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1、2021/8/11 星期三1Blank-filling _(advertise)are an important part of life.They use lots of _(persuade)and _(excite)images to sell products or services._(general)speaking,there are two main types:_(commerce)ads and PSAs.They do not always tell you the _(true).We should be _(care).Advertisementspersuasive
2、excitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?2021/8/11 星期三2 More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweekly2021/8/11 星期三3Competition:Think more words that are created this way.Which group c
3、an win?The group that has the most words wins.2021/8/11 星期三4How to form adjective from nouns and verbs?Wu Ping:Do all ads play tricks on people?Wu Hong:No.PSAs use some of the same methods as commercial ads,like persuasive language and exciting images,but they are not meant to trick merce N.commerci
4、alpersuade V.persuasiveexcite V.excitingUsing suffixes2021/8/11 星期三5Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractiveCan you think of more examples?2021/8/11 星期三6Exercise:Best Cl
5、othing ShopPossible answers:(1)lovely (2)attractive (3)boring(4)creative (5)fantastic (6)exciting(7)friendly (8)competitive (9)famous(10)lucky Lets learn more about suffixes.2021/8/11 星期三7SuffixMeaningExamples(adj.)-icalhaving the quality of-ablehaving the quality of-ouslike,full of-fulcharacterized
6、 by-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopeless2021/8/11 星期三8Word Puzzlecom m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to our human beings.用所给单词的形容
7、词形式填空用所给单词的形容词形式填空h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing2021/8/11 星期三9 Active showSuppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make your customer buy it?Make a dia
8、logue with your partner and then have it presented.learn more about sales and marketing2021/8/11 星期三10Useful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresWhat do they mean?Can you have a guess?2
9、021/8/11 星期三11Words-matchingq sales/marketing departmentq consumersq market shareq sales targetsq market leaderq high qualityq sales figuresq sales and marketing消费者消费者市场份额市场份额销售目标销售目标市场主导者市场主导者高质量高质量销售量销售量(产品产品)销售和市场营销销售和市场营销销售销售/营销部门营销部门2021/8/11 星期三12Practice:BPossible answers:(1)product (2)market
10、 share(3)sales figure (4)consumers(5)high quality (6)market research(7)sales/marketing department (8)Sales target(9)market leader (10)sales and marketing Exercise for consolidation2021/8/11 星期三13 I want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very m
11、uch because this band usually has a good_.Recent sales _ show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesqualityfiguresconsumersdiscountFill in the blanks2021/8/11 星期三14Homework1 Memorize the words and phrases learnt in this section.2 Make good preparations for Grammar and Usage.2021/8/11 星期三152021/8/11 星期三16