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1、第1页/共20页UK Tourismfacts and figuresTourismwasworth115.4bntotheUKeconomyequivalentto8.9percentofUKGrossDomesticProduct.ThisyearthelaunchofthenewcampaignaimedtobuildonthatsuccessasBritainplayedhosttotheQueensDiamondJubileeandtheLondonOlympicsin2012.第2页/共20页第3页/共20页theworlds7thbiggesttouristdestination
2、.ThedatashowsthattheUSremainsthemost-valuableinboundmarket.Nevertheless,thenumberoftravellersoriginatingfromEuropeislargerthanthosetravellingfromNorthAmerica-21.5millioncomparedto3.5millionAmerican/Canadianvisitors第4页/共20页Whencombinedwithdomestictourism,theindustryisworthUK115billionayearandemploys2
3、.6millionpeople-onbothmeasurementsthataccountsforaround9%oftheUKeconomy.Overseasvisitorsspendaround18billionayearinthiscountryandtheycontributemorethan3billionintaxanddutytotheExchequer.第5页/共20页第6页/共20页Effect avaluablesourceofforeignexchange,theUKsthirdhighestexportearnerbehindchemicalsandfinancials
4、ervices.Crucially,againstthebackdropofaslowrecoveryfromrecession,tourismisgrowingfasterthanothereconomicsectors.第7页/共20页tourist industryprincipallyculturalandheritagebasedInLondonThecountrysprincipaltouristdestinationsareinLondon,withtheTowerofLondonbeingthesinglemostvisitedattractioninthecountryOut
5、sideofLondonEdinburghCastleisthemostpopulartouristdestinationforoverseasvisitorsattractingmorethan1.2millioneachyear.第8页/共20页第9页/共20页Time FrameTouristseason-MarchthroughSeptember.Hotelpricesaregenerally20percenthigherthannormalduringthistimeduetodemand.Winterisnotidealasitiscoldandthesunsetsjustafte
6、r4p.m.,buttouristsbravingthecoldandrainwillavoidthecrowdsandincreasedpricesofhightouristseason.第10页/共20页transportationAnefficientsystemofmotorways,railwaysandairportsallowsforeasytransportationfromoneendofthecountrytotheother第11页/共20页Influence TourismplaysasignificantpartintheeconomiclifeofEngland.M
7、anyEnglishpeopletravelabroad,whichtakesmoneyoutofthecountry.However,manyotherpeoplecometoEnglandastourists,andthisiseconomicallybeneficial.ThereissignificanteconomicbenefitfromAmericanandAustraliantourists,aswellasothertouristsfromEuropeancountries.第12页/共20页Tourismsupports2.7millionjobs,200,000small
8、andmedium-sizedenterprisesandisworth114billionpounds.AnalystspredicttourismcouldbeamongthefirstindustriestoleadBritainoutofitsrecession.Itisexpectedthatadequateinvestmentcoulddeliveranextra164,000jobsandarealopportunitytogrowtoa133-billion-poundindustryby2018.第13页/共20页第14页/共20页第15页/共20页第16页/共20页Poli
9、cyBritainhaslaunchedmulti-million-poundcampaignsthroughoutEuropeandtheUnitedStatestoencouragetravelerstocometoBritainrightnowandtakeadvantageofthecountryscurrentaffordability.第17页/共20页The strategy sets out four key elementsThe strategy sets out four key elements:Enhancing Britains image by playing t
10、o Britains strengthsheritage,traditionalandcontemporarycultureandaddressingperceivedweaknessessuchasnaturalbeauty,food,valueandwelcomeEnsuring Britain is not on the shelfbyworkingwiththetraveltradeinkeymarketstoensureBritainispackagedandsoldBuilding on Britains strong product offertoensurethatdestinationscanbeeasilypackagedandthatBritaincontinuestomeettheexpectationsofnewvisitorsfromgrowthmarketsMaking it easier to get herebyaddressingbarrierstogrowthsuchasaviationcapacityandthevisaregime第18页/共20页第19页/共20页感谢您的观看！第20页/共20页