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1、学号： S091000877 硕士学位论文 A Research on Network Catchwords from the Perspective of Memetics 模因论视角下的网络流行语研究 研究生姓名：张晓璐 学科、专业：外国语言学及应用语言学 二一二年三月 A Research on Network Catchwords from the Perspective of Memetics 模因论视角下的网络流行语研究 学位授予单位及代码： 长春理工大学 _ (10186) 学科专业名称及代码： 外国语言学及应用语言学 （ 050211) 研究方向： 英语语言及教学法理论研究 申
2、 请 学 位 级 别 ： 硕 士 指 导 教 师 ： 焦 郁 青 _ 研宄生： 张 晓 璐 论文起止时间 ： 2010 年 11 月一 2011 年 12 月 长春理工大学硕士学位论文原创性声明 本人郑重声明：所呈交的硕士学位论文，模因论视角下的网络流行语研宄是本 人在指导教师的指导下，独立进行研宄工作所取得的成果。除文中已经注明引用的内 容外，本论文不包含任何其他个人或集体己经发表或撰写过的作品成果。对本文的研 宄做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明 的法律结果由本人承担。 作者签名： 年 _月 日 长春理工大学学位论文版权使用授权书 本学位论文作者及指导
3、教师完全了解 “长春理工大学硕士、博士学位论文版权使 用规定 ”，同意长春理工大学保留并向中国科学信息研宄所、中国优秀博硕士学位论文 全文数据库和 CNKI 系列数据库及其它国家有关部门 或机构送交学位论文的复印件和 电子版，允许论文被查阅和借阅。本人授权长春理工大学可以将本学位论文的全部或 部分内容编入有关数据库进行检索，也可采用影印、缩印或扫描等复制手段保存和汇 编学位论文。 作者签名： 扣 17 年 S 月 /日 导师签名 年 $ 月日 Masters Degree Thesis A Research on Network Catchwords from the Perspective
4、of Memetics Major: Foreign Linguistics and Applied Linguistics Author: Zhang Xiaolu Supervisor: Jiao Yuqing Changchun University of Science and Technology December, 20X1 A Research on Network Catchwords from the Perspective of Memetics By Zhang Xiaolu Under the Supervision of Professor Jiao Yuqing A
5、 Thesis Submitted in Partial Fulfillment Of the Requirements for the Degree of Master of Arts in the School of Foreign Languages Changchun University of Science and Technology December, 2011 Abstract In resent years, network catchwords have emerged in our daily life continuously as a newly developed
6、 language variety, which exerts a huge influence on social culture and social development. Meanwhile, network catchwords are catching more and more attention as a memetic phenomenon. On the basis of a large amount of data collection and rearrangement by means of combinations of theory and practice,
7、description and interpretation, and induction and deduction, the thesis will conduct a systematic research on network catchword memes from the perspective of memetics. Firstly, the thesis will elaborate the linguistic phenomenonnetwork catchwords comprehensively; secondly, the theoretical basis of t
8、his thesis-memetics will be expounded in details; thirdly, on the basis of systematic analysis and study on network catchword memes, it is found out that network catchwords are essentially strong memes; network catchword memes are most conspicuously characterized by their replicability and transmiss
9、ibility; there are three replication ways and two transmission ways of network catchword memes; predominance of network itself, conformity to criteria for strong memes, etc. are major causes for replication and transmission of network catchword memes; network catchword memes produce certain effects
10、in the course of replication and transmission; and there exists interactive relationship between network catchword memes and culture. The conclusion is that memetics acts as a theoretical guide in the process of replication and transmission of network catchword memes. Key Words: network catchwords;
11、memetics; strong meme; network catchword memes; replication; transmission; culture 近年来，网络流行语作为一种新兴的语言变体不断出现在人们的生活当中，对社 会文化和社会发展都产生了很大的影响。与此同时，网络流行语作为一种模因现象， 也受到越来越多的关注。本文将在大量收集和整理资料的基础上，运用理论与实践相 结合、描述与阐释相结合及归纳与演绎相结合的研究方法，从模因论的视角对网络流 行语进行系统的研宄。论文首先对网络流行语这一语言现象进行全面阐述；其次，详 尽阐释文章的理论基础一模因论；在对网络流行语模因现象进行系
12、统的分析和研宄的 基础上发现，网络流行语本质上是强势模因；网络流行语模因最显著的特征是复 制性和传播性；网络流行语模因有三种复制方式，两种传播方式；网 络自身的优 势、与强势模因衡量标准的一致性等因素是网络流行语模因得以复制和传播的主 要原因；在复制和传播的过程中，网络流行语模因会产生一定的效应；网络流行 语与文化之间存在互动关系。其结论是，模因论在网络流行语模因的复制和传播 过程中充当着理论指导的角色。 关键词 ： 网络流行语，模因论，强势模因，网络流行语模因，复制，传播，文化 Contents Abstract .I . n Contents . Ill Chapter One Intro
13、duction . 1 1, 1 Background of the Research . 1 1. 2 Objectives and Significance of the Research . 2 1. 3 Research Methodology. 3 1. 4 Research Contents . . . . . 4 Chapter Two Literature Review . 5 2. 1 Definition of Network Catchwords . 5 2. 2 Developing Background of Network Catchwords . 6 2. 3 C
14、haracteristics of Network Catchwords . 7 2. 3. 1 Popularity . 8 2. 3. 2 Secularity . 8 2. 3. 3 Technicality . 9 2.4 Overview of Research on Network Catchwords . 10 2. 4. 1 Overview of Foreign Research on Network Catchwords . 10 2 . 4 . 2 Overview of Domestic Research on Network Catchwords . 10 Chapt
15、er Three Theoretical Framework . 12 3. 1 Origin and Definition of Memes . 12 3. 2 Relevant Terminology . 13 3. 2. 1 Imitation . 13 3. 2. 2 Memeplex . 14 3. 2. 3 Host and Vector . 14 3 . 2 . 4 Genotype and Phenotype . 15 3. 3 Life-circle of Memes. 15 3. 3. 1 Assimilation . 15 3. 3. 2 Retention . 16 3
16、. 3. 3 Expression . . 16 3. 3. 4 Transmission . 16 3. 4 Classification of Memes . 16 ill 3. 4. 1 Strong Memes . . . 17 3. 4. 2 Weak Memes . 17 3 . 4 . 3 Relationship Between Strong Memes and Weak Memes . 17 3. 5 Criteria for Strong Memes . 18 3. 5. 1 Copying-fidelity . 18 3. 5. 2 Longevity . . . . .
