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1、英语媒体与文化传播课程简介课程英文名Media and Cultural Exchange课程代码R0502Z32学分2总学时32理论学时32实验/实践学时0先修课程无适用专业公共事业管理内容简介 （中文）英语媒体与文化传播课程是院级平台课程。着重介绍媒介研究领域的基本 概念、主要研究方法等传播学基础知识，使学生了解文化对传播的影响以及跨文化 传播的有效途径，理解跨文化传播的必要性以及传播过程中的问题与对策；授课教 师组织学生参与课堂互动，指导学生初步学会运用所学相关理论知识和批判思维开 展具体的媒介文本分析，逐步提高学生的视野、媒介素养以及跨文化沟通能力。内容简介 （英文）“Media an
2、d Cultural Exchange is a course designed for the undergraduate students whose major is Chinese Language & Literature. It provides a comprehensive introduction to the key areas of media studies and cultural communication. It introduces students to the dominant critical frameworks used for understandi
3、ng media industries. It aims at stimulating students9 interest and enabling them to critically appraise a variety of media text types, at enhancing students capacity on the international perspective, at developing students9 media literacy and cross-cultural communication skills and at promoting stud
4、ents9 capacity of critical thinking by helping them to understand media and culture, eventually the society. A greater emphasis is placed on the important research methods such as Mise-en-scene analysis, Semiotic analysis, Ideology, Representation and Genre study .Students are exposed to different media forms and cultures through lectures, case studies, tutorials and a greater variety of topical presentations and discussions. Students are required to make presentations on assigned topics and make comments.执笔人审定人制定时间2022年3月