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1、英语商务函电英语商务函电第一章第一章 英语商务信函的写作英语商务信函的写作Chapter 1 The Writing of the English Business Letter 课型讲练课时3班级日期课题英语商务信函的写作教学目的了解并掌握英语商务信函的结构与格式教学要求知识点教学目标理解应用重点掌握英语商务信函的结构英语商务信函的格式商务英语信函写作要领 样信中的语言点样信中的商务知识作业内容背诵常用语句；每节课后练习。授授 课课 计计 划划授课程序一、英语商务信函结构的基本知识二、英语商务信函结构的语言及商务知识点讲解三、第一节课堂练习四、英语商务信函格式的基本知识五、英语商务信函格式的
2、语言及商务知识点讲解六、第二节课堂练习七、英语商务信函写作的基本知识八、英语商务信函写作样信的语言及商务知识点讲解九、第三节课堂练习十、相关链接及布置作业第一节第一节 英语商务信函的结构英语商务信函的结构Section 1 The Layout Of the English Business Letter 英语是约定俗成的国际商务贸易通用语。除非通信双方另有约定，一般商务信函都以英语撰写。英语商务信函有相对固定的结构与布局模式。一般说来，英语商务信函有十项必要成分和四项添加成分。必要成分包括信头（Heading）、日期（Date）、信内地址（Inside Address）、称谓（Salutat
3、ion）、事由（Subject Line）、正文（Body）、结尾客套语（Complimentary Closing）、签名（Signature）、附件（Enclosure）、抄件（Carbon Copy）等；添加成分包括信函编号（Reference Line）、类别注明（On-arrival Notations）、主办人或经办人（Attention Line）、又及（Postscript）等。商务英语中常见职衔总裁president副总裁vice-president执行副总裁executivevice-president高级副总裁seniorvice-president总经理generalm
4、anager副总经理deputygeneralmanager主席或董事长chairman副主席或副董事长vice-chairman经理manager副经理deputymanager代经理actingmanager经理助理assistantmanager人事经理HRmanager市场营销经理marketingmanager销售经理salesmanager研究开发经理R&Dmanager财务经理financialmanager公关经理PRmanager信息事务经理managerofinformationservice销售代表salesrepresentative朗读Reading AloudPle
5、ase read the specimens.练习Exercises Please do Exercises I,II and III.第二节第二节 英语商务信函的格式英语商务信函的格式Section 2 The Formats Of the English Business Letter所谓信函格式，指书信的规格与样式。英语商务信函有全齐头式、齐头式、缩进式、混合式与简单式等多种格式，目前以全齐头式和混合式最为流行。英语商务信函的信封格式英语商务信函的信封格式（Superscription）信封的空间有限，故信封地址常使用如下简写：Assn.=AssociationAve.=AvenueAp
6、t.=ApartmentBlvd.=BoulevardBldg.=BuildingCo.=CompanyDept.=DepartmentDiv.=DivisionDr.=DriveHwy.=HighwayInc.=IncorporatedLtd.=LimitedP.O.Box=PostOfficeBoxSq.=SquareRd.=Road Sec.Sect.=SectionSt.=Street信封上的信封上的附加说明附加说明标明保密/紧急程度标明投递方式标明邮件性质及其它Secret密件AirMail/ParAvion航空WithCompliments赠品TopSecret绝密SeaMail
7、海运SamplePost样品Confidential机密Registered挂号Manuscripts稿件Private私人信件AirMailRegistered航空挂号 PrintedMatter印刷品Immediate急件Express快件BookPost图书Urgent急件SpecialDelivery特快邮件ParcelPost包裹Rush紧急PleaseReaddress请转寄PhotoEnclosed内附照片Personal亲启ReturnPostageGuaranteed保付退还邮费（指投递不成退还时，寄信人保证支付邮资Photos：PleaseDoNotBend.内附照片，请勿
8、折叠默读Reading SilentlyPlease read the specimens.练习ExercisesPlease do Exercises I and II.第三节第三节 商务英语信函写作要领商务英语信函写作要领Section 3 The Principles of the English Business Letter Writing 写作商务信函并不要求使用华丽优美的词句，而应该简单朴实的语言、完整具体的内容和礼貌得体的语气，准确而有效地表达自己的意思，力求避免使对方产生任何误解，以期实现预定的商务目标。以下各点可供借鉴。一、语气恰当 二、直截了当 三、内容完整四、措词得体
9、五、描述具体 六、回复及时默读Reading SilentlyPlease read the specimen letters.练习ExercisesPlease do the exercise.相关链接相关链接Relevant Information（1）英语商务信函常用起首句Iamverymuchpleasedtoinformyouthat.WithgreatdelightIlearnthat.Iwasgladtoreceiveyourletterof.Inreplytoyourletterof31October,I.Iamwritingtoaskaboutthemeetingtobehe
10、ldnextweek.YourkindletterofSundayarrivedthismorning.Thankyouverymuchforyourpromptreply.Manythanksforyourlastkindletter.Iwishtoextendmyappreciationforyourkindoffer.Iamveryexcitedanddelightedoveryourgoodnews.Iamverymuchobligedtoyouforyourwarmcongratulations.Yourletterwhicharrivedthismorninggavemegreat
