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1、 自学考试国际商务英语试题自学考试国际商务英语试题 一、客观题(本大题有60小题，每题1分，共60分) 1-20 Listening: 20%(听力，20分) Section A Directions: In this section you will hear 5questions.After you hear eachquestion, read the four choices in your paper and decide which is the correctanswer to the question you have heard.Each question will be r
2、ead twice. 1.A.Yes, I am. B.Yes, Iam not. C.No, I am. D.No, Imfrom the USA. 2.A.Next year. B.USD$1,000. C.Early September. D.FOB. 3.A.5%. B.100%. C.CIF. D.firmoffer. 4.A.Im afraid yes. B.Im afraid not. C.Sight L/C. D.Sight draft. 5.A.For 110% of theinvoice value. B.With the PICC. C.Againstthe insure
3、r. D.AllRisks. Section B Directions: In this section you will hear 10statements.After you hear eachstatement, read the four choices in your paper and decide which one means similarlyto the statement you have heard. The sections will be read twice. 6.A.In the meantime, well have to spend all oursavin
4、gs. B.In the meantime, well have to tightenour belt. C.In the meantime, well have tosave money. D.In the meantime, well have to borrow money. 7.A.I need to put on my sleeves and figure outthe finances. B.I need to take off my sleeves andfigure out the finances. C.I need to buy the dress and figure o
5、ut thefinances. D.I need to get prepared and figure out thefinances. 8.A.The agent is billing me for everything. B.The agent is killing me for everything. C.The agent is paying the cost for everything. D.The agent is shifting the cost for everything. 9.A.Your advertising campaign was a real success.
6、 B.Your advertising campaign was a real failure. C.Your advertising campaign was a real stop. D.Your advertising campaign was a real shop. 10.A.Youre firing me? B.Youre hiring me? C.Youre kidding me? D.Youre pushing me? 11.A.Susan stood up all night thinking about hernew business. B.Susan lay up all
7、 night thinking about her newbusiness. C.Susan was awake all night thinking about hernew business. D.Susan sat up all night thinking about her newbusiness. 12.A.Are you prepared to work a dog? B.Are you prepared to work veryhard? C.Are you prepared to walk like a dog? D.Are you prepared to walk a do
8、g? 13.A.Our business plan has been made. B.Our business plan has not been made. C.Our business plan is a success. D.Our business plan is a failure. 14.A.My customers will not like these products. B.My customers will not buy theseproducts. C.My customers will not use these products. D.My customers wi
9、ll be quite interested inthese products. 15.A.I know Ive been happy since I got fired. B.I know Ive been unhappy since I got fired. C.I know Ive been depressed since Igot fired. D.I know Ive been depressing since I got fired. Section C Directions: In this section you will hear 5 short conversations
10、between twospeakers. At the end of each conversation, there will be a question about whatwas said. After you hear a conversation and question about it, read the fourchoices in your paper and decide which is the correct answer to the questionyou have heard. Both the conversations and the questions wi
11、ll be read twice. 16.A.A seller. B.A buyer. C.A boss. D.An employee. 17.A.The packaging ofthe goods. B.The packing of thegoods. C.The sales of the goods. D.The after-salesservices of the goods. 18.A.Two weeks beforeshipment. B.Two months beforeshipment. C.One month beforeshipment. D.A monthafter shi
12、pment. 19.A.2%.B.5%. C.6%. D.7%. 20.A.No, he doesnt. B.Yes, hedoes. C.No, he does. D.Yes, he doesnt. 21-60 Reading Comprehension: 40%(阅读理解，40分) Section A Directions: There are 10 incomplete sentences in this section.For each sentence there are fourchoices marked A, B, C, and D.Choose the ONE thatbes
13、t completes the sentence.This section totals10 points, one point for each sentence. 21.Please reply as soon as possible, the earliestshipment date and terms of payment. A.stated B.as stated C.stating D.state 22.We would not give you any lower price you couldplace an order for more than 500 tons. A.e
14、xpect B.until C.unless D.besides 23.There is a steady demand in Europe leather gloves high quality. A.for,with B.for, of C.at,with D.in,of 24.We enquire glassware available export. A.for, to B.for, for C.to,for D.of,about 25. we thank you for your enquiry, weregret being unable to make you an offer
15、for the time being. A.While B.When C.As D.Since 26.Please mark the initials of our company on the . A.innerpacking B.outerpacking C.products D.boxes 27.Our strong packing will certainly help the sales of the product. A.promotional B.promotion B.promote D.promoting 28.We are writing to the arrangemen
16、ts we made with you. A.conduct B.make C.confine D.confirm 29.We are fullyaware the trouble you are faced with. A.of B.in C.at D./ 30. heavy commitments, we cannot accept any fresh orders. A.Since B.Because C.Owing to D.As Section B Directions: There are 15 blanks in thefollowing letter.You are requi
