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1、Company StructureUnit 2Unit 2新境界职业英语新境界职业英语 综合教程综合教程 Part I Text APart II Applied WritingPart III Text BPart IV Reading SkillsUnit 2 Company StructurePre-reading ActivitiesReading of the TextGrammar ReviewTask 1Task 2Task 4 Comprehension Task 1Task 2Vocabulary Syndicate ActivitiesTask 3Task 4Task 5T
2、ranslationTask 6Task 7Task 3 Part I Text ATask 1Task 2Task 3Task 4Task 5Task 6Comprehensive ExercisesHomeMini Text Background InformationText APhonetics ReviewTask 1Task 1Pre-reading ActivitiesBackWorkingroupsoffours.Discusswithyourgroupmatestheresponsibilitiesofeachdepartmentofthecompanyandpreparet
3、heinformationinthefollowingtableforyouranswerstothequestionsbelow.DepartmentsResponsibilitiesHumanResourcesMarketingSalesAdministrativeFinanceR&Drecruiting,trainingbenefitsofthestaffpackaging,advertising,andpromotingtheproductsrecruitingandlookingafterthecustomersmanagingcompanyincomeandexpensesimpr
4、ovingexistingproductsandcreatingnewandbetterproductsadministratingtasks,suchasofficeequipmentBack1.WhatistheresponsibilityoftheHRDepartment?2.Whichdepartmentrecruitsandlooksafterthecustomersforthecompany?3.Whichdepartmentisresponsibleforimprovingexistingproductsandcreatingnewandbetterproducts?Nowans
5、werthefollowingquestionsaboutthedepartmentsabove.Recruiting,trainingandlookingafterthebenefitsofthestaff.SalesDepartment.Research&DevelopmentDepartment.Back4.Whichdepartmentisresponsibleforproductpackaging,advertising,andpromotingtheproducts?5.Whichdepartmentisresponsibleformanagingcompanyincomeande
6、xpenses?6.Whichdepartmentisresponsibleforalladministrativetasks,includingofficeequipment,transportation,catering,andcomputerservices?AdministrativeDepartment.FinanceDepartment.MarketingDepartment.Backa)_:aplannedgroupofbusinessfunctionalactivitiesb)_:transportationofgoodstocustomersc)_:socialbenefit
7、sforemployeesd)_:findingpeopletoworkforacompanye)_:apersonwhosepositionislowerthanamanagersf)_:managingoperationalaffairsofacompanyTask 2Task 2ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.campaign logistics welfare recruitment supervisor administration BackMini
8、 TextOrganization Chart BackMini TextBusinessestablishmentsmayhavedifferentstructures,butmostofthemhavedepartmentslikethoseinthischart.Themarketingdepartmentlooksaftermarketresearch,productcreationandadvertisingcampaigns.Thesalesdepartmentcontactscustomersandmanagesaleschannels.Thehumanresourcesdepa
9、rtmentisresponsibleforrecruitmentandtrainingofnewemployees,andmanagingsalariesandwelfareofthestaff.Inaddition,thereareanumberoffunctionalsuchasadministrationandinformationtechnologythatservicethefunctionalareasofthecompany.12BackMini TextInmanyEuropeancompanieslikeUnilever,thecommercialdepartmentisa
10、largecross-functionaldepartment,whichservicesabroadcross-functionalareasuchasfinance,assets,supplychainandlogistics.Thesedepartmentsprovideback-upsupportandtraining.Reportinginorganizationsoftentakesplacedowntheline.Asupervisornormallyreportstoajuniormanager,whoisthenresponsibleforaseniormanager-com
11、municationandinstructionscanthenbepasseddowntheline.3BackTask 3Task 3WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.1.Whatdoesthemarketingdepartmentdoinacompany?2.Whichdepartmentisresponsibleforsellingproductsandcommunicatingwithcustomers?TheMarketingDepartmentisresponsiblef
12、ormarketresearch,productcreationandadvertisingcampaigns.TheSalesDepartmentisresponsibleforsellingproductsandcommunicatingwithcustomers.Back3.Re-arrangetheorderofpowerforthesethreeposts:JuniorManager,SupervisorandSeniormanager.4.Otherthansalariesandwelfare,whatdoestheHumanResourcesDepartmentlookafter
13、?5.WhichcompanyiscitedinthetextforhavingaCommercialDepartment?SupervisorJuniorManagerSeniorManagerTheHumanResourcesDepartmentlooksafterrecruitmentandtrainingofnewemployees.Unilever.BackOnesituationwewillalwaysencounterinallbusinessesissomedegreeofinternal_betweensales,distributionandadministration.D
14、istributionManagermayseethesalespersonsas_whilethesalespersonmaycomplainthatgettingDistributionManagertocooperateisthebiggest _inhiswork.Besides,CreditManagerblamessalespersonsfornotfillinghurdleprimadonnasapplicationsregardlessofhostilityconflictsTaskTask 4 4FillintheblanksinthefollowingsummaryofTe
