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1、 Part I Text A Part II Applied WritingPart III Text BPart IV Reading Skills第1页/共141页How to make a terrific trfk(棒极的棒极的)presentation(情况介绍情况介绍)?TargetaudienceandagerangeProductname,function,price,descriptionAvisualvizjul,viu:l(视觉的视觉的)representation直观表示直观表示Productfeatures特征特征 独特的独特的Howtheproductisneces
2、sary/unique ju:ni:ktarget:n.靶子靶子;攻击的目标攻击的目标vt.把把.作为目标作为目标(或对象或对象)第2页/共141页Pre-reading ActivitiesAreyoufamiliarwiththefunctionsoftheseproducts?Task 1A handbag is used to your belongings(物件物件).wear第3页/共141页mobile phoneiPodcommunicate with store music and videos第4页/共141页massage chairms:按摩按摩to massage y
3、our bodyvacuum cleanervkjum真空吸尘器真空吸尘器clean the floor and carpets第5页/共141页1.WordTips&Notes2.ListenandreadtheMiniText第6页/共141页Mini Text Apple iPhoneTheiPhoneandiPhone3Garemorethanjustfancycellphones.Withtheirrangeoffeaturesfromphonetowebbrowser,fromiPodtomobilegametooltheiPhoneismorelikeacomputerthatf
4、itsinyourpocketandyourhandthananycellphone.iPhone Features PhoneTheiPhonesphonefeaturesarereliable,withinnovativefeatureslikeVisualVoicemailandstandardfeaturesliketextmessaging.12Back第7页/共141页 Web browsingTheiPhoneoffersthebest,mostcompletemobilebrowsingexperience.EmailLikeallgoodsmartphones,theiPho
5、nehasstrongemailfeatures.Calendar/PDATheiPhoneisapersonalinformationmanager,too,withcalendar,addressbookandrelatedfeatures.iPodAshortdescriptionofaniPhoneisacombinedcellphoneandiPod,soofcourseitsmusicplayerfeaturesofferalltheadvantagesandcoolnessofiPods.Video playbackWithitsbig,beautiful,3.5-inchscr
6、een,theiPhoneisagreatchoiceformobilevideoplayback.Back第8页/共141页with their range of features:有着以下范围的特点range:allthenumbers,ages,etcthatareincludedwithinparticularfixedlimits范围e.g.Thesebooksareforthechildreninthe11-to-14agerange.这些书适合11至14岁年龄段的孩子读。第11页/共141页Translation:它还有着多元的特色：从手机到网络浏览器，从iPod到手机游戏工具-
7、iPhone比任何一款手机都更像一个掌上电脑。第13页/共141页Language Points Language Points mobilebrowsingexperience网上冲浪体验strongemailfeatures超强大的邮件功能informationmanager信息管理器withcalendar,addressbookandrelatedfeatures有日历、地址簿和相关特色功能ashortdescriptionof简而言之advantagesandcoolness优势和炫酷。Video playback 视频播放器视频播放器3.5-inchscreen3.5英寸的宽大屏幕
8、agreatchoicefor最佳选择第16页/共141页3.CanyounamespecialfeaturesofiPhone.4.CanweuseiPhonetopurchasesomethingfromtheinternet?5.DoyouwanttohaveaniPhone?Why?SpecialfeaturesofiPhoneareVisualVoicemailandarealwebbrowser,andavideoplaybackDefinitely,iPhoneisjustthesameasacomputer.Freeanswers.Back第17页/共141页Task 3Gro
9、up discussion:Do you want to have an iPhone?Why?innovative/VisualVoicemail/standard/textmessaging/offer/best/mostcomplete/mobilebrowsingexperience/smartphones/strongemail/personalinformationmanager/calendar/addressbook/acombined/musicplayer/offer/advantages/coolness/big,beautiful/screen/agreatchoice
10、for/videoplayer第18页/共141页ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.Task 2a)_:atypicalqualityoranimportantpartofsomethingb)_:amobilephonethatcanbeusedasasmallcomputerc)_:usingnewmethodsorideasd)_:readcasuallythroughabookorwebpagese)_:intendedtoseemimpressiveo
