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1、Lesson 26 Wanted:a large biscuit tin 征购大饼干筒征购大饼干筒 第1页nNo one can avoid being influenced by advertisements.n没有些人没有些人能能防止防止受广告影响。受广告影响。n双重否定(doublenegative)nNokidscanavoidbeinginfluencedbytheirparents.nNoonecanavoidproblems,notevensages(n.先哲)orworthies(n.出色人物).第2页nMuchaswemayprideourselvesonourgoodtas
2、te,wearenolongerfreetochoosethethingswewants,foradvertisingexertsasubtleinfluenceonus.n尽管尽管我们能够我们能够自夸自夸自己自己鉴赏力鉴赏力怎样敏锐,但我们怎样敏锐,但我们已经无法独立自主地选购自己所需东西了。这是已经无法独立自主地选购自己所需东西了。这是因为广告在我们身上因为广告在我们身上施加施加着一个着一个潜移默化潜移默化影响。影响。nas 引导让步状语从句时,句子要采取倒装形式(adj./adv./n./v.提到as前面)nfor引导原因状语从句,交代为何“我们已经无法独立自主地选购自己所需东西了”。第
3、3页n1adj.+as+主语主语+谓语谓语nRich as he is,he is not happy.nSingle,highly-educated and well-paid as they may be,they are the ones who are left behind.n可能这群单身女青年受过高等教育,领取高薪,但她们还是被剩下了。n 2adv.(much)+as+从句从句nMuch as I like you,I will not marry you.nMuch as I hate to do it,I must stay home and study English.n即使
4、我不愿意这么做,但我今晚必须呆在家里学习英语。第4页n3v.+as+主语主语+谓语谓语nTry as they may,they will never succeed.n即使他们很努力,但他们不会成功。nObject as my parents may,I decide to do it.n不论我父母怎样反对,我都决定要这么做。n4.Boy as he was,he behaved like a girl.n他虽是个男孩,但举止却像个女孩。第5页nprideoneselfonsth以为傲n=takeprideinn=beproudofnMarypridesherselfonherability
5、toremaincalmwhentroublesuddenlyhappensn玛丽为自己在碰到麻烦时仍能保持冷静能力而感到自豪。nHepridedhimselfonhisskillsinnegotiationn他对自己谈判本事很是得意。第6页ntasten.味道;品位;审美ngood/bad/poortasteinclothes/men/women/architecturenHistasteinclothesisextremelygood.n他在服装上品位极好。nHerejectstheideathathisfilmisinbadtaste.n他拒绝接收那种认为他电影品位低观点。第7页nbef
6、reetodosth随意做某事;自由自在做某事nDuringtheholidayIcanbefreetodoeverythingIlike,suchasswimmingandreading.nIwanttobeaswan,whichcanflyintheskysothatIcanbefreeenoughtodothethingIlike.n俺期望变成一只天鹅,一只能够展翅高飞天鹅,因为那样俺会很自由去做自己喜欢事。第8页nexert:汉语中施加都可用它exertpressureon压力exertinfluenceonexertfascinationon魔力,魅力nButitturnsoutth
7、atgenesfromMomandDaddonotalwaysexertthesamelevelofinfluenceonthedevelopingfetus(fitsn.胎儿).n不过对于发育中胎儿,来自母亲与父亲基因并不总是施加同一水平影响力。第9页nShoeshopsexertapeculiarfascinationonagreatmanyladies.n鞋店对于很多女士来讲,含有一个很特殊魅力nThemethodofGoogleistoexertasubtleinfluenceonyouthsminds.n谷歌所追寻方式是对青年思想起到潜移默化影响。第10页nIntheireffort
