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1、第1页/共35页ReviewReview1.1.推销；提升推销；提升2.2.弄清楚；计算出弄清楚；计算出3.3.下决心做某事下决心做某事4.4.分析（名词）分析（名词）5.5.吸引；呼吁吸引；呼吁6.6.把把表达清楚表达清楚7.7.敦促某人做某事敦促某人做某事promotefigure outdetermine to do sth.be determined to do sth.analysisappeal toget something across urge sb.to do sth.第2页/共35页8.8.有毒的有毒的9.9.使震惊，使惊愕使震惊，使惊愕10.have10.havein
2、mindin mind11.be concerned with11.be concerned with12.the approach to(doing)sth.12.the approach to(doing)sth.13.due to13.due to14.shock sb.into doing14.shock sb.into doingpoisonousshock记得某事记得某事涉及涉及的方法的方法由于；应归于由于；应归于 警醒某人做某事警醒某人做某事第3页/共35页第4页/共35页1.Unlike a single advertisement,an ad campaign is a pl
3、anned programme of advertisements using various kinds of ads to reach a certain audience.EX.The audience _(be)very excited when they saw their favorite star.wereaudience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。第5页/共35页2.When you start a successful ad c
4、ampaign,you must have a clear aim and an audience in mind.have in mind 考虑/想到/记得1.你想让谁来做这项工作。2.在那么短的时间内记住所有的新生词是很困难的。Who do you have in mind for the job?Its hard to have all the new words in mind in such a short time.第6页/共35页3.It is important to figure out exactly what you want to tell the audience a
5、nd what you are trying to get them to do.figure 1 I could see a figure in the far distance,but I couldnt make out who it was.2 She has a lovely figure.3 He was one of the leading political figures of this century.数字；数字；图形；图形；人物；轮廓人物；轮廓 第7页/共35页3.It is important to figure out exactly what you want to
6、 tell the audience and what you are trying to get them to do.figure out 理解；想出1 I cant figure him out-hes a mystery!2 We still havent figure out how to do it.3.你计算这次旅行要花费多少钱了吗？Have you figured out how much the trip will cost?第8页/共35页4.In an ad campaign you may need to employ different kinds of media,
7、including posters,newspapers,magazines,radio and television.employ1 The firm employs 1000 people.2 The police had to employ force to break up the crowd.3 Youd employ your free time fully.vt.雇用；使用，利用雇用；使用，利用第9页/共35页be employed in doing something 忙于干某事翻译：All the students are employed in doing their ho
8、mework in the classroom now.拓展：employer;employee;employment;unemployment;employed;unemployed第10页/共35页1.He considered studying further in Beijing University.2.He is considered to be the best person for the job.3.I am considering going abroad.我正在考虑出国。我正在考虑出国。4.I consider it a great honor.我认为这是极大的荣幸。我认
9、为这是极大的荣幸。第11页/共35页We consider that the driver is not to blame.我们认为这不是司机的过错。我们认为这不是司机的过错。We consider it(to be)true.我们认为这是真实的。我们认为这是真实的。Have you considered how to solve this problem?你考虑过怎样解决这问题吗你考虑过怎样解决这问题吗?第12页/共35页Charles Babbage is generally considered _ the first computer.A.to invent B.inventing C
10、.to have invented D.having invented第13页/共35页These days,Jack,a recent graduate from Nanjing University,is always considering being interviewed by that company and_ a job there.A.gets B.being got C.getting D.get.第14页/共35页The students _ Mr.Yang _ the best one in teaching.A.consider;as B.consider;being
11、C.considers;/D.considering;to beA第15页/共35页It is generally considered unwise to give a child_ he or she wants.A.however B.whatever C.whichever D.wheneverB第16页/共35页1.In order to determine your audience,you will need to do a little research and analysis in advance.In order to determine your audience,yo
12、u will need to do a little research and analysis _ _ _.Para twoaheadoftime第17页/共35页1.In order to determine your audience,you will need to do a little research and analysis in advance.determine1 We determined to go at once.2 Her encouragement determined me to carry on with the work.3 We should first
13、try to determine how much it is going to cost.4 The size of the crop is determined by the amount of the rainfall.第18页/共35页determine v.决定决定,确定确定,测定测定,使下定决心使下定决心定日期：定日期：determine be determined to do sthThe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。你两足的大小决定了你鞋的大小。sth.to do stht
