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1、Word PowerUnit 1 Advertising 2021/8/11 星期三1Blank-filling _(advertise)are an important part of life.They use lots of _(persuade)and _(excite)images to sell products or services._(general)speaking,there are two main types:_(commerce)ads and PSAs.They do not always tell you the _(true).We should be _(c
2、are).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?2021/8/11 星期三2More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweekly2021/8/11 星期三3Competition:Think more words that are cr
3、eated this way.Which group can win?The group that has the most words wins.2021/8/11 星期三4How to form adjective from nouns and verbs?Wu Ping:Do all ads play tricks on people?Wu Hong:No.PSAs use some of the same methods as commercial ads,like persuasive language and exciting images,but they are not mea
4、nt to trick merce N.commercialpersuade V.persuasiveexcite V.excitingUsing suffixes2021/8/11 星期三5Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractiveCan you think of more examples?20
5、21/8/11 星期三6Exercise:Best Clothing ShopPossible answers:(1)lovely (2)attractive (3)boring(4)creative (5)fantastic (6)exciting(7)friendly (8)competitive (9)famous(10)lucky Lets learn more about suffixes.2021/8/11 星期三7SuffixMeaningExamples(adj.)-icalhaving the quality of-ablehaving the quality of-ousl
6、ike,full of-fulcharacterized by-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopeless2021/8/11 星期三8Puzzlecom m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to ou
7、r human beings.用所给单词的形容词形式填空！用所给单词的形容词形式填空！h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing2021/8/11 星期三9 Active showSuppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make your c
8、ustomer buy it?Make a dialogue with your partner and then have it presented.learn more about sales and marketing2021/8/11 星期三10Useful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresWhat do they me
9、an?Can you have a guess?2021/8/11 星期三11Practice:BPossible answers:(1)product (2)market share(3)sales figure (4)consumers(5)high quality (6)market research(7)sales/marketing department (8)Sales target(9)market leader (10)sales and marketing Exercise for consolidation2021/8/11 星期三12product sales quali
10、ty figure consumer discount I want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_.Recent sales _ show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesqualityfiguresconsumersdiscount2021/8/11 星期三13Homework1 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.2021/8/11 星期三14Thanks!Bye-bye!2021/8/11 星期三152021/8/11 星期三16