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1、中外广告史课程简介课程英文名History of Advertising in China and Foreign Countries课程代码S0503Z15学分2总学时32学分2总学时32先修课程无适用专业广告学内容简介 （中文）中外广告史是广告学专业的基础课程，学习本门课程，从中国或世界广告 发展的轨迹中，可以挖掘出某些有价值的历史资料，探索一些有意义的问题，总结 出许多宝贵的经验，有助于深化对广告理论的探讨，能以历史经验指导现实的广告 宣传，为当今的广告宣传服务。本课程目标是使学生掌握中外广告发展的知识及规 律，了解各时期的广告作品和广告思想；让学生掌握广告与经济发展的关系，增长 社会科
2、学知识，提高综合能力。主要内容为中外广告发展简史，并理解信息时代广 告行业的发展趋势。内容简介 （英文）Chinese and foreign advertising history* is a basic course in advertising; study on the course will enable students to dig out some valuable historical materials, explore some meaningful problems and sum up plenty of valuable experience from the tr
3、ajectory of advertising development in China or the world, and these will help with their discussion on advertising theory, guide the reality of advertising with historical experience and serve today*s advertising. The purpose of this course is to enable students to master the knowledge and rules of
4、 advertisement development, understand the advertising works and advertising ideas of different periods, grasp the relationship between advertising and economic development, increase social science knowledge and improve the comprehensive ability. The main content is the brief history of Chinese and foreign advertising and development trend of advertising industry in the information age.执笔人审定人制定时间2022年10月21日