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1、PPT courseware for International Business English目录Overview of International Business EnglishFundamentals of International Business EnglishInternational Business Communication目录International Business PracticeCase Analysis of International Business English01Overview of International Business EnglishD
2、efinition International Business English is a form of English used in global business transactions and communicationCharacteristics It is a standardized,professional language,with a focus on clarity,consistency,and accuracy It corporations both write and speak communication skills,and is tailed to m
3、eet the specific needs of international businessDefinition and characteristicsFacility communication Business English serves as a common language for businesspeople from diverse cultural and linguistic backgrounds,enabling them to effectively communicate ideas,information,and business transactionsEn
4、hancing professional image Proficient use of Business English can accommodate a sense of professionalism and trustworthiness in the business worldFacilitating global trade Business English is essential for facilitating global trade and commerce,enabling businesses to expand into new markets and cond
5、uct transactions with international partnersThe Importance of Business EnglishThe History and Development of Business English19th century:The use of English in global trade Began to increase,leading to the development of a more standardized form of English for business transactions20th century:The r
6、isk of globalization and international business further promoted the importance of Business English,leading to the development of courses and certification programs to train professionals in Business English communication skills21st century:With the continued growth of globalization and technology,B
7、usiness English has become an essential skill for professionals in various industries,leading to a demand for more comprehensive and specialized courseware such as PPT presentations to teach Business English effectiveness02Fundamentals of International Business EnglishBusiness English VocabularyThis
8、 includes words and phrases related to business operations,such as marketing,finance,and managementAdvanced Business VocabularyThis vocabulary is used in more complex business situations,including international business transactions and negotiationsDomain specific vocabularyThis vocabulary is specif
9、ic to certificate industries or business functions,such as technology,healthcare,or lawBasic Business VocabularyBusiness English GrammarThis grammar is unique to the language of business,including language used in emails,memories,and reportsBusiness specific GrammarThis includes sentence structure,t
10、ense usage,and basic punctuation rulesBasic Grammar StructuresThis involves learning how to construct sentiments with more complex syntax and grammar rulesComplex Sentence StructuresAdvanced Writing Skills This involves learning how to write more complex business documents,such as reports and propos
11、alsTechnical Writing Skills This writing style is used for writing about technical or complex business topicsBasic Writing Skills This includes learning how to write clear and consensus business emails and memoriesBusiness English Writing SkillsBasic Listening Skills This involves learning how to un
12、derstand and take notes while listening to business English speechAdvanced Listening Skills This involves learning how to understand complex business English speech,including presentations and meetingsPublic Speaking Skills This involves learning how to present ideas and arguments effectively in Eng
13、lish,including using language appropriate for different audiences and casesBusiness English listening and speaking abilities03International Business Communication123 Understanding and analyzing information,feedback,and non-verbal cuesEffective listening Presenting ideas,information,and instructions
14、in a clear,concise,and organized manualClear speaking Writing emails,memories,reports,and other business documents with correct grammar,punctation,and vocabularyAccurate writingBusiness communication skills Identifying key issues,developing a position,and making offers and counteroffersNegotiation s
15、trategies Using logic,facts,and emotional effects to influence the other partyPermanent techniques Finding common ground and reaching concerns to resolve differencesComparison and agreementBusiness negotiation skillsUnderstanding cultural differences Recognizing and observing cultural differences in
16、 communication styles,values,and beliefsAdaptive communication Adapting messages,behaviors,and interactions to different cultural contextsIntercultural sensitivity Being aware of own cultural biases and judgments and avoiding stereotypes010203Cross cultural communication skillsVisual aids Creating s
17、lides,charts,and tables that are clear,concise,and visually applicableContent delivery Organizing ideas,information,and data into a coherent structure and delivering it with impactAudience engagement Capturing the audiences attention,maintaining eye contact,and asking questions to involve the audien
18、ce in the presentationBusiness presentation skills04International Business Practice The international trade processes involve importing and exporting goods and services between different countries It includes a series of steps such as market research,negotiation,contract signing,payment,shipping,and
19、 after sales services Different countries have different import and export regulations,including targets,quotas,and other trade barriers It is important to understand these regulations to ensure smooth trade Trade financing refers to the process of providing financial support for international trade
20、,including letters of credit,collection,and other payment methods Understanding trade financing can help reduce financial risksInternational trade processesImport and export regulationsTrade financingInternational trade processMarket research International marketing requirements in depth understandi
21、ng of target markets,including consumer preferences,cultural differences,and competition Market research is essential for formulating marketing strategiesProduct positioning In the international market,products need to be positioned according to the target markets needs and characteristics Adjustmen
22、ts may need to be made to product design,packaging,and pricing to meet local market demandsPromotion and sales Promotion and sales activities include advertising,public relationships,sales promotion,and channel management Effective promotion and sales strategies can help increase market share and sa
23、les revenueInternational marketing strategy010203Culture awareness Understanding and observing different cultural backgrounds is critical in international business Etiquette includes meetings,communication style,and dining etiquetteBusiness protocol Understanding business protocol is essential for s
24、uccessful business transactions This includes property introductions,gift giving,and business card exchangeBehavioral norms Behavioral norms refer to the expected behavior in different cultures during business transactions It is important to be aware of these terms to avoid misunderstandings or offe
25、ring local customsInternational Business EtiquetteContract law Contract law is essential in international business as it goes over the rights and objectives of businesses in different countries It is important to understand the legal requirements of the contract to ensure complianceIntellectual prop
26、erty rights Intellectual property rights protect innovations and creations in different countries It is essential to understand local intellectual property laws to avoid unfreezing on others rightsRisk control International business investments vary risks such as political risk,current risk,and cred
27、it risk Effective risk control measures should be implemented to minimize potential lossesInternational Business Law and Risk Control05Case Analysis of International Business EnglishCase 1 Business English used in IBMs global marketing strategyCase 2 Application of English in Nestl s international e
28、xpansionCase 3 Using English in Shells global project managementCase 4 Business English in Microsofts international product launchesApplication Cases of Business English in Multinational CompaniesCase 1 Negotiating a joint venture agreement between a US and a Chinese companyCase 2 Negotiating a supp
29、ly contract between a UK and a German companyCase 3 Negotiating intellectual property rights with an Australian partnerCase 4 Negotiating a distribution agreement with a South African businessInternational Business Negotiation CasesABCDCross cultural communication casesCase 1Handling cultural differ
30、ences in business meetingsCase 3Managing cultural misunderstandings in cross border collaborationsCase 2Navigating language barriers during international trade showsCase 4Coping with cultural differences in client relationshipsCase 1 Contract interpretation in international business transactionsCase 2 Disputes over trademark infringement in the European UnionCase 3 Litigation involving anti-dumping measures in the USCase 4 Settlement of international business disputes through arbitrationInternational Business Legal Dispute Cases感谢观看THANKS