11、delight,asyouknow.FirstofallImustthankyouforyourkindnesstomeandforyourcompliments.（2）英语商务信函常用结束句Ihopetohearfromyousoon.Yourkindearlyreplywillbehighlyappreciated.IlookforwardtoournextmeetinghereinBeijing.Thanksforyoursincerecooperationwithus.Iwishyoueverysuccessinthecomingyear.Thankyouagainforyourkin
12、dconsiderationofmy.Ifyouwantmoreinformation，pleasefeelfreetowritetomeagain.Ifthereisanythingwecandoforyou,pleasedonthesitatetocontactme.Withbestregardstoyourfamily.Withloveandgoodwishes.Wishingyouthebestofhealthandsuccess.作业Assignment背诵常用语句；写一封商务信函，使用恰当的信内格式和信封格式。英语商务函电英语商务函电第二章第二章 便函与报告便函与报告Chapter
13、 2 Memos and Reports课型讲练课时2班级日期课题 便函与报告教学目的了解并掌握便函与报告的格式及写作特点教学要求知识点教学目标理解应用重点掌握便函的格式及写作特点报告的格式及写作特点样信中的语言点样信中的商务知识作业内容背诵常用语句；写一封便函；第一节练习III；第二节练习V。授授 课课 计计 划划授课程序一、复习及作业评点二、有关便函的基本知识三、便函样信的语言及商务知识点讲解四、第一节课堂练习五、有关报告的基本知识六、报告样例的语言及商务知识点讲解七、第二节课堂练习八、相关链接及布置作业What is a Memo?Amemo,theshortformofmemorand
14、um,isaninformalwrittenstatement,recordorcommunicationsuchaswithinanoffice.Itisusedtoimpartorexchangedecisions,suggestionsorannouncementsbetweenemployeeswithinaninstitution.Informal非正式信函usedinintra-officeandinterofficecorrespondence用于公司办公室内/间通信LanguagePointsinSpecimenMemosmergern.（企业的）合并，兼并Itwillbeth
15、ebiggestevermergerintheirindustry.mergev.合并，兼并Thetwobusinessesmerged.Theymergedthetwocompanies.辨析：firm n.商号，公司（尤指合伙公司）enterprise n.企业；商业公司corporation n.（主美）法人公司；社团conglomerate n.集团公司，联合大企业agency n.代理公司，代理商 line n.运输公司，运输线，航线 LanguagePointsinSpecimenMemoscompanyn.公司afamily(transnational,parent,subsid
16、iary)companymessagen.（口头、书面或用信号传达的）音讯、消息 issueane-mailmessageleave(deliver,relay,transmit)amessagestaffn.全体工作人员，全体职工Theuniversitysteachingstaffis/areexcellent.Sheisinchargeofabout20staff.personneln.人员，员工；人事部门Alotofarmypersonnelliveinthetown.Sheworksinpersonnel.LanguagePointsinSpecimenMemoschargev.给（
17、枪）装（子弹）（=load）ahighlychargedemotionalresponsedrainv.使逐渐流干，使枯竭 drainusofwonderfulresourceswaitingfortheaxtofallgetoutofoldroutinesandwaysofdoingthingsdiscountn.折扣 give(make/allow)adiscountonthegoodsgivea20percentdiscount 辨析：rebaten.回扣（买方付款时退回的部分款项）commissionn.回扣(佣金，手续费)LanguagePointsinSpecimenMemoswa
18、rehouse n.仓库，货栈（尤指储存待售货品的）辨析：storehouse n.仓库，栈房（储存的未必是待售货品）sort out 处理，解决（=deal with）；挑选出 sort out the talented performers from the intervieweesJC 即Jack Cheng，这是非正式的签名方式，常用于便函中。又如：DL(Daniel Left)SB(Stephen Brown)朗读Reading AloudPlease read Specimen Memos.练习ExercisesPlease do Exercises I,II and IV,Sec
19、tion One.What is a report?Areportisanaccountpreparedforandmadeknowntoaparticularpersonoragroupofpeople,especiallyonethatprovidesinformationthroughinvestigationorcarefulthought.IdentifythekeyfactsofaparticularmatterPresentfactsclearly,directlyandmethodicallyLanguagePointsinSpecimenReportsreport n.报告（
20、书）When youre back,write a report on everything that was said and done at the conference.reference n.（关于品行、能力等的）证明（书）；（求职用的）介绍信 His references show that hes just the man we want.submit vt.提交，呈递 submit ones application to sb.for his consideration proceeding n.行动，举动，进程，进行（方法），做法 He opened todays procee
21、dings in several short sentences.LanguagePointsinSpecimenReportsunpunctuality n.不按时，不准时 punctuality n.按时，准时 punctual adj.按时的，准时的 Shes never punctual in attending mute vi.经常往来（于工作地点和住所之间）She commutes from Cambridge to London every day.transport n.运输，运送；运输工具，交通车辆 vt.运输，运送 Improved rail transport is es