11、rimportantf)_:sendsomeoneamessage,especiallyinanelectronicformfeaturesmartphoneinnovativebrowsefancymessageBack第19页/共141页 Reading of the Text Presenting Your Products 1.1.Read the new words.Read the new words.2.2.Listen to the text.Listen to the text.第20页/共141页Useful words when present products:Good
12、quality(extremelydurable)Goodservice(aftersaleservice,warrantywrnti保修期/guarantee.eg:aoneyearwarranty,freecleanduringwarrantyperiod)Goodfunction/featureAgoodappearanceAgoodprice/competitivepriceAddedvalue(Besidesthemainfunction,whataddedvalueyourproductofferstocustomers.eg:afancybrandimageofacar)第21页
13、/共141页Text A Presenting Your Products Para.1Weallknowtheexpression“youonlygetonechancetomakeafirstimpression”,wellitholdstruewhenitcomestopresentingyourproducttoyourcustomer.Para.2Forstarters,thelastthingyouwanttodowhenacustomerwalksintoyourofficeistopresentthefirstproductthatpopsintoyourhead.Para.3
14、Beforeyoupresentaproducttoyourcustomer,youmustfirstfindoutexactlywhatitisyourcustomerwantsandneeds.123Back第22页/共141页1.(Para.1)holds true:tobetrueorremaintrue适用；有效e.g.Theprinciplestillholdstrueforthepresentsituation.这原则仍适用于现状。Language Points第23页/共141页2.(Para.2)For starters,the last thingyouwanttodowh
15、enacustomerwalksintoyourofficeistopresentthefirstproductthatpops intoyourhead.Paraphrase:Asabeginner,itisbadforyoutopresentyourproductwithoutanypreparationwhenacustomerwalksintoyouroffice.Structure Analysis:“thelastthingyouwanttodo.walksintoyouroffice”isthesubjectofthesentence.第24页/共141页for starters
16、:asthebeginningorfirststageofsomething作为开始；第一步e.g.Forstarters,weoughttoexplainwhywerehere.首先，我们应该解释我们为什么在这里。the last thing:e.g.ThelastthingIneededwastofailtheexam!我最不想要的就是考试不及格了！第25页/共141页pop into:tocomeorgoquicklyinto（迅速地）来；去我得赶紧去一下药店e.g.Ineedtopopintothedrugstoreforasecond.Translation:作为初学者，你最不该干的
17、就是，当一名顾客走进你的办公室时向他推介刚刚跳进你脑海的产品。第26页/共141页What is the most important in selling products？Knowing the needs of the customers3.(Para.3)present:tointroducesomethingorsomeone推介，介绍e.g.Thefilmpresentsadisturbingimageofyouthculture.电影展示了青年文化令人堪忧的景象首先，请允许我介绍一下自己。Firstofall，pleaseallowtopresentmyself第27页/共141
18、页 Para.4Thefirstthingyouwanttodoistointroduceyourselftoyourcustomer.Offerthemaseatandmakethemfeelascomfortableaspossible.Gettoknowyourcustomer,talkaboutnon-businesssubjects;thiswilltakesomeofthepressureoffbothofyouandmakeiteasiertotalktooneanother.Onceyoubelievethatyouandyourcustomerhavefoundacomfor
19、tlevel,begintoevaluateyourcustomersneeds.45Back第28页/共141页What is the first thing to do when you meet your customer？Introduce yourself and offer them a seattake.off:tosubtractaparticularamountfromatotal减去，减少e.g.这项运动能帮助减轻你肩部的紧张感。Thisexercisemayhelptotakeoffthestressfromyourshoulders!我姨妈减去了12磅体重，她高兴极了。
20、Myaunttookoff12poundsandshesthrilled.第29页/共141页5.(Para.4)Once：assoonaspossibleacomfortlevel：inaharmoniousatmospheree.g.Imsureyoullbehappyhereonceyougettoknoweveryoneelse.我敢肯定一旦你认识了其他所有人，你在这儿就会很愉快第30页/共141页evaluate:tojudgethequality,importance,amountorvalueofsomething评估，评价e.g.Theperformanceofeachempl
