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1、国家开放大学商务英语2形考任务1-8参考答案单元自测1一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。1.Uh, I think online shopping is very time-consuming. A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but not completely.C. Thank you for your time to be with me for the weekend.2.Morning, Daniel
2、. Today Id like to discuss the promotional events of our products with you. A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.3.Great! Maybe from now on, I should try to buy goods online. A. I think you n
3、eed to be a little bit slower.B. Thats all right. Whatever!C. Why not? Go ahead. Just give it a try.4.I know personal selling is also a very effective tool for building _buyers confidence.A. toB. upC. with5.In China, Taobao is one of e-commerce sites.A. most popularB. the most popularC. more popular
4、6. As you know, Im not quite familiar with how to shop online.Its a piece of cake! Ill show you how to do it. A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and features of the goods you like.7.I thi
5、nk we can use two or more kinds of media together in an advertising campaign. A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.8. It can be aimed individuals with select surfing behavior.A. toB. inC. at9.
6、Consumers cant digest too much information on a web page, resulting low rates of return. A. withB. inC. at10. In my opinion, the first thing is what tools we should use. (考点：不定式结构的用法)A. to be discussedB. discussedC. discussing二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Actually, I have been thinking about on
7、line shopping for a long time.（）A. 事实上，很久以前我就已经考虑过网上购物了。B. 事实上，我一直考虑网上购物已有很长时间了。C. 事实上，我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity.（）A. 网络营销愈来愈不再只是一个选择。它是一种必然。B. 网络营销不久是一个选择。它是必然的选择。C. 网络营销不仅是日益的选择。它是必然的需要。3. Online shops give us the opportunity to s
8、hop 24/7.（）A. 网上购物为我们提供了去24-7商店购物的机会。B. 网上商店为我们提供了7天24小时的购物机会。C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.（）A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B. 消费者的网购热潮说明越来越多的消费者接受网络营销。C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。5.Online ma
9、rketing saves time and can be delivered anytime, anywhere.（）A. 线上销售抢回了时间，可以在任何时间快递到任何地点。B. 在线营销节省时间，可以随时随地发送快递。C. 在线营销节约时间，可以随时随地传输信息。二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。Development of Online Marketing With the introduction of the Internet, there came many changes to the way a company might car
10、ry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The techno
11、logy of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. I
12、n short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paper
13、work. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to de
14、al with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.1. _ changed the way a company might carry out
15、 a marketing strategy over the past 10 years.（）A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?（）A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned?（）A. Reach a wider market while cu
16、tting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?（）A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the authors attitude towards online shopping?（）A. Our s
17、hopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.单元自测2一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。1.It seems that the sales volume has not reached our o
18、bjective. A. Thank you very much about it.B. It doesnt matter too much.C. Its true. Im sorry about that.2.We are now looking for agents to cover southern China.Excellent. A. Im very familiar with the market there.B. We are full of confidence in the Chinese market, too.C. Our target markets are large
19、 corporations and government agencies.3.I wonder if you are able to offer market exclusivity for all of China? A. Id love to go to the supermarket with you if I have the time.B. Im not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product. 4
20、.This is one of the main ways a business learns what customers want.A. whichB. ofC. that5.We are full of confidence the Chinese market.A. onB. inC. with6. Ok, what are your initial thoughts on our computers in China? Is there a market? A. There is a computer shop around the corner to the right.B. Ou
21、r current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.7.But why is it so much higher in this market? A. I dont think I can follow the course.B. Sometimes things dont go as expected.C. There are many rich people in this area.8. As it is
22、known that the aim of every business is to make profit as possible.A. as manyB. as muchC. more9.Sometimes it over half the total time spent on a research problem. A. takes upB. takes offC. takes on10. When data , it has to be analyzed to decide what it all means. A. had been collectedB. has collecte
23、dC. has been collected二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。Principles of Marketing Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attra
24、cting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubt
25、edly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume
26、 simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their pro
27、fitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F).1. In order to succeed in business, three principles of marketing should be kept in mind.（）2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.（）3. The prof
28、itable sales volume is the volume of sales that will bring a business profit.（）4. The maximum sales volume refers to the biggest sum of retail sales.（）5. Profitable sales volume is as important as the maximum sales volume.（）二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Having been a player in the computer indu
29、stry in China for the last decade, our company has witnessed firsthand the industrys phenomenal growth.（）A. 在上一个十年中，已经成为中国计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。B. 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。C. 在最后的十年中，作为中国计算机行业的一个球员，我们的公司已经见证了行业的惊人增长。2. But pricing is based on the needs of target customers and i
30、t differs from place to place and over time.（）A. 但定价是基于目标客户需求的，它不同于地点，随着时间的推移。B. 但定价是基于目标客户需求的，它随着不同的地点和时间而推移。C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。3. In order to succeed in business, the following two principles of marketing should be kept in mind.（）A. 为了在商业上取得成功，以下两条营销原则应该牢记在心。B. 企业若想取得成功，必须牢记以下原则。C.
