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1、Chapter 11 Tourism and Information & Communication TechnologyText A A Collection of Very Interesting Web SitesActivities:1. Decide whether the following statements agree with the information given in the text._(1) ETC is an association of National Tourism Organizations and a part of the European Com
2、mission._(2) YourG is created in order to help visitors and tourists to Greece discoverunique places to stay throughout the mainland and on the islands. _(3) Home&A has become the best travel company in Greece offering exceptional accommodation and a full range of personalized quality travel service
3、s._(4) CoolC is a West Sweden web site, where 49 cities collaborate to form“The virtual travel agency” ._(5) ETC doesn,t generate funding for its marketing activities from commercial partners in relevant marketplaces.2. Fill in the blanks with proper words to complete the following statements.(1) Th
4、e web _ is a very good example of ICT implementation and cooperation amongmany different countries.(2) ETC is an independent body which is financed entirely by _ membership contributions.(3) It is a co-operation result of the _ of these cities which pull together their wish forluring travellers comi
5、ng to Europe.(4) This company and the relevant web site offer a unique opportunity for small hotels andbusinesses to _ their activities and services.(5) It has been possible by the _ of open source software that allows the developers toimplement their idea.3. Questions for Discussion.(1) How can a c
6、ountry use ETC for strategic advantage?(2) How to gain value from using YourG for small businesses?(3) How can the five capitals benefit from the C?(4) What are benefits for the users of Home & A?(5) What are the strengths of“virtual travel agency”Text B Smart Phone Systems and the Impact on Tourism
7、Activities:1. Decide whether the following statements agree with the information given in the text._(1) Smart phones come in very handy to an increasingly mobile generation and particular for travelers._(2) BlackBerry Alliance introduced the iPhone, with wireless capability that allows access to the
8、 Internet and Web._(3) The link to a web page is then saved into the software,s memory for future use, allowing vacationers to easily refer to tourism and destination information while travelling._(4) The immense, growing reliance on mobile devices is causing a first shift in how travel is purchased
9、._(5) Many people leave their home without their mobile phones, and twice as many people are using SMS globally compared to email.2. Fill in the blanks with proper words to complete the following statements.(1) Amadeus is developing an_ that allows travellers to download all of the information they
10、need related to their trip, straight onto their BlackBerry smart phones.(2) Apple Computer introduced the iPhone, with wireless_ that allows access to the Internet and Web.(3) QR codes allow visitors to take advantage of URL_ to get information on travel.(4) Some cities have started using the system
11、 for_ maps and informational signs.(5)This mobile shortcutting method will enhance the already interactive marketing _and make everything more efficient.3. Questions for discussion.(1) What are smart phones?(2) Why is BlackBerry Alliance supporting Amadeus to develop integrated wireless applications
12、 for the BlackBerry platform?(3) What are the benefits of Quick Response (QR) codes or mobile tagging? Can you givesome examples?(4) What technology can be used as an alternative to paper boarding passes and will speed upthe check-in processes of the airline industry?参考答案Text A A Collection of Very
13、Interesting Web Sites1. Decide whether the following statements agree with the information given in the text.(1) F (2) T (3) F (4) F (5) F2. Fill in the blanks with proper words to complete the following statements.(1) portal (2) annual (3) authorities (4) promote (5) availability3. Questions for di
14、scussion.(1) The member country will benefit a lot from the European tourism community by sharingregional tourism statistics & reports, market research and market intelligence for its strategic planning.(2) Small businesses can differentiate their products and effectively target their customers onYo
15、urG, which is accessible to discerning visitors who are looking for exceptional accommodations and activities only in Greece.(3) The five capitals can achieve cost reduction and change competitive scope from the jointpromotional campaigns. Over a computer network, they also expand tourism businessop
16、portunities by economically reaching far more people who share the same interest.(4) For business users of Home & A, they may first install travel and tour components on this web site, and later add others to meet new demands, thus allowingtourism business managers to take swifter actions for the cu
17、stomer s benefit and businessgrowth; for the customers, they get quality services at lower cost at one stop.(5) With the virtual reality system, 49 cities can reshape the interface between customers andtravel agency by offering new ways to communicate information, visualize processes, andexpress ide
18、as creatively. Also it helps the organization to perform its value chain activitieseffectively.Text B Smart Phone Systems and the Impact on Tourism1. Decide whether the following statements agree with the information given in the text.(1) T (2) F (3) T (4) F (5) F2. Fill in the blanks with proper wo
19、rds to complete the following statements.(1) application (2) capability (3) shortcuts (4) directional (5) initiatives3. Questions for discussion.(1) Smart phones are handheld computer devices, which also double as phones.(2)The BlackBerry Alliance is supporting Amadeus to develop integrated wireless
20、 applications for the BlackBerry platform so that they can satisfy an increasing market of travellers who demand personalized real-time information for managing their travel arrangements while on the move with new levels of convenience and flexibility.(3) QR codes allow visitors to take advantage of URL shortcuts to get information on travel.(4) Recently, the airline industry started realizing mobile tagging technology as an alternativeto paper boarding passes, believing it will speed up the check-in processes.