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1、What did you watch just now?Advertisements(ads)What do they persuade people to do?Support the fight against AIDS2021/8/11 星期三1AdvertisementsUnit 4 Reading2021/8/11 星期三2learning aims1 to learn some basic knowledge about ads 2 How to read expository writing2021/8/11 星期三3Step One Lead inStep One Lead i
2、n2021/8/11 星期三4StartAhead.2021/8/11 星期三5Salesforcomputers.2021/8/11 星期三62021/8/11 星期三7Taking drugs means committing suicide slowly.2021/8/11 星期三8Try to divide them into two parts.Ads for public issuesAds for sales Project HopeSay No to drugsshampoocomputerpublic service advertisementscommercial adve
3、rtisements2021/8/11 星期三9Step Two Reading strategy2021/8/11 星期三101 What is expository writing?Expository writing is meant to introduce you basic information on a topic.2 What kind of format does it usually follow?It usually follows the same basic format:introduction of subject,supporting details,conc
4、lusion2021/8/11 星期三11Discuss the structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsPara1Para2-5Para62021/8/11 星期三12Step ThreeStep ThreeFast readingFast reading2021/8/11 星期三131)What do advertisements encourage people to do?2)What does PSAs
5、 stand for?3)What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety or any other issue which affects public welfare.2021/8/11 星期三14Step FourStep FourReading for detailsReading for details2021/8/11 星期三15 Task 1 D
6、etailed-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promo
7、te a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.2021/8/11 星期三163 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?Because although th
8、e ads do not lie,they do not tell you the complete truth.In 1996.2021/8/11 星期三171 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable info
9、rmation about how to live our lives.6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAs T /FTask 22021/8/11 星期三18What are their similarities and differences?persuasive exciting billboards Internet promote educate expense Task 3 Task reading Fill in the blanks with right
10、 words2021/8/11 星期三19 Similarities Places foundMethods used _ language_ imagesbillboardsnewspapers magazinesthe internet radiotelevisionpersuasive exciting2021/8/11 星期三20Types Differences Purposes Commercial adsPSAsto _ a product or serviceto educate people about health,safety or any other issue whi
11、ch affects public welfarepromote2021/8/11 星期三21Types _ Com-mercial adsPSAs“Bright-Teeth fights bad breath!”“You are proud of your cooking,so shouldnt you buy the very freshest food?”“Yes to life,no to drugs”“Knowledge changes life”“Project Hope schooling every child”“Smoking is committing a suicide
12、slowly”Examples2021/8/11 星期三22 Step Five Step Five ConsolidationConsolidation2021/8/11 星期三231.In the sentence“A commercial ad is one which someone has paid for to promote a product or service”,the word“promote”means _A.to sell a product or service at a higher priceB.to sell a product or service for
13、freeC.to help sell a product or service or make it more popular2021/8/11 星期三242.What does the advertiser mean by saying“You are proud of your cooking,so shouldnt you buy the very freshest food?”A.Since you are good at cooking,you neednt buy the very freshest food.B.Because you are a nice cook,the ve
14、ry freshest food is your favorite choices.C.If you are satisfied with your cooking,you shouldnt buy the very freshest food.2021/8/11 星期三253.Which of the following advertisements is different from the others?A.Bright-Teeth fights bad breathB.Project Hope schooling every childC.Knowledge changes life2
15、021/8/11 星期三264.What is the authors attitude towards ads?A.All ads tell the complete truth and we should believe them.B.ads dont tell the truth and we mustnt believe them.C.Some ads offer inaccurate information and we should be careful about them.2021/8/11 星期三27Step Six Step Six Have a DiscussionHav
16、e a Discussion2021/8/11 星期三28 2021/8/11 星期三29Step Seven SummaryStep Seven SummaryWhat have you learnt about ads in this passage?2021/8/11 星期三301 Finish the article on Page 95.2 List the difficult language points on your notebook.Step Eight Step Eight HomeworkHomework2021/8/11 星期三31 Thank you for joining us!Goodbye!2021/8/11 星期三322021/8/11 星期三33