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1、广告创意课程简介课程英文名Advertising Creativity课程代码S0503Z51学分3总学时48理论学时48实验/实践学时0先修课程广告学概论适用专业广告学内容简介 （中文）广告创意课程是广告学专业的专业必修课，也是广告学专业的核心课程， 在整个课程体系中起到承上启下的关键性作用，该课程是对广告学概论、广告案例 赏析等课程基础上的延续和提高，通过广告创意思维方式的训练和技法的训练，建 立创新的创意思维理念，扩展学生的职业选择面，也能使学生的专业技能得到进一 步的提升，为将来的职业生涯奠定良好的基础。课程旨在让学生全面系统地了解广 告创意的理论与原则，认识广告创意的特点与规律，同时
2、培养学生的创造性，掌握 广告创意的主要技巧与方法。内容简介 （英文）uAdvertising Creative“ is not only professional required course, but also core courses of advertising major. It plays a key role in the entire curriculum system. This course is the continuation and improvement of Introduction of Advertisingn and Advertising case”. T
3、hrough the training of way of thinking and skills of advertising creative, establishing students9 innovative ideas and expanding their occupation choice. Besides that, it also can improve the students* professional skills and lay a good foundation for their future occupation career. The course aims
4、to make students understand the theory and principles of advertising creativity comprehensively and systematically, and grasp the characteristics and laws of advertising creativity. At the same time, the course also wants to develop students creativity so that they can master the main skills and methods of advertising creativity.执笔人审定人制定时间2017年11月6日