31、为了取得商业成功，两条市场原则应当被置于脑海中。 4. Attracting customers to a business makes the difference between succeeding and failing.（）A. 能否吸引顾客，是成功还是失败的区别。B. 能否吸引客户对企业产生兴趣，决定了经营的成败。C. 能否吸引顾客来做生意，是成功与失败之间的区别。5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly perma
32、nently.（）A. 如果客户满意了，就可能成为我们的较长期的客户或永久客户。B. 吸引客户满意，就能够使其成为我们的长期客户或永久客户。C. 如果满足了客户，就有机会长期保留他们，成为永久客户。单元自测3一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。1. It will take at least three weeks.A. How soon will you finish our TV commercial?B. When will you finish our TV commercial？C. How long have you finis
33、hed our TV commercial？2. Im planning to go to Canada for further study.A. Why are you going to resign your current job?B. When do you intend to resign your current job?C. What is your intention after resigning your current job?3.This is Focus Advertising Agency. How may I help you? A. Excuse me, Id
34、like to buy a pair of sports shoes.B. Hi, there. Im glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.4.The Smart Color Laser Copier is comparable professional editing.A. toB. onC. at5.It will take at least two weeks just to get the storyboard _.A.
35、 write upB. writing upC. written up6. We would like to get in with the fall publication, if possible.A. How much do you plan to spend on advertisement?B. Which edition would you like your advertisement to appear in?C. What do you want to say about your products in the advertisement?7. Once a week.A.
36、 How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the department meeting last？8.Our advertising rates are size and location.A. depended onB. put onC. based on9.Remember we want to create a forward-looking image _ increase the awarenes
37、s of our brand.A. as well asB. butC. so10. The Digital Image Processing of this copier is a prime reason you can _ on it.A. accountB. countC. discount二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.（）A. 明天之前我们广告公司将会索取
38、广告的主题。B. 明天之前我们广告公司将会收到广告的主题。C. 明天之前我们广告公司将会拿出广告的主题。 2. Product advertising aims at increasing sales by making a product known to a wider audience.（）A. 产品广告旨在通过广泛宣传其产品来提高销售。B. 产品广告提高了销售，从而让广大消费者了解了产品。C. 产品广告在增长销售的同时也把产品推荐给了消费者。3. A good advertising program tells potential customers the benefits deri
39、ved from the use of products.（）A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。B. 一个好的广告方案告诉潜在的客户如何使用产品。C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。4. You can use either your own designers or a team of designers in our agency.（）A. 您可以同时采用您自己的设计师和我们公司的设计团队。B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。C. 您不应采用您自己的设计师，而应采用我们公司的设计团队。5. Opinion adve
40、rtising presents the impression of doing a public service by addressing the importance of a company.（）A. 舆论广告展示公司重要形象，履行公共事务。B. 舆论广告强调公司地址的重要性，展示高大形象。C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。 Product advertising is an important part of marketing. It aims at increasing sa
41、les by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and d
42、irect mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the pro
43、duct is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertisi
44、ng comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment adverti
45、sing is designed to attract potential investors.Decide if each of the following statement is TRUE (T) or FALSE (F). 1. Generally, an advertising agency is responsible for designing and organizing a products advertisement.（T）2. It is not necessary to consider the budget of an advertisement in choosin
46、g a media for advertising.（F）3. According to the text, there are three types of media used in advertising.（F）4. Product advertising is different from corporate advertising.（T）5. This passage is mainly about the history of advertising.（F）单元自测4一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。1. Generally speaking, value added tax is mainly charged on the taxable services. Well, A. how do you know it？B. why do you say so?C. what do you mean by that?2.You