《Workshop-of-International完整版ppt全套教学教程最全电子课件整本书ppt.ppt》由会员分享，可在线阅读，更多相关《Workshop-of-International完整版ppt全套教学教程最全电子课件整本书ppt.ppt（44页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Workshop of International Business Spoken English Test 1Part one InterviewExaminers questions(1)Is it important to arrive on time for the interview?(2)Is face-to-face interview the best way to select a candidate?(3)Is it important to have some information about the interviewer?(4)Is it important to
2、keep eye contact with the interviewer?Test 1Part one Interview (1)Yes.Being punctual is very important.If you arrived late,the interviewer would get the impression that you do not take the interview seriously.(2)I suppose so.To see the candidate in person will to some extent help the interviewer to
3、know the candidates personality.(3)Yes,indeed.If you learn the name and title of the person youll be meeting with,you can be sure about the way you are to address him or her.(4)Yes.Having eye contact shows your respectfulness and confidence.Test 1Part Two Mini-presentationDirection:In this part of t
4、he test,you are asked to make a short presentation on the topic for about a minute.You will have a minute to prepare this.Topic:What is important when preparing for an interview?Studying the job advertisement Finding out about the company Preparing yourself psychologicallyTest 1Part Two Mini-present
5、ationThere are three things you should do before you go for an interview.Firstly,you should study the job advertisement carefully,so that you can match your knowledge,skills and abilities with the specifications required for the post.You must assure the interviewer that you have all the qualificatio
6、ns required,so you are the right sort of person they are looking for.Test 1Part Two Mini-presentationSecondly,you should know more about the company,such as its profile,structure,existing problems,requirements,campaigns and future plans.Finally,you should also prepare yourself psychologically,and th
7、is will help you combat stress.Rehearsing the interview with your friends,for example,is a good relaxation exercise that can install confidence in you.Test 1Part Three:Collaborative task and discussion Direction:Your friend is going to attend a job interview.Talk together for about two minutes about
8、 some of the things that are important for a successful interview and decide which three are the most important.Here are some ideas to help you.Information about the company Information about the vacancy Extra resume and letters of recommendation Dress Confidence Etiquette Punctuality Thank-you note
9、Test 1Part Three:Collaborative task and discussion Follow-up questions(1)Could the interviewee disagree with the interviewer?(2)Should the interviewee raise the question about job pays?(3)Can the interviewee seek information about the company from the interviewer?(4)How should the interviewee talk a
10、bout his or her own weakness?(5)What should the interviewee say about the reason he or she didnt like the previous job?Test 1Part Three:Collaborative task and discussion A:How can I succeed in the upcoming interview?B:Most interviewers form their opinion of you in the first few minutes of a meeting.
11、So you should take the chance and make a good impression.A:Does it mean I have to dress formally.B:Thats true.Dress smart.This is the first time the interviewer will see you and,like it or not,what you wear could affect your chances of securing the job.A:I see what you mean.I should also be friendly
12、 to the receptionist,office assistant,or anyone else who may greet me before and after the interview.Test 1Part Three:Collaborative task and discussion B:Thats just what I was thinking.And remember to bring along an extra resume and letters of recommendation in case the interviewer doesnt have them
13、handy.A:I couldnt agree more.There is no danger when there is preparedness.B:The last important thing is you should never be nervous during the interview.You should keep your spirits up and maintain your confidence.A:Thats absolutely true.Confidence is all I need.Test 1Part Three:Collaborative task
14、and discussion Follow-up questions(1)Yes.Dont be afraid to disagree with your interviewer in an agreeable way.If you dont disagree at times,you become,in effect,a yes man or woman.(2)No.The interviewer might infer that you are only interested in your own needs and not those of their company.Wait unt
15、il the interviewer raises the subject.Test 1Part Three:Collaborative task and discussion (3)No.It is unwise to ask about things you should have already known.You will only tell the interviewer that you havent done your homework.(4)Identify one or two weakness which could also be regarded as desirabl
16、e qualities,for example,I tend to drive myself too hard,I expect others to perform beyond their capacities.(5)Discuss things he or she didnt like,but avoid making slighting reference to any of the former employers.Workshop of International Business Spoken English Test 2Part one InterviewExaminers qu
