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1、Unit 1 Advertising-Word power2021/8/11 星期三1Li Yang-Crazy English2021/8/11 星期三2Suppose you are Li Yang,and you wish to produce a new kind of electrical dictionary(电子词典电子词典),what preparations should you make in order to attract most customers?vTechnologyvMarket research（市场研究（市场研究/调查）调查）vAdvertisements
2、vBrain storming:2021/8/11 星期三3Market researchq sales/marketing departmentq consumersq market shareq sales targetsq market leaderq high qualityq sales figuresq sales and marketing2021/8/11 星期三4Market researchq sales/marketing departmentq consumersq market shareq sales targetsq market leaderq high qua
3、lityq sales figuresq sales and marketing消费者消费者市场份额市场份额销售目标销售目标市场主导者市场主导者高质量高质量销售量销售量(产品产品)销售和市场营销销售和市场营销销售销售/营销部门营销部门2021/8/11 星期三5Before a company starts making a new p_,they must collect and study information about what people want and need.So,they do m_.The boss of the company needs a lot of info
4、rmation about the s_ of the product.So,the s_,led by a sales/marketing manager,will present the information from their market research to the boss.The company can then choose the right product to produce,the one which is expected to be most popular with c_.One of the most important pieces of informa
5、tion is the m_-the percentage of a market that the company has.Also important are the s_-the amount which they think they will sell in a future period.If they want to become the m_,the company must ensure that their product is of h_.Once the product goes on the market,its s_-the amount which has bee
6、n sold-should be reported every day,so the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPracticePractice:2021/8/11 星期三6Challenge!Challenge!Pair work:Complete the dialog
7、ue between Mr Carter and Ms Jones on page 7 in your textbook.2021/8/11 星期三7Mr Carter:Our new _ has been on the market for two weeks.What is its _ now?Ms Jones:We have about 15 per cent share of the market at the moment.The _ rose by 2 per cent yesterday across the whole country.Mr Carter:Thats quite
8、 encouraging.I think it might be because_ really like the design and _ of the product.I would like you to do some further _ about young peoples views on the product.The _ should also finish the report on the _ by next week.Ms Jones:Were doing it right now.Ill present it to you tomorrow morning.Mr Ca
9、rter:Thats great.If we want to be the _ in our field,we need to get as much information about _ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetmarket leadersales and marketing2021/8/11 星期三8When the new product is produced after the
10、 market research,we still need design some helpful,exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Attention!Question:Whats the relationship between these two different colored groups?2021/8/11 星期三9More ex
11、amples:1.This book is of great help,that is to say,it is very _.2.I dont think it has any use,that is to say,I think it is _.3.The message is very valuable.That is to say,it is of great _.4.The old man is in good health.-He is _.5.Drunk drivers are a great danger to people on the road.that means the
12、y are _ drivers.helpfulusefulvaluehealthydangerous2021/8/11 星期三10Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractivecompete competitiveWays of forming adjectives:Using suffixes（后缀）
13、（后缀）2021/8/11 星期三11Competition:Work in groups and write down more words that are created this way.The group that has the most words wins the game!Come Come on!on!2021/8/11 星期三12Best Clothing ShopDo you want _(love)and _(attract)clothing at low prices?Are you tired of wearing the same plain(素色的),_(bo
14、re)outfits(服装)every day?Do you sometimes feel like your friends are trendier(更时髦的)than you are,and wear more _(create)outfits?We can tell you where your friends found their _(fantasy幻想)clothes.Best Clothing Shop has opened two new stores in the city centre.An _(excite)film star look is now available
15、 to every teenager!Our shopping environment is _(friend)and enjoyable.Our highly _(compete)prices mean you dont have to be rich and _(fame)to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamous2021/8/11 星期三13Jeans,shirts and dresses are on sale now.If you are one of t
16、he first ten _(luck)shoppers this weekend,you will receive a discount(折扣)card.So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!lucky2021/8/11 星期三14com m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!2021/8/11 星期三15Thanks!Bye-bye!2021/8/11 星期三162021/8/11 星期三17