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1、最新1380国开电大本科商务英语3历年期末考试（第三大题阅读选择）题库最新国开电大本科商务英语3历年期末考试(第三大题阅读选择)题库 2021年1月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work.The effect depends on the type
2、 of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics.The salesperson just keeps explaining how good the product is， why people should buy it and even how the prices might in er ease if the consumer walks off. A soft sell is a different approach.The
3、salesperson tries to build trust with consumers.He doesnt put pressure on them to buy things， just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably.Businesses can use free sampl
4、es to build rapport and engage customers in products or services， Recommending products between friends is a littlebit like doing soft seling.People dont really care if someone else buys the product.They are just giving their honest opinions and trying to be helpful. Humor in advertising is also use
5、d to attra et the consumers attention and get them interested in the products or services.Customers often resist hard sales tactics， thus making soft-selling much more effective for success. 21.Customers often_hard sales tactics， thus making soft-selling more effective for success， A.resist B.oppose
6、 C.object 答案A 22.Examples of soft sell mentioned in the passage include_. A.collecting free samples from customer B.recommending products among friends C.telling customers that the products are good 答案B 23.Making humorous advertisements is one of the approaches companies use to_. A.reduce selling co
7、sts B.attract peoples interests C.avoid the shortage of sales staff 答案B 24.According to the passage the author indicates that_. A.soft sell is preferred by business companies B.hard sell is rarely resisted by customers C.soft sell is expensive 答案A 25.Whats the topic and main idea of the passage?_ A.
8、Selling Strategy-Sales Staff B.Sales StaffWhat Sales Staff Should Know C.Selling Strategy Hard Sell and Soft Sell Strategies 答案C 2020年7月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l Being an effective manager means knowing when to use the right management style.Some styles， for instanc
9、e， are more people-oriented， while others tend to focus on a project or product.The management style you select will depend on your people skills and knowledge， available resources(like time and money) ， desired results， and， of course， the task before you.The common management styles can be summari
10、zed into three categories.The participatory style is the first of its kind.Here， it is critical to give each employee an entire task to complete.If thats not possible， make sure the individual knows and understands his or her part as it relates to the projector task.When people in your team know whe
11、re they fit in the big picture， theyre more likely to be motivated to complete the task. Following that， we have the directing style.Sometimes a situation will call for a direct style of management.Perhaps a tight deadline looms， or the project involves numerous employees and requires a top-down man
12、agement approach.Here， a manager answers five questions for the employees：What?Where?How?Why?and When?Let employees know what they need to do， how theyre going to do it， and when the questions must be finished.The last one is the teamwork style.If you want to speedup a project and choose the best pr
13、ocess for completing that project， managing by teamwork is the way to go.When you motivate people to pool their knowledge， the results may exceed your expectations.Often，teams can tackle problems more quickly than what you can accomplish on your own.The give-and-take can create a process that you ca
14、n repeat in other projects. 21.Being an effective manager lies in knowing the right A.knowledge B.skills C.management style 答案C 22.Which of the following is NOT mentioned as a focus of different management styles? A.People. B.Customers. C.Project. 答案B 23.Which of the following cant be inferred from
15、the passage? A.The management style is likely to change because the manager has been replaced. B.The management style is likely to change because the desired results have changed. C.The management style is likely to change because the available resources have changed. 答案A 24.When people in your team
16、 know where they fit in the big picture， they are more likely to be to complete the task. A.frustrated B.reluctant C.inspired 答案C 25.If you want to speedup a project and choose the best process for completing that project， you can resort to A.teamwork B.top-down management C.tight deadline 答案A 2020年
17、1月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l In business， people have to deal in person with all kinds of people.When talking to people within your company who dont speak your language， you may have to use English；these people maybe colleagues or co-workers-who may work with you in
18、your own department， in another part of the building or in another branch.And you may also have to deal with people from outside the organization：clients， suppliers， visitors and members of the public.Moreover， these people maybe friends or strangers-people of your own age， or people who are younger
19、 or older than you. The relationship you have with a person determines the kind of language you use.For example， its not appropriate to sayHi， how are you!when meeting the Managing Director of a large company or to sayGood morning， its a great pleasure to meet you when being introduced to a person y
20、oull be working closely within the same team. People usually for man impression of you from the way you speak and be have-not just from the way you do your work.People in different countries have different ideas of what sounds friendly， polite or sincere-and of what sounds rude or unfriendly!Good ma
21、nners in your culture maybe considered bad manners in another.Sometimes your body language，gestures and expressions may tell people more about you than the words you use. 21.The topic of the passage is A.self-image in business situation B.the importance of appropriate choice of language C.dealing wi
22、th people in business 答案C 22.The language you use when talking with people in business is decided by A.your relationship with the particular person B.yourself C.your boss 答案A 23.People usually for man impression of you from A.your way of doing jobs B.your language and manners C.your facial expressio
23、ns 答案B 24.Good manners in your culture maybe considered bad manners in another.Good manners in this statement mean A.to be have politely B.to be have lovely C.to be have aggressively 答案A 25.The message of the article is that A.dealing with people successfully in business is not easy B.clients with d
24、ifferent cultural background is most challenging C.language plays a very important role in setting up business relationship 答案A 2019年7月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l Hard sell and soft sell are important business terms and useful strategies for sales staff to know and un
25、derstand.Both of them can work.The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics.The salesperson just keeps explaining how good the product is， why people should buy it and even how the prices might increase if the c
26、onsumer walks off. A soft sell is a different approach.The salesperson tries to build trust with consumers.He doesnt put pressure on them to buy things， just recommending a pro duet and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which cus
27、tomers often respond favorably.Businesses can use free samples to build rapport and engage customers in products or services.Recommending products between friends is a little bit like doing soft selling.People dont really care if someone else buys the product.They are just giving their honest opinio
28、ns and trying to be helpful. Humor in advertising is also used to attract the consumers attention and get them interested in the products or services.Customers often resist hard sales tactics， thus making soft-selling much more effective for success. 21.Whats the topic and main idea of the passage?
