《菲利普科特勒-市场营销英文版课件 Managing Marketing Channels.ppt》由会员分享，可在线阅读，更多相关《菲利普科特勒-市场营销英文版课件 Managing Marketing Channels.ppt（14页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、菲利普科特勒-市场营销英文版课件ManagingMarketingChannels2000 Prentice HallObjectivesWork Performed by Marketing ChannelsWork Performed by Marketing ChannelsChannel-Design DecisionsChannel-Design DecisionsChannel-Management DecisionsChannel-Management DecisionsChannel DynamicsChannel Dynamics2000 Prentice Hall2000
2、Prentice Hall2000 Prentice Hall2000 Prentice HallCustomers Desired Service LevelsLot sizeLot sizeWaiting timeWaiting timeSpatial convenienceSpatial convenienceProduct varietyProduct varietyService backupService backup2000 Prentice HallChannel Management DecisionsChannel Management DecisionsSelecting
3、FEEDBACKMotivatingTrainingEvaluating2000 Prentice HallTypes of Vertical Marketing SystemsTypes of Vertical Marketing SystemsCorporateCommon Ownership at Different Levels of the ChannelContractualContractual Agreement AmongChannel MembersAdministeredLeadership is Assumed by One ora Few Dominant Membe
4、rs2000 Prentice HallConventional Distribution Channel vs.Vertical Marketing SystemsVerticalVerticalmarketingmarketingchannelchannelManufacturerRetailerConventionalConventionalmarketingmarketingchannelchannelConsumerManufacturerConsumerRetailerWholesalerWholesaler2000 Prentice HallCauses of Channel C
5、auses of Channel ConflictConflictIncompatibilityIncompatibilityDifference in PerceptionDifference in PerceptionDependenceDependenceLegal&Ethical Issues in Legal&Ethical Issues in Legal&Ethical Issues in Channel RelationsChannel RelationsChannel RelationsExclusive DealingExclusive DealingExclusive TerritoriesExclusive TerritoriesTying AgreementsTying AgreementsDealers RightsDealers Rights此此课件下件下载可自行可自行编辑修改，修改，仅供参考！供参考！感感谢您的支持，我您的支持，我们努力做得更好！努力做得更好！谢谢!