17、 .19 3. 5. 3 Fecundity . 19 3. 6 Memetic Studies at Home and Abroad . 19 3. 6. 1 Memetic Studies Aboard . 19 3 . 6 . 2 Memetic Studies at Home . 21 Chapter Four A Research on Network Catchword Memes from the Perspective of Memetics . 24 4. 1 Memetic Phenomena in Network Catchwords . 24 4. 1. 1 Langu
18、age and Meme . 24 4. 1. 1. 1 Language as Carrier of Meme Transmission . 24 4. 1. 1. 2 Memes as Catalyst of Language Evolution . 24 4. 1. 2 Network Catchwords and Strong Memes . 25 4. 2 Categorization of Network Catchword Memes . 26 4. 2. 1 On Word Level . 26 4 . 2 . 2 On Phrasal Level . 27 4. 2. 3 O
19、n Sentential Level . 27 4 . 2 . 4 Network Ideograms . 28 4. 3 Characteristics of Network Catchword Memes . 29 4. 3. 1 Replicability and Transmissibility . 29 4 . 3 . 2 Temporal and Dynamic Nature . 30 4 . 3 . 3 Novelty and Productivity . 31 4. 3* 4 Simplicity . 32 4. 3. 5 Entertainment . 32 4 . 3 .
20、6 Irregularity . 33 4* 4 Ways of Replication and Transmission of Network Catchword Memes . 34 4. 4, 1 Ways of Replication . 34 4. 4. 1. 1 Reiteration . 34 4. 4. 1. 2 Analogy . 35 4. 4. 1. 3 Code Mixing . 35 4 . 4 . 2 Ways of Transmission . 36 4. 4. 2. 1 Genotype . 36 4. 4. 2. 2 Phenotype . 38 4. 5 C
21、auses for Replication and Transmission of Network Catchword Memes . 39 4. 5. 1 Predominance of Network . 39 4 . 5 . 2 Conformity to Criteria for Strong Memes . 40 4. 5. 3 Influence of Language Analogy Mechanism . 40 4. 5. 4 Influence of Social and Cultural Factors . 40 IV 4. 6 Effects of Network Cat
22、chword Memes . 41 4 . 6 . 1 Pragmatic Aspect . 41 4. 6. 1. 1 Prominence of Attitude and Recognition of Language Users. 41 4. 6. 1. 2 Implication of Pragmatic Information . 42 4 . 6 . 2 Rhetorical Aspect . 42 4. 7 Interactive Relationship Between Network Catchword Memes and Culture.,.43 4 . 7 . 1 Fun
23、ctions of Network Catchword Memes on Culture . 43 4. 7. 1. 1 As a Mirror of Popular Culture . 43 4. 7, L 2 As a Mirror of Netizens7 Attitudes Towards Life. 43 4 . 7 . 2 Cultural Influence upon Replication and Transmission of Network Catchword Memes . 44 4. 7. 2. 1 Guiding Power. 44 4. 7. 2. 2 Explan
24、atory Power . 44 Chapter Five Conclusion . 45 5. 1 Major Findings . 45 5.2 Suggestions and Expectations . 46 Bibliography. 47 Acknowledgements . 51 v Chapter One Introduction China Internet Network Information Center (CNNIC) (2010) issued The 26th Statistic Survey Report on the Development of Iniern
25、ef in China” in Bciying on 3uly 15th, 2010, which showed that the number of netizens in our country has reached up to 420 million, with an increase of 36 million compared with that of 2009 by the end of June, 2010. The report also stated that in the first half year of 2010, our internet application
26、displayed the characteristics of highly developed commerce, constant entertainment trend, and deepened value as a tool of communication and information transmission. Network music, network news and search engines are still the three top network applications. In the light of the report, it can be rea
27、lized that nowadays network could be found and used almost everywhere in our social life. And the language prevalent on the internet, network catchword plays a more and more significant role in various fields. As a special group of language variety, network catchwords are worthy of linguistic study
28、for language researchers. As an outcome of language meme, memetic researches on network catchwords have been done keenly in recent years. This thesis is designed to conduct a systematic research on network catchwords from the perspective of memetics. 1,1 Background of the Research It is out of the following consideration that network catchwords are chosen and ana