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1、AcknowledgementsThanks for giving me this chance to achieve this thesis and to make the conclusion for my four years education. Through writing this thesis, I have gained more knowledge than I supposed.My sincere thanks are due to my supervisor, Chen Min for helping me to clarify my thought and shar
2、pen my thinking.Here, I also want to give my thanks to other teachers and my classmates who gave me much help. Thank you!AbstractWith the rapid development of the globalization today, exchanges around the world become more and more frequent, and English has been more and more popular, especially, re
3、lated to the tourism industry. The proper English translation of tour guide words can reflects the broad and profound Chinese culture to a certain extent. Therefore, the tour guide words translation has aroused widespread concern. However, the literal translation cannot meet the current needs of the
4、 people, so people are required to consider the issue from the perspective of aesthetics. Beautiful language is easy to make people think of good things, so as to make it easier for foreigners to be interested in China scenic spots, and importantly, interested in long historical culture of China. Th
5、is thesis makes a series of discussion on tour guide words translation from the angle of aesthetics, briefly demonstrates the tour guide words translation and the concept of aesthetics，as well as the principles to be followed in the process of translation and then puts forward some effective transla
6、tion strategies, as a result, to better promote Chinese tourist attractions to foreigners.Key words: tour guide words; translation; aesthetics; culture摘 要随着全球化迅速发展的今天，世界各地交流越发频繁，英语这一语言得到了广泛普及，尤其是涉及到旅游业方面。恰当的导游词英译在一定程度上反映了中国博大精深的文化。因此，导游词的翻译引起了人们广泛关注。然而，纯粹地翻译并不能满足当下人们的需要，于是这就不得不要求人们从美学角度考虑问题，优美的语言易于使
7、人联想美好的事物，从而更易使外国友人对中国景区感兴趣，对中华悠久的历史文化感兴趣。本文从美学角度对导游词翻译进行了一系列的探讨，简要阐述了导游词翻译与美学的相关概念，以及在翻译过程中所要遵循的原则，并提出行之有效的翻译策略，以此更好地向外国人宣传中国的旅游胜地。关键词：导游词；翻译；美学；文化ContentTOC o 1-3 h z u Chapter1 Introduction 4Chapter 2 The Theoretical Basis of Tour Guide Word Translation 52.1 The Representative Figure of Translatio
8、n Aesthetics and Principle 52.1.1 The Beginning of Translation Aesthetics 72.1.2 The Foundation of Translation Aesthetics 72.1.3. The Development of Translation Aesthetics 82.1.4 The Maturity of Translation Aesthetics 92.2 Pratical Application of Aesthetic in Tour Guide Word Translation 102.2.1 The
9、Formal Beauty of tour guide word Translation 102.2.2.The Connotation Beauty of tour guide word Translation 11Chapter 3 Problem in tour guide word Translation and Reason 123.1 The Interpreting without Real Understanding in tour guide word Translation 133.2 The Understanding Difference about Culture 1
10、3Chapter4. The Principle and Strategy of Tour Guide Word of The Guidance of Aesthetic Theory 154.1.The Summary of The Principle of Tour Guide word Translation 154.1.1.The Beauty of Loyalty 164.1.2. The Beauty of Equivalence 164.1.3. The Beauty of Creation 174.2. The Strategy of the Crowd in Tour Gui
11、de Word Translation 185. Conclusion 18Bibliography 19C-E Translation Tour Guide Words from the Angle of Aesthetics1. IntroductionThere goes a saying: beauty of the scenery relies on guides eloquence, which reflects to some extent the significance of guides words. The rapid development of tourism ind
12、ustry on a global scale has huge impact on the world economy and culture. So, improve the tourism translation study not only has cultural significance but also has urgent practical significance. Nowadays, the exchanges between countries become more and more closer, tour guide words play an immeasura
13、ble role, therefore improve the quality of tour guide words translation is imperative. Translation is regarded as the bridge of two languages and two cultures,so its concerned about the transformation between languages and cultures. And translation is a much discussed topic today. As a means of comm
14、unication, translation is used for multilingual notices, which has at last appeared increasingly conspicuous in public places. While there exists much differences such as historical backgrounds, religious beliefs, social customs and so forth, misunderstandings or failures in cross-cultural communica
15、tion，which really need to be paid much more attention. Tour guide words are mainly used for foreigners or tourists, and to spread culture and local tourist attractions, which will definitely promote the development of our country, to some degree. Apparently, tour guide words translation plays an imp
16、ortant role in guiding.This thesis tries to discuss the translation of tour guide words from the perspective of aesthetics. The structure of the thesis consists of the following parts. Chapter One is the brief introduction. Chapter two includes the theoretical basis of tour guide words translation,