8、stopersuadeustobuythisorthat(various)product,advertisershavemadeaclosestudyofhumannatureandhaveclassifiedallourlittleweaknesses.(l.3)n做广告人做广告人在力图劝说我们买下这种产品或那种产在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人本性,并把人弱点品之前,已经仔细地研究了人本性,并把人弱点进行了进行了分类分类。nineffortstodo付出努力做.npersuadesbtodo说服某人做某事nintheireffortstopersuadeusto
9、buythisorthatproduct作目标状语nand连接两个并列谓宾成份第11页nadvertisern.做广告人,登载广告者nadvertisev.做广告,登广告nadvertisementn.广告nMeninthepostofficeclassifymailaccordingtoplacesitistogo.n邮局里人员将信件按寄送地点分类。nSheglancedattheclassifiedadvertisements.n她扫视了一下分类广告。第12页nAdvertisersdiscoveredyearsagothatallofuslovetogetsomethingfornoth
10、ing(forfree).n做广告人们多年前就发觉我们大家都喜欢做广告人们多年前就发觉我们大家都喜欢无偿得无偿得到东西到东西(不劳而获不劳而获)。nthat引导宾语从句,交代discovered内容。nAnadvertisementwhichbeginswiththemagicwordFREEcanrarelygowrong.n凡是用凡是用“无偿无偿”这个这个神奇神奇词开头广告极少会失败。词开头广告极少会失败。nwhich引导定语从句,修饰advertisement。第13页nHissecrethobby:performingmagictricks.n他秘密癖好:演出魔术。nmagicn.巫术
11、;魔法;戏法nmagiciann.魔术师,变戏法人nmagicaladj.魔术;有魔力nAndnow,bythemagicofsatellitetechnology,nwecantakeyoulivetoSydney,Australia.n现在,因为卫星技术魔力,我们可认为你直播澳大利亚悉尼实况。第14页nThese days(Now),advertisers not only offer free samples but free cars,free houses,and free trips around the world as well.n当前,做广告人不但提供无偿当前,做广告人不但提
12、供无偿样品样品,而且还提供,而且还提供无偿汽车,无偿住房,无偿周游世界。无偿汽车,无偿住房,无偿周游世界。nnotonlybutaswell组成并列结构。nWeregivingaway2,000freesamples.n我们正在赠予件无偿样品。nTheexhibitorsatthetradefairpassedoutfreesamplestostimulateinterest.n参加交易会展览厂商无偿分发样品以引发人们兴趣。第15页nThey devise hundreds of competitions which will enable us to win huge sums of mon
13、ey.n他们他们设计设计数以百计竞赛,竞赛中有些人可赢得巨数以百计竞赛,竞赛中有些人可赢得巨额奖金。额奖金。nwhich引导定语从句,修饰competitions。nenablesb.todosth.“使某人能够做某事”。nTheydevisedproposalstodealwithairpollution.n他们构想出处理空气污染方案。nTheresearcherssayitshouldbepossibletodeviseadrugordietthatwouldlowergrowthhormonelevels.(v.创造)n研究者认为,应该有可能创造一个药或者饮食方式来降低生长激素水平。第1
14、6页nRadioandtelevisionhavemadeitpossibleforadvertiserstocapture(catch)theattentionofmillionsofpeopleinthisway.n电台、电视使做广告人能够用这种伎俩电台、电视使做广告人能够用这种伎俩吸引吸引成百成百万人注意力。万人注意力。nit在本句中充当是形式宾语,真正宾语位于其后tocapturetheattentionofmillionsofpeople。nThisadvertisementwillcapturetheattentionofTVaudiences.n这则广告将会引发电视观众注意。nY
15、ourresumemustcapturetheattentionofyouremployer.n您简历必须吸引雇主注意。第17页nDuringaradioprogramme,acompanyofbiscuitmanufacturersonceaskedlistenerstobakebiscuitsandsendthemtotheirfactory.n有一次,在之声播放节目里,一个生产饼干企业请有一次,在之声播放节目里,一个生产饼干企业请听众烘制饼干送到他们工厂去。听众烘制饼干送到他们工厂去。nofbiscuitmanufacturers作company后置定语。ntobakebiscuits作