21、oyeeisevaluatedonceayear.每年要对每位雇员的表现进行一次评估。Translation:一旦你确信已和客户找到了舒适的谈话方式，再开始评估客户的需求。第31页/共141页 Para.5Startbyaskingquestionstofindouthisreasonsforcomingintoseeyou.Findoutwhatproductshecurrentlyhasanduses.Andhowmuchhepaysforthem.Findoutallyoucanaboutthecompanyheobtainedhisproductsfrom,andwhathethoug
22、htofthecustomerservicehewasprovidedwith.Itisimportanttoknowthesethingsforreasonsofcomparison.Para.6Onceyouhaveevaluatedyourcustomerandhaveaprettygoodideaofwhathisneedsare,getreadytopresenttheproductsyouhave,whichyoubelievetobeanidealmatchtohisneeds.678Back第32页/共141页Other than about the products，what
23、 else should we ask our customer？The product price and the reason why they buy the products.Why do we have to ask those questions?Since we can make a comparison between products and know about their needs and wants.第33页/共141页6.(Para.5)Findoutwhatproductshecurrentlyhasanduses.Structure Analysis:“what
24、productshecurrentlyhasanduses”isanattributiveclausewhichmodifiestheantecedent“products”.currently:atthepresenttime;now目前,当前这座房子目前无人居住。e.g.Thehouseiscurrentlyunoccupied.Keniscurrentlyworkingasahighschoolbaseballcoach.肯现在是一所中学的棒球教练。第34页/共141页7.(Para.5)provided with.provide sb with sth.:togivesomeoneso
25、methingthatheneeds给某人提供某物e.g.Someonehadprovidedthereporterswithphotographs.有人为记者提供了照片。Thelectureprovidedhimwithanopportunitytomeetoneofhisheroes.这个讲座能让他见到自己心目中的一位英雄。第35页/共141页8.(Para.6).getreadytopresenttheproductsyouhave,whichyoubelievetobeanidealmatchtohisneeds.窗帘和沙发非常匹配。e.g.Thecurtainsareagoodmat
26、chforthesofa.第36页/共141页 Para.7Butbeforeyoumakeyourpresentation,makesurethatyouareprepared.Haveallthematerialsyouneedtomakeyourpresentationasolidoneatyourfingertips.Suchmaterialswouldincludebrochuresandliterature,notonlytogivetoyourcustomer,buttogooverwithyourcustomer.Unfoldthebrochureinfrontofhimasy
27、oudiscusstheproduct.Literatureisalsoagoodwaytobepreparedincaseyouarehitwithaquestionyoucantanswer;thiswillbeagoodresourceforreference.9101112Back第37页/共141页What tools do you need when you are preparing?Brochures,literature9.(Para.7)Haveallthematerialsyouneedtomakeyourpresentationasolidoneat your fing
28、er tips.Solid:credible,persuasiveat your finger tips:nearyouoravailableforyoutouseimmediately在手边；随时可供使用有了互联网设施，很多有用的信息随手可得。e.g.Withtheinternetfacility,alotofusefulinformationisatyourfingertips.第38页/共141页10.(Para.7)Suchmaterialswouldincludebrochuresandliterature,notonlytogivetoyourcustomer,butto go o
29、verwithyourcustomer.go over with:toproduceaparticularreaction反应；反响你父母对这个消息的反应如何？e.g.Howdidthenewsgooverwithyourparents?第39页/共141页11.(Para.7)Unfold thebrochureinfrontofhimasyoudiscusstheproduct.unfold:toopenorspreadoutsomethingthathasbeenfolded展开，打开e.g.Lewisunfoldedthenoteandreaditquickly.刘易斯展开字条并很快地
30、看了一眼。我们必须在大家到达前把椅子打开。Weneedtounfoldthechairsbeforeeveryonearrives.Translation:当讨论产品时，要在客户面前展开产品宣传册。第40页/共141页12.(Para.7)Literatureisalsoagoodwaytobepreparedin caseyouarehit withaquestionyoucantanswer;.in case:inordertopreparedforsomethingthatmayhappen万一；以防带上雨伞以防下雨e.g.Takeanumbrellaincaseitrains.。我会做
