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1、L/O/G/O上海交通大上海交通大学学出版社出版社 应应用用型型大大学学英英语语系系列列教教材材BookApplication-oriented college English Course上海交通大上海交通大学学出版社出版社 Language in Use Enhancement of Language Abilities Unit 3Unit EightTableofContents Language Skills DevelopmentBackNext2上海交通大上海交通大学学出版社出版社 Focus1 contentStarterText:Top 5 business maxims t
2、hat need to goWorking with words and phrasesDiscussionPractice:interpretingPractice:translationPractice:writingSurfing the InternetHighlightsTableofContentsPart 1 Language Skills DevelopmentBackNext3上海交通大上海交通大学学出版社出版社 focus1highlightsHighlightsS:A song:San FranciscoL:How to save US banks?R:Top 5 bus
3、iness maxims that need to goW:Chronological orderInternetwork:How to conduct a customer satisfaction surveyPart 1 Language Skills DevelopmentBackNext4上海交通大上海交通大学学出版社出版社 BackNext1.Starterfocus1starterA.Listen to the song San Francisco and answer the following questions.1.The song appears in a famous
4、American movie.Do you know the name of the movie?2.What does the song suggest visitors to San Francisco should wear?Yes.Its Forrest Gump.Visitors to San Francisco are suggested to wear some flowers in their hair.5上海交通大上海交通大学学出版社出版社 BackNext1.Starterfocus1starter3.What are people like in San Francisc
5、o?4.What is the best time to go to San Francisco?5.A song or a movie can make a city or a place appealing to many people.Can you give more examples?People are gentle,and wear flowers in their hair.Yes.Movies like Philadelphia(费城故事,also a song name),Sleepless in Seattle(西雅图未眠夜),Casablanca(北非谍影,also a
6、 song name),etc.do make the cities concerned appealing to many people.Summertime.6focus1starter上海交通大上海交通大学学出版社出版社 1.StarterBackNext7B.Listen to a passage and answer the following questions.focus1starter上海交通大上海交通大学学出版社出版社 1.StarterBackNextMind Maptrillion/num.万亿，兆Barack Obama/巴拉克奥巴马asset/n.资产；财产Bank
7、of America 美洲银行Citigroup 花旗集团the Resolution Trust Corporation（美国）清债信托公司 8focus1starter上海交通大上海交通大学学出版社出版社 1.StarterBackNext1.Why do many banks refuse to lend?2.What is the so-called bad bank supposed to do?3.What is the role of government in case of nationalization?They worry that they will not have
8、enough capital to cover losses.It is supposed to take questionable securities held by other banks.It takes ownership of a private business,but would often sell it back to investors later.9focus1starter 上海交通大上海交通大学学出版社出版社 1.StarterBackNext Tapescript10focus1text 上海交通大上海交通大学学出版社出版社 BackNextText Lead-i
9、n Text Organization11focus1text 上海交通大上海交通大学学出版社出版社 BackNextText Lead-in12focus1text 上海交通大上海交通大学学出版社出版社 BackNextText Lead-in13focus1text2.Text:Top 5 Business Maxims that Need to Go 1 Much well-known business advice is sadly obsolete but can still be found in articles,business books,and,not least,in d
10、aily use in the workplace.It seems that some companies are still guided by thinking that is sadly out of dateif it was ever true to begin with.Translation 上海交通大上海交通大学学出版社出版社 BackNext Meaning:It appears that some companies are still operating on ideas,principles or theories that are no longer validbu
11、t in the first place,it is quite doubtful whether there was a time when these ideas,principles or theories were valid at all.notleast:特别，尤其e.g.The film caused bad feeling among many people,not least among the workers whose lives it described.Trade has been bad,not least because of increased costs.to
12、beginwith:1)一开始，刚开始的时候e.g.I didnt like him to begin with,but now hes one of my best friends.2)首先，第一点（理由）e.g.We cant go.To begin with,its too cold.obsolete:a.淘汰的，过时的，废弃的e.g.Our service is obsolete,requiring root-and-branch reform.必须废弃的必须废弃的5 5大商业警句大商业警句1 许多广为人知的商业建议早已过时，可叹的是却依然见诸各类文章和商业书籍，尤其是在工作场所经常使
13、用。似乎有些公司仍然在受极其过时的思想指导但首先就无法确定，这些思想是否有过正确的时候。14focus1text2 The worst of these old maxims are not only wrong;theyre bad for people and bad for business.Businesses that use them are making their employees unhappy and are harming the bottom line.3 Heres my pick of the top 5 business maxims in serious ne
14、ed of an updatewith a suggested replacement for each.Translation 上海交通大上海交通大学学出版社出版社 BackNext2 2 最糟糕的那些旧警句不但不正确，而且对员工、对业务都很有害。遵循这些旧警句的企业让员工感觉不到快乐，并会损害公司的业绩。3 3 下面是我挑选出的亟待更新的5大商业警句，并分别给出了相对应的新警句以供参考。Question about Para.2 Meaning:The worst of these out-of-date witty business sayings or popular principl