17、and the practical application is presented. Chapter three serves the review on the some problems and reasons that exists in the tour guide words translation so far. And under the lead of aesthetic theory, some pieces of principles and strategies will be discussed in chapter four, after that, they ar
18、e analyzed with specific examples. The last chapter is the conclusion of this thesis.2. The Theoretical Basis of Tour Guide Words TranslationWith the development of translation theories in the latter half of the 20th century, it has been generally realized that a single set of rules does not apply t
19、o all types of translations. Various principles and methods about how to translate those have been discussed in history. In china, we discussed broadly and extensively with our three traditional principles for an ideal translation, which is namely faithfulness, smoothness, and elegance, but without
20、ever coming to any conclusion. The formulation of translation theories mainly developed in the Western world.In the latter of the 20th century, there emerged a considerable number of translation theories in the Western country. All the theories were about how to produce an acceptable translation. So
21、me theories were based on logic and philology, others on linguistic. The translation theories contain a wide range of pursuits, attempting to assist the translators by suggesting points of agreements on common translation problems. The main concern of translation theory is to determine the appropria
22、te methods for the widest range of texts or text-categories. It would be more pragmatic to agree that there is no fixed answer which translation theories are better or more effective, but only which are more appropriate in a certain circumstance.2.1 The Representative Figure of Translation Aesthetic
23、s and PrincipleAesthetics is to study the essence and significance of beauty, which is a branch of philosophy. The main research object is the art, not on specific performance problems in art, but in philosophy of art, so it is called art philosophy. The basic problem of aesthetic is the essence of
24、beauty, aesthetic consciousness.2.1.1 The Beginning of Translation AestheticsAesthetics is an old subject because it is to explore the problems contained in the aesthetic consciousness of history as long as human. In the pre Qin of China, many thinkers had clearly put forward the aesthetics characte
25、ristic, includes Confucius, Mencius, Xunzi, had deeply discussed it ever. The aesthetic problems in the west, the ancient Greek thinkers such as Pythagoras, Socrates, Heraclitus, Democritus, especially Platon and Aristotle, gave some quite profound insights, these insights had been affecting even th
26、e future development of western aesthetics. Speak of its young, because it was established as an independent discipline in modern times. Kant, Hagel used the term in the aesthetics of their writings, and put it into the philosophy of aesthetics Department of German classical philosophy. Chinese mode
27、rn scholar Wang Guo Wei brought it into China, also used the name Aesthetics, and gradually established, still in use.2.1.2 The Foundation of Translation AestheticsAlthough Marx had not written a special aesthetic works, but he in many other works and aesthetic problems, especially his experimental
28、point of the study of aesthetics, so as to discuss about beauty based on the dialectical unity of subject and object, provides a new idea for the study of aesthetics.After the mid-19th Century, the development of aesthetic genre is an important tendency, which has gradually deviated from what beauty
29、 is a pure philosophical discussion, and focuses on how our mental activities in the aesthetic experience of this aesthetic psychological description, the aesthetics gradually was changed into a scientific description of this experience. It is said in the history of aesthetics by top-down to bottom-
30、up historical transformation in the 20th century, aesthetics is the formation of a strong trend of anti-tradition. It is one of the traditional metaphysics of the rebels and to experience empirical methods of publicity, on the other hand is rational and irrational to rebel the publicity, and on this
31、 basis, gradually formed the scientific aesthetics and humanism aesthetics. Which are the two main trends of modern western aesthetics. The main representative of German Fechners experimental aesthetics, Baer The meaning form , Croces aesthetic image intuition , British Blows psychological distance
32、, and the subsequent analysis of aesthetics, aesthetics of phenomenology, existentialism aesthetics, reception aesthetics and so on.2.1.3. The Development of Translation AestheticsSpeaking of translation aesthetics, we cannot fail to mention the contribution of western countries in this field, the o
33、riginal aesthetic is a branch of philosophy, so its not hard to notice western esthetician probably exist all the time and in all countries. Before the Second World War, German aesthetics has been in a leading position in the world, then transferred to the United States as the center of the aestheti
