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1、（高职）Unit 1：外贸英语函电ppt课件外贸英语外贸英语函电函电 are to obtain complete understanding between the parties involved.If you can communicate effectively，that means you have an important and highly valued skill.Effective communication is the “lifeblood” of every company and a key to success in your business career as
2、 well as in your personal life.n Communication is so important that without it a company can not function.Since a company is a group of people associated with business，its activities require human beings to interact with and react to each other；to exchange information，idea，plans and proposals；to coo
3、rdinate；to make decisions. Effective Business Letter writingText Text A An Communication to person outside the company（customers，inquirers，suppliers，and the public）can have a far reaching effect on the reputation and ultimate success of the company.n Thus employees who communicate effectively can co
4、ntribute in a variety of ways to the lifeblood of their company.Successful messages eliminate unnecessary additional correspondence，save time and expense，build favorable impressions，enhance goodwill，and help increase company profits.n In the business community today，the importance of good communicat
5、ion skills is even more stressed，as it is essential that employees can use the tools of the developing information technology to communicate clearly，accurately and effectively. Effective Business Letter writingText Text A An All business letters have two main functions： The Language of Modern Busine
6、ss LettersText Text B BA）To ask for and give a reply to an enquiry，offer，order or complaint.B）To keep a record of all the important facts for ready reference. is often long and complicated.Such letters are liable to confuse the readers.A confused and over long letter may be put aside until someone e
7、xplains its meaning，and this may mean delay.Since a letter is written for the readers，the language of modern business letters should be simple，clear and direct.The writer states the purpose of his letter briefly，and the letter is short and friendly.Such letters help the writers as much as the reader
8、s，and will probably mean an earlier reply. The Language of Modern Business LettersText Text B B，more and more people like to do business through a fax machine by sending faxes or even on the web by sending E mails.The former is the abbreviation of facsimile，which is actually an exact copy of a docum
9、ent，a picture or a piece of writing sent or received by an electronic system using telephone lines.The latter is correspondence sent or received on the web，which is faster and more convenient than ordinary letters.At the moment，the E commerce involves offering，ordering，enquiring，payment and complain
10、t，etc.But all these are still based on the business letters and everyday language.So，effective writing is vital to the success of business activities，which includes correct form，explicit content，compact structure，natural and conversational style. The Language of Modern Business LettersText Text B Bn
11、 Here are two letters.One is an old fashioned，pompous style of English，which is too long and complicates the message.The other is in a simple and clear style. The Language of Modern Business LettersText Text B BDear Sir， I beg to acknowledge receipt of your letter of the 15th inst.in connection with
12、 our not clearing our account which was outstanding as at the end of June. Please accept our profuse apologies.We were unable to settle this matter due to the sudden demise of Mr.Noel，our accountant，and as a result were unaware of those accounts which were to be cleared.We now，however，have managed t
13、o trace all our commitments and take pleasure in enclosing our remittance for 620 which we trust will settle our indebtedness. We hope that this unforeseen incident did not in any way inconvenience you，nor lead you to believe that our not clearing our balance on the due date was an intention on our
14、part to delay payment. We remain，yours The Language of Modern Business LettersText Text B BDear Sir， I am replying to your letter of 15 July asking us to clear our June balance. I apologize for not settling the account sooner，but due to the unfortunate death of Mr.Noel，our accountant，we were not abl
15、e to settle any of our outstanding balances. Please find enclosed our check for 620，and accept our apologies for any inconvenience. Yours sincerely， The Language of Modern Business LettersText Text B B 34 Madison Square Melbourne E.C.2. Australia Tel： Fax： E mail： January 25，20_ Our Ref.No. Your Ref
16、.No. The Parts of Modern Business LettersText Text C CShanghai Branch 128 Huchiu Road，Shanghai，ChinaTel：Fax：E mail：S.F.LOVER（Managing Director） The Parts of Modern Business LettersText Text C Cn一般的商业信函可分为8个组成部分： The Parts of Modern Business LettersText Text C C1.信头（The letter head）2.封内名称和地址（The insi
17、de name and address）3.称呼（The salutation）4.事由（The subject line）5.正文（The body of the letter）6.客套结尾（The complimentary close）7.签名（The writers signature）8.附件（The enclosure）n作为目前高效、快捷的通信方式，电子邮件（e mail）的语言和文体适应了现代生活和现代商务快节奏的特点，形成了其独特的语言文体特征，这主要体现在： The Parts of Modern Business LettersText Text C C1.结构更加简明，重点更加突出。省掉了信头、日期、封内地址，事由放到了“主题”一栏。2.语言更加自然和口语化，多用短句，使内容更加简明、易懂。3.用词更加简略，多用 “common words”，甚至大量使用 “colloquial words”。谢 谢 聆 听T H A N K S F O R Y O U R A T T E N T I O N