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1、CENTURY BUSINESS ENGLISH大连理工大学出版社大连理工大学出版社阅读教程（基础篇阅读教程（基础篇2 2）（第四版）（第四版）世纪商务英语世纪商务英语 主编：王洗薇主编：王洗薇第1页Unit 10 Business Responsibilityand E大连理工大学出版社大连理工大学出版社第2页大连理工大学出版社大连理工大学出版社 Business is a key activity of the culture of any society,enabling people to serve the needs of each other freely.Making prof
2、it is a good sign that business is running well.At the same time,business ethic is necessary both for the corporate success and a positive corporate image.Ethical business behavior also covers supporting peoples rights as consumers.While studying this unit,we will discuss the issues concerning busin
3、ess ethics and learn how to protect yourself as a consumer.Further more,another learning point is the readingskillRecognizing the Questions for Reading Comprehension.第3页大连理工大学出版社大连理工大学出版社Reading Skill FocusWords and ExpressionsPractical ReadingComprehensive Reading第4页大连理工大学出版社大连理工大学出版社Recognizing th
4、e Questions for Reading Comprehension While doing reading comprehension exercises,being familiar with the sentence patterns of comprehension questions will help you understand the questions better.Generallyspeaking,five types of questions are most frequently used.They are related to Main Ideas,Detai
5、ls,Meaning of Words or Phrases,Inferences Making and Authors Attitude.The typicalsentence patterns are as follows.Reading Skill Focus第5页大连理工大学出版社大连理工大学出版社1.Main ideas(主旨大意)The best title for the passage is _.The topic of this article is _.The main idea of the passage is _.The passage is mainly about
6、(concerned with)_.The author mainly discusses _.What does the passage mainly discuss?2.Details(事实细节)Why does the author mention.?Where in the passage does the author describe.?Which of the following is NOT true according to the passage?Which of the following is mentioned in the passage?The author me
7、ntions all of the following except.According to the passage,when(where,why,how,who,etc.).Reading Skill Focus第6页大连理工大学出版社大连理工大学出版社3.Meaning of words or phrases(词义猜测)According to the author,the word“.”means _.Which of the following is closest in meaning to“.”?The term“.”in Paragraph.can be best replac
8、ed by _.The phrase“.”in the.sentence could best be replaced by _.The phrase“.”(Para.,Line.)in the context means _.Reading Skill Focus第7页大连理工大学出版社大连理工大学出版社4.Inferences making(推理判断)The second sentence of Paragraph 1 implies that _.From the last paragraph we can infer that _.The writer implies but not
9、directly states that _.It can be inferred from the passage that _.It can be concluded from the passage that _.The author achieves his purpose by depending mainly upon _.Reading Skill Focus第8页大连理工大学出版社大连理工大学出版社5.Authors attitude(主观态度)The authors attitude towards.is _.The passage shows that the author
10、 is _(of,about)the present situation.Whats the writers attitude to.?Whats the tone of the passage?The authors view is _.Reading Skill Focus第9页大连理工大学出版社大连理工大学出版社AGuided PracticeSample 1Read the following passage and choose the best answer to each of thequestions that follow.People become quite illogi
11、cal when they try to decide what can be eaten and what can not be.If you lived in the Mediterranean,for instance,you would consider octopus(章鱼)a great delicacy.You would not be able to understand why some people find it repulsive.Reading Skill Focus第10页大连理工大学出版社大连理工大学出版社On the other hand,your stomac
12、h would turn at the idea of frying potatoes in animal fatthenormally accepted practice in many northern countries.The sad truth is that most of us havebeen brought up to eat certain foods and we stick to them all our lives.No creature has received more praise and abuse than the common garden snail(蜗
