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1、教师姓名姚建超单位名称阿克苏地区阿瓦提县第二中学填写时间2020.8.16学科英语年级/册七年级上册教材版本人教版课题名称Unit 7 How much are these socks?难点名称How to write an AD about the clothes store难点分析从知识角度分析为什么难Be able to talk about clothing and prices like: l Come and buy your clothes at our great sale!l We sell our clothes at very good prices.l We have
2、green sweaters for only $15!l Yellow sweaters are only $12!l For boys, we have black trousers for only $22.l For girls, we have purple skirts for only $20.l Socks are only $2 for three pairs!掌握如何书写一篇广告，首先要做到如下几点：1. 广告结构完整2. 广告转换自然 3. 目标语明确4. 会使用名词复数5. 会使用颜色形容词从学生角度分析为什么难l How to write an ad by thems
3、elves.l How to read the price tag.l Master the target language and the transfer.学生在学习广告时,可以很清晰的看懂也能理解广告结构，但在结构中最难把握的是正文的书写，通过对你目标语和转述语的认真学习，主要是几种句式，要多说，勤练才能更好的攻克难关，并最后能够熟练运用句式，写出一篇完美的广告。难点教学方法1. revision about last reading lesson,通过复习上节课学习的关于广告的阅读，引导学生对广告的书写有更加清晰的了解，一目了然了解书写广告的结构，更重要的是目标语和转述语是如何构成广告
4、正文的，为学好广告书写的书面表达奠定基础。2. 通过思维导图，展示给学生书写广告最清晰的脉络，由阅读到写作，起到很好的纽带作用。 3.summarize 展示写作评分标准，即是总结也是对写作的检测，查缺补漏。教学环节教学过程导入Step1 Warm up and lead in First by watching a video,lead students to have a revision.Then answer the question “What does the boy want to buy？And how much are they?”知识讲解（难点突破）Step2Present
5、ation1.Read the ad again and have a revision about reading“An ad for Mr Cool s Clothes Store ” To know the target languageBe able to talk about clothing and prices like: l Come and buy your clothes at our great sale!l We sell our clothes at very good prices.l We have green sweaters for only $15!l Ye
6、llow sweaters are only $12!l For boys, we have black trousers for only $22.l For girls, we have purple skirts for only $20.l Socks are only $2 for three pairs!2.To know how to write an AD掌握如何书写一篇广告，首先要做到如下几点：1. 广告结构完整2. 广告转换自然 3. 目标语明确4. 会使用名词复数5. 会使用颜色形容词Step3.Writing practiceWork on 3a.Ss look at
7、the things in the picture and fill in the blanks in the ad. Then they may read their answers to their group members. When they are done, get some Ss to read their ad to the class.完成3a的写作练习，先各自独立完成，然后小组内展示，小组内订正，最后在全班展示一、两个作为例子作为参考答案。课堂练习（难点巩固）通过3b的写作练习，可以使学生有时间消化理解本单元尤其是Section B-2b的内容，再进行写作，这样学生完成的质量更高。教师应现场点评，基于指正，对于优秀的作文，可以在班级墙报上张贴展示。还可以让学生根据自己的文章内容，配以图片，使之更像真正的广告。这样的课堂习作，学生会更有兴趣。通过展示可以加强学生之间的学习交流，还可以使得到展示的学生增强学习的信心和有成就感。小结Step4 Summary 展示写作评分标准，即是总结也是对写作的检测，查缺补漏,对本节广告书面表达起到画龙点睛的作用。