22、sential for business.Trains transport the coal to the airport.on time 按时，准时，按指定时间 辨析：in time 及时，来得及undergo v.经历，忍受 undergo a change undergo training(tests)LanguagePointsinSpecimenReportslead to 导致，产生，带来 His research eventually led to the development of a new product.类似表达：cause v.引起、使发生 His illness c
23、aused him to miss the game.result in 导致 If left untreated,the condition will eventually result in blindness.give rise to（正式）引起，使发生 The Presidents frequent cancellations have given rise to concerns about his health.bring about 使发生，导致 Education is the best method of bringing about economic development
24、.LanguagePointsinSpecimenReportsrecruit v.招收（新成员），招募（新兵）辨析：employ v.（较长期）雇用 employ him as counselorhire v.（短期）雇用hire a plumberengage v.（常指一次性的）雇用 engage a lawyer to argue his case in courtenlarge v.扩大，增大 Theyve built three new buildings to enlarge the school.辨析：develop v.增大，发展 The company has develo
25、ped prosperously lately.expand v.扩张，扩大 You should expand this short business report by 5 pages.LanguagePointsinSpecimenReportsextend v.延伸，延续 The railway company wants to extend the railway to the next town.magnify v.放大，夸大 There is no need to magnify your difficulties.maximize/ise v.使增加（或扩大）到最大的限度 We
26、 must maximize our profits next year.accommodate v.容纳 This hotel can accommodate 600 guests.confirm v.确定，确认，证实 Please confirm your telephone message in writing.be beyond control 无法控制 be under(sb.s)control 情况正常，在控制之下LanguagePointsinSpecimenReportsinsist on doing sth.坚持要做某事 He insists on the importanc
27、e of learning business correspondence.suggest v.建议，提议 I suggest bringing/(that)we bring the meeting to an end.recommend v.劝告，建议 I recommend buying this book.I recommend you to buy this book/that you(should)buy this book.approval n.赞成，同意 This plan enjoys public approval.辨析：acceptance n.接受，认可 Your acc
28、eptance of the plan is expected.agreement n.同意，一致 We are in agreement with their decision.concurrence n.同意、一致（强调巧合）The concurrence of all three judges was that the man was guilty.LanguagePointsinSpecimenReportsmarketing plan 销售计划 marketing survey 市场调查 conduct v.处理，管理，经营，实施 conduct a survey(experimen
29、t,sales campaign)cement v.加强，巩固 The government hopes to cement their friendship with the other countries.open up new markets 拓展新的市场R&D 研究与开发，研发（全称为Research and Development）technical promotion 技术推广process group 过程组（相对于硬件组hardware group，两者均隶属于该公司市场营销部）technology integration 技术联合，技术一体化JDA联合开发协议（全称为Join
30、t Development Agreement）player 相关公司，有关客户（为了避免文字重复，信中用了customer,buyer,client,player等不同的词，表示相同或相近的意义）LanguagePointsinSpecimenReportsroad show 道路现场演示，路演prospective clients 潜在的顾客prospective adj.预期的，预料的，极可能的stack-ability（汽车的）堆叠能力consortium membership technology 协会成员技术默读Reading SilentlyPlease read Specime
31、n Reports.练习ExercisesPlease do Exercises I,II,III and IV,Section Two.相关链接相关链接Relevant Information（一）信函中称呼语的标准用法（一）信函中称呼语的标准用法InsideAddress信内地址（左上方）中称呼FormalSalutation书信开头正式称呼InformalSalutation书信开头非正式称呼Mr.PeterBrownDearMr.BrownDearPeterMs.ShirleyBrownDearMs.BrownDearShirleyMr.andMrs.PeterBrownDearMr.