13、牛).Cooked in wine,snails are a great luxury in various parts of the world.There are countless people who,ever since their early years,have learned to associate snails with food.My friend,Robert,lives in a country where snails are disliked.Reading Skill Focus第11页大连理工大学出版社大连理工大学出版社As his flat is in a
14、large town,he has no garden of his own.For years he has been asking me to collect snails from my garden and take them to him.The idea never appealed to me very much,but one day,after a heavy shower,I happened to be walking in my garden when I noticed a huge number of snails taking a walk on some of
15、my prize plants.Acting on a sudden impulse,I collected several dozen,put them in a paper bag,and took them to Robert.Robert was delighted to see me and equally pleased with my little gift.Reading Skill Focus第12页大连理工大学出版社大连理工大学出版社I left the bag in the hall and Robert and I went into the living room w
16、here we talked for a couple of hours.I had forgotten all about the snails when Robert suddenly said that I must stay to dinner.Snails would,of course,be the main dish.I did not fancy the idea and I reluctantly followed Robert out of the room.To my surprise,we saw that there were snails everywherethe
17、y had escaped from the paper bag and had taken complete possession of the hall,I have never been able to look at a snail since then.Reading Skill Focus第13页大连理工大学出版社大连理工大学出版社1.The word“repulsive”in Line 3,Para.1 most probably means“_”.A.disgusting B.pleasant C.acceptable D.delicious词义猜测题。我们首先找到“repul
18、sive”位置,然后在其前后寻找线索。从consideroctopus a great delicacy 和not be able to understand why some people find it repulsive 所表达意思来看,我们就能够必定repulsive 含义与delicious 意思相反，所以能够判断选项A是正确答案。Reading Skill Focus第14页大连理工大学出版社大连理工大学出版社2.It can be inferred from the second paragraph that when the author collected thesnails
19、_.A.he was glad that he could share them with his friendB.he was angry because they might damage his beloved plantsC.he was excited about being able to give his friend a surpriseD.he was depressed because it was hard to extinguish them all推理判断题。从第二段中a huge number of snails taking a walk on some of m
20、y prize plants 以及Acting on a sudden impulse 表示上，能够推断出作者当初心态。选项B 为正确答案。Reading Skill Focus第15页大连理工大学出版社大连理工大学出版社3.Which of the following statements is true according to the passage?A.The author could not understand why some people love eating octopus.B.Robert lives in a country where people love eati
21、ng snails.C.Snail is the most controversial food.D.Most people in the world practice frying potatoes in animal fat.事实细节题。这类题需要依据选项中关键词到文中寻求答案。选项A 中相关 eating octopus 作者只是讲了地中海地域人们看法，而不是个人看法；选项B 与My friend,Robert,lives in a country where snails are disliked 意思相反；选项D 与文中the normally accepted practice i
22、n many northern countries 说法不符；而选项C 是对No creature has received more praise and abuse than the common garden snail 解释，也是本题 正确答案。Reading Skill Focus第16页大连理工大学出版社大连理工大学出版社4.The best title of this passage might be“_”.A.One Mans Meat Is Another Mans PoisonB.Foods and CulturesC.Snail and OctopusD.Likes an
23、d Dislikes of Foods主旨大意题。标题通常反应出文章主旨大意。通览全文，我们会发觉文章第一段第一句People become quite illogical when they try to decide what can be eaten and whatcan not be 是主题句，即短文主要讨论问题。选项B，C，D 所表示概念都是文中细节，无法概括短文中心思想。选项A为正确答案。Reading Skill Focus第17页大连理工大学出版社大连理工大学出版社5.The author used _example(s)to support the topic senten
24、ce of this passage.A.one B.two C.three D.four事实细节题。短文为了说明People become quite illogical when they try to decide whatcan be eaten and what can not be，列举了octopus，snails 以及frying potatoes in animal fat 三个例子。正确答案为C。Reading Skill Focus第18页大连理工大学出版社大连理工大学出版社B.Challenge YourselfRead the following passage an
25、d choose the best answer for each of thequestions that follow.Challenge 1How to eat healthy can be especially complex for working women who often have neither the desire nor the time to cook for themselves(or anyone else).Registered dietitian(营养学家)Barbara Morrissey suggests that a few simple rules c
