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1、Chapter 2 Travel and Tourism IndustryText A Operating Sectors of Tourism IndustryActivities:1. Decide whether the following statements agree with the information given in the text._(1) Hotel chains are considered to enjoy advantages over the individual hotels in manyaspects._(2) Every lodging place
2、provides meeting rooms, convention facilities and services,restaurant, bars, entertainment, gift shops, gaming, health clubs, and other accommodations industry._(3) Hotel chains can not effectively use training programs, employee selection programs,major equipment with different layout, prices, adve
3、rtising, technology, marketing,and so on. More large properties will be operated under management contracts._(4) A weak air transportation system definitely affects the car rental business, hotel, andattractions._(5) High airfares always prevail where competition is lacking.2. Fill in the blanks wit
4、h proper words to complete the following statements.(1) Today, lodging and food service activities are_ in economic importance.(2) An increase in traffic may_ the environment.(3) With the development and growth of the Internet and third party booking engines, there isan increasing_ to successfully o
5、perate hotels an independent properties.(4) Automobile is the most popular mode of travel in the world because of its_ ,flexibility and convenience.(5) Historically, most of the cruise companies have focused their marketing efforts on NorthAmerican_ .3. Questions for discussion.(1) What are the five
6、 sectors in tourism industry? Can you list them out?(2) How could hotels be divided by the profit-making principle?(3) How many of top 10 hotels have you known? Can you list them out?(4) What is the advantage of hotel franchisees?(5) Why can no other vacation kind touch a cruise for product satisfac
7、tion and repeating business?4. Fill in the Figure with the words given below.Text B Travel and Tourism Industry StructureActivities:1. Decide whether the following statements agree with the information given in the text._(1) Travel and Tourism is one of the world,s largest and the most fragmented in
8、dustries._(2) Tourism overlaps several parts of Travel though it meets different needs._(3) Regulatory bodies refer to the organizations set up to maintain the integrity, protectand develop the industry._(4) Travel agency (which includes travel agents and travel operators) delivers the productsand s
9、ervices of travel to consumers._(5) Tourism agencies are those tourist boards and offices.2. Fill in the blanks with proper words to complete the following statements.(1) Regulatory bodies are set up to maintain the _.(2) Accommodation provides the“_”of the industry.(3) Many of the players are _ bot
10、h the travel and tourism industries.(4) Insurance firms are those providing _ for goods, services and people.(5) Distributors are the people, groups or firms that _ the products and services of travelto consumers.3. Questions for discussion.(1) How many parts are the travel industry composed of?(2)
11、What do the four dominant tour operators in the UK refer to? Can you list them out?(3) Who provides the“nuts and bolts”of the tourism industry?(4) Who plays the role of identifying and selecting locations for conference/exhibition,securing sponsorship, providing value and service at venues?(5) Who u
12、sually functions as an organization to provide information to tourists?参考答案Text A Operating Sectors of Tourism Industry1. Decide whether the following statements agree with the information given in the text.(1) T (2) F (3) F (4) F (5) T2. Fill in the blanks with proper words to complete the followin
13、g statements.(1) enormous (2) harm (3) opportunity (4) affordability (5) clientele3. Questions for discussion.(1)Accommodation, Recreation and Entertainment, Food and Beverage Services, Transportation Travel Services.(2) By the profit-making principle, they can be divided into ones seeking profit an
14、d those notfor profit.(3) Inter-Continental Hotel Group, Cendant Corporation, Marriott International, Inc., ChoiceHotels International, Inc., Hilton Hotels Corporation, Best Western International,Starwood Hotels & Resorts Worldwide, Inc., Accor International, Carlson Hospitality Worldwide, Accor Nor
15、th America.(4) Franchisees save money in efforts to get the market to accept them quickly and usetried-and-true knowledge and advices from well-established franchisers, and franchisealso spreads the costs of promotion, advertising, and reservation systems over all outlets,making the unit cost much l
16、ower.(5) It provides a resort experience rather than point-to-point transportation.4. Omitted.Text B Travel and Tourism Industry Structure1. Decide whether the following statements agree with the information given in the text.(1) T (2) T (3) T (4) F (5) T2. Fill in the blanks with proper words to co
17、mplete the following statements.(1) integrity (2) nuts and bolts (3) involved in (4) cover (5) deliver3. Questions for discussion.(1) The travel industry is composed of five parts: distributors, public sector organizations, regulatory bodies, transport, and other industry players.(2) They refer to t
18、he four dominant firms: TUI (Thomson), First Choice, MyTravel and Thomas Cook, all vertically integrated, operating at more than one level in market.(3) Accommodation provides the“nuts and bolts”of the industry, namely, places to stay suchas hotels, villas, apartments, B&B, camping parks.(4) Confere
19、nce/exhibition organizers plan, negotiate, co-ordinate and promote conferencesand/or exhibitions for companies, institutions and professional organizations. Theyarrange the venue, accommodation, and services such as catering, publicity and travel,within a set budget. They ensure that the event runs smoothly.(5) Tourism Agencies.