《《商务英语阅读》课程简介（本科）.docx》由会员分享，可在线阅读，更多相关《《商务英语阅读》课程简介（本科）.docx（1页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、商务英语阅读课程简介课程英文名Business English Reading课程代码P0153360学分2总学时32 理论学时32实验/实践学时0先修课程大学英语适用专业非英语专业内容简介 （中文）本课程旨在开拓学生国际商务领域的视野;对全球经济环境下的国际商务运作、 商务理念、商务策略及其影响因素有进一步的理解，掌握些国际跨国公司的商务 理念，如诺基亚、福特、迪斯尼、星巴克，戴尔等，了解外贸、证券交易、投资、 金融方面的术语和概念，并通过丰富多样的教学材料和教学方法加强学生信息处理、 分析问题、逻辑推理以及批判性思维的能力培养。内容简介 （英文）Business English Readi
2、ng is a selective course for senior students non-majoring in English.This course aims to broaden students* horizons in international business and understand the application of international business knowledge, business ideas, business strategy and the influencing factors under global economic enviro
3、nment. Meanwhile, through this course, students can also have basic knowledge of the world famous international and multinational enterprises such as Nakia, Ford, Disney, Starbucks, Dell, etc., and learn to analyze the success and failure of these companies.A variety of teaching materials and teaching methods are employed to strengthen students, comprehensive abilities in business information processing, problem analysis, logical reasoning and critical thinking cultivation.执笔人审定人制定时间2022年4月