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1、公共关系原理与实务课程简介课程英文名Public Relation theory and practice课程代码S0503Y00学分2总学时32理论学时32实验/实践学时0先修课程广告学适用专业广告学专业内容简介 （中文）公共关系原理与实务是广告学专业的一门学科基础课，是研究现代行政管 理和现代经营管理中组织如何与公众环境进行传播沟通的一门应用性学科，旨在培 养学生掌握公共关系的基本理论，熟悉公共关系的主要技巧，本课程是广告学专业 学生综合能力培养的重要课程之一，为学科基础课的选修课，在广告学专业人才培 养体系中有着重要作用。本课程教学以公共关系理论为核心，具体密切联系当下公共关系活动的新思
2、路 和新实践，使广告学专业学生认识、理解和掌握公共关系实务策划实践及能力等。1 .理解和掌握公共关系原理2 .培养和确立公共关系思维3 .掌握和运用公共关系策划的知识和能力内容简介 （英文）Principle and practice11 of public relations advertising professional discipline basic courses, is a practical science research organization of modern administrative management and modem management in how
3、to carry out the communication with the public environment, aims to cultivate students to master the basic theory of public relations, familiar with the main skills of public relations, this course is one of the an important course to cultivate students comprehensive ability of advertising professio
4、nal, elective courses in disciplines, professional talents in advertisement plays an important role in the culture system.The teaching of public relations theory as the core, new ideas and new practice in close contact with the current public relations activities, make the advertisement understandin
5、g, understanding and mastery of the practice of public relations planning and practice ability of students majoring in science.1. understand and master the principles of public relations2. cultivate and establish public relations thinking3. master and use the knowledge and ability of public relations planning执笔人审定人制定时间2022年10月22日