CBecause they want to set up a new industry model。DBecaus
11、e the brands they speak for cant satisfy their fans。【答案与解析】1C 细节理解题.根据第一段中 Every day millions of Chinese search social media for wanghong posts or tune in to live。streams for wanghongs opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity可知,
12、网红会利用自己的人气赚钱，那是因为他们的观点影响着粉丝.故 C 项正确。2A 推理判断题。根据第二段中 The length of a dress might be decided by a survey of a wanghongs fans；some of which can cause last。minute design changes.可知，网红所支持的产品的特点是以粉丝为基础的.故 A 项正确。3D 细节理解题。根据第三段中 This poses a new challenge for retailers(零售商),whose supply chains must respond
13、ever more quickly to wanghongs opinions。和第四段的内容可知,网红的观点和他们开设的网上商店是对零售商的挑战。故 D 项正确。4D 细节理解题。根据最后一段中the brands she supported did not always match the trends she was sharing with her followers。可知,网红之所以创造他们自己的品牌是因为他们代言的品牌不能满足他们的粉丝。故 D 项正确.B Why do I volunteer with Big Brothers Big Sisters of America？I h
14、ave many reasons。Perhaps the biggest reason is that someone volunteered to help me.Years ago，I was on the other side of the table。I was lonely and felt kind of lost。More than once，I found myself on the wrong side of a jail cell。If someone hadnt stepped in,I probably wouldnt even be here right now。Iv
15、e seen the work that Big Brothers Big Sisters has been doing all over the country and Im pleased to be part of it.Ive never done anything that made me prouder than my volunteering work。Big Brothers Big Sisters helped me get my head on straight.There are no words to describe the joy I get from helpin
16、g somebody turn their life around。Dont tell anyone I said that，but volunteering is probably the fastest way to get over sadness or depression。Every time I start to feel bad,I talk to someone who needs my help and it makes me feel better and worse all at the same time。I feel better,because doing good
17、 things fills me with a sense of pride.I feel worse because I feel I have no right to complain about my situation especially when I hear what others are going through.Ive_come_a_long_way_from_where_I_was and volunteering is a good way for me to be reminded of that.Volunteering is how I want to leave
18、 my mark on the world.I recommend volunteering work to everybody,especially for somebody who isnt sure where theyre going in life.Helping someone find their path is often the best way to find yours.5But for the one who helped him，the writer_.Awould have gone to prison Bwould be a dangerous guy now C
19、would have been killed by others Dwould be still alone and lost now 6Why does the writer sometimes feel worse when volunteering？ABecause he is so sorry for his complaining.BBecause volunteering is in fact not a piece of cake.CBecause he is forbidden to complain about his difficulties.DBecause helpin
20、g others cant always give him a sense of pride。7The underlined part in the last paragraph means_.Agoing back has been impossible Bvolunteering has improved the writer a lot Cthe writer has a long way to go before getting noticed Dthe writer values the old good days at Big Brothers Big Sisters 8What
21、can we infer from the last paragraph？AOnly by helping others can we find the path in life。BBig Brothers Big Sisters will become famous one day.CThe writer has decided to devote his life to volunteering。DBig Brothers Big Sisters will leave every members mark on the world.【答案与解析】5A 推理判断题。由第一段中的最后两句可推断
22、出，如果当时不是那个好心人的主动帮助,作者就险些入狱了。6A 细节理解题。由第二段中的最后一句可知,作者得知还有很多比自己遭遇更惨的人后，为自己曾经怨天尤人的态度感到深深的懊悔。7B 推理判断题.通读上下文可知,作者从险些入狱到成为一名志愿者，这对他来说无疑是巨大的转变,是志愿服务让他脱胎换骨。8C 推理判断题.由该段中的 Volunteering is how I want to leave my mark on the world.可知，作者已决定献身于志愿服务事业。其他选项在文中并无信息支持。C(安徽省六安市毛坦厂中学 2018 届高三下学期四月月考）Today different on
23、line exercise programs are challenging the concept of traditional fitness models。Gyms and health clubs are no longer limited to“the four walls”Digital extensions of traditional fitness are appearing,and to reach as many people as possible,the fitness industry is expanding its boundaries through virt
24、ual（虚 拟 的）fitness and accepting the latest scientific findings and technological advancements in health,technology.Exergames（运动游戏）are a combination of physical exercise and digital games.Now fun and fitness are combined in various digital gaming products,products like Wii Fit Plus,Fitness Evolved，an
25、d Kinect Sports.Whats more，health technology is often built using principles of neuroscience，a science focused on studying the brain，Fitness Evolved,for example，focuses on stress and how you react to different stressors。This program helps you feel less threatened（受到威胁的)by targeting your specific str