16、listeners宾语补足语。ntotheirfactory作them(指“饼干”)宾语补足语。nTheyboughtthemachinedirectlyfromthemanufacturer.他们直接从厂商那里购置了这台机器。第18页nAllthegoodsarelabelledwiththeaddressofthemanufacturer.n全部商品均标明了生产厂家地址。nRetailersbuygoodsdirectlyfromthemanufacturerorfromawholesaler(hl,seln.批发商).n零售商直接从制造商或从批发商那里购置商品。第19页nTheyoffe
17、redtopay$10apoundforthebiggestbiscuitbakedbyalistener.n他们愿意以每磅他们愿意以每磅10美元价钱买下由听众烘美元价钱买下由听众烘制最大饼干。制最大饼干。noffertopayfor意思是“愿意为付”nbakedbyalistener是过去分词短语,充当biscuit后置定语。第20页nTheresponsetothiscompetitionwastremendous.Beforelong,biscuitsofallshapesandsizesbeganarrivingatthefactory.Oneladybroughtinabiscuit
18、onawheelbarrow.Itweighednearly500pounds.n这次竞赛在听众中引发极其热烈反响。这次竞赛在听众中引发极其热烈反响。很快很快,形状,形状各异,大小不一饼干陆续送到工厂。一位女士用各异,大小不一饼干陆续送到工厂。一位女士用手手推车推车运来一个饼干,重达运来一个饼干,重达500磅左右。磅左右。ntothiscompetition是介词短语,作后置定语,修饰response。narriveat本意是“抵达”,因为“饼干”是不会自己抵达,所以在此引申为“被送到”。nonawheelbarrow是介词短语,作方式状语。第21页nNexttoherisawheelbarr
19、owfullofflowersforplanting.n在她身边是一个装满要种花手推车。第22页nAlittlelater,amancamealongwithabiscuitwhichoccupiedthewholebootofhiscar.Allthebiscuitsthatweresentwerecarefullyweighed.Thelargestwas713pounds.n相隔不一会儿,一个男子也带来一个大饼干,那相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车个饼干把汽车行李箱行李箱挤得满满。凡送来饼干都仔挤得满满。凡送来饼干都仔细地称量。最重一个达细地称量。最重一个达713磅
20、。磅。nwhich引导定语从句,修饰biscuit,即“饼干”。nthat引导定语从句,意为“饼干”。nweigh既可表示“重达”,也可用被动语态形式,表示“被称重”。n本句是一个省略句,可还原为Thelargestbiscuitwas713pounds.第23页nSheopenedthebootofthecarandstartedtotakeoutabagofgroceries.n她打开汽车行李箱,开始拿出一袋杂货。ntrunkn.汽车车尾行李箱nSittingbehindmeonthetrunkofmycarwasthebeautifulgirl,pointingtowardthemoon
21、.n那个漂亮女孩正坐在我身后汽车行李箱上,指着月亮。第24页nItseemedcertainthatthiswouldwintheprize.看来这个饼干获奖无疑了看来这个饼干获奖无疑了nitseemedcertainthat是固定搭配,表示“确定无疑”。nIt为形式主语,真正主语是that引导从句thatwouldwintheprize.即“已经是确定无疑了”。第25页nButjustbeforethecompetitionclosed,alorryarrivedatthefactorywithatrulycolossalbiscuitwhichweighed2400pounds.n但就在竞
22、赛截止时间将到之际,一辆卡车驶进了工但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达厂,运来了一个特大无比、重达2,400磅饼干。磅饼干。njustbefore强调时间即将截止。nwithatrulycolossalbiscuit作方式状语。nwhich引导定语从句,修饰biscuit。ntrulyadv.非常强调ncolossaladj.巨大第26页nIthadbeenbakedbyacollegestudentwhohadusedover1000poundsofflour,800poundsofsugar,200poundsoffat,and400poundsofv
