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1、DesignElite產品設計創新的概念與實踐產品設計創新的概念與實踐Innovative Product Design Concept&ImplementationJames,Jan-Nan,ChenAssociate Professor Industrial Design DepartmentChao Yang University of TechnologyDesignElite1,What is Design?2,Human Centered Design Strategy3,Design Thinking Process4,Good Design Benchmark5,Evoluti
2、on of Design Tools6.New Design TrendsDesignEliteWhat is Design?DesignEliteDesign is problem solving process設計是解決問題的過程Design needs participation設計講求參與Design means creativity設計即創造力Design can be trained設計能予訓練Design learns from living設計源於生活DesignElite創造生活便利創造生活便利與提升生活品質提升生活品質是設計行為的目的，設計-統合藝術、科技與行銷，是一種跨專
3、業領域，凝聚知識與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。陳建男中華民國工業設計協會 理事長2002/10/15DesignEliteHuman Centered Design StrategyDesignEliteElite Design PursueUser Centered DesignDesign Value Added AppearanceCreativity Enhanced SolutionPricePromotionPlaceProductPeopleDesignEliteDesign Thinking ProcessDesign
4、Elite設計師的三項訓練 觀察力 Observe 思考力 Think 執行力 ExecuteDesignElite設計的三項要素 比例 Proportion 造型 Form 細節 DetailDesignEliteProduct FunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位市場定位使用時機使用時機策略動機策略動機DesignEliteGood Design BenchmarkGood Design 設計的價值1.創新Innovation2.實用Usefulness3.美觀Aesthetics4.自訴Speak Itself5.誠實Ho
5、nesty6.耐用Durability7.細節Details8.環保Respect Environment9.少即是多less is more10.謙虛Unobtrusive百靈公司(Braun)執行總裁 迪特-蘭姆斯(Dieter Rams)消費趨勢的改變理性消費需求感性消費需求輕薄短小創意 遊戲性 美觀 人性化精緻 價值感 實用 感動性DesignElite iF Design Award-GermanyDesign QualityWorkmanshipChoice of MaterialsDegree of InnovationEnvironmental FriendlinessFunc
6、tionalityErgonomicsVisualization of UseSafetyBrand Value&BrandingDesignElite Red Dot Design Award-GermanyDesign InnovationAestheticsMarketing ValueFunctionalityErgonomicsEnvironmental FriendlinessDesignElite Good Design Mark-JapanIs it a good design?Is it a superior design?Is it a design that breaks
7、 new ground for the future?DesignEliteIDEA-Industrial Design Excellence Award-USAThe IDEA 2006 Judging Criteria:Innovation:how is the design new and unique?Aesthetics:how does the appearance enhance the product?User:how does the design solution benefit the user?Environment:how is the project environ
8、mentally responsible?Business:how did the design improve the clients business?DesignEliteEvolution of Design ToolsDesignEliteNew Design TrendsDesignElite環保與節能的綠色設計多元化的分眾市場概念性的產品開發策略高度競爭的產業生態設計創意機會：The Experience of OXOSam Farbers PainDavin Stowells Solution設計創意機會：The Experience of OXO設計創意機會：The Experience of OXODesignElite“You see things and you say Why?.But a designer dreams things thatNever were and say Why not!.George Bernard Shaw,modified by Dick Powell