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1、dvertisingAUnit 1Task(1)Writing an advertisement2021/8/11 星期三1Brain-storming As we know,information,persuasive language and exciting images play a very important part in an advertisement.How can we gain enough information before writing an ad?2021/8/11 星期三2 Skills building 1:Listening for statistics
2、 and descriptionsHow to read these statistics:*Fractions:1/5(one fifth)2/3(two thirds)(three quarters)2(two and one half)How to read:2/5 _ 4 _ two fifthsfour and three quarters2021/8/11 星期三3How to read these statistics:*decimals:0.3(zero/nought point three),6.79(six point seven nine)How to read:0.9
3、_ 2.15_*percentages 63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read 27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per cent2021/8/11 星期三4When listening,we should care about:Anincreasean increase ofgo up byincrease/rise bytwo times as many
4、Adecreasea decrease ofdecrease/fall byno changeno changeremain/stay the sameNotice:2021/8/11 星期三5When listening,we should also pay attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range:vary between*and*/from*to*Notic
5、e:2021/8/11 星期三6When listening,dont forget:an average:average price/numbera limitmaximumpeaked atfall to lowest leveldrop to lowest pointNotice:2021/8/11 星期三7Listening practice:Page 121Membership-two years ago:_;last year_2Market share-five years ago:_;last year_3 Communication figures-this year:_;l
6、ast year_1,200 1,30085%65%50%-60%75.5%2021/8/11 星期三8Listening practice:Page 124 Students from our school continuing their education:last year-at local universities:_ studying abroad:_ this year-at local universities:_ studying abroad:_5Last year:5,000 museum visitors;out of them:1,000 young people T
7、his year:_museum visitors;out of them:_ young people23.4%11.5%24.5%13.6%9,000 3,0002021/8/11 星期三9Step One:completing a bar chart2021/8/11 星期三10Discussion Discuss in pairs about the memo at P.13 and fill in the subject.2021/8/11 星期三11Home work1.Review what we have learned in this section.2.Make good preparations for the second part of Task.2021/8/11 星期三122021/8/11 星期三13