32、andMrs.BrownDearPeterandShirleyMr.JackandTomJacksonDearMessrsJacksonDearJackandTomMr.SamPetersonandMr.RobLeeDearMessrsPetersonandLeeDearSamandRobDoctorNickYoungDearDoctorYoungDearNickDr.NickYoungandDr.LauraLeeDearDoctorsYoungandLeeDearNickandLaura（二）称呼语后标点符号的用法（二）称呼语后标点符号的用法AmericanEnglish美式英语Britis
33、hEnglish英式英语在正式的商业信函中用冒号，而在朋友之间则用逗号。全都是用逗号。DearSirs:(colon)DearSirs,DearMichaelandNick,(comma)DearMichaelandNick,（三）日期的表达方式（三）日期的表达方式9 August,2008 Standard British Form9/8/08These styles represent 9 August 2008 in the English speaking countries-even Canada-but not in the USA.9.8.089-8-08August 9,200
34、8 Standard American/Canadian Form8/9/08U.S.Form08.8.9This style is recommended by the International Organization for Standardization.It is being increasingly adopted in technical,manufacturing and banking contexts in Europe and South Africa.朗读Reading AloudPlease read Useful Sentences.作业Assignment背诵常
35、用语句；写一封便函；第一节练习III；第二节练习V。英语商务函电英语商务函电第三章第三章 谋职、推荐与辞职谋职、推荐与辞职 Chapter 3 Applications,References and Resignations课型讲练课时3班级日期课题申请函、推荐函与辞职函教学目的了解并掌握申请函、推荐函与辞职函的格式及写作特点教学要求知识点教学目标理解应用重点掌握申请函的格式及写作特点推荐函的格式及写作特点辞职函的格式及写作特点样信中的语言点样信中的商务知识作业内容背诵常用语句；各写一封申请函、推荐函与辞职函；每节练习III。授授 课课 计计 划划授课程序一、复习及作业评点二、有关申请函的基本
36、知识三、申请函样例的语言及商务知识点讲解四、第一节课堂练习五、有关推荐函的基本知识六、推荐函样例的语言及商务知识点讲解七、第二节课堂练习八、有关辞职函的基本知识九、辞职函样例的语言及商务知识点讲解十、第三节课堂练习十一、相关链接及布置作业第一节第一节 申请函申请函Section 1 ApplicationsAnapplicationletterisaformalwrittenrequestforsomethingsuchasajob,placeatuniversity,orpermissiontodosomething.Presentedherearemerelyjob-seekingappl
37、ications,inwhichthestatementofyourexperiencesandstrengthsshouldbefactual,neithertoohaughtynortoohumble.LanguagePointsintheSpecimenLetterspostn.岗位，职务holdapostasgeneralmanager 担任总经理职务abandon(resign)onespost 放弃（辞去）职务注：job,position 和post 都指工作、职务，在有关招聘的文字和谈话中，常用position和post。enclosevt.把装入信封（或包裹等）；封入，附入；装
38、有，含有Enclosed,pleasefind兹附上Pleaseencloseacheckwithyourorder.part-time兼职的 adj.adv.对应词：full-time全职的enclosuren.内附件aletterwithtwoenclosures 内有两份附件的信 supplyvt.供给，供应，（为向）提供supplytoolstoworkers 向工人提供工具supplythemarketwithnewcommodities 向市场提供新商品 LanguagePointsintheSpecimenLettersinterviewn.vt.会见；采访；面试 Ourmana
39、gerhadaninterviewwithhiscounterpartyesterday.Themanagerinterviewedthecandidatesfortheposition.派生词：interviewern.接见者；采访者；面试者 intervieween.被接见者；被采访者；被面试者 beforehandadv.预先，事先 Pleaseletmeknowyourplansbeforehand.participatev.参加，参与 participateindiscussions 参加讨论 beitaninstitutionoranenterprise 不管是事业单位还是企业这是
40、一个倒装的让步状语从句，相当于whetheritisaninstitutionoranenterprise。又如：Thebusinessofeachday,beitsellinggoodsorshippingthem,wentquitesmoothly.日常工作，不管是售货还是运货，都进行得很顺利。LanguagePointsintheSpecimenLettersenrolv.吸收，招收(美国英语中常用enroll)Thecompanyenrolledover100workers.Aftergraduation,hewasenrolledformilitaryservice.curricul