15、es are not only incorrect and misleading,but also harmful to the employees and the company alike.Meaning:I select 5 commonly known pieces of business advice or principle which urgently need to be revised in light of the new situations and new maxims are also recommended in place of the existing ones
16、.be bad for:对有害，对不利e.g.Smoking is bad for your health.Too much rain is bad for the crops.Note that the phrase bottom line means“the net profit or loss 最终盈利或亏损”.Interestingly,the phrase is no longer restricted to business,but has acquired more extensive applications,meaning“the deciding or crucial fa
17、ctor”or“the ultimate result or outcome”.e.g.In radio you have to keep the listener listening.Thats the bottom line.2.Text:Top 5 Business Maxims that Need to Go151.According to the author,what is wrong with the worst of these old maxims?focus1text What is wrong with the worst of these old maxims is t
18、hat theyre more than wrongthey are bad for people and business.Businesses who use them are making their employees unhappy and are harming the bottom line.上海交通大上海交通大学学出版社出版社 BackNext2.Text:Top 5 Business Maxims that Need to Go16focus1textOld maxim 1:Failure is not an option.4 Meaning:We absolutely,po
19、sitively must succeed.5 Guess what?No matter how many times you repeat this maxim,failure remains an option.Closing your eyes to this fact only makes you more likely to fail.Putting pressure on people to always succeed makes mistakes more likely because:Translation 上海交通大上海交通大学学出版社出版社 BackNext旧警句1：绝不
20、容许失败。4 含义：我们绝对、一定、必须要成功。5 猜猜怎么着：不管把该警句反复讲上多少次，失败依然不可避免。对这个事实视而不见，只会进一步提高犯错的几率。给人施加必须成功的压力会使人更容易出错，这是因为：absolutely:ad.绝对地；完全地e.g.I trust his judgment absolutely.2.Text:Top 5 Business Maxims that Need to Go17focus1text people who work under pressure are less effective;people resist reporting bad news;
21、people close their eyes to signs of trouble.Translation 上海交通大上海交通大学学出版社出版社 BackNext在压力下，人的工作效率较低；人们会不愿意报告坏消息；人们会对问题的种种迹象视而不见。resist:vt./vi.1)抵制，阻挡e.g.People need responsibility.They resist assuming it,but they cannot get along without it.2)抵抗，反抗e.g.She could hardly resist laughing.Note that resist c
22、an only be followed by a noun(phrase)or gerund.2.Text:Top 5 Business Maxims that Need to Go18focus1text 6 This is especially true when its backed up with punishment of those who make mistakes.Peter Drucker suggested that businesses should find all the employees who never make mistakes and fire them,
23、because employees who never make mistakes never do anything interesting.Admitting that mistakes happen and dealing constructively with them when they do make mistakes less likely.Translation 上海交通大上海交通大学学出版社出版社 BackNext6 6 若辅之以对犯错者的惩罚，就更能显出这条警句的荒谬。彼得德鲁克主张，企业应把那些从不犯错的员工全部找出来并开除他们，因为从不犯错的员工也从不做有意义的事。企业
24、应承认错误是难以避免的，并在员工犯错时积极地去处理，如此才会减少错误的发生。backsth./sb.up:证实；支持e.g.Can you back up your claims?The rebels backed up their demands with threats.constructively:ad.积极地；建设性地；有益地e.g.It is my task to look critically and constructively at the flaws and the failures.Note that constructively is derived from its a
25、djective constructive.constructive:a.建设性的；起改进或提高作用的；有帮助的e.g.constructive criticism Meaning:When mistakes happen,the business should admit that mistakes are unavoidable and take actions with respect to them in a helpful manner.Only in this way can mistakes be best avoided.Meaning:It(The maxim)is more
26、 likely to fail when the employees who make mistakes are punished.2.Text:Top 5 Business Maxims that Need to Go19focus1text 7 Also,failure is often the path to new,exciting opportunities that wouldnt have appeared otherwise.Closing your eyes to failure means closing your eyes to these opportunities.N
27、ew maxim:Failure happens.Deal with it.Translation 上海交通大上海交通大学学出版社出版社 BackNext7 7 另外，失败通常指向新的、激动人心的机遇，而这些机遇只有在失败之后才能显现。对失败视而不见，就等于对这些机遇视而不见。新新警警句句：失失败败乃乃常常事事，积积极极应应对对即可。即可。Questions about Paras.5-7 The path to sth.means“the way to reach or achieve sth.（达到或成就某事的）途径，方式”.e.g.the path to opportunities/su
28、ccess/victory/riches/power/ruinNote the usage of otherwise.Otherwise here means“under other circumstances在别的情况下”.e.g.Otherwise they may get broken.Otherwise can also mean“in another manner;differently 以另外的方式；不同地”.e.g.We were going to play football,but it was so hot that we decided to do otherwise.2.