15、xtAwithwordsgiveninthebox.conflicts prima donnas hurdle Backouttheircredit_properly.Whatcontributestosomuch_iscustomer-servicerelated.Allstaffshouldbeawarethattheyareinternalcustomerstoeachother_thedepartmentstheybelongto,andthattheyhaveacommongoal:toservetheirexternalcustomers.Onlywhenalltheinterna
16、lcustomersshowtheirconsiderationtoeachotherandcooperatewitheachother,canthecompanyoperateefficiently.TaskTask 4 4applications hostility regardless of BackText ACross-Departmental Conflicts and CommunicationText A Cross-Departmental Conflicts and Communication Para.1 NomatterwhereIwork,regardlessofth
17、eregionofthecountry,theresonesituationIencounterthatalmostallbusinesseshaveincommon-somedegreeofinternalconflictsbetweensales,distributionandadministration.Lookatthesedialoguesfirst:1BackText A Para.2DistributionManager:“Thosesalesguysareprimadonnas.Theresone-Kevin-whoistheworstoffenderofall.Hellalw
18、aysblastintomyofficeattheeleventhhourwithanemergencydeliveryoneofhiscustomersabsolutelyhastohavethenextmorningona“first-out”.Heisalwaysarmedwitheveryreasonimaginableastowhyhecouldntgivememorenotice,butthebottomlineisthathewantsmeto“bump”anothercustomersorderandslidehiscustomerinitsplace.Icantpossibl
19、ydomyjobwheneveryorderheentersisanexceptiontotherule.”2345BackText A Para.3Salesperson:“GettingourdistributionmanagertocooperateisthebiggesthurdleIfaceeveryday.Hehasnevergraspedtheconceptofcustomerservice.Hedoeseverythinginhispowertokeepmefromtakingcareofmycustomersneeds.JustlastweekhetoldmethatIhad
20、togetonaschedulelikeeveryoneelseormycustomerscouldjustwait.”678BackText A Para.4CreditManager:“Thesesalespeoplearoundherearelikeabunchofgradeschoolkids.Theypracticallyneverfillouttheircreditapplicationsproperly.Andwhenitcomestocredits,weneedafull-timepersontocorrecttheirmistakes.Customersareforeverr
21、efusingtopayinvoicesbecausetheyrepriceddifferentlyfromthepricestheywerequoted.”Para.5Soundfamiliar?Couldthisbeyourorganization?Para.6Whatswronginthesecompaniesandwhatscontributingtosomuchhostilityarecustomer-servicerelated.Notexternalcustomers,butinternalcustomers.91011BackText A Para.7Thedistributi
22、onmanagerseesKevinasaselfishandinconsideratesalespersonwhototallydisregardsthesystemsthedistributiondepartmenthasdesigned.Ofcourse,thedistributionmanagerispartlycorrect.Kevindoesappeartobealastminutesortofperson.Theresalsovalidityinthecreditmanagerscriticismofthesalespeople.Bynature,manysalespeoplea
23、rebetteratbuildingcustomerrelationshipsthantheyareatpaperwork.121314BackText A Para.8However,Kevinisalsoaninternalcustomertodistributionandadministration.Kevingeneratesthesalesandgrossprofitthatmakethedistributionandadministrationjobnecessary.WithoutKevin-andotherslikehim-thiscompanywouldnotneedadis
24、tributiondepartmentoracreditdepartment.And,inreturn,distributionandadministrationarealsointernalcustomersofthesalesforce.Withouttheirwillingnesstoservicecustomers,salespeoplearehelpless.1516BackText A Para.9Ithelpswhenemployeesinvariousdepartmentstaketimetounderstandthatdifferenttalentsarerequiredto
25、performdifferentjobs,andthatwehavethecommongoal-servingtheircustomers,bothexternalandinternal.17Back ComprehensionComprehensionTask 1Task 11.Whichthreedepartmentshaveconflictsinthecompany?2.Whoisthedistributionmanagercomplainingabout?Workinpairsandanswerthefollowingquestionsaccordingtothetext.Theint
26、ernalconflictsarebetweenthesales,distributionandadministrationdepartments.Thedistributionmanageriscomplainingaboutthesalesperson.Back3.Whatisthedistributionmanagercomplainingabout?4.Whoisthesalespersoncomplainingabout?Heiscomplainingthatthesalespersonalwaysgoesintohisofficeandordershimtoarrangesomes
27、pecialemergencydeliveryfornearlyeverycustomer.Heiscomplainingaboutthedistributionmanager.Back5.Whatisthesalespersoncomplainingabout?6.Whoaretheinternalcustomersofthecompany?Heiscomplainingthatthedistributionmanagerdoesnothavetheconceptofcustomerservice.Thesalesperson,distributionmanagerandthecreditm
28、anageraretheinternalcustomerstoeachotherwithinthecompany.Back7.IsKevinimportanttothecompany?Why?8.Howcanwesolvetheconflict?Yes,asasalesperson,hegeneratesthesalesandgrossprofitthatmakethedistributionandadministrationjobnecessary.Byhelpingthemtounderstandeachothersroleandtalent,theconflictcanbesolved.
