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1、chapter33 General Introduction to Hotel Management TextReading MaterialExercises Exercise IExercise IIExercise IIIExercise IVI.Answer the following questions based on the text.1.What are the five basic functions hotel management carries?They are planning,organization,administration,coordination and
2、controlling 2.What does planning concern in hotel management?It concerns estimating future tendency on the basis of close investigation,setting up objectives,and afterwards formulating a detailed schedule to fulfill those already-made objectives 3.In what sense does planning stand at the doorway of
3、hotel management?In the sense that appropriate planning ensures a foreseeable and objective-oriented management and ensures timely solution to any questions coming up in the process of management.4.What does organization refer to?It refers to the establishment of efficient management system with a v
4、iew to making good use of hotel resources.5.What are the four layers on which organization could be interpreted?For one,it is a feasible organization structure with clear-cut departments and managerial levels;also it means a whole and effective system in which definite duties and rights of different
5、 units are allocated and coordinated with harmony4;thirdly,all hotel resources are organized and adjusted with real need in each period;and lastly,that is the general organization of overall activities and separate activities.6.What does administration aim to do?It aims to promote the activities of
6、separate departments and persons under the orders given by superiors.7.In what form is the order or instruction carried out in the hotel?It is carried out in the form of language,either oral or written.8.What are the two necessary synchronisms in coordination?One is personnel,that is,to coordinate p
7、ersonnel relationship.The other synchronism is required for operation.9.What is controlling?It is to inspect and supervise how well the planning has been going on.10.What is the purpose of controlling?The purpose of controlling is to ratify promptly potential and real problems.II.Write down the equi
8、valent English expression of the following according to the text 1.有形材2.双重效益目标3.外部资源4.估计未来趋势5.高效的管理体制6.管理人员7.战略决定8.个别部门的利益9.统一的节奏10.补救方法 material goods double efficiency objectivesouter resourcesestimate future tendencyefficient management system managerial personnelStrategic decisionsinterests of s
9、ingle department or unituniform rhythmredemption methodsIII.Fill in the blanks with appropriate words or phrases and the change the form where necessary 1.The matter is serious because it _ your reputation.2.This is a _ decision,for it only considers the interests of separate departments.3.The five
10、companies joined hands _ making greater profit.4.The young mother _ her child among a group of children.5.There are five key points to this question.Now I am going to explain each of them _.6.This sounds good in theory,but no one knows if it is _ in practice.involves partial with a view to spotted r
11、espectively feasible 7.The newly-made rules will be _ next month.8.The president will pay an official visit to Russia to _ understanding between the two countries.9.Every citizen must obey the law.Any _ from it will be punished.10._ aid was provided to the flooded area to help the local residents ge
12、t over the difficulty.11.The advantages of the plan _ its drawbacks.12.The driver _ his seat so that he could drive more comfortably put into operation promote deviation Timely outweigh adjusted IV.1.Translate the following sentences into English with the words/phrases given 1)酒店里有多种资源，比方说，人员、财务、有形材
13、和信息。(a variety of,say)2)管理人员要在仔细调查的基础上估计未来趋势，制定目标。(on the basis of,set up)3)你打算以什么形式来执行该命令？(in form,carry out)There are a variety of resources in the hotel,say,personnel,finance,material goods and information.The managerial personnel should estimate future tendency and set up objectives on the basis
14、 of close investigation.In what form are you going to carry out the order？4)局部决定应该及时、准确、丰富。(be supposed to)5)酒店管理人员要努力协调人事关系以确保实现整体目标。(make an effort to,achieve)6)酒店各个部门必须以统一的节奏工作。(uniform)Partial decisions are supposed to be timely,exact and plenty.Hotel managerial staff/personnel should make an ef
15、fort to coordinate personnel relationship to achieve the overall objectives.All departments in the hotel must work with a uniform rhythm.2.Translate the following sentences into Chinese.1)Hotel management is,in the first place,an economic activity with the dual efficiency objectives,both economicall
16、y and socially.2)Appropriate planning secures a foreseeable and objective-oriented management.3)This function aims to promote the activities of separate departments and persons under the orders given by superiors.酒店管理首先是一个经济和社会两方面的双重效益目标的经济活动。恰当的计划保证管理有预见性并按目标导向进行。这项职能的目标是在上级的指令下改进单个部门和个人的行为。4)Strat
17、egic decisions belong to top management while partial decisions are made on department level.5)Interests of one department or unit often outweigh overall goals due to different views people hold.6)Such synchronism may be achieved by coordinating effort in terms of work quantity,procedures,operation
18、rules and environment.战略性的决策属于高层管理而局部的决策由部门制定。由于人们所持的观点不同，一个部门或单位的利益通常超过整体利益。这样的同步可通过协调工作量、程序、操作规则和环境来实现。Reading materialI.ComprehensionDirections:Choose the best answer for each of the following items.1.The G.M.should be able to _.a.direct the overall management of the propertyb.possess all of the
19、highly technical skillsc.directly manage each hotel departmentd.achieve all the management goals2.The management process consists of _.a.planning and Organizingb.staffing/Directingc.controlling/Evaluatingd.all of the abovead3)The planning activities undertaken by the G.M._.a.is restricted to one dep
20、artmental area onlyb.cut across hotel departmental areasc.doesnt require an overall,integrated approach to planningd.is of little help to departmental leaders4)The organizing function of management relates to _.a.arranging and deploying human resourcesb.arranging and deploying nonhuman resourcesc.ar
21、ranging and deploying financial resourcesd.both a and bbd5)According to Paragraph 8,which of the following is TRUE?a.Most hotel G.M.s have less resources than his predecessors.b.Most hotel G.M.s have less resources than his successors.c.Most hotel G.M.s have as much resources as his predecessors and
22、 his successors.d.Most hotel G.M.s have more resources than his predecessors6)In its most comprehensive sense,the concept of staffing/directing relates to _.a.the G.M.s recruiting characteristicsb.the G.M.s motivational characteristicsc.the G.M.s leadership characteristics d.all of the above cd7)Acc
23、ording to Paragraph 11,where does the G.M.demonstrate real leadership?a.Knowing what needs to be done in their properties.b.Knowing how to get managers in each functional area to address the tasks in their respective departmentsc.Knowing how to motivate all the employeesd.Knowing how to lead8)During the controlling process the G.M._.a.assesses the effectiveness of his or her own actionsb.assesses the effectiveness of the management teamc.assesses the potential profits of the hoteld.both a and bbdII.On-the-spot investigationOmitted