26、an help.Reading Skill Focus第19页大连理工大学出版社大连理工大学出版社“Go for nutrient-dense foods,”she suggests,“foods that contain a multiple of nutrients.For example,select whole wheat bread as a breakfast food,rather than coffee cake.Or drink orange juice rather than orange drink,which contains only a small percenta
27、ge of real juicethe rest is largely colored sugar water.You just cant compare the value of these foods,the nutrient-dense ones are so superior,”she emphasizes.Morrissey believes that variety is not only the spice of lifeits the foundation of a healthy diet.Diets which are based on only one or two fo
28、ods are not only virtually impossible to sustain,they can be very harmful,she says,because nutrients arent supplied in sufficient amounts or balance.Reading Skill Focus第20页大连理工大学出版社大连理工大学出版社According to Morrissey,trying to find a diet that will cure your illnesses,or make you superwoman is a fruitle
29、ss search.As women,many of us are too concerned with staying thin,she says,and we believe that vitamins are some kind of magic cure to replace food.“We need carbohydrates,protein and fatthey are like the wood in the fireplace.The vitamins and minerals are the match,the spark,for the fuel,”she explai
30、ns.“We need them all,but in very different proportions.And if the fuel isnt there,the spark is useless.”Reading Skill Focus第21页大连理工大学出版社大连理工大学出版社 1.It can be inferred from the first paragraph that working women_.A.think cooking is especially complicatedB.do not share the same views with registered d
31、ietitiansC.are busy and not interested in cookingD.are likely to eat healthy答案CReading Skill Focus第22页大连理工大学出版社大连理工大学出版社 2.Orange juice is different from orange drink in that _.A.it contains only a small percentage of real juiceB.it is natural,nutritious and prepared from real orangesC.it is largely
32、 orange-colored sugar waterD.it produces nothing but calories答案BReading Skill Focus第23页大连理工大学出版社大连理工大学出版社 3.In Paragraph 4,“a fruitless search”means_.A.an effort with no resultsB.a search for a diet without fruitsC.research on fruitless dietsD.a diet serving as medicine答案AReading Skill Focus第24页大连理工
33、大学出版社大连理工大学出版社 4.Many women take it for granted,according to the passage,that _.A.a balanced diet can result in being fatB.staying thin and healthy are both possibleC.lack of variety in diets leads to staying thinD.vitamins are some kind of substitutions for food答案DReading Skill Focus第25页大连理工大学出版社大连
34、理工大学出版社 5.By“if the fuel isnt there,the spark is useless”,the author means_.A.carbohydrates,protein and fat are enough to sustain a human lifeB.vitamins and minerals are virtually of no valueC.carbohydrates,protein and fat are as important as vitamins and mineralsD.without carbohydrates,protein and
35、fat,vitamins and minerals are of no use答案DReading Skill Focus第26页大连理工大学出版社大连理工大学出版社Challenge 2It has been found that less than one shopper in five makes a complete shopping list before going to the store.The reason for this is that seven out of ten of todays purchases are decided in the store,where
36、the shoppers tend toward impulse buying.Buying groceries on impulse has risen for the past forty years,and this rise has coincided with the growth of self-service shopping.However,in grocery stores where clerks wait on customers there is much less impulse buying.It is hard for people to buy on impul
37、se if they have to address a clerk.Reading Skill Focus第27页大连理工大学出版社大连理工大学出版社Psychologists have joined forces with merchandising experts.It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented.It was discovered by psychologist
38、s that shoppers want help in their purchases.Having so many choices confuses them,and they prefer the package that attracts them.Therefore,it is now more usual for food packers to pay attention to their package design.Attraction depends heavily on the position of the product on the shelf,however.Thu