26、essors and then adjusts based on your interaction with the app.Now there are a lot of smart exergames，one of which is BurnAlong.This online video platform combines the advantages of having a human instructor with the perks of practicing in the comfort of your own home.The platform lets users connect
27、 with whoever makes them feel most motivatedbe it their favorite gym instructors，or friends who might be living on the opposite side of the country。A wide variety of programs are offered through the platform,as well as different effort levels,so everyone can find something that suits their level of
28、fitness.Another example is Zwift，an online multiplayer video game besed on indoor cycling.It allows you to join an online cycling group that includes members from over 150 countries。BitGym is also a smart virtual fitness app。As you train，youre given beautiful virtual scenery to look at，complete with
29、 natural sounds and location specific facts.For this app，all you need to do is place your smartphone or tablet on your sports machine.9What is the purpose of mentioning Fitness Evolved in Paragraph 2?ATo show how health technology is built.BTo explain what exergames actually are.CTo prove the popula
30、rity of digital products.DTo give a skill of managing stress in sports。10What does the underlined word“perks”in Paragraph 3 probably mean?AWays。BBenefits。CChances.DProblems.11In which exergame you are exposed to virtual natural beauty？AKinect Sports.BBurnAlong.CZwift。DBitGym.12What does the author t
31、hink of digital gaming products？AThey are the best in improving health。BThey cast users a great deal of money.CThey bring certain convenience to users.DThey suit people of various age groups。【答案与解析】9A 推理判断题。根据第二段中“This program helps you feel less threatened（受到威胁的)by targeting your specific stressors
32、 and then adjusts based on your interaction with the app。”可知,在第二段中提到 Fitness Evolved 的目的是为了展示虚拟健身科技的设计原理.故选 A。10 B 词 义 猜 测 题。根 据 第 三 段 中“This online video platform combines the advantages of having a human instructor with the perks of practicing in the comfort of your own home。”这个在线视频平台把一个人类教练的优势和在舒
33、适的家中练习的好处结合起来。由此推知,画线词的意思是“利益，好处，故选 B。11D 细节理解题。根据最后一段中“BitGym youre given beautiful virtual scenery”可知，在 BitGym 你能欣赏到虚拟的自然美景。故选 D。12C 推理判断题.根据第二段中“Now fun and fitness are combined and Kinect Sports。”和 第 三 段 中“A wide variety of programs are offered through the platform that suits their level of fitn
34、ess。”可知，作者认为数字游戏产品为用户带来了一定的便利。故选 C.D(湖南省三湘名校教育联盟 2018 届高三第三次联考)When asked how technology might improve the lives of people with vision impairments(视力障碍），Joann Becker presented a misleadingly simple challenge。“Well，the vision impairments tech specialist recalls saying。“Id like to be able to find my b
35、us stop through Be My Eyes”Be My Eyes,which went live in 2015，establishes a direct video connection between visually impaired users and sighted volunteers。The assumption is simple：Many people who are blind dont need any actual assistance in completing their daily tasks,but merely need a little help。
36、A sighted volunteer might be asked to help identify which of two cans contains tomatoes.In this case,the visually impaired user can cook a meal just fine on his/her ownall he/she needs is a quick confirmation that he/she has the correct can。The model appears to be working;more than 540，000 volunteer
37、s and nearly 40,000 people with low vision are registered on the app。“An elderly woman can now help a visually impaired technician set up his computer,”says founder Hans Wiberg,who has very low vision.“She doesnt need to know a thing about computers.She only needs to read what is presented on the sc
38、reen。Then he can do the rest。”Early assistive technology centered on dedicated devices（专 用 设 备）,because of the niche market(缝隙市场),which sold for hundreds or even thousands of dollars.But the smartphone，multipurpose and near。universal，has completely changed the economy of scale。“There are larger mark
39、et forces driving high。powered computation，high。quality engineering and high.quality battery management in the smartphone market than those in a specialty product，”says Aaron Steinfeld,a research professor at the Robotics Institute at Carnegie Mellon University。“The reality is，most sighted people do
40、nt know somebody who is blind。”Becker says.“They think the solutions that a blind person needs are far more expansive,it turns out，they need to be.I think these apps are enabling sighted people to see that blind people just need some simple clues to help them do any number of things in their lives.”