31、些三明治，以防一会儿我们肚子饿Illmakesomesandwiches,justincasewegethungrylateron.第41页/共141页hit sb with sth:makesb.experiencesth.unpleasant使遭遇不愉快的经历e.g.Theymaydecidetohithimwithalawsuit.他们可能会让他面临法律诉讼。如果你喝酒开车就会被罚款。Ifyoudrinkanddrive,youwillbehitwithafine.Translation:提前准备好资料，以防你一时回答不出客户的难题;.第42页/共141页 Para.8Thepointt
32、hatIamtryingtomakeis:Presenttoyourcustomeraproductyoubelievetheywillneed.Yourpresentationshouldbebasedontheinformationthatyouhavegatheredfromyourcustomerduringyoursalessession.Para.9Youcouldbethegreatestpresenterofproductsintheworld,butifyouarepresentingproductsthatcustomersdontneed,youllneversellat
33、hing.Para.10Sobesuretoevaluateyourcustomersbeforeyoustartpresentingyourproducts.13Back第43页/共141页What is the main idea we have to tell customers?Makethecustomersbelievetheyneedtheproduct.When you present products to your customers,how do you gather the information for your presentation?Fromyourcustom
34、erduringyoursalessessions.第44页/共141页13.(Para.8)Yourpresentationshouldbebased ontheinformationthatyouhavegatheredfromyourcustomerduringyoursalessession.base on:touseparticularideasorfactstomakeadecision,doacalculation以为基础；以依据e.g.Pricearebasedontwopeoplesharingaroom.价格以两人合用一个房间为根据来确定。这出音乐剧是根据真实故事改编的Th
35、emusicalplayisbasedonatruestory.第45页/共141页gather:tocollectseveralthingsfromdifferentplacesorpeople聚集，收集e.g.Ineedtogathertogetherourtaxdocuments.我需要把我们所有的税务文件收集在一起。一群人聚集在酒店门外。Acrowdgatheredoutsidethehotel.Translation:你的推介活动必须建立在销售期间从客户那里收集的信息的基础之上。第46页/共141页Task 4Fillintheblanksinthefollowingsummaryo
36、fTextAwithwordsgiveninthebox.impressionpresentintroducepossibleevaluatecurrentlyBack第47页/共141页Briefly describe the steps of a presentation.Introduceyourself,offeraseat,asmalltalk,startpresentation,bringintoolstohelpout.第48页/共141页1.Inthefirstparagraph,thefirst“it”refersto_.a.theproductb.theexpression
37、c.firstimpressiond.thepresentation2.Howmanychancesdoyouhavetoleaveagoodimpression?a.Onechance.b.Notonlyonechance.c.Manychances.d.Nochance.Task 2Choosethebestanswertothefollowingquestions.Back第49页/共141页3.Whatpreparationdoyouhavetodobeforeyourpresentation?a.Knowyourneedsandwants.b.Knowyourbosssneedsan
38、dwants.c.Knowyourcompanysneedsandwants.d.Knowyourclientsneedsandwants.4.Whencanyoustartyourpresentation?a.Onthephonebeforeyourclientarrive.b.Whenyouandyourclientsitdown.c.Onceyourclientwalkintheroom.d.Whenyouandyourclientsettledowncomfortably.Back第50页/共141页5.Whichquestionisnotmentionedonevaluatingyo
39、urcustomersneeds?a.Whatproductsdoeshecurrentlyhaveanduse.b.Howmuchdoeshepaysfortheproducts.c.Whatdidhethinkofthecustomerservicehewasprovidedwith?d.Whatdoesheknowaboutyourcompanyandyourproduct?6.Whichwordcanreplace“important”inthisline“Itisimportanttoknowthesethingsforreasonsofcomparison”?a.Best.b.Go
40、od.c.Useful.d.Better.Back第51页/共141页7.Whatdoyouhavetodoaftergivingallmaterialstoyourcustomer?a.Tellyourcustomertotakethemaway.b.Gothroughthemwithyourcustomer.c.Continuewithanotherpoint.d.Putthosematerialsaside.8.Howdoyousucceedinsellingaproductaccordingtothetext?a.Whenthecustomerfeelsheneedsyourprodu
