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1、,新职业英语,河北旅游职业学院,旅游英语,Unit 1 Marketing and Preliminary Work,ENGLISH FOR CAREERS,Warming-up,Reading A,Listening,Speaking,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,8,Self-evaluation,Grammar,10,9,Warming-up,Task 1,Task 2,Warming-up,Task 1 Being a tour guide, you should know what t
2、o prepare before meeting the tourists for the first time. Match each picture with its corresponding description. A_ B_ C_ (1) Get familiar with the itinerary. (2) Call the tour bus driver to confirm the time of picking up tourists and call to confirm the reservation with the hotel. (3) Get familiar
3、with the basic information of the tourists and learn about the country from which they come.,（1）,（3）,（2）,Task 2,Make arrangements for transportation, hotel accommodation, car rental, etc.,Help clients make the best possible travel arrangements.,Provide information about customs regulations, required
4、 documents and currency exchange rates.,Prepare the guide badge, cash and the tour plan for the local tour guide.,Provide tourists with information about their destinations, such as the weather conditions and local customs.,1,2,3,4,5,Decide whether the following statements are about an operators res
5、ponsibilities in a travel agency. Write T if it is, and F if it is not.,T,T,T,F,T,6,F,Help tourists purchase foreign currency.,Reading A,Text,Task 1,Task 2,Task 3,Task 4,Background Information,1. niche market A niche market is a market in which a limited and clearly defined range of products is sold
6、 to a specific group of customers.,2. timeshare A timeshare is a form of ownership or right to the use of a property. The property is typically in a resort area, and multiple parties hold rights to use it. Each sharer is allotted a period of time (typically one week, and almost always the same time
7、every year) in which they may use the property.,Task 1 Match each type of tourism with its corresponding picture. Try to describe them in English briefly. Cultural tourism Adventure tourism Agritourism,(a),(b),(c),Reading A,Task 1,(a) Adventure tourism: It is a type of niche tourism involving explor
8、ation or travel to remote areas, where the traveler may experience many exciting activities such as mountaineering, hiking, rafting and rock climbing, etc.,Suggested Answers,(b) Cultural tourism: It means traveling to experience the places, artifacts and activities that authentically represent the s
9、tories and people of the past and present. It includes cultural, historic and natural resources.,(c) Agritourism: It is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes.,翻译,声音,Reading A,T,Trends of Domestic Tourism in China,Chinas domestic
10、 tourism started in 1978 and has made great progress. In recent years, in order to meet the increasing needs of tourists, many different types of tourism have appeared in China. While visits to cultural heritage sites were very popular with domestic tourists in the 1980s, tourism based on folk tradi
11、tions, recreation and business activities started to appear in the 1990s. As increasing numbers of tourists aspire to ever new travel experiences, niche markets continue to emerge centered around sport, adventure and ecological protection, and large theme parks, such as the Splendid China and Window
12、 of the World in Shenzhen, are booming.,Within the next five years, according to the Analysis and Investment Consulting Report on China Tourism Industry (2011-2015), the following types of leisure activities will be made available: ecotourism, golden-week package holidays, red tourism, hot spring Sp
13、a, driving holidays, rural experiences and visits to theme parks. Furthermore, an expert analyzed that the golden-week vacation and city-based tourism trend would become more prominent, and self-driving would further increase and promote the golden-week passenger flow.,Ecotourism is also one of the
14、fast-developing trends of tourism. It strives to minimize the effects of tourism on the environment while offering tourists insights into the lives of local people. As large numbers of visitors have a major effect on village infrastructure and environment tour groups are kept small, and energy effic
15、iency and water conservation are carefully managed. The aim is to leave, for future generations, an environment unspoilt by human activity whilst providing economic opportunities for the local people.,As “carbon guilt” sets in and the cost of flying increases, tourists no longer feel entirely comfor
16、table boasting about their overseas vacations. The “why” and “how” of travel is likely to become more important so alternatives will be looked for. For example, a low-carbon tourism zone has been established in Miyun County, north of Beijing, which is claimed to be the first of its kind in China. In
17、 the zone, energy consumption is minimized so, for example, instead of large energy-guzzling hotels, village inns are encouraged to adopt solar power to reduce the carbon impact of tourism.,As the economy continues to grow in China, domestic tourism will expand. It is predicted that, in the future,