17、red tochoose the best one from the given four choices marked A, B, C, and D.This section totals 15points,one point for each blank. Dear MrWong We have received your letter31the 1st of October, asking us to modify the previous arrangements32the shipment of the captioned order We understand that inste
18、ad33two equal shipments34January and February, 2023, you now wish to have 80% of the goods shipped in November and the balance in December 2023 35reply, we wish to inform you that although we are36a position to supply you 37the goodsagainst the above mentioned order from stock, we are advised38the s
19、hipping company that because direct vessels, either liner39tramp, sailing40your port are few and41between, the shipping space has been fully booked up to the end of NovemberIn the circumstances, we regret being unable to meet your request However, if you would allow transshipment at Hong Kong, we wo
20、uld do our best to make further contacts42the shipping company for the shipment of the first lot of the goods in NovemberIn this case, you must43the additional chargesIn spite of this, we wonder if the goods in question will reach you earlier44the originally scheduled time Please45the above into con
21、sideration and let us know your decision as early as possible Sincerely yours 31. A.in B.of C.on D.by 32. A.for B.of C.at D.in 33. A.in B.by C.on D.of 34. A.on B.of C.in D.to 35. A.in B.from C.on D.by 36. A.at B.to C.via D.in 37. A.to B.in C.with D.out 38. A.at B.in C.on D.by 39. A.or B.but C.in D.n
22、or 40. A.on B.for C.at D.to 41. A.farther B.far C.further D.fur 42. A.by B.with C.about D.for 43. A.charge B.change C.cost D.bear 44. A.over B.out C.than D.through 45. A.think B.consider C.give D.take Section C Directions: There are two passages in this section.Each passage is followed by some quest
23、ions or unfinished statements.For each of them there are four choices marked A, B, C, and D.You should decide on the best choice.This section totals15 points, one point for each question. Questions 46 to 55 are based onthe following passage. 1 Next month Procter Gamble,which has for some time been r
24、eaching Hispanic consumers through brands suchas Gain, the laundry detergent, will go a step further in its efforts towooLainos.When Tide Tropical Cleanhits the shelves, it will be promoted with the usual multi-mediaadvertising campaigns.However, what distinguishesthis new product from others is the
25、 fact that the products itself hasbeen shaped with the Latino market in mind.An important element of this is the detergentssmell.Fifty-seven percent of Hispanicsdescribe themselves as active scent seekers, says Mauricio Troncoso, marketingdirector of PGs multicultural business development unit.And t
26、his is just the hard data.When you try toquantify whatit means, you would be surprised how strong a scent needs to be considered asreally strong. 2 Unilever Bestfoods also hopes toseduce Latino consumers, encouraging them to enamorelos con Ragu (fall inlove with Ragu) through the pasta sauce brands
27、first television ad campaign,launched last month, aimed at US Hispanics.Shotin Argentina, the ads tell the story of how a family falls in love with Ragu. 3 With a Hispanic population rapidlyheading towards 40m,the increase in numbers is matched by a sharp rise inLatino spending power.In addition, it
28、 seems that Latinosmay be more responsive to advertising than other groups.A Nielsen Media Research study released thismonth found that Spanish-language television viewers pay more attention tocommercials and are more likely to base their purchasing decisions onadvertisements than other US consumers
29、. 4 But while the Hispanic communitymay represent an appealing target for advertisers, it is by no means a uniform one.American Latinos represent a highly diversepopulation the word Hispanic is an ethic category, rather than a racialgroup, that can refer to people whose origins range from Mexican an
30、d PuertoRican to Cuban and Argentineans. 5 Marketers also need to take intoaccount differences between first-generation and second-generationHispanics.As an advertiser, it is importantto be aware of and sensitive to these differences and what they mean from astrategy and communications perspective,
31、says Susan Wayne, ExecutiveVic-President of marketing at Old Navy, the clothing retailer that is part ofthe Gap group.Recognition of this fact was whatlast November prompted Old Navy to create its first Spanish-language TVcampaigns. We know from out researchthat we had a stronger emotional connectio
32、n with our Hispanic customers whowere very integrated in American culture.Butwe also found out that we were not speaking to Hispanics who are predominantlySpanish-speaking and who are more comfortable with Hispanic culture, says MsWayne. Questions 46 49 are based on theheadings of the five paragraph
33、s.Choose a possible heading for paragraphs 2 5. 46.(paragraph2) 47.(paragraph 3) 48.(paragraph 4) 49.(paragraph 5) A.US Hispanics and their reaction toadvertising. B.Differencesbetween generations of US Hispanics. C.Thenon-uniformity of US Hispanics. D.Hispanicsand the campaign for Ragu pasta sauce.
