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1、一、语篇泛读For many of us, online shopping has made the process of purchasing goods a far simpler and more fluid process. No longer do we have to head to the shops to browse and peruse various objects, wandering round endless aisles, before finally settling for the first thing we saw. These days, we find
2、 the item we want or need online, click on it, and check out its description and user reviews. If it fits the bill, we send it to our basket and pay. There seems to be a wealth of options at our fingertips. But how do we know the options that pop up in front of us really are the best deals. And how
3、might algorithms help or hinder us?Algorithms, simply put, are mathematical instructions which tell the computer how to solve problems. When shopping is involved, what is the problem they solve? Well, the algorithms instruct the computer which adverts to show and which products a user is most likely
4、 to splash the cash on. By analysing things we ve previously bought or looked at, the algorithm can predict what goods we re most likely to be enticed by. For some people, the idea of something guessing your preferences could sound a bit intimidating. But first, let7 s look at the positives.Time is
5、an important thing - something we don, t want to waste too much of. By telling the computer to show us adverts for things we are interested in, it can save us a lot of time sifting through things or services that don t match our criteria. They can also help us find the best deals.However, there are
6、some people who have concerns about the impact of algorithms on our shopping experience. It is possible that algorithms may only select options from a limited number of brands, or may favour products from certain companies. There are also concerns that we aren, t always shown the cheapest or best de
7、al, even though that s what we re searching for. Finally, some algorithms generate ads which tell you there are only a limited number of items you re interested in left. They might just be there to manipulate you.So, the takeaway from this is that algorithms are here to stay, and it s wise to know t
8、hey exist. Whenever you re shopping, be it online or off, make sure to shop around for the best deals. The first thing you see might not always be the best for you.二、词汇表fluid流畅的head to前往（某地） browse随便看看、浏览peruse浏览wander round 逛来逛去aisle （商场、超市货架间的）走道settle for无奈选择，只好接受click on用鼠标点击description （商品）描述us
9、er review用户评价fit the bill符合要求basket （网购结账前商品所在的）购物篮a wealth of options 选择众多at one s fingertips 触手可及pop up突然出现algorithm 算法hinder阻碍advert广告splash the cash花大笔钱，挥霍goods商品entice引诱，吸引sift through 筛选brand品牌shop around货比三家三、测试与练习1.阅读课文并回答问题。1. In online shopping, where do we send our items before we pay?2.
10、What are algorithms?3. How does an algorithm predict what you might buy?4. How can algorithms help us save time?5. What sort of algorithm-generated ads may try to manipulate you?2.选择意思恰当的单词或词组来完成下列句子。1. I don t want to have to endless receipts looking for the right one.sift throughpop updealbasket2.
11、 Are you trying tome withthat low price?aislesenticehinderclick on3. I don t want to buy anything. V m justenticebasketbrowsingpop up4. You re not helping at all. Are you trying tome?enticedescriptionsift throughhinder5.1 have been walking round theselooking for something forhours.hinderclick ondesc
12、riptionaisles【参考答案】1.阅读课文并回答问题。1. In online shopping, where do we send our items before we pay?We send items to the basket before paying.2. What are algorithms?Mathematical instructions which tell a computer how to solve a problem.3. How does an algorithm predict what you might buy?By analysing what
13、 you ve previously looked at.4. How can algorithms help us save time?By showing us the best deals.5. What sort of algorithm-generated ads may try to manipulate you?The ones that show us there are limited numbers left.2.选择意思恰当的单词或词组来完成下列句子。1.1 don, t want to have to sift through endless receipts looking for the right one.2. Are you trying to entice me with that low price?3. I don t want to buy anything. V m just browsing.4. You re not helping at all. Are you trying to hinder me?5. I have been walking round these aisles looking for something for hours.