14、hat/wh-第19页/共35页1.In order to determine your audience,you will need to do a little research and analysis in advance.determined.adj 1 She is a determined woman.2 Im determined to go and nothing will stop me.determination.n第20页/共35页1.In order to determine your audience,you will need to do a little res
15、earch and analysis in advance.in advance1.It is a common practice that you should pay the rent for at least half year in advance in many big cities.2.America is an advanced country,while China is a developing one.第21页/共35页1.After you _ who your audience is,it is time to decide what you want the audi
16、ence to know or think about.A.decide B.decided C.will decide D.have decided2.When planning a public welfare campaign,you may want to ask yourself sth.When _ _ a public welfare campaign,you may want to ask yourself sthPara threeyou plan第22页/共35页1.If it _tomorrow,hell come to school with an umbrella.A
17、.rain B.rains C.will rain D.has rained2.How do you usually go to work?-If it is fine,I _on foot.A.will go B.go C.have gone D.wont go3.She wont leave until she _ a better job.A.Find B.finds C.will find D.has found1.After you have decided who your audience is,it is time to decide what you want the aud
18、ience to know or think about.第23页/共35页2.It is important to always try to appeal to the audience in order to get them to react in a certain way.appeal.n1 His appeal for forgiveness went unanswered.2 Films of that sort have lost their appeal for me.3 The court(法院）rejected his appeal.第24页/共35页2.It is i
19、mportant to always try to appeal to the audience in order to get them to react in a certain way.appeal.v1.The government is appealing to everyone to save water.2.Does the idea of working abroad appeal to you?3 I intend to appeal against this verdict.第25页/共35页2.It is important to always try to appeal
20、 to the audience in order to get them to react in a certain way.appealing.adj 打动人心的；有吸引力 的；有趣的1 What an appealing little boy!2 The idea of a free holiday is rather appealing.3 He was attracted by the dogs appealing eyes.第26页/共35页appeal to：move the feeling;attract 1.有感染力；有吸引力有感染力；有吸引力Does these paint
21、ings appeal to you?你对这些画感兴趣吗？你对这些画感兴趣吗？Bright colors appeal to small children.鲜艳的颜色能够吸引小孩。鲜艳的颜色能够吸引小孩。第27页/共35页This music is too old-fashioned to appeal to people any longer.这首乐曲太过时，不再吸引人了。这首乐曲太过时，不再吸引人了。2.向某人恳求帮助向某人恳求帮助 appeal to sb.for help 为某事向某人发出呼吁为某事向某人发出呼吁 make an appeal to sb.for sth.第28页/共3
22、5页3.react in a certain way a way to do sth a way of doing a way +定语从句（定语从句（that/in which/省略）省略）Rafting is a good way to experience nature.Rafting is a good way _ _ people can experience nature.inwhich第29页/共35页4.What aspects of this problem would they care about or be concerned with?be concerned with
23、 和有关；涉及e.g.The book is primarily concerned with Soviet-American relations during the Cold War.这本书主要讲的是冷战时期的苏美关系。第30页/共35页拓展 be concerned about/for 关心/关注e.g.Nowadays more and more people are concerned about protecting environment.be concerned to do sth 认为(做某事)重要e.g.She was concerned to write about si
24、tuations that everybody could identify with.第31页/共35页1.There are lots of different ways to get your message across when you are putting together an ad campaign.get across;get along withget down to;get through-This morning I tried to phone you,but I couldnt get through.-Sorry,my son was talking on it
25、 all the morning.Para four第32页/共35页2.This decision should depend mainly on your target audience and which kinds of ads reach that group best.depend onWhether well go camping depends on the weather in the afternoon.拓展dependent.adj dependence.nIndependent.adj independence.n 注意：rely on 依赖；信任；主语常为人。第33页/共35页Homework To do Parts B1 and B2 on page 91 in Workbook.To do parts D1 and D2 on page 93 in workbook.第34页/共35页感谢您的观看！第35页/共35页