29、Text:Top 5 Business Maxims that Need to Go202.Whats the authors opinion about the maxim Failure is not an option?focus1text The author thinks that no matter how many times you repeat this maxim,failure remains an option.Failure is often the path to new,exciting opportunities that wouldnt have appear
30、ed otherwise.Closing your eyes to failure means closing your eyes to these opportunities.上海交通大上海交通大学学出版社出版社 BackNext2.Text:Top 5 Business Maxims that Need to Go213.Why does Peter Drucker suggest that businesses find all the employees who never make mistakes and fire them?focus1text Because employees
31、 who never make mistakes never do anything interesting,that is,anything constructive.上海交通大上海交通大学学出版社出版社 BackNext2.Text:Top 5 Business Maxims that Need to Go22Meaning:This outdated business saying usually indicates that reliable hard-working employees are criticized or even punished in order to pleas
32、e those customers who make unreasonable demands.But the result is just the opposite of what is expected:customer service deteriorates rather than improves.focus1textOld maxim 2:The customer is always right.8 Meaning:The customer is king.We satisfy our customers every need.9 No.No,no,no.This tired bu
33、siness maxim often means that loyal hard-working employees are scorned in favor of unreasonable customers.It also,ironically,results in bad customer service.Translation旧警句2：顾客永远是对的。8 8 含义：顾客为王。我们应对顾客有求必应。9 9 不，绝对不是。这条陈腐的商业警句通常意味着为了讨好不可理喻的顾客，转而斥责那些忠心耿耿、勤劳敬业的员工。具有讽刺意味的是，遵从这条警句通常导致客服质量很糟糕。上海交通大上海交通大学学出
34、版社出版社 BackNext loyal:a.忠诚的，忠贞的e.g.She was loyal to her faith.scorn:vt./vi.1)轻蔑，鄙视e.g.Honest boys scorn sneaks and liars.2)不屑于（接受或做），轻蔑地拒绝e.g.Many women scorn the use of make-up.She scorned to hide away like a coward.ironically:ad.具有讽刺意味地，出乎意料地e.g.Ironically,she married one of her former classmates t
35、hat she had looked down upon.The adjective and noun of ironically are ironic and irony respectively.resultin:导致e.g.I hope that this will result in the police finding your car.All my effort resulted in nothing at all.Note that result in has a different meaning from result from.We say“a cause results
36、in a result,”but“a result results from a cause.”2.Text:Top 5 Business Maxims that Need to Go23focus1text10 I recently wrote a post outlining 5 reasons why“The Customer Is Always Right”is wrong,concluding that sticking to“The customer is always right”makes employees unhappy and that unhappy employees
37、 almost always give customers bad service.New maxim:Happy employees mean happy customers.Translation 10 10 最近，我发了一篇帖子，列举5条理由证明“顾客永远是对的”这一说法大错特错。我的结论是，坚持“顾客永远是对的”会使员工不快乐，而不快乐的员工提供给顾客的服务几乎总是糟糕的。新警句：员工快乐则顾客快乐。上海交通大上海交通大学学出版社出版社 BackNext Question about Paras.9-10 stickto:坚持，固守e.g.He always sticks to his
38、 word.He likes to stick to a happy medium.2.Text:Top 5 Business Maxims that Need to Go244.According to the author,what does the old maxim The customer is always right result in and why?focus1text This tired business maxim often results in bad service.This is because“The customer is always right”make
39、s employees unhappy and that unhappy employees almost always give customers bad service.上海交通大上海交通大学学出版社出版社 BackNext2.Text:Top 5 Business Maxims that Need to Go25focus1textOld maxim 3:Never be satisfied.11 Meaning:You can never be satisfied and complacent in business.Youve always gotta want more.Tran
