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1、Business English PPT coursewareIntroduction to Business EnglishBasic knowledge of Business EnglishBusiness English communication skillsCross cultural communication in Business EnglishPractical Case Analysis of Business EnglishIntroduction to Business English01 Business English is an English language
2、 specifically used in business settings,covering professional terminology and expressions in fields such as business communication,negotiation,marketing,and trade.The definition of Business English Business English has the characteristics of professionalism,practicality,and standardization,requiring
3、 accurate,concise,and appropriate language to effectively convey business information,promote business communication and cooperation.The characteristics of Business EnglishDefinition of Business EnglishThe importance of Business With the acceleration of globalization and the continuous development o
4、f international trade,Business English has become an essential language tool for multinational enterprises and international business people,which can effectively promote international business communication and cooperation.要点一要点二The importance of Business English in career Mastering Business Englis
5、h is an important professional skill for professionals,which can improve their professional competence and competitiveness,and bring more opportunities for their career development.The Importance of Business English Business English is a commonly used language in business meetings,used for reports,s
6、peeches,discussions,and other activities,which can accurately convey information and viewpoints,and promote the smooth progress of meetings.In business negotiations,Business English is the main language of communication,requiring clear,accurate,and powerful expression,which can facilitate consensus
7、and cooperation between both parties.Business English plays a crucial role in marketing,used for writing market reports,product introductions,promotional materials,etc.,which can attract target customers and promote sales.Business MeetingsBusiness negotiationMarketingApplication scenarios of Busines
8、s EnglishBasic knowledge of Business English02Summary Mastering Common Business English VocabularyDetailed description Learn and master common business English vocabulary,such as professional terms in marketing,financial management,human resource management,etc.,in order to accurately express meanin
9、g in business situations.Business English VocabularySummary Familiar with the grammar rules of Business EnglishDetailed description Understand and familiarize oneself with the basic grammar rules of Business English,such as tense,voice,clauses,etc.,in order to improve the accuracy and fluency of Bus
10、iness English expression.Business English GrammarVS Mastering Business English Writing SkillsDetailed description Learn how to write business English letters,reports,proposals,and other documents,master the basic format and standards of business English writing,and improve business communication eff
11、iciency.SummaryBusiness English Writing Skills Improving Business English Listening and Speaking SkillsSummary Through listening training and oral practice,improve the ability to understand and express fluently in business situations,in order to promote effective business communication.Detailed desc
12、riptionBusiness English listening and speaking abilitiesBusiness English communication skills03 Understanding the objectives of the negotiation,researching the other party,and preparing a strategy and goalsNegotiation Preparation Using effective communication techniques such as active listening,aski
13、ng probing questions,and making effective offers and counter offersNegotiation Skills Securing the agreement,addressing any outstanding issues,and finalizing the terms of the agreementNegotiation ClosingBusiness English negotiation skillsPresentation Preparation Analyzing the audience,selecting the
14、appropriate tone,language,and visual aidsDelivery Skills Using a clear and confidential voice,maintaining eye contact,and utilizing styles and legal expressions effectivelyQ&A Skills Preparing for potential questions,showing a willingness to answer honestly,and considering the questionsBusiness Engl
15、ish Speech SkillsEmail Content Writing in a formal and professional style,using correct grammar and punctation,and ensuring that the email is easy to readEmail Structure Starting with a clear meeting,stating the purpose of the email,and ending with a course closingEmail Etiquette Understanding when
16、to use a cc or bcc,when to use a signature,and how to format the email propertyWriting Skills for Business English EmailPhone Etiquette01 Understanding when to call someone and when to leave a message,using appropriate meetings and closuresClear Communication02 Speaking clearly and distinctively,usi
17、ng a strong voice,and engaging properlyListening Skills03 Understanding what the other person is saying,showing that you understand by repeating or summarizing what they said,and asking clarifying questionsBusiness English Telephone Communication SkillsCross cultural communication in Business Englis
18、h04The Impact of Cultural Differences on Business EnglishThe impact of cultural differences on language use:In business English communication under different cultural backgrounds,language usage habits,expression methods,communication styles,etc.are all influenced by cultural factors.Understanding cu