41、13What is the first paragraph used for in the text？AShowing the main idea.BIntroducing the topic。CGiving one example。DMaking a conclusion。14How does the app Be My Eyes work？ABy creating a video link between the blind and sighted one.BBy recognizing which of two cans have tomatoes and cooking.CBy est
42、ablishing a high。quality engineering and computation。DBy flashing the everyday tasks of the technician and volunteers。15From the text we can know _。Aonly people with low vision are registered to use the app Bslight assistance can help the blind free from some troubles Cvolunteers should be very fami
43、liar with high。tech computers DJoann Becker thinks it hard to find a bus stop by using Be My Eyes【答案与解析】13B 推理判断题。第二段第一句是本文话题句，由此可知第一段“Id like to be able to find my bus stop through Be My Eyes”是为了介绍文章话题。故答案为 B。14A 细节理解题.根据第二段第一句可知，the app Be My Eyes 通过在有视觉障碍的人和视力正常的人之间建立一个视频链接来工作.故选 A。15B 推理判断题。根据最后
44、一段最后一句可知，微小的帮助可以为盲人解决一些麻烦.故选 B。.七选五（北京市海淀区2018 届高三二模英语试题)Sleep and TeensBiology and Behavior How much sleep do teens need？And how much sleep are they realistically getting？Based on current data,most teens need about 9。plus hours to have the best or most suitable sleep night.1 Many factors combine to
45、 decrease sleep in adolescents。We can think in general of two major factors:biological,the brain processes that regulate the amount and timing of sleep，and behavior，all the psychological，parental,societal，cultural features of teens life。2 These changes lay the ground work for the biological night to
46、 occur later during the teen years than before。Circadian Rhythms（daily biological clock）seems to slow down as young people progress through the middle school years。At the same time,the sleep pressure system appears to change in a way that makes it easier to stay awake longer,though without changing
47、the amount of sleep that is needed。Moreover,many teens have a“technological playground”in their bedrooms:television,computer with 24/7 Internet access,telephones,electronic game stations，MP3 players，and so forth。These technologies provide instant and constant contact with peers.Societal and media pr
48、essure to consume these technologies is now higher than ever.Yet society also requires that teens go to school at a time of day that is at odds with their biological and social lives.So we see teens turn to caffeine，late。night Internet and cramming in activity after activity as a means to keep awake
49、.3 Problems emerge for lack of sleep。4 For some，grades begin to suffer as they struggle to keep awake during class and while doing homework。And others may simply feel moody,never knowing how to feel or do their best。Worse still，many teens suffer from both physical and mental illness。5 The earlier te
50、ens can start this good sleep habit，the easier it will be for them to stay healthy，happy and smart。ASleep experts recommend teens keep consistent sleep and wake schedule。B Teens may schedule sleep like any other daily activity and make sleep a priority。CThen they are trapped into a terrible situatio