41、um n.课程(复数形式为curricula或curriculums)extra-curriculumactivities 课外活动Hascomputerstudiesbeenintroducedintotheschoolscurriculum?businessadministration 企业管理、工商管理businesscard 名片 businesshours 营业时间 businesscollege/school 商学院 candidaten.候选人；应试者；应聘者；攻读学位者aPh.Dcandidate 攻读（哲学）博士学位者 Therewerethreecandidatesfort
42、hevacancy.Nocandidateisallowedtouseacalculatorinthisexam.LanguagePointsintheSpecimenLettersposition n.职位，职务；地位，身份anopenposition 空缺职位(表示可公开竞聘)avacantposition 空缺职位(表示尚无人任职)apermanent(secure,temporary)position 永久（稳定，临时）的职位afull-time(part-time)position 专（兼）职abuseonesposition 滥用职权applyfor(attain,resign)a
43、position 申请（获得，辞去）一份职位keep(consolidate,enhance)onesposition 保持（巩固，提高）自己的地位ahigh(low,favorable,unfavorable)position 很高（很低，有利，不利）的地位 qualificationn.（常用复数）合格证明；资质，资格派生词：qualifiedadj.有资格的；胜任的qualifyv.（使）合适、（使）胜任；（使）具有资格Forapostatthislevel,weconsiderexperiencetobemoreimportantthanacademicqualifications.在
44、这一层次的工作上，我们认为经验比学历更重要。朗读Reading AloudPlease read the specimen letters.练习ExercisesPlease do Exercises I,II and III.第二节第二节 推荐函推荐函Section 2 RecommendationsAletterofreferenceisalettercontaininginformationaboutyouthatiswrittenbysomeonewhoknowsyouwell,andisusuallyintendedforanewemployer.Referencesareeffec
45、tivewhentheyarebasedonsolidfactsandobjectivecomments.LanguagePointsintheSpecimenLettersPERSONAL私人（信件日期下方两行所标注的通信方式）。标注的种类主要有：specialdelivery（特快专递）、certifiedmail（保证邮递）、registeredmail（挂号邮寄）、airmail（航空邮递）、bymessenger（特种投递）等。公司内部的有PERSONAL（私人）和CONFIDENTIAL（密件）两种。使用时通常全部用大写字母。integrityn.正直、诚实 Heisamanofg
46、reatestintegrity.visionaryadj.有远见的，有眼光的 Underhisvisionaryleadership,thecompanyprospered.常用于描述人物性格的形容词或名词常用于描述人物性格的形容词或名词self-startersn.有主动性的人talentedadj.有才能的proactiveadj.积极主动的inventiveadj.具有创造性思维的self-motivatedadj.有工作激情的，自我激励的motivatedadj.做事有动力的self-drivenadj.积极主动的，自我激励的computer-literateadj.擅长使用计算机的
47、methodicaladj.做事有条理的trustworthyadj.值得信赖的organizedadj.有条不紊的，安排有序的reliableadj.可靠的，值得信赖的teamplayern.有团队合作精神的人instrumentaladj.起重要作用的LanguagePointsintheSpecimenLettersdemonstratev.说明，表明，演示（在正式的场合常用来代替动词show）Pleasedemonstratehowthemachineworks.provevt.表现，显示；证明，证实Hehasprovedhimselftrustworthy.Timewouldprov
48、emeright.fortunateadj.幸运的，吉利的 Hesfortunateinbusiness.他做生意很走运。subordinateadj.下级的，从属的 n.下属，下级Hehasaverysubordinatepositioninthecompany.Hetreatshissubordinateswell,butexpectsthemtoworkhard.对应词：superioradj.上级的，较高的 n.上级，上司 Tellhimtoaddresshissuperiorsmorepolitely.辨析：inferioradj.（常带贬义）下级的，下等的 n.下级Thesepeo
49、pleoccupyaninferiorpositioninlocalsociety.colleaguen.同事辨析：associaten.（应用比较宽泛）同事，同行，同伙Youshouldemulateyourcolleagues.Hesnotafriendbutabusinessassociate.默读Reading SilentlyPlease read the specimen letters.练习ExercisesPlease do Exercises I,II,and III.第三节第三节 辞职函辞职函Section 3 ResignationsAresignationisalett
50、erwhenyouofficiallyannouncethatyouhavedecidedtoleaveyourjoboranorganization,orawrittenstatementthatsaysyouwillbeleaving.Aclearandsufficientexplanationofthereasonsforyourresignationisessential.LanguagePointsintheSpecimenLettersregretv.遗憾、抱歉或惋惜、后悔（经常用于正式书信中）regrettodosomething 对眼下要做的（不愉快的）事表示遗憾、抱歉 reg