17、estions(1)If you have a chance,would you like to carry out market research for some company?(2)Is market research important before developing a new product?(3)What information must be gathered when carrying out market research?(4)What methods can be used in conducting market research?Test 2Part one
18、Interview (1)Yes,Id like to.I like to meet people and communicate with them.(2)Yes,it is very important.It is the basic assessment of a products compatibility the market place.(3)The past sales of similar or competing products,consumer tastes and their buying motives of current products,etc.(4)Quest
19、ionnaire,telephoning,posting the questionnaire form and interview,etc.Test 2Part Two Mini-presentationDirection:In this part of the test,you are asked to make a short presentation on the topic for about a minute.You will have a minute to prepare this.Topic:What is important when developing a new pro
20、duct?Creating sample products Product positioning Test marketingTest 2Part Two Mini-presentationI think three things are important when developing a new product.The first thing to consider is creating sample products.These samples are created for the expert examination.The experts want to know wheth
21、er the functional design,packaging and possible brand are suitable or not.Second,we need to take product positioning into account.We must avoid the direct competition with our existing brand.Third,we need to consider the test marketing.We need to discover the weaknesses and eliminate them before int
22、roducing the products to the market.Test 2Part Three:Collaborative task and discussion Direction:You have been asked to carry out market research for a new brand of cosmetic.Talk together for about two minutes about what methods can be used and decide which three would be the most effective.Here are
23、 some ideas to help you.Face-to-face questionnaire Interview E-mailing Telephoning Free sample delivery with feedback form Questioning and observing Posting the questionnaire PromotionTest 2Part Three:Collaborative task and discussion Follow-up questions(1)How important is the market research for pr
24、oduct development?(2)What do you think is the best way to make a new brand of cosmetic known to the public?(Why?)(3)Would you try a free sample of a new brand of cosmetic?(Why?/Why not?)(4)What should be included in the questionnaire for the market research?(5)Do you think it is necessary for the pe
25、rson carrying out market research to dress formally?(Why?/Why not?)Test 2Part Three:Collaborative task and discussion A:I think face-to-face questionnaire,telephoning and interview are the most effective research methods.Face-to-face questionnaire is a direct way to collect the information.We dont h
26、ave to worry about how to collect the questionnaire.B:Yes,its also one of the most effective ways.All the questions are on the paper.So the information collected will be comprehensive.I think telephoning is another good method.Using telephone will save the cost.And the subjects will be relaxed.Test
27、2Part Three:Collaborative task and discussion A:You have a point there.Interview is another method Ill adopt.We can choose the interviewees and classify them.Thus its quick to know what kind of people are the potential customers.B:Im afraid I dont agree with you.Its difficult to choose a proper plac
28、e for the interview.And noting down the information will be time-consuming.A:Maybe you are fight.How about delivering free samples with the feedback form?B:That is what I am thinking about.Free samples will help customers to learn more about our product.So their opinions will be valuable.Test 2Part
29、Three:Collaborative task and discussion Follow-up questions(1)Market research is a basic assessment about whether a product would survive in the market and whether it would be profitable.(2)There are many methods to publicize a new product.For cosmetic,I think TV advertisement is the best choice，bec
30、ause TV covers a wide range of audience.Test 2Part Three:Collaborative task and discussion (3)No.I wouldnt.You know,you are not sure whether the cosmetic is harmful to the skin.Yes.I would.Im interested in everything new.(4)Costumer tastes companys reputation in consumers mind and their opinions on
31、the cosmetic should be included.(5)I think it necessary to dress formally.The formal dress will help to convince the subjects.Workshop of International Business Spoken English Test 3Part one InterviewExaminers questions(1)Do you usually buy the brand-name goods？(2)Do you think the goods with interna
32、tional brand are always the quality goods?(3)How important is it to build a brand image?(4)How important is the reputation of the brand?Test 3Part one Interview (1)It depends.When I am going to have the everlasting goods,for example,the household appliances,I will choose the brand-name products.(2)S
33、ure.The goods with low quality are unlikely to enjoy an international brand.(3)In the long run,its profitable to build a brand image,especially for a series of products.(4)The good reputation of a brand means the high quality of the product.Test 3Part Two Mini-presentationDirection:In this part of t