29、Back1.Whatsortofproblemisthecompanyfacing?a.Externalconflicts.b.Internalconflicts.c.Bothconflicts.d.Noconflict.2.Kevinsproblemisthatheis_.a.last-minuteb.carelessc.arrogantd.insensibleTask 2Task 2Choosethebestanswertothefollowingquestions.Back3.WhatisKevinsaccusationaboutthedistributionmanager?a.Heha
30、snoideawhatcustomerservicesmean.b.Hehasnocluewhatsalesprofitmeans.c.Hehasnothoughtonhowtoincreasethesales.d.Hehasnoconceptofwhathisjobis.4.WhoistheCreditManagercomplainingabout?a.Thedistributionmanager.b.TheCEO.c.Themarketingmanager.d.Thesalesperson.Back5.WhatistheCreditManagercomplainingabout?a.The
31、salespeopleneverinformthemaboutthequotation.b.Thesalespeopleneverfollowthenormalprocedures.c.Thesalespeopleneverfilloutcreditapplicationscorrectly.d.Thesalespeoplenevergivehimtimetoprocessapplications.6.Generallyspeaking,manysalespeoplearegoodat_.a.buildingcustomerrelationshipb.paperworkc.cooperatio
32、nwiththemanagersd.bothbuildingcustomerrelationshipsandpaperworkBack7.AreKevin,theDistributionManagerandtheCreditManagerinterdependent?a.Definitely.b.Justinsomeway.c.No.d.Hardlyrelated.8.Whatshouldthecompanydotosolvetheproblem?a.Punishallofthem,sotheywillnevercomplainabouteachother.b.Sittogetherandsh
33、aretheexperienceanddifficulties.c.Ignoretheproblemtogetsolutiond.Havetrainingsessionstoenhancetheirskills.Back Vocabulary VocabularyTask 3Task 3Matchthefollowingvocabularyitemswiththeirdefinitionsreferringtothepassageforclue.Back1.Itwasanunpopularpolicyandcausedanumberof_withinthecompany2.Whendidyou
34、first_thesedifficultiesatyourjob?3.Gettingaworkpermitwasthefirst_toovercome.Task 4Task 4Fillintheblankswiththewordsgiveninthebox.Changetheformwherenecessary.conflicts encounter hurdle hurdlehostilityencounterregardlessconflictabsolutegrasppriceBack4.Theyshowedopen_towardstheirnewcolleague.5.Wespenta
35、wholeday_alargenumberofitemsatthesupermarket.6.Weveachieved_nothingonthemeetingtoday.7.TheGovernmenthasacknowledgedthathomelessnessisaproblembutithasfailedto_thescaleoftheproblem.8._oftheirmisunderstandinginthepast,thefriendshuggedeachotherwhentheymettoday.hostility pricing absolutely grasp Regardle
36、ss Back Syndicate Activities Syndicate ActivitiesTask 5Task 5Cross-department CommunicationWorkinpairsandmatchpairsofwordsinthefollowinglisttomaketheexpressionsdefinedbelow.Action 1salesrelationsdevelopmenthumanresearchmarketingresourcesmanagingheadpublicdirectorofficeBack1)adepartmentinchargeoftech
37、nicalinnovation2)apersoninchargeofacompany3)adepartmentinchargeofcommunicatingwithcustomersandgeneratingsalesresearch+development=researchanddevelopmentmanaging+director=managingdirectorsales+marketing=salesandmarketingBack4)adepartmentinchargeofrecruitment,trainingandpersonnel5)theadministrativeorc
38、entralbuildingofacompany6)thedepartmentofacompanywhichisinchargeofexternalcommunicationhuman+resources=humanresourceshead+office=headofficepublic+relation=publicrelationBackAction 2Jackisasalesperson.Heisplanningtorunapromotioninanoutlet,butheneedssupportfromotherdepartmentsinthecompany.Workinagroup
39、offourandsupplytheinformationinthetablebelow.Refertothereferenceifnecessary.BackLanguage for Reference(1)deliversproductsandmaterialtothesalespoint(2)recruitspromotiongirls(3)payssalaryandcostforthepromotion(4)makesPOSmaterials,brochures,leaflets,etc.,forthepromotionactivities(5)setsupequipment(kios