39、s,persuading the shopper to buy is easier if the product is located at eye-level.Reading Skill Focus第28页大连理工大学出版社大连理工大学出版社 1.According to the information in the first paragraph,those who make a complete listbefore shopping account for_.A.nearly fifty percent B.less than twenty percentC.only ten perc
40、ent D.less than five percent答案BReading Skill Focus第29页大连理工大学出版社大连理工大学出版社 2.The reason for the above mentioned phenomenon is that _.A.people have difficulty making up their mind before going shoppingB.people dont know what is available in the storeC.people tend to decide on buying products when they
41、see themD.people are easily deceived by the attractive products答案CReading Skill Focus第30页大连理工大学出版社大连理工大学出版社 3.In grocery stores where customers are served there is less impulse shopping probablybecause_.A.the clerks ignore the customersB.the clerks are too eager to serve the customersC.the stores ha
42、ve to send the shoppers purchases to his homeD.customers hesitate to ask for help if they havent decided what to buy答案DReading Skill Focus第31页大连理工大学出版社大连理工大学出版社 4.Shoppers tend to buy the products put on_.A.the top shelfB.the bottom shelfC.the shelf which people can see easilyD.the shelf where there
43、 is less confusion答案CReading Skill Focus第32页大连理工大学出版社大连理工大学出版社 5.Which of the following might be the best title of this passage?A.Psychologists and Merchandising ExpertsB.Impulse BuyingC.The More Products the More the ConfusionD.Self-service Shopping答案BReading Skill Focus第33页大连理工大学出版社大连理工大学出版社Four B
44、road Themes of Business Ethics1 Ethics is the study of morals and moral choices.It focuses on standards,rules and codes of conduct that govern the behavior of individuals and groups.In the simplest terms,business ethics are moralprinciples that define right and wrong behavior in the world of busines
45、s.译文译文商业道德中四个主旋律商业道德中四个主旋律伦理道德是关于道德和道德选择一门学问，主要是指导个伦理道德是关于道德和道德选择一门学问，主要是指导个体和集体行为方式道德标准、标准和行为准则。简单来说，体和集体行为方式道德标准、标准和行为准则。简单来说，商业道德就是在商业领域中判别正确和错误行为道德准则。商业道德就是在商业领域中判别正确和错误行为道德准则。Comprehensive ReadingText A第34页大连理工大学出版社大连理工大学出版社2 There are four most important topics usually referred to as the respo
46、nsibilities of business in society,ethical decision-making，ethical leadership and corporate governance.译文译文商业道德最主要四个方面是：企业社会责任、符合道德规商业道德最主要四个方面是：企业社会责任、符合道德规范决议行为、领导行为和企业管理。范决议行为、领导行为和企业管理。Comprehensive ReadingText A第35页大连理工大学出版社大连理工大学出版社Responsibility of Business in Society3 Business and society ar
47、e interdependent.Society depends on business for wealth creation while business depends on society for anenvironment wherein it can meet its duty to create wealth.译文译文1.企业社会责任企业社会责任企业与社会互为依存。社会依靠企业创造财富，而企业则依靠社企业与社会互为依存。社会依靠企业创造财富，而企业则依靠社会为其提供施展理想和创造财富环境。会为其提供施展理想和创造财富环境。Comprehensive ReadingText A第3
48、6页大连理工大学出版社大连理工大学出版社4 A lot of concepts have been developed to describe and discuss the responsibility of business in society，such as the concept of the pyramid of social responsibility to explain the responsibility of business in society.Atthe bottom of the pyramid is the expectation that businesse
49、s create employment and wealth.译文译文相关企业社会责任理论研究不少。比如，相关企业社会责任理论研究不少。比如，“金字塔理论金字塔理论”就认为，在金字塔底层，人们希望看到是企业创造就业机就认为，在金字塔底层，人们希望看到是企业创造就业机会和财富。会和财富。Comprehensive ReadingText A第37页大连理工大学出版社大连理工大学出版社At the next level，businesses are also expected toobey the law and minimize any social problem that appeared
50、in running their business.Finally,if business is successful，society expects business to give back.Many large corporations operate foundations which are responsible for supporting health and human services，education，the arts，etc.译文译文第二层是企业遵纪遵法并尽力处理在经营过程中所碰到社会问题。第二层是企业遵纪遵法并尽力处理在经营过程中所碰到社会问题。最上面一层是，假如企