34、he test,you are asked to make a short presentation on the topic for about a minute.You will have a minute to prepare this.Topic:What is important when marketing a new brand?Age of target customers How to advertise the brand Design of logoTest 3Part Two Mini-presentationI think three things are impor
35、tant when marketing a new brand.The first thing to consider is the age of target customers.This is a part of market positioning.Second,according to the age of target customers,we can design the appropriate logo to publicize the product.The young may like the lively and novel logo.Third,how to advert
36、ise the brand is also important.We must decide where to make advertisement.It will be on TV,magazine or newspaper.So these three things need to be taken into consideration.Test 3Part Three:Collaborative task and discussion Direction:A company is going to launch a product with an international brand
37、in your country.Talk together for about 2 minutes about the things to be considered and decide which two the most important.Here are some ideas to help you.Market positioning Advertising Packaging Change of logo Local culture DesignTest 3Part Three:Collaborative task and discussion Follow-up questio
38、ns(1)Is it necessary to change the logo when introducing a product with international brand in a new market7(Why?/Why not?)(2)How important is it to consider the local culture when introducing a product with international brand in a new market?(3)Is packaging important to a new brand?(4)Is the reput
39、ation of the brand important?(5)What are the effective ways to introduce a new brand?Test 3Part Three:Collaborative task and discussion A:A product with international brand always enjoys a good reputation.But it is quite new in our country.So market positioning must be considered first.We must carry
40、 out market research,and then decide who the most probable buyers are.B:You are quite right.We must accommodate the product to the local customers needs.For example,rye bread is an American favorite food,but traditionally we use the rye as food for cattle.So we must tell our customers that rye is a
41、healthy food and most suitable for the people with diabetes.Test Part Three:Collaborative task and discussion A:So we set the target customer of the product.Then we must publicize the product.B:Exactly.Advertising is the second thing to be considered.Through advertisements on TV,newspaper and magazi
42、ne,people can learn about the product and change their views.Then they accept the product.A:So to sum up,market positioning and advertising are the two most important things to consider.Test 3Part Three:Collaborative task and discussion Follow-up questions(1)No.Many people know the logo of an intern
43、ational brand,but dont learn about the product well.Change of logo will mislead the customers into thinking that the product is a new one.(2)Its very important.The design,advertising or logo of the product may be considered to be a taboo in local culture.(3)Yes.Packaging is a channel to know the bra
44、nd for the consumers.(4)Yes.In many cases,it is the good reputation of the brand that influences the customers purchasing choice.(5)Advertising,sales promotion and offering the free sample,etc.Workshop of International Business Spoken English Test 3Part one InterviewExaminers questions(1)How do you
45、usually go to work?(2)What kind of transport do you like best for the business trip at home?(3)Do you think it is necessary for the employer to provide transport vehicles for the employees?(Why?/Why not?)(4)Do you think it is necessary to accommodate in an expensive hotel when traveling on business?
46、(Why?/Why not?)Test 3Part one Interview(1)I usually go to work by shuttle provided by my company.(2)It depends on the distance.If it is far,I will go by air.(3)Yes.The transport will provide much convenience for the staff and urge them to work harder.(4)It is unnecessary.Convenience is more importan
47、t than comfort when traveling on business.Test 3Part Two Mini-presentationDirection:In this part of the test,you are asked to make a short presentation on the topic for about a minute.You will have a minute to prepare this.Topic:What is important when choosing a travel agency for a business trip?Ran
48、ge of servicesExperience of staffChargeTest 3Part Two Mini-presentationI think three things are important when choosing a travel agency for a business trip.Firstly,we must learn about the range of services they provide.For example,do they specialize in organizing group travels and conferences,arrang
49、ing car hires and booking hotels,etc.?Secondly,experience of staff is also important.The experienced staff will provide a quality service.Thirdly,we need to consider charge.We can ask for the discount and save the cost.Test 3Part Three:Collaborative task and discussion Direction:Your employer is goi
50、ng to attend a business meeting in another city.You are asked to book a hotel for him.Talk together for about 2 minutes about some of things that are important and decide which three would be the most important.Here are some ideas to help you.Location FacilitiesCharges Size of hotelQuality of servic