41、ct.b.Whenthecustomerthinksyourproductischeap.c.Whenyourpresentationiswonderful.d.Whenyourcustomeriscomfortablyseated.Back第52页/共141页VocabularyVocabularyTask 3Matchthefollowingvocabularyitemswiththeirdefinitions.Pleaserefertothepassageforclue.Back第53页/共141页1.Firsteditionsofthesebooksarenowalmostimposs
42、ibleto_.2.Mostbossesputsomuch_ontheirjunior.Theyexpectthemtoworkovertimeeveryday.3.Thisbooklet_usefulinformationaboutlocalservices.Task 4Fillintheblankswiththewordsorexpressionsgiveninthebox.Changetheformwherenecessary.obtainpressureprovidesofferevaluatepressureprovideimpressobtainunfoldtakeoffBack第
43、54页/共141页4.Thereportaimsto_whetherHongKongshouldsettheminimumwagelevel.5.They_another10fromtheretailpricebecauseofthedamage.6.Mr.Simmonstriedto_onmehiscompanycanhelpmewithmyjobsearching.7.IKEAisnow_youthechancetobuythecompletesetofpansathalfprice.8.Thegardenchair_tomakeacamp-bed.evaluatetookoffimpre
44、ssofferingunfoldsBack第55页/共141页TranslationTranslationTask 6CompletethefollowingsentencesbytranslatingtheChinesepartsintoEnglish.1.Makingagoodimpressionisveryimportant_（在向你的 客户推介产品时).(present)2.Offertheclientsaseatand_（使他们尽可能地感觉舒服）.(asaspossible)whenitcomestopresentingyourproducttoyourcustomermakethe
45、mfeelascomfortableaspossibleBack第56页/共141页3.Onceyouandyourcustomerhavefoundacomfortlevel,youcan_（开始评估你的客户的需求）.(evaluate)4.Findoutinformationofthecompanythatsuppliedproductstohim,and_(他对那公司所提供的客户 服务的看法).(providewith)whathethoughtofthecustomerservicehewasprovidedwithbegintoevaluateyourcustomersneedsBa
46、ck第57页/共141页5.Whilediscussingtheproductwiththecustomer,_(在他的面前打开 宣传册子).(unfold)6.Yourpresentationshouldbebasedon_（从客 户那里搜集到的信息).(gather)theinformationthatyouhavegatheredfromthecustomerandyouunfoldthebrochureinfrontofhimBack第58页/共141页Task 7 在谈到LG巧克力手机KG 800的外观时，所有人都称赞它是一部超级酷炫手机。现在有黑色、粉色、紫色三种选择。这部手机有内
47、置摄像头，音乐播放器和无线蓝牙接收器。屏幕高清，音乐播放器兼容各种格式的音乐；内存够大，可存储大约30首音乐。这部巧克力手机非常纤巧，只有83克重，放在手提包中特别理想。现在这部手机正在以震撼低价出售，持续畅销，存货已不多，请您不要错过机会，快快来购买吧！Back第59页/共141页Grammar ReviewPronouns第60页/共141页1._(他们)oftenplaybasketballafterschool.2.Isaw_(她)intheshopyesterday.3.Whoisitthere?Its_(我).4.IfIwere_(你),Iwouldapplyfor_(它).I.P
48、ersonal Pronouns（人称代词）（人称代词）Task 1FillintheblankswithpersonalpronounsaccordingtotheChinesegiven.TheymeheryouitBack第61页/共141页5._(我们)boughtapairofshoesfor_(他).6.Pleasepass_(我们)theball.7.Iwillgivethepresentsto_(他们).8.Itstimefor_(你们)togohome.9.Joeisseveralyearsolderthan_.(我)10.Whattimeis_?Its4:30.(时间)I.
49、Personal Pronouns（人称代词）（人称代词）WehimusthemyouI/meitBack第62页/共141页1.Isthat_(your/yours)car?Yes,its_(my/mine).2.Ilike_(their/theirs)planbetterthan_(your/yours).3.Thisis_(our/ours)apartment,not_(their/theirs).4._(Our/Ours)isahappyfamily.Task 2II.Possessive Pronouns（物主代词）（物主代词）A.Completethefollowingsenten
50、cesbychoosingthecorrectPossessivePronouns.yourminetheiryoursourtheirsOursBack第63页/共141页5.Thisumbrellais_(your/yours)andthatoneis_(his/him).6.Letsclean_(your/yours)roomfirst,and_(her/hers)later.7.Thedogissnoring,with_(its/its)eyesopen.8.Thisis_(my/mine)favoriteTVcommercial.9.Heisaclosefriendof_(my/mi