18、tourism based on industrialization, agriculture, and science and technology will provide increasingly diverse holidays for domestic tourists. New products such as timeshares, cruises, exhibitions and conventions will see rapid development in China.,中国境内旅游的发展趋势,中国境内旅游于1978年起步，并获得了长足发展。近年来，为了满足游客不断增长的
19、需求，中国出现了许多不同类型的旅游方式。20世纪80年代，文化遗址旅游深受国内游客的欢迎。20世纪90年代，民俗旅游、休闲游及商务旅游开始出现。由于越来越多的游客开始追求新鲜的旅游体验，诸如运动主题游、探险旅游和生态保护游的小众旅游市场随之出现。大型主题公园，如深圳的锦绣中华和世界之窗，也得到蓬勃发展。,根据中国旅游业分析及投资咨询报告（2011-2015），未来五年内，以下休闲游的形式将得到极大的发展：生态旅游、黄金周包办旅游、红色旅游、温泉游、自驾游、乡村观光游和主题公园游。 此外，专家分析，黄金周假期旅游和基于城市的观光游趋势将更加火爆，且自驾游会进一步增加黄金周的旅客流量。,生态旅游也
20、是一种快速发展的旅游形式。它力图将旅游对环境的影响最小化，同时让游客得以洞悉当地人民的生活方式。因大量游客涌入会对农村的基础设施和环境产生很大影响，故需严格控制旅行团的人数，并且要精细管理能源的利用和水资源的保护。这么做是为了给当地人民带来经济发展，同时给后代留下一个不因人类活动而污染的环境。,由于人们已认识到“排碳有罪” ，而且乘飞机的成本增长，游客在炫耀他们的海外假期时不再像以前那么心安理得了。旅游的目的和方式将变得更加重要，人们将开始寻找其他的替代方式。例如，北京北部的密云县建立了中国第一个低碳旅游区。在该旅游区，所有的能源消耗被最小化。例如，当地鼓励使用太阳能的乡村客栈取代能耗高的酒店
21、，以减少旅游带来 的碳影响。,随着中国经济的持续发展，境内旅游业将得以发展。人们预期，将来，基于工业、农业和科技的旅游将为国内游客提供越来越多元化的度假方式。新兴旅游产品，诸如分时度假游、乘船旅游、博览会及民俗风情游，也将在中国得到迅速发展。,domestic,a. relating to or happening in one particular country and not involving any other countries,Reading A,e.g. 1.Great efforts have been made to increase demand in the domes
22、tic market. 2.The economic policy of a country influences not only its domestic economy but also international economy to some extent.,aspire to,e.g. 1. This was something to aspire to.,Reading A,2. She aspires to nothing less than the chairmanship of the competition.,a. to desire and work towards a
23、chieving something important,leisure,e.g. 1. I will translate it for you at my leisure.,n. time when one is free from work or duties of any kind,Reading A,2. Healthy life demands balanced work and leisure.,minimize,e.g. 1. Protective gloves and a safety helmet are worn to minimize injury.,Reading A,
24、2. Products are bought in bulk to minimize packaging.,v. to reduce something that is difficult, dangerous, or unpleasant to the smallest possible amount or degree.,unspoilt,e.g. 1. a broad expanse of unspoilt country,a. not destroyed,Reading A,2. There are 300 miles of unspoilt coastline and moors t
25、o explore.,boast,e.g. 1. The new firm will boast a total staff of more than 10,000, including 637 partners, in 30 offices.,Reading A,2. He loses no opportunity to boast of the glories of his native land.,v. to talk too proudly about ones abilities, achievements, or possessions,alternative,e.g. 1. Th
26、e alternative of a low-paid part-time position is not always an attractive option.,n. something you can choose to do or use instead of something else,Reading A,2. A romantic alternative for your honeymoon is to cruise around the islands.,adopt,e.g. 1. Other European operators are expected to adopt s
27、imilar plans.,v. to take and use as ones own,Reading A,2. He decided to adopt a different approach.,Reading A,Complete the following table according to the passage.,Task 2,cultural heritage sites,folk traditions,golden-week package holidays,ecotourism,visits to theme parks,Reading A,Decide whether t
28、he following statements are true (T) or false (F) according to the passage.,Task 3,1. Ecotourism was very popular among the early domestic tourists during the first decade after 1980s.,2. In the future, tourism based on industrialization, agriculture, and science and technology will provide many dif
29、ferent types of holidays for domestic tourists.,3.A low-carbon tourism zone has been established in Shenzhen.,4. Niche markets have emerged as more and more tourists want to try new travel experiences.,5. Tourists no longer feel entirely comfortable about their overseas vacations because they lose t
30、heir interest.,T,T,F,F,F,Reading A,There are many different types of tourism around the world. Please give the definitions of the following types after surfing on the lnternet.,Task 4,Suggested Answers Nautical tourism is an increasingly popular way to combine love of sailing and boating with vacati
31、on and holiday activities. Dark Tourism This type of tourism involves visits to“ dark” sites, such as battlegrounds. Culinary Tourism The pursuit of unique and memorable eating and drinking experiences. Wine,Task 2,Task 3,Task 4,Task 5,Task 1,Listening,Task 1,Joe Smith is a sales manager of the Amer
32、ican Express Travel Agency. He is calling Lily of Kunming CTS to book a tour. Listen to the conversation and fill in the blanks with what you hear.,Key American Express 2. proposed 3. quotation 4. Four-star 5. dishes,声音,Listening,Task 1 Script,Lily: Hello, this is Kunming CTS. Can I help you? Joe Sm
33、ith: Hello, is that Lily speaking? This is Joe Smith from the American Express Travel Agency. Lily: Hello, Joe. Yes, this is Lily speaking. Im glad to hear from you again. Joe Smith: We have a group of tourists who want to travel to Kunming. Could you please send me a proposed Itinerary and quotatio