34、cs in the heart. In the meantime, a relatively sharp aesthetician, Thomas Munro states: in the traditional way, aesthetics is still widely regarded as a branch of philosophy of beauty”.Whether it is at home or abroad, the research about the translation aesthetics are concentrated in the field of lit
35、erature, especially poetry translation aesthetics. Moreover, the author believes that the system of sense, whether it is literal or free,they are the embodiment of art or art and art regeneration. Marx once said, the progress of the society, is the crystallization of the human pursuit of beauty! and
36、 the goal of literary translation is to overcome language barriers that humans shared by the nation created spiritual wealth. The translation itself is concerned, its social significance and aesthetic value.2.1.4 The Maturity of Translation AestheticsAfter the reform and opening up, the communicatio
37、n of Chinese and foreign increased, Chinese appeared in the fourth translation climax. In absorbing and drawing lessons from the western aesthetic translation theory at the same time, China scholars did not forget to construct the theoretical framework of translation aesthetics. In early 1980s, Zhu
38、Guangqian put forward the concept of translation aesthetics. In 1993 years, Fu Zhongxuan published a book on practical translation aesthetics, is the first monograph of translation aesthetics, discussed about aesthetic object, translation aesthetic subject, aesthetic activity, aesthetic standards an
39、d aesthetic reword means, constructing a theoretical framework of translation aesthetics, which plays an incomparable role. In 1992, written by Xi Yongji comparative study of translation aesthetics, which means translation aesthetics start to sprout. In 1995, Liu Miqing, an introduction to translati
40、on aesthetics establishes the theoretical framework of science and system for translation aesthetics, the book discusses the science and art of translation, translation aesthetics origin, translation aesthetic object and aesthetic subject, translation aesthetic consciousness system, basic level of a
41、rtistic creation and translation problems. In 2001, Xi Yongji published comparative literary translation aesthetics. In 2002 Jiang Qiuxia, published the aesthetic process in Literary Translation, based on psychology, discusses the aesthetic process of translation studies, translation aesthetics to e
42、xpand the width of translation aesthetics. In 2005, Mao Ronggui Aesthetic Translation Published, which is by far the first with translation aesthetics as the title works, by the subject, asking for beauty, dim and practice article consists of four parts. In the same year, Liu Huawens aesthetic theor
43、y of the subject of the English translation of Chinese poetry a book published. In addition to the above books, there are a lot of researches in this field. From the above, we can see that translation aesthetics in a short period of twenty, thirty years to get new development which has become a hot
44、topic at that time in Chinas translation field. Translation aesthetics as a young science, thus translation scholars are very concerned about it. Apparently, which has its own unique charm.2.2 Pratical Application of Aesthetic in Tour Guide Word TranslationThe principle followed in the translation o
45、f tour guide translation is not only to make the foreign tourists understand and accept, but also to convey enough Chinese cultural characteristics. Because in the final analysis, the essence of tourism is to experience the cultural differences, the translators should take Chinese culture as the ori
46、entation, and always keep in mind that the purpose of our translation is to spread Chinese culture, which should be as much as possible to retain the original Chinese cultural information, as much as possible to promote Chinese culture2.2.1 The Formal Beauty of tour guide word TranslationWhat is the
47、 content and form of the Beauty? The content that is reflected in the perceptual form in human understanding of the world and change the world, regularity and purpose of the unity of essence power; and beautiful form is revealed through the essence of the power of the beautiful, brilliant perceptual
48、 image simply. That is, any perceived things and phenomena will impact on peoples physiology and psychology, for those we can see, hear, smell, taste, touch, we call it a form. And those contained in the form, can cause mental activity and psychological reaction of people, we call it content. Then,
49、we can say, beauty in form is what makes you feel comfortable in the physical sense organs, the form of relaxation; content of beauty refers to those that can be accepted by our mind, think the same or sympathetic content.From this we know that the beauty of things includes two aspects, that is, formal beauty and beauty of content, and in the time order, the perception of form is prior to the perception of content.Beauty is an obje