29、A.Selling Strategy-Sales Staff. B.Sales Staff-What Sales Staff Should Know. C.Selling Strategy-Hard Sell and Soft Sell Strategies. 答案C 22.Customers often_hard sales tactics， thus making soft-selling more effective for success. A.resist B.oppose C.object 答案A 23.Examples of soft sell mentioned in the
30、passage include_. A.distributing free samples to customer B.recommending products among friends C.all the above 答案C 24.Making humorous advertisements is one of the approaches companies use to_. A.reduce selling costs B.attract peoples interests C.avoid the shortage of sales staff 答案B 25.According to
31、 the passage the author indicates that_. A.soft sell is preferred by business companies B.hard sell is rarely resisted by customers C.soft sell is expensive 答案A 2019年1月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l The biggest mistake a workplace leader can make with office culture is f
32、ailing to devise one at all.How do you know if your office culture is helping， or hurting， your employees，and as a result your bottom line?Designing a thoughtful(周到的) office culture is so important for a new company.Here are some aspects where a leader should be careful not to make mistakes. A cohes
33、ive(和谐一样的) office culture starts at the top and is built with intention.Facebooks founder projects a laid-back vibe(氛围) .That sets the tone for his$ 200 billion company， where he visits weekly Q and A sessions from his staff， loads up the perks， and courts a young team that closely mirrors his targe
34、t market， positioning Facebook is especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplace， but is there a good reason for it?Strict requirements that work in a law office may erode the work ethic
35、at a hip tech start up.Make sure to backup your rules with reason.For example， at Culture Studio， a T-shirt design and printing company，youd better believe theres no place forties， Employees are encouraged to dress down in their brands merchandise or their competitors. Leadership shouldnt abandon cu
36、lture development there.Good employees tend to be goal oriented over-achievers， so put your budget on that with team-building activities，contests， and incentives for the best.Think critically about the ideal employees for your team， what makes the tick， and how you can support them， within and outsi
37、de of their role in the companys goals. Setting the tone for your workplace starts with each hire and at every level in the company.At digital marketing firm Mabbly， every hiring decision is made with the companys vision in mind：a creative and young team of approachable(伸手可及的)guides that help client
38、s to understand the seemingly mysterious world of PR(public relations) in this internet age. 21.What is the main topic of this article? A.How to write business emails and memos. B.How to design a thoughtful office culture. C.How to set rules for employees to follow. 答案B 22.The example of Facebook is
39、 to show_. A.one should built a cohesive office culture on purpose B.how you can use Q and A sessions from your staff C.office culture must reflect your own wants and needs 答案C 23.It is suggested that one should_in the third paragraph. A.set the tone for ones company B.drop strict dress code or earl
40、y start time C.backup office rules with reason 答案B 24.What does“put your budget on that”means in the fourth paragraph? A.To withdraw the money. B.To pay more attention to it. C.To invest money and efforts. 答案A 25.Mabbly is targeted in_. A.helping clients to understand the PR world B.attracting as ma
41、ny investments as possible C.making a link between selling and buying 答案C 2018年7月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l These are the latest manifestations of a worrying obsession with e-commerce and the Internet in Asias largest economies.In March， Beijing announced its new“Int
42、ernet Plus”plan to expand Internet connectivity.Premier Li，when describing it， brought up the “mobile Internet”， “cloud computing”， “big data”， “intelligent manufacturing”and the “Internet of Things， ”in a manner similar to business leaders in America.Nor is this digital obsession restricted to Chin
43、a.Indian Prime Minister Narendra Modis meeting with Mark Zuckerberg at Facebooks headquarters received as much， if not more， media attention as his address on sustainable development to the United Nations days earlier. The claim that the Internet wll fundamentally transform development is unproven(未
44、被证明的) and untested， What is clear is that the Internet makes consumption easier， faster and more expansive than ever before.Analysts have thus looked toe-commerce and Chinas Internet giants to help“save”Chinas economic model from slowing down. By extension， China and India must have“dreams”that are
45、bigger than the Internet.They need to take the lead in finding a new model of development for the 21“Century that intelligently make use of science and technology， but without being seduced by musings about e-commerce that mask deep structural flaws of current economic models.Resolving those pressin
46、g issues should be the real“innovation”that lies at the heart of any development program. 21.Jack Ma hopes e-WTO can help_. A.cooperation between companies B.success of small business online C.people look for friends and lovers 答案B 22.Digital obsession in the second paragraph refers to_. A.problems
47、caused by Internet B.trades between China and America C.passion on Internet business 答案C 23.Which is NOT true according to the third paragraph? A.It is not clear that how the Internet will deeply influence development. B.The Internet makes people harder to sell products and buy goods. C.E-commerce i
48、s likely to contribute to Chinas economic development. 答案B 24.China and India need to_. A.find a new model by using science and technology B.find a solution to take place of online business C.find a cure to deal with diseases in the 21“Century 答案A 25.what is the authors attitude to Chinas development of online business? A.Negative. B.Positive. C.Neutral. 答案C 2018年1月试题 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣) with your potential clients.However， you should th