40、slation旧警句3：永不满足。11 11 含义：在商场上永远不能心满意足，而要永不知足。上海交通大上海交通大学学出版社出版社 BackNext complacent:a.自满的，自鸣得意的e.g.He shows a complacent smile.We must not be complacent about our achievements.2.Text:Top 5 Business Maxims that Need to Go26focus1text 12 This is a bad mistake which rests on a very fundamental misconc
41、eption,namely,that being satisfied means that you stop acting,that satisfaction breeds complacency,and therefore that a happy,satisfied company will be passive.Nothing could be further from the truth.In fact,a constant sense of dissatisfaction in an organization sends one powerful message:Were not g
42、ood enough!The irony is that this results in worse performance.Translation 12 12 这一严重错误的根源在于一个根本性的概念错误，即满足意味着不思进取，满足会滋生沾沾自喜的情绪，因此一个快乐而满足的企业将陷于被动不前。没有比这种观念更离谱的了。事实上，企业坚持永不满足，会给员工一种强烈的信号：我们不够优秀！具有讽刺意味的是，其结果是员工会表现得更差。上海交通大上海交通大学学出版社出版社 BackNext Questions about Para.12 reston:建立在之上；依靠，以为基础e.g.His hopes
43、rest on the leader.Our policy should rest on the basis of self-reliance.fundamental:a.1)根本的，十分重大的e.g.The book underwent fundamental revision.2)基本的，基础的e.g.They stick to the fundamental principles of liberty and equality.breed:vt.产生；导致e.g.Familiarity breeds contempt.Breed can also be used as an intran
44、sitive verb meaning“to produce(offspring);to give birth to or hatch 产（后代）；生，孵”.e.g.Some animals will not breed in placency:n.U 自满，自得e.g.Complacency is a drawback to progress.2.Text:Top 5 Business Maxims that Need to Go275.According to the author,whats the consequence of never being satisfied?focus1t
45、ext A constant sense of dissatisfaction in an organization makes the staff feel that they are not good enough.上海交通大上海交通大学学出版社出版社 BackNext6.What is the outcome of employees never being satisfied?Worse performance.2.Text:Top 5 Business Maxims that Need to Go28focus1text 13 People who constantly apprec
46、iate all the good in their organization and express their satisfaction create a much more positive working environment characterized by more:motivation;energy;self-confidence;happiness at work.Translation13 13 若员工总能欣赏企业所有的优点并表达自己的满意之情，便可以营造一个更为积极的工作环境，其特征表现为：更多的动力；更多的活力；更多的自信；更多的源自工作的快乐。上海交通大上海交通大学学
47、出版社出版社 BackNext 2.Text:Top 5 Business Maxims that Need to Go29focus1text 14 This is not about closing your eyes and pretending things are great if theyre not.Its about appreciating the fact that people in constant states of dissatisfaction erode an organizations will and ability to act.The trick is
48、to appreciate what you have and still aim for more.New maxim:Always be appreciative but never complacent.Translation14 14 这样做并非是对问题视而不见，情况不好时假装一切正常，而是要理解这样一个事实：员工若长期处于不满状态，便会使企业运转不够顺畅自如。所以诀窍在于重视已经拥有的，并怀抱更高的期待。新警句：常怀欣赏之心，永不自鸣得意。上海交通大上海交通大学学出版社出版社 BackNext erode:vt.1)逐渐毁坏，削弱e.g.Her confidence has been
49、 slowly eroded by repeated failures.2)侵蚀，腐蚀，风化e.g.The sea has eroded the cliff face over the years.Metals are eroded by acids.2.Text:Top 5 Business Maxims that Need to Go30focus1textOld maxim 4:Nice guys finish last.15 Meaning:We cant be too nice in business.In fact,being nice may hinder your career
50、 and impede results.16 Thats just not true.Of course we should be nice at work.This doesnt mean that you have to be nice to all of the people all of the time,but it means that you absolutely can be a nice person and succeed in business.(To be continued)Translation旧警句4：好人总是一事无成 15 15 含义：在商场上不能太好心，事实上