23、ariousotheringredients.n它是由一个大学生烘制,用去它是由一个大学生烘制,用去1,000多磅面粉、多磅面粉、800磅食糖、磅食糖、200磅动物脂肪及磅动物脂肪及400磅其它各种磅其它各种原原料。料。nwho引导定语从句,修饰acollegestudent。nSoifalloftheseingredientsarebasicallythesame,whyaresomeshampoosmoreexpensive?n所以假如全部这些成份基本上都是相同,为何有些洗发水会更贵一些?第27页nHeusesonlythefinestingredientsinhiscooking.nth
24、eingredientsofasaladntheingredientsinthesoapnHonestyisanessentialingredientofasuccessfulmarriage.第28页nIt was so heavy that a crane had to be used to remove it from the lorry.n饼干份量太重了,用了一台饼干份量太重了,用了一台起重机起重机才把它从卡车上才把它从卡车上卸下。卸下。nDriversofheavytruckscanpullinsix-figuresalaries,recruiterssay,whileexperie
25、ncedcraneoperatorscanearnhundredsofthousandsayear.n招工人员说,重型卡车驾驶员在这里能挣六位数工资,熟练起重机操作员每年能挣几十万元。ncrane n.鹤第29页nThemanufacturershadtopaymoremoneythantheyhadanticipated,fortheyboughtthebiscuitfromthestudentfor$24,000.n饼干企业不得不付出比他们饼干企业不得不付出比他们预计预计多得多钱,因为多得多钱,因为为买下那学生烘制饼干他们支付了为买下那学生烘制饼干他们支付了24,000美元。美元。nFew
26、erhavecomethanweanticipated.n来人较我们预料少。nThisisworsethanIanticipated.nheanticipatedthefallinvaluebysellingearly.nIanticipatedhispunchbymovingoutofreach.第30页nhttp:/ questionsn1.Arewefreetochoosethethingswewantanylonger?nNo,wearet.n2.Whatdoesadvertisingexertonus?nAsubtleinfluence.n3.Haveadvertisersmadea
27、closestudyofhumannature?nYes,theyhave.n4.Whathavetheyclassified?nAllourlittleweaknesses.第32页n5.Whatdowealllovetoget?nSomethingfornothing.n6.IftheadvertisementbeginswiththemagicwordFREE.Whatcanhappen?nItcanrarelygowrong.n7.Whatdoadvertisersoffernowadaysaswellasfreesamples?nFreecars,freehouses,freetri
28、psroundtheworld.n8.Whatdotheydevisetoenableustowinhugesumsofmoney?nHundredsofcompetitions.第33页n9.Whatdidthebiscuitmanufacturersasklistenertodo?nBakebiscuitsandsendthemtothefactory.n10.Whatdidtheyoffer?nTopay10dollarsapoundforthebiggestbiscuitbakedbyalistener.n11.Wastheresponsetremendous?nYes,itwas.n
29、12.Howdidoneladybringinonebiscuit?nOnawheelbarrow.第34页n13.Howmuchdiditweigh?nNearly500pounds.n14.Whathappenedtoallthebiscuitsthatweresent?nTheywerecarefullyweighed.n15.Howmuchdidthelargestweigh?n713pounds.n16.Whatarrivedatthefactoryjustbeforethecompetitionclosed?nAlorry.第35页n17.Whatwasonthelorry?nAc
30、olossalbiscuitwhichweighed2,400pounds.n18.Whohadmadeit?nAcollegestudent.n19.Whathadheusedtomakeit?nOver1000poundsofflour,800poundsofsugar,200poundsoffat,and400poundsofvariousotheringredients.n20.Whathadtobeusedtotakethebiscuitoffthelorry?nAcrane.第36页n21.Howmuchdidthecompanyhavetopaythestudent?n24,000dollars.第37页