40、ks,lights,loudspeakers,etc.)fortheactivitiesBackAction 2DepartmentsActivities or Support(a)Sales Department(b)Marketing Department(c)HR Department(d)Distribution Department(e)Technical Department(f)Financial DepartmentJackmakesapromotionproposalandhasitapprovedbyhismanager.makesPOSmaterials,brochure
41、s,leaflets,etc.,forthepromotionactivitiesrecruitspromotiongirlsdeliversproductsandmaterialtothesalespointsetsupequipment(kiosks,lights,loudspeakers,etc.)fortheactivitiespayssalaryandcostforthepromotionBackTranslationTranslationTask 6Task 61.Inbusinesses,_(我常常遇到某些销售、物流、行政间的内部冲突).(encounter,internalco
42、nflicts)2.Everyoneinthecompanyshouldobeytherule,_(连经理也不例外).(anexceptionto)CompletethefollowingsentencesbytranslatingtheChinesepartsintoEnglish.Ioftenencountersomeinternalconflictsbetweensales,distributionandadministrationeventhemanagercannotbeanexceptiontoitBack3.Gettingourdistributionmanagertocoope
43、rateis_(我每天碰到的最大难题).(hurdle)4.Thedistributionmanagerdoeseverything_(使我不能照顾客户的需求).(keepfromdoing,takecareof)thebiggesthurdleIfaceeverydaytokeepmefromtakingcareofthecustomersneedsBack5.Yoursuggestion_(大大地促进了我们工作的完成.(contributeto)6.Theemployeesinvariousdepartments_(慢慢会理解不同的人才需要做不同的工作).(taketime,differe
44、nttalents)hasgreatlycontributedtotheaccomplishmentofourworktaketimetounderstandthatdifferenttalentsarerequiredtoperformdifferentjobsBackTask 7Task 7 海尔工业园座落于青岛市高科园，是海尔集团总部所在地。海尔工业园的建设是海尔集团从名牌战略向多元化战略转变的重要举措。在海尔OEC管理的基础上，海尔打破了传统的企业组织结构，大力推进“市场链业务流程再造”，建立起现代订单信息处理体系。BackPhonetics ReviewBackListenandre
45、peatthefollowingwords,payingspecialattentiontotheunderlinedparts.Task 1Task 11.C:water talk draw daughter morning before bought fourfloor board2.C hobby wash qualityknowledge3.u:lose shoe moonblue fruit4.u woman football full could 5.E:certain early firstburn world6.E tradition method supposemanner
46、particular actor surprise famous colour problemPhonetics ReviewBackListenandpickoutthewordineachgroupwhichcontainsthesamevowelasthewordgiven.Task 2Task 21.lord a.worship b.corner c.doctor d.worth2.top a.second b.oppose c.shot d.Europe3.tool a.book b.fool c.took d.foot4.wolf a.woman b.move c.whom d.p
47、rove5.terminal a.never b.service c.order d.govern6.survival a.surface b.surprise c.fur d.nursePhonetics ReviewBackListentothefollowingsentencesandunderlinethewordyouhearinthebrackets.Task 3Task 31.A person traveling on foot is a(walker/worker).2.She shortened the(short/shirt)by an inch.3.He won the
48、golf match by two(shots/shorts).4.She(looked/locked)her jewels in the safe.5.He turned up his coat(cooler/collar)against the chill wind.Phonetics ReviewBackTask 3Task 36.The sign on the door said,“(Pool,Pull)”.7.Have you(heard/hurt)her?8.(Cocks/Cooks)are very noisy early in the morning.9.They(shook/
49、shock)hands with each other and then sat down.10.Baseball is more popular than any other(spot/sport)in Japan.Phonetics ReviewBackListenandrepeatthefollowingsentences,payingspecialattentiontotheunderlinedparts.Task 4Task 41.Alittlepotissoonhot.2.Betterlatethannever.3.Booksandfriendsshouldbefewbutgood
50、.4.Nevertoooldtolearn,nevertoolatetoturn.5.Putthecartbeforethehorse.6.Thedarkesthouristhatbeforethedawn.7.Helookslikeagoodcook.8.Thecourseoftrueloveneverdidrunsmoothly.9.Thecrushedwormwillturn.10.Theearlybirdcatchestheworm.ArticlesGrammar Review(冠词冠词)_hotel _honour_monkey_knife_umbrella_island_D_F_U