34、 50.In line 2ofparagraph 1, the word “woo” in the sentence will go a step further in its efforts to wooLatinos.means . A.put off B.attract C.find D.optimize 51.In line 3 of paragraph 1, the expression “hitsthe shelves” in the sentenceWhenTide Tropical Clean hits the shelvesmeans . A.becomes unavaila
35、ble B.becomes available C.becomes unsuccessful D.becomessuccessful 52.In line 4 of paragraph 1,what distinguishes this new product fromothersmeans . A. what makes this new product the same asothers B. what makes this new product different fromothers C. what makes this new product better thanothers D
36、. what makes this new product inferior toothers 53.In line 5 of paragraph 1, the word “shaped”in the sentence the product itself has beenshaped with Latino market in mind.means . A.sold B.formed C.developed D.bought 54.In line 9 of paragraph 1, the word “quantify”in the sentenceWhen you try to quant
37、ify what itmeans.means . A.meter B.metrics C.measure D.guess 55.What is the key message of the article? Choosethe best alternative. Marketers in the US must rememberthat the Hispanic community A.dislikesstrong perfumes. B.prefersTV advertising to be filmed in Spanish-speaking countries. C.containssu
38、b-groups with different attitudes. D.basesall their purchases on advertising. Questions 56 to 60 are based on the followingpassage. 1 First impressions are oftenlasting ones.Indeed, if you play your cardsright, you can enjoy the benefits of what is called “halo effect.” This means that if you are vi
39、ewedpositively within the critical first four minutes, the person you have met willlikely assume everything you do is positive. 2 Four minutes! Studies tell usthats the critical period in which impressions are formed by someone wevejust met.People tend to focus on what theysee (dress, eye contact, m
40、ovement), on what they hear (how fast or slowly wetalk, our voice, tone and volume), and on our actual words. 3 Most employers believe that thosewho look as if they care about themselves are more likely to care about theirjobs.We know “Its whats inside that counts,”but research shows that physically
41、 attractive people are generally perceived byemployers as more intelligent, likable and believable. 4 Heres how to make those criticalfour minutes count: 5 First, look your best.It signals success.Studies have linked clothing consciousness tohigh self-respect and job satisfaction.Second,monitor your
42、 body language.Howyou move and gesture will greatly influence an interviewers first impressionof you.Third, say what you mean.Your goal is to show confidence and bebelieved. Hold that favorable firstimpression by making your words consistent with your body language andappearance.Finally, there is a
43、matter of howyou speak.Any professional voice coach willtell you that you can learn to sound more relaxed, more assertive and moreconfident. 56.Ifyou want to benefit from the so-called “halo-effect”, you have to learn how to . A.createa lasting impression B.actas if you were playing cards C.makethe
44、first impression right D.becritical within the first four minutes 57.When people meet you for the first time, theywill . A.noticeall your behaviors B.listento you patiently C.tryto avoid eye-contact with you D.act as friendly as possible 58.What kind of person is likely to be acceptedby the employer
45、? A.Onewho is physically excellent. B.One who is capable of talking. C.Onewho is fairly modest. D.Onewho cares about oneself. 59.In the sentence “Its whats inside thatcounts,” (Line 2, Para. 3) what does the word “counts” mean? A.Docalculation. B.Beimportant. C.Takeinto consideration D.Makea conclus
46、ion 60.Which of the following could probably be thetitle of this passage? A.TheDeepest Impression. B.BeMore Confident. C.TheAttractive Four Minutes. D.Howto Impress Interviewers. 答题卡空间有限，以下局部请留意掌握答题篇幅。 二、主观题(本大题有6小题，其中第61-65每题4分，第66小题20分，共40分) 61-65 Business Translation: 20%(商务翻译，20分) Directions: In this section,