34、n? Lily: Sure. When do they want to come to Kunming? Joe Smith: At the end of this month. They want to spend three days in Kunming. Lily: Well, three days is enough to see the sights in Kunming, but its a pity that they wont have time to visit Dali and Lijiang! Its so beautiful there, especially at
35、this time of year. Joe Smith: Thats really a pity! Lily: What level of hotel do they want? Joe Smith: Four-star if possible. Lily: And how much for meals? Joe Smith: 25 Yuan per head per meal. They can pay extra if they want to try the local dishes Lily: OK, I see. Ill send you a fax as soon as poss
36、ible. Joe Smith: Many thanks for your help. Lily: Youre welcome.,Listening,Task 2,Lily is calling Joe Smith to confirm receipt of the fax. Listen to the conversation and decide whether the following statements are true (T) or false (F).,Key 1. F 2. F 3. F 4. T 5. T,声音,Listening,Joe Smith: Hello, thi
37、s is Joe Smith. What can I do for you? Lily: This is Lily. Have you received the fax I sent to you this morning? Joe Smith: Yes, thanks. Ive discussed it with the tourists. They want to cancel the rest of the tour to Guizhou and stay in Yunnan for four more days. Lily: In that case, they can visit D
38、ali and Lijiang! Joe Smith: Yes, thats what I suggested to them. Could you please send me another itinerary and its quotation? Lily: Sure. Ill send them to you in ten minutes. By the way, do they want Chinese or Western hotels? Joe Smith: I think theyd prefer Chinese style. Lily: I see. So its a sev
39、en-day trip including Kunming, Dali and Lijiang. Is that right? Joe Smith: Yes, thank you. I look forward to receiving your fax.,Task 2 Script,1. What do the tourists think of the itinerary provided by Lily? The tourists are very happy with the itinerary. 2. Whats the other name of the Green Lake Pa
40、rk? Nine Dragon Pond. 3. How much does The Impression of Yunnan cost for each guest? 120 Yuan for each guest. 4. Who is the director of The Impression of Yunnan? Zhang Yimou. _,Listening,Task 3,Joe Smith is calling Lily for further information about where to visit in Yunnan. Listen to the conversati
41、on and answer the following questions.,声音,Listening,Task 3 Script (1),Joe Smith: Hello, Lily. Its Joe here. The group is very happy with your new itinerary. They asked me about the Green Lake Park though, but I know nothing about it. Lily: Its one of the most picturesque parks in Kunming. There are
42、nine spring outlets at the north of the lake, so it was called “Nine Dragon Pond” in ancient times. Its lovely for a leisurely walk and there are performances to watch given by the local people. Joe Smith: Good, sounds interesting. Ill explain it to them. Some of the tourists have also asked me abou
43、t local performances in Lijiang. Can you book tickets for the show for us? Lily: Of course. It is called The Impression of Yunnan and costs 120 Yuan per head.,Listening,Task 3 Script (2),Joe Smith: Thats fine. I understand its a breathtaking performance directed by the famous director Zhang Yimou. L
44、ily: Yes, its very special. It is based on many of the original rural songs and dances of Yunnan, as well as Chinese classical dances. It shows audiences the rich ethnic colors of Yunnan and claims to be the dawn of a new form of stage art in China. Joe Smith: Great! Well go to see it. Lily: Is ther
45、e anything else we need to do? Joe Smith: No, thank you. My assistant Peter wants to check some details with you. Could you hold the line please? Lily: OK.,Listening,Task 4,Peter is the assistant of Joe Smith. He is talking with Lily about some details of the itinerary. Listen to the conversation an
46、d choose the best answer to each of the following questions.,1. How many meals will the tour group have? A. 20. B. 14. C. 12. D. 10. 2. How much should each tourist pay for the tour, excluding the tickets for the show? A. About $500. B. About $620. C. About $428. D. About $120. 3. Which of the follo
47、wing must be paid by the tour leader? A. Breakfast. B. Tickets for the scenic spots. C. Dinner. D. The ticket for The Impression of Yunnan. 4. How will the tourists go to Dali from Kunming? A. By train. B. By coach. C. By air. D. By ship.,C,A,D,A,声音,Listening,Task 4 Script,Lily: Hello, Peter. Joe to
48、ld me that you wanted to check some details with me. Peter: Oh, yes. Your itinerary includes 14 meals, is that right? Lily: No, only 12 meals. We just offer supper on the day of arrival and breakfast on the day of departure because meals will be served on the flights. Peter: I see. We have 20 touris
49、ts. The quotation is $500 per person, right? Lily: Yes, but that is the price without the cost of tickets for The Impression of Yunnan show and, of course, the air tickets. Joe told me that the tourists wanted to see the show in Lijiang, so that is an extra $18 per person. Peter: We have a tour leader. How much will you charge for the tour leader? Lily: The tour leader doesnt need to pay for meals and tickets t