19、ltural differences helps to better understand and use business English,avoiding misunderstandings and communication barriers caused by cultural conflicts.The impact of cultural differences on business etiquette:There are also differences in business etiquette norms and behavioral norms under differe
20、nt cultural backgrounds.In business English communication,understanding and respecting the cultural customs and etiquette norms of the other party can enhance personal image and the professionalism of the enterprise,promote business cooperation and communication.Non verbal Communication in Business
21、EnglishBody language:Body language plays an important role in business English communication.Different body language can convey different information,such as eye contact,smile,handshake,etc.,which can all affect communication effectiveness.Understanding and using appropriate body language can enhanc
22、e expression and establish good business relationships.Facial expressions:Facial expressions are an important way of expressing emotions.In business English communication,appropriate facial expressions can enhance the emotional color of language expression,making communication more vivid and authent
23、ic.Meanwhile,pay attention to controlling emotions and avoid overly exaggerated or negative facial expressions that may affect communication effectiveness.Business Etiquette Business etiquette is a set of behavioral norms and guidelines that must be followed in business English communication.Underst
24、anding and adhering to business etiquette,such as dress code,meeting etiquette,dining etiquette,etc.,can enhance personal and corporate image,promote business cooperation and communication.Commercial customs There are differences in commercial customs among different countries and regions.Understand
25、ing and respecting the business customs of the other party,such as business transaction methods and contract signing methods,can avoid misunderstandings and conflicts caused by differences in customs,and promote the smooth progress of business cooperation.Etiquette and Customs in Business EnglishPra
26、ctical Case Analysis of Business English05Business English Negotiation Etiquette:Introduce etiquette norms in business English negotiations,such as dress code,seat arrangement,handshake,etc.,to help learners better integrate into the business environment.Business English Negotiation Case Analysis:Th
27、rough practical cases,analyze language skills,strategies,and precautions in business English negotiations,such as polite language,questioning and answering,concession and compromise,etc.Common expressions in business English negotiations:Summarize the commonly used expressions in business English ne
28、gotiations,such as gratitude,apology,request,refusal,etc.,and provide practical application examples in practical scenarios.Case Analysis of Business English NegotiationBusiness English Speech Case Analysis:Through practical cases,analyze the language characteristics,skills,and precautions in busine
29、ss English speeches,such as logical structure,language expression,body language,etc.Common expressions in business English speeches:Summarize the commonly used expressions in business English speeches,such as opening remarks,concluding remarks,transitional sentences,etc.,and provide practical applic
30、ation examples in practical scenarios.Business English Speech Skills:Introduce the skills and methods in business English speech,such as how to attract audience attention,how to interact with the audience,etc.,to help learners improve their speech skills.Case Analysis of Business English SpeechBusin
31、ess English email writing skills:Introduce the skills and methods in business English email writing,such as how to express meaning concisely and clearly,how to avoid grammar and spelling errors,etc.,to help learners improve their email writing skills.Case Analysis of Business English Email Writing:T
32、hrough practical cases,analyze the language norms,formats,and precautions in business English email writing,such as addressing,main text,and ending.Common expressions in business English email writing:Summarize the commonly used expressions in business English email writing,such as gratitude,apology
33、,request,etc.,and provide practical application examples in practical scenarios.Case Analysis of Business English Email WritingCase Analysis of Business English Telephone Communication:Through practical cases,analyze the language skills,nonverbal signals,and precautions in business English telephone
34、 communication,such as polite language,intonation,and speed control.Common expressions in business English telephone communication:Summarize the commonly used expressions in business English telephone communication,such as greetings,invitations,confirmations,etc.,and provide practical application ex
35、amples in practical scenarios.Business English Telephone Communication Skills:Introduce the skills and methods in business English telephone communication,such as how to establish trust relationships,how to handle unexpected situations,etc.,to help learners improve their telephone communication skills.Case Analysis of Business English Telephone CommunicationTHANKS感谢观看